{"id":11985,"date":"2009-01-26T07:12:00","date_gmt":"2009-01-26T07:12:00","guid":{"rendered":"https:\/\/www.sisinternational.com\/the-need-for-competitive-intelligence-in-this-recession\/"},"modified":"2025-09-15T23:52:29","modified_gmt":"2025-09-16T03:52:29","slug":"le-besoin-de-veille-concurrentielle-dans-cette-recession","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/fr\/the-need-for-competitive-intelligence-in-this-recession\/","title":{"rendered":"Le besoin de veille concurrentielle en p\u00e9riode de r\u00e9cession"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Les concurrents mondiaux n\u2019arr\u00eatent jamais leur planification strat\u00e9gique et leur veille concurrentielle<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-6e8ec14f\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-6e8ec14f\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Computer-Assisted-Telephone-Interviewing-2.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Computer Assisted Telephone Interviewing (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Computer-Assisted-Telephone-Interviewing-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Computer-Assisted-Telephone-Interviewing-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Computer-Assisted-Telephone-Interviewing-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Computer-Assisted-Telephone-Interviewing-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Computer-Assisted-Telephone-Interviewing-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">En cas de r\u00e9cession, les entreprises peuvent \u00eatre tent\u00e9es de croire que leurs concurrents ont \u00ab r\u00e9duit \u00bb leurs budgets d\u2019\u00e9tudes de march\u00e9 et de veille concurrentielle. M\u00eame si les budgets des entreprises sont r\u00e9duits, il existe des moyens permettant aux entreprises de poursuivre leur surveillance concurrentielle tout au long de l&#039;ann\u00e9e et des prochaines ann\u00e9es de r\u00e9cession jusqu&#039;\u00e0 la reprise \u00e9conomique.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La n\u00e9cessit\u00e9 d\u2019une veille continue en mati\u00e8re de veille concurrentielle<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00eame si l\u2019\u00e9conomie mondiale risque de se contracter davantage, il est important de noter que certaines entreprises multinationales continueront de cro\u00eetre et de prosp\u00e9rer aux d\u00e9pens d\u2019autres, qui resteront \u00e9quilibr\u00e9es ou \u00e9choueront en ces temps \u00e9conomiques difficiles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not all industries and companies are created equal \u2013 Nor do they compete on a level playing ground \u2013 particularly during a recession. During good economic times, companies can compete on a \u201clevel playing ground\u201d as they have access to capital, the equity markets, and they are well-staffed. However, during a period of a credit crisis, limited liquidity, downsizing, and foreseeable economic uncertainty, the consequences of stopping a CI global monitoring process could have the potential result of reduced market share and limited market opportunities over the long term.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Programmes abordables de surveillance des CI pendant les r\u00e9cessions<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Voici des programmes abordables de surveillance des CI que les entreprises peuvent raisonnablement envisager en p\u00e9riode de ralentissement \u00e9conomique.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Low-cost CI monitoring programs and monthly retainer programs<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les entreprises peuvent commander par l&#039;interm\u00e9diaire d&#039;un fournisseur de recherche des programmes de suivi mensuels rentables qui utilisent une m\u00e9thodologie de recherche de recherche secondaire compl\u00e9t\u00e9e par une recherche primaire men\u00e9e aupr\u00e8s de leaders d&#039;opinion cl\u00e9s cibl\u00e9s dans les pays.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Profils de concurrents cibl\u00e9s dans certaines r\u00e9gions ou pays<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les entreprises peuvent commander des profils de concurrents cibl\u00e9s dans des r\u00e9gions ou des pays s\u00e9lectionn\u00e9s pour surveiller les activit\u00e9s de d\u00e9veloppement de nouveaux produits, les plans d&#039;expansion, les activit\u00e9s de fusion et d&#039;acquisition et les initiatives strat\u00e9giques des concurrents.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Analyse des opportunit\u00e9s de march\u00e9 par secteur de produit et par r\u00e9gion g\u00e9ographique<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Many strong companies see the value in continuing to develop their short-term and long-term strategy in spite of the economic downturn.