{"id":11958,"date":"2018-11-07T20:20:29","date_gmt":"2018-11-07T20:20:29","guid":{"rendered":"https:\/\/www.sisinternational.com\/travel-tourism-market-research\/"},"modified":"2026-01-25T19:17:21","modified_gmt":"2026-01-26T00:17:21","slug":"etude-de-marche-du-tourisme-de-voyage","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/fr\/etude-de-marche-du-tourisme-de-voyage\/","title":{"rendered":"\u00c9tude de march\u00e9 touristique"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u00c9tude de march\u00e9 touristique<\/h1>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<figure class=\"gb-block-image gb-block-image-7c9b8f03\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-7c9b8f03\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-1.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Travel (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Vous \u00eates-vous d\u00e9j\u00e0 demand\u00e9 comment les destinations parviennent \u00e0 attirer des vagues de touristes ann\u00e9e apr\u00e8s ann\u00e9e ? Les \u00e9tudes de march\u00e9 touristiques sont g\u00e9n\u00e9ralement la r\u00e9ponse. Ce processus essentiel implique la collecte, l&#039;analyse et l&#039;interpr\u00e9tation de donn\u00e9es sur les pr\u00e9f\u00e9rences, les comportements, les tendances et la dynamique globale du march\u00e9 de l&#039;industrie du tourisme.<\/p>\n\n\n\n<p>Tourism market research is about understanding where people travel and delving into why they choose certain destinations, what experiences they seek, and how they plan their journeys.<\/p>\n\n\n\n<div class=\"wp-block-columns has-global-color-9-color has-base-background-color has-text-color has-background has-link-color wp-elements-d9a4d23d643f350178591ec13c02baff is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18.93%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:46.97%\">\n<div class=\"wp-block-rank-math-toc-block aligncenter has-global-color-9-color has-text-color has-link-color wp-elements-9733cdc78748058b795bb50d61cca16e\" style=\"font-size:16px\" id=\"rank-math-toc\"><h2><strong>T<\/strong>able of Contents<\/h2><nav><ul><li class=\"\"><a href=\"#tourism-market-research\">\u00c9tude de march\u00e9 touristique<\/a><\/li><li class=\"\"><a href=\"#online-travel-services\">Services de voyage en ligne<\/a><\/li><li class=\"\"><a href=\"#importance-of-tourism-market-research\">Importance de l\u2019\u00e9tude de march\u00e9 touristique<\/a><\/li><li class=\"\"><a href=\"#advantages-of-tourism-market-research\">Avantages de l\u2019\u00e9tude de march\u00e9 touristique<\/a><\/li><li class=\"\"><a href=\"#when-to-conduct-tourism-market-research\">Quand r\u00e9aliser une \u00e9tude de march\u00e9 touristique<\/a><\/li><li class=\"\"><a href=\"#tourism-opportunities\">Opportunit\u00e9s touristiques<\/a><\/li><li class=\"\"><a href=\"#tourism-challenges\">Les d\u00e9fis du tourisme<\/a><\/li><li class=\"\"><a href=\"#prospects-of-tourism-market-research\">Perspectives des \u00e9tudes de march\u00e9 sur le tourisme<\/a><\/li><\/ul><\/nav><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:34.09%\">\n<p><strong>\u2705 Listen to this PODCAST EPISODE here:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: Focus Group Facility in the US\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/1JDATJvHFPtKGip9I2HSQ0?si=036b8ae653f74bbf&#038;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tourism-market-research\">\u00c9tude de march\u00e9 touristique<\/h2>\n\n\n\n<p>Les \u00e9tudes de march\u00e9 sur le tourisme aident les entreprises \u00e0 comprendre les besoins, les pr\u00e9f\u00e9rences et les comportements des voyageurs, ainsi que la dynamique du secteur lui-m\u00eame. Cela implique d&#039;\u00e9tudier les raisons pour lesquelles les gens voyagent, leur choix de destinations, leurs pr\u00e9f\u00e9rences en mati\u00e8re d&#039;h\u00e9bergement, de transport, d&#039;activit\u00e9s et d&#039;autres aspects du voyage.<\/p>\n\n\n\n<p>L&#039;objectif est de recueillir et d&#039;analyser les commentaires des touristes, ce qui constitue un \u00e9l\u00e9ment essentiel des \u00e9tudes de march\u00e9. Ces commentaires aident les entreprises \u00e0 comprendre ce qu&#039;elles font bien et les domaines dans lesquels elles doivent s&#039;am\u00e9liorer. Ils permettent \u00e9galement d&#039;identifier les tendances actuelles et \u00e9mergentes dans le secteur du voyage, telles que l&#039;essor de l&#039;\u00e9cotourisme, des voyages d&#039;aventure ou du tourisme de bien-\u00eatre.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"online-travel-services\">Services de voyage en ligne<\/h2>\n\n\n\n<p>Ces derni\u00e8res ann\u00e9es, les ressources et services de voyage en ligne sont devenus un moteur majeur du tourisme. La disruption num\u00e9rique a permis aux consommateurs de r\u00e9server directement aupr\u00e8s des agences de voyage, ce qui a fait baisser les prix et supprim\u00e9 les interm\u00e9diaires. Avec l\u2019augmentation de l\u2019utilisation d\u2019appareils \u00e9lectroniques tels que les ordinateurs portables, les smartphones et les tablettes, les sites Web et les applications de voyage aident les voyageurs \u00e0 s\u00e9lectionner leurs plans et \u00e0 v\u00e9rifier le statut de leurs vols et de leurs voyages. Les avis en ligne, les horaires de vol et les notes de divers lieux et services gagnent de plus en plus de terrain dans le monde entier.<\/p>\n\n\n\n<p>Platforms like Booking.com, Expedia, and Airbnb have revolutionized the way travelers book accommodations, flights, and experiences. Thus, new opportunities are emerging globally, from well-organized trips with cruise liners in the Mediterranean Sea to adventurous backpacking tours through the jungle of Madagascar or <a href=\"https:\/\/www.sisinternational.com\/fr\/couverture\/etude-de-marche-en-asie\/etude-de-marche-en-papouasie-nouvelle-guinee\/\" title=\"\u00c9tude de march\u00e9 en Papouasie-Nouvelle-Guin\u00e9e\"  data-wpil-monitor-id=\"5525\">Papua New Guinea<\/a>.