{"id":11957,"date":"2012-04-24T15:12:00","date_gmt":"2012-04-24T15:12:00","guid":{"rendered":"https:\/\/www.sisinternational.com\/trends-in-the-textile-industry\/"},"modified":"2025-09-16T21:31:41","modified_gmt":"2025-09-17T01:31:41","slug":"analyse-de-lindustrie-textile","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/fr\/analyse-de-lindustrie-textile\/","title":{"rendered":"\u00c9tude de march\u00e9 textile"},"content":{"rendered":"<figure class=\"gb-block-image gb-block-image-dd7e696f\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-dd7e696f\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Smart-clothes-smart-textiles-3.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Smart clothes smart textiles (3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Smart-clothes-smart-textiles-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Smart-clothes-smart-textiles-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Smart-clothes-smart-textiles-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Smart-clothes-smart-textiles-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Smart-clothes-smart-textiles-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Le ralentissement \u00e9conomique aux \u00c9tats-Unis, au Japon et en Europe a eu des r\u00e9percussions consid\u00e9rables sur l\u2019industrie mondiale du textile et de l\u2019habillement. Selon les donn\u00e9es de l&#039;industrie, les importations mensuelles ont chut\u00e9 de 4 milliards USD, passant de 30 milliards USD en 2008 \u00e0 seulement 26 milliards USD en 2010. Ironiquement, cette baisse inattendue fait suite \u00e0 une p\u00e9riode de croissance rapide, suite \u00e0 la mise en \u0153uvre par l&#039;industrie textile de cadres hors quotas en 1994. et l&#039;int\u00e9gration formelle de la Chine \u00e0 l&#039;Organisation mondiale du commerce en 2001. Jusqu&#039;\u00e0 l&#039;av\u00e8nement de la crise financi\u00e8re en 2008, le commerce mondial du textile et de l&#039;habillement se comportait remarquablement bien.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Changements en \u00e9conomie<\/h2>\n\n\n\n<p>However, the economic crisis in 2008 evolved into a serious recession that caused many advanced economies to experience declines in national output, increased unemployment levels and lethargic investment activity. During this period, consumers in Japan and those in advanced western economies substantially reduced spending on consumer products due to tenuous financial <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/etude-de-marche-sur-la-securite\/\" title=\"\u00c9tude de march\u00e9 sur la s\u00e9curit\u00e9\"  data-wpil-monitor-id=\"7782\">security and other unfavorable market<\/a> conditions. Some consumers postponed purchases while others resorted to cheaper alternatives. Among the hardest hit by the low consumer demand is the textile and garments sector. Following the recession, industry players suffered declining <a href=\"https:\/\/www.sisinternational.com\/fr\/etude-de-marche-du-vin\/\" title=\"\u00c9tude de march\u00e9 du vin\u00a0: additionner les b\u00e9n\u00e9fices des ventes nationales de vin\"  data-wpil-monitor-id=\"7793\">sales and attempted to hedge profit<\/a> margins by implementing cost-cutting measures. At the extreme end, some textile factories had to be shut down in many locations.<\/p>\n\n\n\n<p>While signs of recovery have been detected as early as 2009, the global textile and garment industry is yet to replicate its upbeat performance before the crisis. Much of the recovery rides on the resilient economies of <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/etude-de-marche-brique\/\" title=\"\u00c9tude de march\u00e9 BRIC (Br\u00e9sil, Russie, Inde et Chine)\"  data-wpil-monitor-id=\"7788\">India and China<\/a>, both of which have huge stakes in the textile and garments sector.