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Quelques m\u00e9thodes de recherche rentables\u00a0:<\/h2>\n\n\n\n<ul class=\"wp-block-list unindentedList\">\n<li>Instead of commissioning several countries or regions, do homework first and target specific regions or countries for the \u201clow-hanging fruit\u201d<\/li>\n\n\n\n<li>Ciblez l\u2019exportation de vos produits et services les plus robustes, r\u00e9duisez l\u2019expansion mondiale de \u00ab tous les produits et services \u00bb<\/li>\n\n\n\n<li>Surveiller les niveaux de prix et l&#039;\u00e9volution des taux de change par pays pour optimiser les opportunit\u00e9s d&#039;exportation et de ventes mondiales.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">What Not to Do During a Recession<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Shelving markets and regions because they have a short-term burst in their bubble<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">An example of this is market expansion plans in the Middle East and North Africa Region. During the \u201cblack gold\u201d rush of the past few years to the United Arab Emirates and other Middle Eastern countries, companies were expanding at a high growth rate to \u201cget in the game.\u201d Now, since the price of oil is down from its historical levels, several firms have stopped their Middle East expansion efforts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But this region will likely continue to grow in terms of its demographics over the long term. With high population growth, young populations, and large family sizes, this region will likely grow in the future in terms of household consumer products, transportation, retail, financial services, and healthcare services.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. N&#039;oubliez pas de faire vos devoirs, car vos concurrents continueront de le faire<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">C&#039;est un message important. Ne n\u00e9gligez pas vos devoirs ou vos recherches, car vos concurrents mondiaux peuvent continuer \u00e0 rechercher des opportunit\u00e9s de march\u00e9s \u00e9trangers et saisiront les opportunit\u00e9s de march\u00e9. Alors que vos concurrents nationaux peuvent mettre fin \u00e0 leurs budgets d\u2019\u00e9tudes de march\u00e9 ou d\u2019intelligence commerciale mondiale, les concurrents nationaux de ces pays ou des pays adjacents de la r\u00e9gion poursuivent probablement leurs efforts concurrentiels robustes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Collectez des informations de march\u00e9 tr\u00e8s abordables aupr\u00e8s de vos bureaux ext\u00e9rieurs au niveau national et mondial<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A cost-effective and high-value way to gather local domestic and global market and competitive intelligence is to \u201ctap\u201d your local field and sales offices. They offer on-the-ground intelligence and insight and can be tremendously useful in strategic decisions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">R\u00e9sum\u00e9<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In summary, global multinational firms that continue their CI and MI monitoring efforts during an economic downturn are prone to reap the benefits when the economy begins to point north again.<\/p>","protected":false},"excerpt":{"rendered":"<p>Les concurrents mondiaux n&#039;arr\u00eatent jamais leur planification strat\u00e9gique et leur veille concurrentielle. Dans toute r\u00e9cession, les entreprises peuvent \u00eatre tent\u00e9es de croire que leurs concurrents ont \u00ab r\u00e9duit \u00bb leurs budgets d&#039;\u00e9tudes de march\u00e9 et de veille concurrentielle. Alors que les budgets des entreprises sont r\u00e9duits, il existe des moyens pour les entreprises de poursuivre leur veille concurrentielle au cours de l\u2019ann\u00e9e et des prochaines ann\u00e9es\u2026 <a title=\"Le besoin de veille concurrentielle en p\u00e9riode de r\u00e9cession\" class=\"read-more\" href=\"https:\/\/www.sisinternational.com\/fr\/the-need-for-competitive-intelligence-in-this-recession\/\" aria-label=\"En savoir plus sur The Need for Competitive Intelligence in a Recession\">Lire plus<\/a><\/p>","protected":false},"author":1,"featured_media":64206,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[292],"tags":[],"class_list":["post-11985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts\/11985","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=11985"}],"version-history":[{"count":3,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts\/11985\/revisions"}],"predecessor-version":[{"id":68992,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts\/11985\/revisions\/68992"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/64206"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=11985"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/categories?post=11985"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/tags?post=11985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}