<\/p>\n\n\n\n<h3 class=\"gb-headline gb-headline-59c6d389 gb-headline-text\">Table 1.  Travel &amp; Tourism Market Research: Industry Data &amp; Strategic Insights<\/h3>\n\n\n\n<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n    <meta charset=\"UTF-8\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n    <title>Travel &#038; Tourism Market Research: Industry Data &#038; Insights<\/title>\n    <style>\n        .sis-table-container {\n            width: 100%;\n            overflow-x: auto;\n            margin: 20px 0;\n            font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, sans-serif;\n        }\n        \n        .sis-data-table {\n            width: 100%;\n            border-collapse: collapse;\n            background: #fff;\n            border-radius: 12px;\n            overflow: hidden;\n            box-shadow: 0 4px 20px rgba(0,0,0,0.12);\n        }\n        \n        .chart-title {\n            text-align: center;\n            font-size: 28px;\n            font-weight: 700;\n            color: #1e3a8a;\n        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       }\n            \n            .sis-data-table th,\n            .sis-data-table td {\n                padding: 8px 6px;\n                font-size: 11px;\n            }\n        }\n    <\/style>\n<\/head>\n<body>\n    <div class=\"sis-table-container\">\n        <h3 class=\"chart-title\">Travel &#038; Tourism Market Research: Industry Data &#038; Strategic Insights<\/h3>\n        \n        <table class=\"sis-data-table\">\n            <thead>\n                <tr>\n                    <th style=\"width: 25%;\">Research Category<\/th>\n                    <th style=\"width: 35%;\">Key Industry Data<\/th>\n                    <th style=\"width: 20%;\">Strategic Impact<\/th>\n                    <th style=\"width: 20%;\">Source<\/th>\n                <\/tr>\n            <\/thead>\n            <tbody>\n                <tr class=\"market-size\">\n                    <td class=\"metric-category\">Global Market Value<\/td>\n                    <td class=\"data-value\">$11.1 trillion GDP contribution in 2024, representing 10% of global economy<\/td>\n                    <td class=\"positive-trend\">Record-breaking economic impact<\/td>\n                    <td><a href=\"https:\/\/wttc.org\/news\/travel-and-tourism-set-to-break-all-records-in-2024-reveals-wttc\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">WTTC Economic Impact Research<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"market-size\">\n                    <td class=\"metric-category\">Market Growth Projection<\/td>\n                    <td class=\"data-value\">$1.5 trillion (2023) growing to $1.114 trillion by 2029 at 3.90% CAGR<\/td>\n                    <td class=\"positive-trend\">Sustained expansion trajectory<\/td>\n                    <td><a href=\"https:\/\/www.statista.com\/outlook\/mmo\/travel-tourism\/worldwide\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">Statista Market Forecast<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"employment-impact\">\n                    <td class=\"metric-category\">Employment Generation<\/td>\n                    <td class=\"data-value\">357 million jobs globally supported (1 in 10 jobs worldwide)<\/td>\n                    <td class=\"positive-trend\">Major employment driver<\/td>\n                    <td><a href=\"https:\/\/wttc.org\/research\/economic-impact\/\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">WTTC Employment Research<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"market-size\">\n                    <td class=\"metric-category\">Travel Market Recovery<\/td>\n                    <td class=\"data-value\">24% surge in 2023 to $1.5 trillion, surpassing pre-pandemic levels<\/td>\n                    <td class=\"positive-trend\">Strong industry resilience<\/td>\n                    <td><a href=\"https:\/\/www.phocuswright.com\/Travel-Research\/Market-Overview-Sizing\/Global-Travel-Market-Report-2024\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">Phocuswright Global Report 2024<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"technology-trend\">\n                    <td class=\"metric-category\">Online Booking Penetration<\/td>\n                    <td class=\"data-value\">65% of global travel bookings expected via online channels by 2026<\/td>\n                    <td class=\"positive-trend\">Digital transformation acceleration<\/td>\n                    <td><a href=\"https:\/\/www.phocuswright.com\/Travel-Research\/Market-Overview-Sizing\/Global-Travel-Market-Report-2024\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">Phocuswright Market Analysis<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"consumer-behavior\">\n                    <td class=\"metric-category\">Generational Travel Preferences<\/td>\n                    <td class=\"data-value\">80% of Millennials\/Gen Z use travel apps and social media for planning<\/td>\n                    <td class=\"positive-trend\">Mobile-first research behavior<\/td>\n                    <td><a href=\"https:\/\/www.americanexpress.com\/en-us\/travel\/discover\/get-inspired\/global-travel-trends\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">American Express Global Trends 2025<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"sustainability-focus\">\n                    <td class=\"metric-category\">Sustainable Travel Priority<\/td>\n                    <td class=\"data-value\">83% of travelers worldwide believe sustainable travel is important<\/td>\n                    <td class=\"positive-trend\">ESG-driven decision making<\/td>\n                    <td><a href=\"https:\/\/www.statista.com\/topics\/962\/global-tourism\/\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">Statista