{"id":11992,"date":"2012-11-21T20:24:00","date_gmt":"2012-11-21T20:24:00","guid":{"rendered":"https:\/\/www.sisinternational.com\/social-media-in-small-business\/"},"modified":"2025-09-16T21:46:59","modified_gmt":"2025-09-17T01:46:59","slug":"les-medias-sociaux-dans-les-petites-entreprises","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/fr\/les-medias-sociaux-dans-les-petites-entreprises\/","title":{"rendered":"Strat\u00e9gies de m\u00e9dias sociaux pour les petites entreprises"},"content":{"rendered":"
\"\u00c9tudes<\/figure>\n\n\n\n

<\/p>\n\n\n

La pr\u00e9dominance des m\u00e9dias sociaux dans la vie quotidienne constitue un outil marketing puissant pour toute petite entreprise.<\/h2>\n

Il peut offrir aux propri\u00e9taires d\u2019entreprise une opportunit\u00e9 sans pr\u00e9c\u00e9dent d\u2019interagir avec leurs clients. Les m\u00e9dias sociaux peuvent fournir aux propri\u00e9taires d'entreprise des commentaires en temps r\u00e9el sur les r\u00e9ponses des clients aux produits et services.<\/p>\n

Social media can, in some cases, be a gold mine of information about customers\u2019 habits and this information can be a good starting point for marketing strategies.<\/p>\n

Marketing de gu\u00e9rilla<\/h2>\n

Small businesses do not have the deep pockets of bigger corporations to spend on huge marketing<\/a> campaigns. Facebook, Twitter and other online social media have leveled the playing field for small businesses. In this day and age of viral videos<\/a> which can be seen by millions of viewers around the world businesses may not want to spend millions to gain market awareness. Small business owners get good publicity by joining online communities and talking to people about their company<\/a>. The company\u2019s consumer base then acts as advertising prophets, spreading the word about the values of the company to their own social networks.<\/p>\n

Les d\u00e9fis du d\u00e9ploiement des m\u00e9dias sociaux<\/h2>\n

Despite advantages to social media, many small business owners have pulled away from the added social media workload. According to a study from online marketing<\/a> firm Vertical Response, most small business owner believe that they need to be on social media but at least one-third of the respondents said they would like to spend less time on social media. One potential reason for this response is the lack of immediate results from social media marketing<\/a>.<\/p>\n

R\u00e9daction de contenu pour les entrepreneurs<\/h2>\n

Lack of time to create quality content seem to be the biggest factor preventing solo entrepreneurs from committing fully to social media. Only half of the owners in the study said that they have a blog, indicating a lack of quality content on their social media platforms. The bloggers responded that they spend hours on their blog posts and spent more time looking for good content to share.<\/p>\n

Owners may be pulling away also because they may not have a clear idea of what they get out of their invested time. Only 36% of small business owners paid analytical<\/a> or scheduling tools which means that owners have little insight whether their social media activities brought in more clients or which forms of social media activity is more helpful.<\/p>\n

Ce que les propri\u00e9taires d'entreprise doivent savoir sur les m\u00e9dias sociaux<\/h2>\n

To make campaigns more meaningful, small business owners can be more selective about their activities. A successful social media strategy is not just about marketing or sales, but it is about meaningful engagement and relationship building with their consumers. \u00a0There can be a significant cost involved with social media but social media marketing can greatly benefit from strategy, research and planning beforehand.<\/p>\n

\u00a0<\/p>","protected":false},"excerpt":{"rendered":"

Les m\u00e9dias sociaux peuvent offrir aux propri\u00e9taires d\u2019entreprise une opportunit\u00e9 sans pr\u00e9c\u00e9dent d\u2019interagir avec les clients. D\u00e9couvrez de nouvelles fa\u00e7ons d'interagir avec les clients.<\/p>","protected":false},"author":1,"featured_media":63344,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[292],"tags":[],"class_list":["post-11992","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts\/11992","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=11992"}],"version-history":[{"count":4,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts\/11992\/revisions"}],"predecessor-version":[{"id":81311,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts\/11992\/revisions\/81311"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/63344"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=11992"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/categories?post=11992"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/tags?post=11992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}