{"id":11967,"date":"2013-02-28T17:39:03","date_gmt":"2013-02-28T17:39:03","guid":{"rendered":"https:\/\/www.sisinternational.com\/guerrilla-marketing\/"},"modified":"2025-09-16T22:09:58","modified_gmt":"2025-09-17T02:09:58","slug":"marketing-de-guerilla","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/fr\/marketing-de-guerilla\/","title":{"rendered":"Qu\u2019est-ce que le gu\u00e9rilla marketing ?"},"content":{"rendered":"
\"\u00c9tudes<\/figure>\n\n\n\n

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Guerrilla marketing is a marketing strategy that applies unconventional low-cost strategies to promote products, services and ideas.  These advertising strategies may involve sticker bombing, flash mobs, and extensively promoting a brand in order to reach the target market. The namesake of guerrilla marketing can be traced back to guerrilla warfare in which unusual tactics were used to accomplish goals and objectives.  This advertising strategy may be successful because it is easily understood, easily implemented, and inexpensive.<\/p>\n\n\n\n

Pourquoi utiliser le gu\u00e9rilla marketing ?<\/h2>\n\n\n\n

Guerrilla marketing relies on time, frequency, energy, and imagination.  Oftentimes, heavy budgets may not be part of guerrilla marketing campaigns.  It involves gathering customers\u2019 attention in unusual ways in highly competitive environments. These types of campaigns are usually very interactive in nature and target their customers in unexpected styles.<\/p>\n\n\n\n

Comment \u00e7a fonctionne<\/h2>\n\n\n\n

A major objective of guerrilla marketing is to create a \u201cbuzz\u201d in the market through unique, eye-catching, thought-provoking and engaging advertisements.  These initiatives may transform into viral, or frequent, cycles of marketing campaigns. Guerrilla marketing may involve public relations (PR) stunts, street giveaways, dropping off pamphlets, and mock stalls.  The adoption of emerging technologies may affect guerrilla marketing as well.  Digital technologies may be employed extensively to reach target consumers.  Text messages spaced at regular intervals can catch customers\u2019 attention.  Frequent Facebook posts and Twitter tweets may also reach consumers.<\/p>\n\n\n\n

Guerrilla marketing focuses more on the use of cost-effective and creative strategies of marketing rather than the utilization of burgeoning budgets.  Its basic requisite is \u201ccreativity on time\u201d rather than \u201ccreativity on money.\u201d  Profits on sales may provide a good measure of the success of a marketing<\/a> campaign.  Repeat customers may assist companies by extolling their products<\/a> to their families and friends, a form of word-of-mouth marketing.<\/p>\n\n\n\n

L\u2019impact du gu\u00e9rilla marketing<\/h2>\n\n\n\n

Guerrilla marketing strategies may be referred to as \u201cguerrilla marketing weapons.\u201d Guerrilla marketing may encourage companies to \u201cbe creative\u201d and may motivate them to \u201cbe unconventional\u201d in their products promotion strategies.  Guerrilla marketers employ public relations stunts extensively.  Marketers may also analyze the promotional strategies of other companies in order to improve their own.<\/p>\n\n\n\n

Small businesses or SMEs (small- and medium-sized entrepreneurs) may benefit from guerrilla marketing.  Small size may be an advantage for them, as their proximity to their end-user customers may allow them to capture their consumers\u2019 needs and demands.<\/p>\n\n\n\n

Le gu\u00e9rilla marketing repose sur les principes suivants\u00a0:<\/h2>\n\n\n\n