Tourism Statistics<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"technology-trend\">\n                    <td class=\"metric-category\">AI Adoption in Travel<\/td>\n                    <td class=\"data-value\">83% of Millennials\/Gen Z find Gen AI useful for booking vs 64% older generations<\/td>\n                    <td class=\"positive-trend\">Next-gen technology adoption<\/td>\n                    <td><a href=\"https:\/\/www.americanexpress.com\/en-us\/travel\/discover\/get-inspired\/global-travel-trends\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">American Express AI Travel Survey<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"research-method\">\n                    <td class=\"metric-category\">Survey Methodology Preference<\/td>\n                    <td class=\"data-value\">Online surveys: cost-effective, fast insights with 15-20 questions optimal length<\/td>\n                    <td class=\"positive-trend\">Research efficiency optimization<\/td>\n                    <td><a href=\"https:\/\/www.driveresearch.com\/market-research-company-blog\/visitor-surveys-for-tourism-5-tips-to-run-successful-market-research\/\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">Drive Research Tourism Surveys<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"market-size\">\n                    <td class=\"metric-category\">Visitor Spending Growth<\/td>\n                    <td class=\"data-value\">Domestic: $5.3T (+5.4% growth), International: $1.9T (+11.6% growth)<\/td>\n                    <td class=\"positive-trend\">Strong spending recovery<\/td>\n                    <td><a href=\"https:\/\/wttc.org\/research\/economic-impact\/\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">WTTC Visitor Spending Analysis<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"consumer-behavior\">\n                    <td class=\"metric-category\">Experience-Based Travel<\/td>\n                    <td class=\"data-value\">Travelers prioritizing authentic experiences over traditional tourist attractions<\/td>\n                    <td class=\"positive-trend\">Value proposition evolution<\/td>\n                    <td><a href=\"https:\/\/www.statista.com\/outlook\/mmo\/travel-tourism\/worldwide\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">Statista Travel Preferences<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"research-method\">\n                    <td class=\"metric-category\">Mixed-Method Research<\/td>\n                    <td class=\"data-value\">Qualitative and quantitative combination provides comprehensive insights<\/td>\n                    <td class=\"positive-trend\">Research accuracy enhancement<\/td>\n                    <td><a href=\"https:\/\/www.studysmarter.co.uk\/explanations\/hospitality-and-tourism\/tourism-and-travel\/tourism-research-methods\/\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">Tourism Research Methods Guide<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"market-size\">\n                    <td class=\"metric-category\">European Tourism Market<\/td>\n                    <td class=\"data-value\">EU travel sector reached $1.65 trillion, 2.99 billion nights at tourist spots<\/td>\n                    <td class=\"positive-trend\">Regional market leadership<\/td>\n                    <td><a href=\"https:\/\/www.researchnester.com\/reports\/tourism-industry-market\/109\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">European Union Tourism Data<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"technology-trend\">\n                    <td class=\"metric-category\">Credit Card Points Usage<\/td>\n                    <td class=\"data-value\">50% of travelers plan using credit card\/travel points; 45% choose destinations based on points<\/td>\n                    <td class=\"positive-trend\">Loyalty program optimization<\/td>\n                    <td><a href=\"https:\/\/www.americanexpress.com\/en-us\/travel\/discover\/get-inspired\/global-travel-trends\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">American Express Travel Rewards Study<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"research-method\">\n                    <td class=\"metric-category\">Focus Group Effectiveness<\/td>\n                    <td class=\"data-value\">In-depth insights into traveler experiences, motivations, and perceptions<\/td>\n                    <td class=\"positive-trend\">Qualitative insight depth<\/td>\n                    <td><a href=\"https:\/\/www.driveresearch.com\/market-research-company-blog\/market-research-options-for-the-travel-tourism\/\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">Travel Market Research Methods<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"employment-impact\">\n                    <td class=\"metric-category\">Future Job Projections<\/td>\n                    <td class=\"data-value\">449 million jobs expected by 2034 (12.2% of global workforce)<\/td>\n                    <td class=\"positive-trend\">Employment sector expansion<\/td>\n                    <td><a href=\"https:\/\/wttc.org\/news\/travel-and-tourism-set-to-break-all-records-in-2024-reveals-wttc\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">WTTC Future Employment Forecast<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"consumer-behavior\">\n                    <td class=\"metric-category\">Post-Pandemic Travel Interest<\/td>\n                    <td class=\"data-value\">66% of travelers more interested in travel now than before COVID-19<\/td>\n                    <td class=\"positive-trend\">Market demand acceleration<\/td>\n                    <td><a href=\"https:\/\/www.mckinsey.com\/featured-insights\/mckinsey-explainers\/what-is-the-future-of-travel\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">McKinsey Travel Trends