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le textile en Chine<\/h2>\n\n\n\n<p>China&#8217;s textile sector enjoyed a 30 percent year-on-year growth in the first half of 2011. Easily the world&#8217;s largest producer of woolen fabrics and cotton textiles, China shifted textile <a href=\"https:\/\/www.sisinternational.com\/fr\/publications\/comportement-de-lacheteur-apres-le-nouveau-consommateur-du-coronavirus\/\" title=\"Comportement des acheteurs apr\u00e8s le coronavirus \u2013 \u00c9tude de march\u00e9 de consommation\"  data-wpil-monitor-id=\"7784\">marketing and distribution to domestic consumers<\/a> instead of maintaining its traditional export-oriented focus. Given its population, local demand is expected to spur production and support industry growth. Given this realignment, exports still posted a year on year growth of 25.73 percent in the first half of 2011, reaching a value of USD 111.73 billion. While proving resilient to the recession, the Chinese textile and garment industry still faces challenges such as the fluctuations in cotton prices, rising manufacturing and labor costs, as well as hiked financing rates.<\/p>\n\n\n\n<p>Le textile en Inde<\/p>\n\n\n\n<p>De l\u2019autre c\u00f4t\u00e9 de la fronti\u00e8re, l\u2019Inde a interdit les exportations de coton \u00e0 deux reprises afin de stocker suffisamment d\u2019approvisionnement national pour se pr\u00e9munir contre les fluctuations des prix du coton. Apr\u00e8s tout, les prix du coton ont atteint un sommet inattendu et alarmant en mars 2011, le plus \u00e9lev\u00e9 depuis les ann\u00e9es 1860. \u00c0 la suite de l\u2019action de la Chine, le gouvernement indien a \u00e9galement th\u00e9sauris\u00e9 de grandes quantit\u00e9s de mati\u00e8res premi\u00e8res, mais est all\u00e9 plus loin en limitant ses sorties dans le but de prot\u00e9ger les acteurs nationaux du textile.<\/p>\n\n\n\n<p>Cependant, comme le monde entier d\u00e9pend des exportations de coton de l&#039;Inde (le deuxi\u00e8me producteur apr\u00e8s les \u00c9tats-Unis), la d\u00e9cision prise en mars de cette ann\u00e9e a aggrav\u00e9 la perception selon laquelle l&#039;analyse de l&#039;industrie textile montre sa volatilit\u00e9, avec l&#039;offre de coton \u2013 la mati\u00e8re premi\u00e8re mat\u00e9riau pour pr\u00e8s de la moiti\u00e9 de tous les produits textiles \u2013 dans un \u00e9tat compromis. La hausse des prix du coton aura un impact sur le secteur international de l&#039;habillement, qui est d\u00e9j\u00e0 confront\u00e9 \u00e0 un double d\u00e9fi : des frais d&#039;exp\u00e9dition plus \u00e9lev\u00e9s et une hausse des co\u00fbts de main-d&#039;\u0153uvre, m\u00eame dans les pays sous-traitants.<\/p>","protected":false},"excerpt":{"rendered":"<p>Le ralentissement \u00e9conomique aux \u00c9tats-Unis, au Japon et en Europe a eu des r\u00e9percussions consid\u00e9rables sur l\u2019industrie mondiale du textile et de l\u2019habillement. Selon les donn\u00e9es de l&#039;industrie, les importations mensuelles ont chut\u00e9 de 4 milliards de dollars, passant de 30 milliards de dollars en 2008 \u00e0 seulement 26 milliards de dollars en 2010. Ironiquement, cette baisse inattendue fait suite \u00e0 une p\u00e9riode de croissance rapide, suite \u00e0 la mise en \u0153uvre de l&#039;industrie textile\u2026 <a title=\"\u00c9tude de march\u00e9 textile\" class=\"read-more\" href=\"https:\/\/www.sisinternational.com\/fr\/analyse-de-lindustrie-textile\/\" aria-label=\"En savoir plus sur Textile Market Research\">Lire plus<\/a><\/p>","protected":false},"author":1,"featured_media":64559,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[287],"tags":[],"class_list":["post-11957","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-spotlight","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts\/11957","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=11957"}],"version-history":[{"count":3,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts\/11957\/revisions"}],"predecessor-version":[{"id":81312,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts\/11957\/revisions\/81312"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/64559"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=11957"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/categories?post=11957"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/tags?post=11957"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}