{"id":11964,"date":"2013-01-29T19:04:37","date_gmt":"2013-01-29T19:04:37","guid":{"rendered":"https:\/\/www.sisinternational.com\/tv-and-print-advertising-give-way-to-viral-videos-and-emerging-social-media\/"},"modified":"2026-01-26T18:12:32","modified_gmt":"2026-01-26T23:12:32","slug":"la-publicite-televisee-et-imprimee-cede-la-place-aux-videos-virales-et-aux-medias-sociaux-emergents","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/fr\/la-publicite-televisee-et-imprimee-cede-la-place-aux-videos-virales-et-aux-medias-sociaux-emergents\/","title":{"rendered":"\u00c9tude de march\u00e9 sur la vid\u00e9o virale"},"content":{"rendered":"
\"\u00c9tudes<\/figure>\n\n\n\n

<\/p>\n\n\n

Seule la m\u00e9t\u00e9o change plus vite que les m\u00e9thodes publicitaires.<\/h2>\n

Marketers today must constantly change and adapt to an ever-evolving advertising landscape that is ever-evolving. Advents in technology and ad-delivery formats force businesses to continually re-appraise and advance their advertising methods.<\/p>\n

L'essor des vid\u00e9os virales<\/h2>\n

Today\u2019s consumers spend less time watching conventional television and reading print ads than ever before. Rather, they are watching YouTube and TiVo and are logged-on to Facebook, Pinterest, Twitter, and other constantly emerging social media platforms. Advertisers are literally required to adapt or perish in such an environment. The good news, with a little research and effective<\/a> application of these contemporary communication mediums, the smart company can incorporate them and thrive in doing so.<\/p>\n

Research indicates that online videos<\/a> are playing an increasingly crucial role in reaching desired consumers in all categories. The big players are already deeply immersed in utilizing online video Publicit\u00e9s Facebook <\/span><\/span>publicit\u00e9 pour rester pertinent et prosp\u00e8re. Alors qu\u2019autrefois un client cibl\u00e9 pouvait \u00eatre pr\u00e9visible devant son t\u00e9l\u00e9viseur, il est aujourd\u2019hui plus susceptible d\u2019\u00eatre en ligne et sa capacit\u00e9 d\u2019attention est plus courte. Cela se produit \u00e9galement jour et nuit, les travailleurs fuyant l'ennui en ligne pour un r\u00e9pit rapide de leur dure journ\u00e9e de travail.<\/p>\n

Opportunit\u00e9s dans les vid\u00e9os virales<\/h2>\n

Dans et autour de ces vid\u00e9os et webisodes viraux en ligne se trouvent des logos, des textes promotionnels et des \u00ab pr\u00e9-rolls \u00bb, de courtes introductions qu'il faut obligatoirement visionner avant de pouvoir visionner le contenu recherch\u00e9. Il s'agit d'un public captif et attentif, d\u00e9sireux et pr\u00eat \u00e0 dig\u00e9rer la publicit\u00e9, et l'argent intelligent s'\u00e9loigne de plus en plus de la publicit\u00e9 t\u00e9l\u00e9vis\u00e9e et imprim\u00e9e conventionnelle vers ces moyens nouveaux et efficaces d'atteindre une client\u00e8le cibl\u00e9e.<\/p>\n

Des entreprises astucieuses ont m\u00eame trouv\u00e9 des moyens de s'int\u00e9grer dans des vid\u00e9os comiques ou des programmes Web populaires par le biais du placement de produits ou en s'inscrivant dans un script dans le dialogue d'une \u00e9mission. De cette fa\u00e7on, les capacit\u00e9s de TiVo \u00e0 ignorer les publicit\u00e9s sont contrecarr\u00e9es et la publicit\u00e9 et l\u2019art se croisent d\u2019une mani\u00e8re que m\u00eame Warhol n\u2019avait pas imagin\u00e9e.<\/p>\n

It\u2019s impossible to ignore these new avenues of advertising, and it can be daunting to those not fond of changing once successful ways. However, to those who do adapt and utilize the many new conduits of commerce, the possibilities for growth and increased business<\/a> are infinite. Better to embrace the new than be left behind.<\/p>\n

\u00a0<\/p>","protected":false},"excerpt":{"rendered":"

Only the weather changes faster than advertising methods. Marketers today must constantly change and adapt to an ever-evolving advertising landscape that is ever-evolving. Advents in technology and ad-delivery formats force businesses to continually re-appraise and advance their advertising methods. The Rise of Viral Videos Today\u2019s consumers spend less time watching conventional television and reading print … Lire plus<\/a><\/p>","protected":false},"author":1,"featured_media":63638,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[287],"tags":[],"class_list":["post-11964","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-spotlight","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts\/11964","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=11964"}],"version-history":[{"count":4,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts\/11964\/revisions"}],"predecessor-version":[{"id":81550,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts\/11964\/revisions\/81550"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/63638"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=11964"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/categories?post=11964"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/tags?post=11964"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}