Report<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"market-size\">\n                    <td class=\"metric-category\">Long-term Market Projection<\/td>\n                    <td class=\"data-value\">$16 trillion contribution expected by 2034 (11.4% of global economic landscape)<\/td>\n                    <td class=\"positive-trend\">Economic powerhouse status<\/td>\n                    <td><a href=\"https:\/\/wttc.org\/news\/travel-and-tourism-set-to-break-all-records-in-2024-reveals-wttc\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">WTTC Long-term Economic Impact<\/a><\/td>\n                <\/tr>\n            <\/tbody>\n        <\/table>\n    <\/div>\n<\/body>\n<\/html>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"importance-of-tourism-market-research\">Importance de l\u2019\u00e9tude de march\u00e9 touristique<\/h2>\n\n\n\n<p>Les \u00e9tudes de march\u00e9 touristiques aident les entreprises et les destinations \u00e0 rester \u00e0 l\u2019\u00e9coute de ce que recherchent les voyageurs. Qu&#039;il s&#039;agisse de d\u00e9couvrir les tendances \u00e9mergentes en mati\u00e8re de voyages d&#039;aventure, d&#039;\u00e9valuer l&#039;int\u00e9r\u00eat pour l&#039;\u00e9cotourisme ou de comprendre les facteurs qui influencent les choix de destination, cette recherche est essentielle pour \u00e9laborer des strat\u00e9gies qui trouvent un \u00e9cho aupr\u00e8s des visiteurs actuels et potentiels.<\/p>\n\n\n\n<p>Au-del\u00e0 de l\u2019analyse des tendances, il identifie de nouvelles opportunit\u00e9s de march\u00e9 et d\u00e9crypte m\u00eame les empreintes num\u00e9riques des voyageurs, fournissant ainsi un aper\u00e7u de la mani\u00e8re dont les avis en ligne, les influenceurs et le marketing num\u00e9rique peuvent influencer les d\u00e9cisions de voyage. Les informations tir\u00e9es des \u00e9tudes de march\u00e9 touristiques permettent \u00e9galement aux entreprises d\u2019am\u00e9liorer la satisfaction et la fid\u00e9lit\u00e9 de leurs clients. Par cons\u00e9quent, en comprenant les attentes et les commentaires des touristes, les entreprises peuvent am\u00e9liorer leurs services, r\u00e9soudre les probl\u00e8mes et cr\u00e9er des exp\u00e9riences plus m\u00e9morables et plus satisfaisantes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"advantages-of-tourism-market-research\">Avantages de l\u2019\u00e9tude de march\u00e9 touristique<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-5614e756\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-5614e756\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Ecology-ecotourism-16.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Ecology ecotourism (16)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Ecology-ecotourism-16.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Ecology-ecotourism-16-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Ecology-ecotourism-16-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Ecology-ecotourism-16-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Ecology-ecotourism-16-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Les avantages de cette recherche sont nombreux et ont un impact sur divers aspects de l&#039;industrie du tourisme, de la planification strat\u00e9gique \u00e0 l&#039;engagement des clients. Voici quelques-uns des principaux avantages\u00a0:<\/p>\n\n\n\n<p><strong>\u2714\ufe0f<\/strong> Tourism market research provides valuable data that aids in strategic planning such as market trends, understanding competitive dynamics, and making informed decisions about marketing, product development, and service enhancements.<\/p>\n\n\n\n<p><strong>\u2714\ufe0f<\/strong> Through tourism market research, businesses can segment the market based on various criteria such as demographics, interests, or spending patterns. This segmentation allows for more targeted and effective marketing strategies.<\/p>\n\n\n\n<p><strong>\u2714\ufe0f<\/strong> Market research insights help businesses stay ahead. By understanding the market and anticipating trends, businesses can differentiate themselves, offering unique value propositions to tourists.<\/p>\n\n\n\n<p><strong>\u2714\ufe0f<\/strong> Tourism market research helps identify potential risks and challenges in the market, allowing businesses to develop strategies to mitigate these risks.<\/p>\n\n\n\n<p><strong>\u2714\ufe0f<\/strong> Market research aids in evaluating the effectiveness of marketing strategies and business operations. By tracking performance against market data, businesses can make adjustments to improve outcomes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"when-to-conduct-tourism-market-research\">Quand r\u00e9aliser une \u00e9tude de march\u00e9 touristique<\/h2>\n\n\n\n<p>D\u00e9terminer le bon moment pour mener une \u00e9tude de march\u00e9 touristique est crucial pour son efficacit\u00e9 et sa pertinence. Il existe des cas et des phases sp\u00e9cifiques du cycle \u00e9conomique o\u00f9 cette recherche devient particuli\u00e8rement vitale\u00a0:<\/p>\n\n\n\n<p><strong><strong>\u2714\ufe0f<\/strong> Before Launching New Products or Services<\/strong>:L&#039;\u00e9tude de march\u00e9 est essentielle avant de lancer un nouveau produit ou service touristique, voire une campagne de marketing de destination. Elle permet de comprendre la demande du march\u00e9, les pr\u00e9f\u00e9rences des clients potentiels et le paysage concurrentiel.<\/p>\n\n\n\n<p><strong><strong>\u2714\ufe0f<\/strong> During Strategic Planning Phases<\/strong>:Lorsque les entreprises ou les destinations sont en cours de planification strat\u00e9gique, les \u00e9tudes de march\u00e9 fournissent les donn\u00e9es n\u00e9cessaires pour \u00e9clairer les d\u00e9cisions, offrant un aper\u00e7u des tendances, des menaces et des opportunit\u00e9s du march\u00e9.