{"id":11970,"date":"2013-09-19T19:25:57","date_gmt":"2013-09-19T19:25:57","guid":{"rendered":"https:\/\/www.sisinternational.com\/perspectives-on-electric-vehicles-2013\/"},"modified":"2025-09-16T22:34:03","modified_gmt":"2025-09-17T02:34:03","slug":"perspectives-sur-les-vehicules-electriques-2013","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/fr\/perspectives-on-electric-vehicles-2013\/","title":{"rendered":"\u00c9tude de march\u00e9 sur les v\u00e9hicules hybrides et \u00e9lectriques"},"content":{"rendered":"
\"\u00c9tudes<\/figure>\n\n\n\n

<\/p>\n\n\n

Il existe une distinction importante entre les v\u00e9hicules hybrides et les v\u00e9hicules \u00e9lectriques (VE).<\/h2>\n

Hybrid vehicles, such as the Toyota Prius line, are powered by both an electric engine and an Internal Combustion Engine (ICE), which is the traditional engine fueled by petrol or Diesel. Electric Vehicles (EVs), by definition, are powered by an electric engine only. A large number of battery cells deck the floor of an EV. The recharging of the battery is simply done by an electric plug, usually at the user\u2019s home.<\/p>\n

Opportunit\u00e9s et d\u00e9fis<\/h2>\n

Most automotive manufacturers have completed their model line-up with Hybrids. However, only a few propose exclusively electric cars. The leader in terms of sales for the Current Year 2013 in the US EV segment is the Chevrolet Volt and the Nissan Leaf. Then comes the premium brand Tesla with its newly launched Model S. The volumes in the Hybrid segment are very different. The industry leader is considered Toyota, and its Prius line. The followers are Ford, with its Fusion Hybrid and C-Max Hybrid, and Hyundai Sonata.<\/p>\n

The reasons behind the leadership in these segments are diverse and require a thorough industry analysis. However, one can easily assume that first-mover advantage plays a significant role in terms of branding, economies of scales and technology advantage. In fact, Toyota was the first to launch hybrid versions and is still on top of that market. In the same way, Nissan and Chevrolet were pioneers in the mass market EV in 2009\/10 and still hold a leadership position.<\/p>\n

Compte tenu du niveau de concurrence et des nombreuses tentatives de diff\u00e9renciation des constructeurs automobiles, les volumes de ventes, et plus pr\u00e9cis\u00e9ment les parts de march\u00e9 et de segment, sont des mesures cl\u00e9s du succ\u00e8s dans cette industrie.<\/p>\n

R\u00e8glement sur les voitures \u00e9lectriques<\/h2>\n

Regulation on C02 emission and gas consumption is a main reason that pushes manufacturers to develop and market low or zero emission vehicles. In a global industry, an increasing number of countries have adopted tax incentive schemes that favor the sales of hybrid and EV over traditional more fuel-consuming cars. For instance, France has Bonus\/Malus scheme, where a cash amount is offered to the buyers of hybrid and EV vehicles. The same applies to Holland.<\/p>\n

Les \u00c9tats-Unis ont r\u00e9cemment adopt\u00e9 des syst\u00e8mes de taxation automobile similaires, mais l'environnement r\u00e9glementaire est moins strict. Cette dynamique de march\u00e9 ainsi qu'un \u00e9ventuel \u00ab effet de halo \u00bb autour de la marque poussent tous les constructeurs \u00e0 proposer des mod\u00e8les hybrides ou EV. Par cons\u00e9quent, une question plus vaste est de savoir quelles strat\u00e9gies de gamme de mod\u00e8les les constructeurs souhaitent adopter.<\/p>\n

Connaissance du client<\/h2>\n

Customers of hybrids and EVs are for most part environmentally conscious above 50 year old upper income class individuals. Thus, while it makes sense to offer a hybrid or EV family sedan or compact car for urban environment, this product strategy does not find rational for full size heavy duty trucks. Likewise, Ford offers hybrid and EV for the Fusion and the Focus respectively, but remains on ICE for its flagship F-150.<\/p>\n

EVs and Hybrids are priced at a premium over similar ICE models with same equipment level. Manufacturers have performed extensive price vs. value analyses in order to find out what the premium would be that the customers are willing to pay to drive a low emission car.<\/p>\n

L\u2019impact sur l\u2019industrie dans son ensemble n\u2019est pas clair car les volumes sont encore plut\u00f4t faibles pour les v\u00e9hicules \u00e9lectriques et hybrides. Au niveau des segments, cependant, les strat\u00e9gies de tarification des v\u00e9hicules \u00e9lectriques et hybrides peuvent \u00eatre consid\u00e9r\u00e9es comme une strat\u00e9gie de diff\u00e9renciation par rapport aux segments ICE non premium. En d\u2019autres termes, une marque non premium comme Nissan ou Toyota est potentiellement en mesure de proposer ses voitures hybrides et \u00e9lectriques au m\u00eame niveau de prix qu\u2019une Mini, une BMW ou une Audi. Avec l'ampleur accumul\u00e9e par Nissan et Toyota au fil des ann\u00e9es, le co\u00fbt marginal de production d'un hybride ou d'un v\u00e9hicule \u00e9lectrique a consid\u00e9rablement diminu\u00e9, conduisant \u00e0 un rendement marginal sup\u00e9rieur pour leurs activit\u00e9s hybrides et \u00e9lectriques.<\/p>\n

\u00a0<\/p>","protected":false},"excerpt":{"rendered":"

Il existe une distinction importante entre les v\u00e9hicules hybrides et les v\u00e9hicules \u00e9lectriques (VE). Les v\u00e9hicules hybrides, tels que la gamme Toyota Prius, sont propuls\u00e9s \u00e0 la fois par un moteur \u00e9lectrique et par un moteur \u00e0 combustion interne (ICE), qui est le moteur traditionnel aliment\u00e9 \u00e0 l'essence ou au diesel. Les v\u00e9hicules \u00e9lectriques (VE), par d\u00e9finition, sont propuls\u00e9s uniquement par un moteur \u00e9lectrique. \u2026 Lire plus<\/a><\/p>","protected":false},"author":1,"featured_media":63491,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[284],"tags":[],"class_list":["post-11970","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-energy","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts\/11970","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=11970"}],"version-history":[{"count":3,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts\/11970\/revisions"}],"predecessor-version":[{"id":69264,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts\/11970\/revisions\/69264"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/63491"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=11970"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/categories?post=11970"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/tags?post=11970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}