<\/p>\n\n\n\n<p><strong><strong>\u2714\ufe0f<\/strong> After Economic Changes<\/strong>:En r\u00e9ponse aux changements importants du secteur, tels que les nouvelles technologies de voyage, les changements \u00e9conomiques ou les changements de comportement des voyageurs, la r\u00e9alisation d&#039;\u00e9tudes de march\u00e9 aide les entreprises \u00e0 comprendre l&#039;impact de ces changements et \u00e0 s&#039;adapter en cons\u00e9quence.<\/p>\n\n\n\n<p><strong><strong>\u2714\ufe0f<\/strong> When Expanding to New Markets<\/strong>: Entering a new geographic market or targeting a new customer segment requires tourism market research. This <a href=\"https:\/\/www.sisinternational.com\/fr\/apercu-de-lindustrie-aerospatiale\/\" title=\"\u00c9tude de march\u00e9 a\u00e9rospatiale\" data-wpil-monitor-id=\"1428\">research provides insights into the new market&#8217;s<\/a> characteristics, cultural nuances, and consumer expectations.<\/p>\n\n\n\n<p><strong><strong>\u2714\ufe0f<\/strong> Following Major Marketing Campaigns<\/strong>: Apr\u00e8s avoir ex\u00e9cut\u00e9 d&#039;importantes campagnes marketing, la r\u00e9alisation d&#039;\u00e9tudes de march\u00e9 permet d&#039;\u00e9valuer leur efficacit\u00e9. Cela implique de comprendre l&#039;impact de la campagne sur la perception de la marque, l&#039;image de la destination et le comportement des consommateurs.<\/p>\n\n\n\n<p><strong><strong>\u2714\ufe0f<\/strong> To Monitor Ongoing Performance<\/strong>:Une \u00e9tude r\u00e9guli\u00e8re du march\u00e9 du tourisme est essentielle pour suivre les performances en cours. Elle permet aux entreprises de surveiller leur position sur le march\u00e9 et la satisfaction de leurs clients et de se comparer \u00e0 leurs concurrents.<\/p>\n\n\n\n<p><strong><strong>\u2714\ufe0f<\/strong> In Response to Customer Feedback or Trends<\/strong>:Lorsque des retours clients importants ou des changements notables dans les tendances de voyage se produisent, les \u00e9tudes de march\u00e9 aident les entreprises \u00e0 comprendre les causes sous-jacentes et \u00e0 r\u00e9agir efficacement.<\/p>\n\n\n\n<p><strong><strong>\u2714\ufe0f<\/strong> Analyse avant et apr\u00e8s la haute saison<\/strong>: Research conducted before and after peak tourism seasons provides insights into traveler expectations and experiences. This information is vital for improving&nbsp;and planning for future peak seasons.<\/p>\n\n\n\n<p><strong><strong>\u2714\ufe0f<\/strong> Validate Assumptions<\/strong>:Chaque fois que des hypoth\u00e8ses internes sur les tendances du march\u00e9 ou les pr\u00e9f\u00e9rences des clients existent, la r\u00e9alisation d\u2019\u00e9tudes de march\u00e9 permet de valider ces hypoth\u00e8ses avec des donn\u00e9es empiriques.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tourism-opportunities\">Opportunit\u00e9s touristiques<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-7b2a7abb\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-7b2a7abb\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Tourism-16.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Tourism (16)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Tourism-16.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Tourism-16-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Tourism-16-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Tourism-16-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Tourism-16-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>L\u2019industrie du tourisme joue un r\u00f4le essentiel dans le soutien de la croissance \u00e9conomique et du d\u00e9veloppement. Sa croissance peut offrir des opportunit\u00e9s et des d\u00e9fis aux pays du monde entier.<\/p>\n\n\n\n<p>L\u2019une des principales opportunit\u00e9s des \u00e9tudes de march\u00e9 touristiques est la capacit\u00e9 \u00e0 identifier les tendances \u00e9mergentes. En analysant les habitudes de voyage, les pr\u00e9f\u00e9rences et les commentaires des consommateurs, les entreprises peuvent garder une longueur d&#039;avance, en adaptant leurs services et produits pour r\u00e9pondre \u00e0 l&#039;\u00e9volution des demandes. Cela est particuli\u00e8rement crucial dans un march\u00e9 fortement influenc\u00e9 par les changements culturels, les progr\u00e8s technologiques et l\u2019\u00e9volution de la dynamique mondiale.<\/p>\n\n\n\n<p>De m\u00eame, les pays en d\u00e9veloppement visent souvent \u00e0 d\u00e9velopper leur industrie touristique pour favoriser la croissance \u00e9conomique et promouvoir les valeurs culturelles et le patrimoine \u00e0 l\u2019\u00e9chelle mondiale. Les avantages externes de la promotion du tourisme peuvent \u00e9galement inclure le d\u00e9veloppement des infrastructures, de l\u2019\u00e9ducation et des secteurs sociaux.<\/p>\n\n\n\n<p>Apps have allowed consumers to book directly, lowering travel costs.&nbsp; By being able to compare prices on many websites, customers can gain different experiences.&nbsp; Travel companies have built ecosystems and scale, expanding beyond core services to provide full travel experiences.<\/p>\n\n\n\n<p>De plus, les \u00e9tudes de march\u00e9 sur le tourisme fournissent des donn\u00e9es pour des strat\u00e9gies de marketing efficaces. En comprenant qui sont leurs clients et ce qu&#039;ils appr\u00e9cient, les entreprises peuvent \u00e9laborer des campagnes marketing cibl\u00e9es qui trouvent un \u00e9cho aupr\u00e8s de leur public, entra\u00eenant ainsi un engagement et des ventes accrus.<\/p>\n\n\n\n<h3 class=\"gb-headline gb-headline-3512816d gb-headline-text\">Figure 1. Travel &amp; Tourism Market Research Impact<\/h3>\n\n\n\n<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n    <meta charset=\"UTF-8\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n    <title>Travel &#038; Tourism Market Research Performance Chart<\/title>\n    <style>\n        .chart-container {\n            width: 100%;\n            max-width: 900px;\n            margin: 20px auto;\n            padding: 30px;\n            font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, sans-serif;\n            background: #fff;\n            border-radius: 12px;\n            box-shadow: 0 4px 20px rgba(0,0,0,0.12);\n        }\n        \n        .chart-title {\n            text-align: center;\n            font-size: 28px;\n            font-weight: 700;\n            color: #1e3a8a;\n            margin-bottom: 10px;\n            text-transform: uppercase;\n            letter-spacing: 1px;\n        }\n        \n        .chart-subtitle {\n            text-align: center;\n            font-size: 16px;\n            color: #64748b;\n            margin-bottom: 40px;\n            font-weight: 500;\n        }\n        \n        .chart-bars {\n            padding: 0 20px;\n        }\n        \n        .bar-item {\n            margin-bottom: 30px;\n            position: relative;\n        }\n        \n        .bar-label {\n            font-size: 15px;\n            font-weight: 600;\n            color: #374151;\n            margin-bottom: 10px;\n            display: flex;\n            justify-content: space-between;\n            align-items: center;\n        }\n        \n        .bar-value {\n            font-size: 18px;\n            font-weight: 700;\n            color: #1e3a8a;\n        }\n        \n        .bar-background {\n            width: 100%;\n            height: 40px;\n            background: #f1f5f9;\n            border-radius: 25px;\n            overflow: hidden;\n            position: relative;\n        }\n        \n        .bar-fill {\n            height: 100%;\n            border-radius: 25px;\n            position: relative;\n            display: flex;\n            align-items: center;\n            justify-content: flex-end;\n            padding-right: 20px;\n            color: white;\n            font-weight: 600;\n            font-size: 14px;\n            text-shadow: 0 1px 2px rgba(0,0,0,0.3);\n        }\n        \n        .global-gdp { width: 95%; 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Tourism Market Research Impact<\/h3>\n        <p class=\"chart-subtitle\">Key Performance Indicators Driving Industry Growth in 2024<\/p>\n        \n        <div class=\"chart-bars\">\n            <div class=\"bar-item\">\n                <div class=\"bar-label\">\n                    <span>Global GDP Contribution<\/span>\n                    <span class=\"bar-value\">$11.1T<\/span>\n                <\/div>\n                <div class=\"bar-background\">\n                    <div class=\"bar-fill global-gdp\">10% of Global Economy<\/div>\n                <\/div>\n            <\/div>\n            \n            <div class=\"bar-item\">\n                <div class=\"bar-label\">\n                    <span>Employment Generation<\/span>\n                    <span class=\"bar-value\">357M Jobs<\/span>\n                <\/div>\n                <div class=\"bar-background\">\n                    <div class=\"bar-fill employment\">1 in 10 Global Jobs<\/div>\n                <\/div>\n            <\/div>\n            \n            <div class=\"bar-item\">\n                <div class=\"bar-label\">\n                    <span>Market Recovery Growth<\/span>\n                    <span class=\"bar-value\">24% Surge<\/span>\n                <\/div>\n                <div class=\"bar-background\">\n                    <div class=\"bar-fill market-growth\">$1.5T in 2023<\/div>\n                <\/div>\n            <\/div>\n            \n            <div class=\"bar-item\">\n                <div class=\"bar-label\">\n                    <span>Online Booking Penetration<\/span>\n                    <span class=\"bar-value\">65% by 2026<\/span>\n                <\/div>\n                <div class=\"bar-background\">\n                    <div class=\"bar-fill online-booking\">Transformation num\u00e9rique<\/div>\n                <\/div>\n            <\/div>\n            \n            <div class=\"bar-item\">\n                <div class=\"bar-label\">\n                    <span>Sustainable Travel Priority<\/span>\n                    <span class=\"bar-value\">83% Travelers<\/span>\n                <\/div>\n                <div class=\"bar-background\">\n                    <div class=\"bar-fill sustainable-travel\">ESG Focus<\/div>\n                <\/div>\n            <\/div>\n            \n            <div class=\"bar-item\">\n                <div class=\"bar-label\">\n                    <span>Gen AI Adoption (Millennials\/Gen Z)<\/span>\n                    <span class=\"bar-value\">83% Usage<\/span>\n                <\/div>\n                <div class=\"bar-background\">\n                    <div class=\"bar-fill gen-ai-adoption\">Int\u00e9gration technologique<\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        \n        <div class=\"metrics-grid\">\n            <div class=\"metric-card\">\n                <div class=\"metric-number\">$16T<\/div>\n                <div class=\"metric-label\">Projected 2034 Economic Impact<\/div>\n            <\/div>\n            <div class=\"metric-card\">\n                <div class=\"metric-number\">449M<\/div>\n                <div class=\"metric-label\">Future Jobs by 2034<\/div>\n            <\/div>\n            <div class=\"metric-card\">\n                <div class=\"metric-number\">80%<\/div>\n                <div class=\"metric-label\">Mobile App Usage (Young Travelers)<\/div>\n            <\/div>\n            <div class=\"metric-card\">\n                <div class=\"metric-number\">66%<\/div>\n                <div class=\"metric-label\">Increased Travel Interest Post-COVID<\/div>\n            <\/div>\n        <\/div>\n        \n        <div class=\"legend\">\n            \ud83d\udcc8 Performance metrics demonstrate travel &#038; tourism&#8217;s resilience and growth trajectory in the post-pandemic era\n        <\/div>\n        \n        <div class=\"sources-section\">\n            <h4 class=\"sources-title\">\ud83d\udcca Research Data Sources<\/h4>\n            <div class=\"source-grid\">\n                <div class=\"source-item\">\n                    <div class=\"source-category\">Economic Impact Data:<\/div>\n                    <a href=\"https:\/\/wttc.org\/news\/travel-and-tourism-set-to-break-all-records-in-2024-reveals-wttc\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">World Travel &#038; Tourism Council (WTTC)<\/a>\n                <\/div>\n                <div class=\"source-item\">\n                    <div class=\"source-category\">Market Recovery Analysis:<\/div>\n                    <a href=\"https:\/\/www.phocuswright.com\/Travel-Research\/Market-Overview-Sizing\/Global-Travel-Market-Report-2024\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">Phocuswright Global Travel Report 2024<\/a>\n                <\/div>\n                <div class=\"source-item\">\n                    <div class=\"source-category\">Digital Transformation Trends:<\/div>\n                    <a href=\"https:\/\/www.americanexpress.com\/en-us\/travel\/discover\/get-inspired\/global-travel-trends\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">American Express Global Travel Trends<\/a>\n                <\/div>\n                <div class=\"source-item\">\n                    <div class=\"source-category\">Consumer Behavior Research:<\/div>\n                    <a href=\"https:\/\/www.mckinsey.com\/featured-insights\/mckinsey-explainers\/what-is-the-future-of-travel\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">McKinsey Travel Trends Report<\/a>\n                <\/div>\n                <div class=\"source-item\">\n                    <div class=\"source-category\">Objectif d\u00e9veloppement durable\u00a0:<\/div>\n                    <a href=\"https:\/\/www.statista.com\/topics\/962\/global-tourism\/\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">Statista Global Tourism Statistics<\/a>\n                <\/div>\n                <div class=\"source-item\">\n                    <div class=\"source-category\">Research Methodology:<\/div>\n                    <a href=\"https:\/\/www.driveresearch.com\/market-research-company-blog\/visitor-surveys-for-tourism-5-tips-to-run-successful-market-research\/\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">Tourism Research Best Practices<\/a>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/body>\n<\/html>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tourism-challenges\">Les d\u00e9fis du tourisme<\/h2>\n\n\n\n<p>L\u2019un des d\u00e9fis majeurs r\u00e9side dans le caract\u00e8re rapide de l\u2019industrie du tourisme. Les tendances en mati\u00e8re de voyages et de tourisme peuvent changer rapidement en raison de divers facteurs tels que les changements \u00e9conomiques, les \u00e9v\u00e9nements politiques, les progr\u00e8s technologiques et l&#039;influence des m\u00e9dias sociaux.<\/p>\n\n\n\n<p>L\u2019exactitude et la fiabilit\u00e9 des donn\u00e9es constituent un autre d\u00e9fi important. Dans le domaine du tourisme, la plupart des donn\u00e9es proviennent d\u2019enqu\u00eates, d\u2019avis et de plateformes en ligne, qui peuvent \u00eatre subjectives et parfois peu fiables.<\/p>\n\n\n\n<p>Oil prices also impact a variety of factors such as airline fees and travelers&#8217; disposable income and destination choices. Natural disasters have the opportunity to destroy sceneries and holiday destinations. &nbsp;Other environmental issues such as climate change have the potential to impact a variety of ski and coastal resorts.<\/p>\n\n\n\n<p>De plus, la saisonnalit\u00e9 constitue \u00e9galement un d\u00e9fi dans les \u00e9tudes de march\u00e9 touristiques. Les habitudes de voyage peuvent varier consid\u00e9rablement selon la p\u00e9riode de l&#039;ann\u00e9e, ce qui rend difficile pour les entreprises de pr\u00e9voir les tendances et de planifier en cons\u00e9quence. Cette fluctuation saisonni\u00e8re peut avoir un impact sur l\u2019efficacit\u00e9 des \u00e9tudes de march\u00e9 et sur leur applicabilit\u00e9 tout au long de l\u2019ann\u00e9e.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"gb-container gb-container-497dace3\">\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ad2f72ca wp-block-group-is-layout-flex\"><div class=\"gb-container gb-container-5aed01c2\">\n\n<h3 class=\"gb-headline gb-headline-da10e16b gb-headline-text\">Ready to explore the insights that drive smarter decisions?<\/h3>\n\n\n\n<p class=\"has-base-3-color has-text-color has-link-color wp-elements-6feca161098eb3009a944b0807219eaf\">Contact our Research experts today.<\/p>\n\n\n\n<a class=\"gb-button gb-button-422680e1 smooth-scroll\" href=\"https:\/\/www.sisinternational.com\/fr\/contacter-sis-etude-de-marche-internationale\/\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Notre couverture\"><span class=\"gb-button-text\">Contactez-nous<\/span><span class=\"gb-icon\"><svg aria-hidden=\"true\" role=\"img\" height=\"1em\" width=\"1em\" viewbox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill=\"currentColor\" d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/span><\/a>\n\n\n\n<p class=\"gb-headline gb-headline-c446f412 gb-headline-text\"><\/p>\n\n<\/div><\/div>\n\n<\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"prospects-of-tourism-market-research\">Perspectives des \u00e9tudes de march\u00e9 sur le tourisme<\/h2>\n\n\n\n<p>Les perspectives des \u00e9tudes de march\u00e9 sur le tourisme sont prometteuses, refl\u00e9tant la nature dynamique et \u00e9volutive de l\u2019industrie du voyage. Voici quelques perspectives cl\u00e9s qui mettent en \u00e9vidence le potentiel et l\u2019orientation future de ce domaine\u00a0:<\/p>\n\n\n\n<p><strong><strong>\ud83d\udd39<\/strong>Les avanc\u00e9es technologiques:<\/strong> Avec l\u2019essor du Big Data, de l\u2019IA et de l\u2019apprentissage automatique, les \u00e9tudes de march\u00e9 touristiques deviennent de plus en plus sophistiqu\u00e9es. Ces technologies permettent une analyse plus pr\u00e9cise et approfondie des habitudes de voyage, des pr\u00e9f\u00e9rences des clients et des tendances du march\u00e9.<\/p>\n\n\n\n<p><strong><strong>\ud83d\udd39<\/strong>Tourisme durable et responsable :<\/strong> There is a growing emphasis on sustainable travel, driven by increasing awareness of environmental issues and social responsibility. <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/conseil-en-tourisme-de-voyage-et-en-hotellerie\/marketing-du-tourisme-medical\/\" title=\"Marketing du tourisme m\u00e9dical\" data-wpil-monitor-id=\"3947\">Market research in tourism<\/a> is expanding its focus to understand traveler attitudes towards sustainability, helping businesses develop eco-friendly and socially responsible practices that align with consumer values.<\/p>\n\n\n\n<p><strong><strong>\ud83d\udd39<\/strong>Personnalisation et personnalisation\u00a0:<\/strong> La tendance vers des exp\u00e9riences de voyage personnalis\u00e9es est \u00e0 la hausse. Les \u00e9tudes de march\u00e9 jouent un r\u00f4le crucial en aidant les entreprises \u00e0 comprendre les pr\u00e9f\u00e9rences individuelles des clients et \u00e0 cr\u00e9er des offres sur mesure.<\/p>\n\n\n\n<p><strong><strong>\ud83d\udd39<\/strong>Aper\u00e7us du march\u00e9 mondial\u00a0:<\/strong> As travel becomes more accessible, <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/conseil-en-tourisme-de-voyage-et-en-hotellerie\/conseil-en-tourisme-culturel\/\" title=\"Conseil en tourisme culturel\" data-wpil-monitor-id=\"4694\">tourism market research<\/a> is expanding its scope to include emerging markets and diverse cultures. This global perspective is essential for businesses looking to tap into new markets and cater to an international clientele.<\/p>\n\n\n\n<p><strong><strong>\ud83d\udd39<\/strong>Transformation num\u00e9rique\u00a0:<\/strong>&nbsp;Les \u00e9tudes de march\u00e9 utilisent de plus en plus les canaux et plateformes num\u00e9riques pour collecter des donn\u00e9es, en engageant les voyageurs via les r\u00e9seaux sociaux, les applications mobiles et les enqu\u00eates en ligne. Cette approche num\u00e9rique permet la collecte et l\u2019analyse de donn\u00e9es en temps r\u00e9el.<\/p>\n\n\n\n<p><strong><strong>\ud83d\udd39<\/strong>Pr\u00e9occupations en mati\u00e8re de sant\u00e9 et de s\u00e9curit\u00e9\u00a0:<\/strong> \u00c0 la lumi\u00e8re d\u2019\u00e9v\u00e9nements tels que la pand\u00e9mie de COVID-19, l\u2019accent est mis davantage sur la sant\u00e9 et la s\u00e9curit\u00e9 lors des voyages. Les \u00e9tudes de march\u00e9 sont essentielles pour comprendre les pr\u00e9occupations et les attentes des voyageurs concernant les mesures sanitaires, ce qui est essentiel pour r\u00e9tablir la confiance des voyageurs.<\/p>\n\n\n\n<p><strong><strong>\ud83d\udd39<\/strong>Experience and Activity-Based Travel:<\/strong> Le passage des visites touristiques traditionnelles aux voyages bas\u00e9s sur l\u2019exp\u00e9rience est un autre domaine d\u2019int\u00e9r\u00eat. La recherche sur les types d&#039;activit\u00e9s et d&#039;exp\u00e9riences qui attirent diff\u00e9rents segments de voyageurs peut aider les entreprises \u00e0 cr\u00e9er des offres plus attrayantes et m\u00e9morables.<\/p>\n\n\n<h2>\u00a0<\/h2>\n<h2>Notre emplacement \u00e0 New York<\/h2>\n<p><!-- \/wp:post-content --> <!-- wp:html --> <iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe> <!-- \/wp:html --> <!-- wp:paragraph --><\/p>\n<h3 class=\"wp-block-heading\">11 E 22nd Street, \u00e9tage 2, New York, NY 10010 T\u00e9l. : +1(212) 505-6805<\/h3>\n<hr \/>\n<h2><span style=\"font-weight: 400;\">\u00c0 propos de SIS International<\/span><\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/fr\/\"><span style=\"font-weight: 400;\">SIS International<\/span><\/a><span style=\"font-weight: 400;\"> propose des recherches quantitatives, qualitatives et strat\u00e9giques. Nous fournissons des donn\u00e9es, des outils, des strat\u00e9gies, des rapports et des informations pour la prise de d\u00e9cision. Nous menons \u00e9galement des entretiens, des enqu\u00eates, des groupes de discussion et d\u2019autres m\u00e9thodes et approches d\u2019\u00e9tudes de march\u00e9.<\/span><a href=\"https:\/\/www.sisinternational.com\/fr\/a-propos-de-la-recherche-internationale-sis\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> Contactez nous<\/span><\/a><span style=\"font-weight: 400;\"> pour votre prochain projet d&#039;\u00e9tude de march\u00e9.<\/span><\/p>\n<p><!-- wp:heading --><\/p>\n<h2 id=\"about-sis-international\" class=\"wp-block-heading\">\u00a0<\/h2>\n<p><!-- \/wp:heading --><\/p>","protected":false},"excerpt":{"rendered":"<p>Nous proposons des \u00e9tudes qualitatives, quantitatives et strat\u00e9giques pour booster vos performances.<\/p>","protected":false},"author":1,"featured_media":62579,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[287],"tags":[],"class_list":["post-11958","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-spotlight","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts\/11958","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=11958"}],"version-history":[{"count":14,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts\/11958\/revisions"}],"predecessor-version":[{"id":79293,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts\/11958\/revisions\/79293"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/62579"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=11958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/categories?post=11958"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/tags?post=11958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}