{"id":11926,"date":"2009-02-20T23:23:56","date_gmt":"2009-02-20T23:23:56","guid":{"rendered":"https:\/\/www.sisinternational.com\/optimizing-corporate-websites-for-roi\/"},"modified":"2025-09-16T20:02:54","modified_gmt":"2025-09-17T00:02:54","slug":"optimiser-les-sites-web-dentreprise-pour-le-retour-sur-investissement","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/fr\/optimiser-les-sites-web-dentreprise-pour-le-retour-sur-investissement\/","title":{"rendered":"Optimiser les sites Web d&#039;entreprise pour le retour sur investissement"},"content":{"rendered":"<p>Companies need to be where their customers and stakeholders are.\u00a0 More than ever, the web is a crucial point-of-contact between businesses and their stakeholders. In this recession, web surfers are spending sleepless nights surfing the web for entertainment, insights, and other content that is meaningful for them.<\/p>\n<p>We at SIS International have been <a href=\"https:\/\/www.sisinternational.com\/fr\/societe-de-surveillance-des-principales-tendances-du-marche-b2b\/\" title=\"Entreprise de surveillance des principales tendances du march\u00e9 B2B\"  data-wpil-monitor-id=\"7946\">monitoring how companies<\/a> and consumers are focusing on the web. We have innovated solutions to help clients better interact with their customers and realize <a href=\"https:\/\/www.sisinternational.com\/fr\/retour-sur-investissement-dans-les-etudes-de-marche\/\" title=\"Retour sur investissement dans les \u00e9tudes de march\u00e9\"  data-wpil-monitor-id=\"7952\">return on investment<\/a> in difficult economic times (ROI). Organizations often consider the Internet as a wild frontier where stakeholders have the power to rapidly influence the opinions and behaviors of other web surfers. At the same time, investing in web programs does not always provide returns on investment.<br \/>\n<strong><br \/>\nLes enjeux sont \u00e9lev\u00e9s<\/strong><\/p>\n<p>L&#039;impact du Web sur les entreprises peut \u00eatre dramatique. Les parties prenantes sur le Web peuvent influencer les \u00e9l\u00e9ments suivants\u00a0:<\/p>\n<ul>\n<li>Rises or falls in <a href=\"https:\/\/www.sisinternational.com\/fr\/le-tresor-de-donnees-des-reseaux-sociaux-pour-les-chercheurs-en-marketing\/\" title=\"\u00c9tude de march\u00e9 sur les r\u00e9seaux sociaux\u00a0: opportunit\u00e9s et d\u00e9fis\"  data-wpil-monitor-id=\"7944\">market share and brand<\/a> equity<\/li>\n<li>Manque d&#039;efficacit\u00e9 dans les campagnes promotionnelles<\/li>\n<li>Baisse des indicateurs de satisfaction et de performance<\/li>\n<li>Renforcement ou affaiblissement des campagnes<\/li>\n<\/ul>\n<p><strong><br \/>\nD\u00e9fi pour les entreprises<\/strong><\/p>\n<ul>\n<li>Les entreprises doivent cr\u00e9er des interfaces qui se connectent avec les parties prenantes et les clients, sinon leurs concurrents le feront.<\/li>\n<li>With more companies on the web conveying their messages, companies need to ensure that their investments are effective. This is even more important given the recession, with tight budgets and scarce resources to build and <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/recherche-de-conseil-en-strategie-fintech\/conseil-en-etudes-de-marche-en-gestion-de-programmes-fintech\/\" title=\"\u00c9tudes de march\u00e9 et conseil en gestion de programmes FinTech\"  data-wpil-monitor-id=\"7949\">manage web programs<\/a>.<\/li>\n<li>Businesses need to monitor stakeholders&#8217; interaction with their brands to prevent brands from being negatively reframed by stakeholders.<\/li>\n<li><a href=\"https:\/\/www.sisinternational.com\/fr\/leffet-des-cultures-de-marche-nigerianes-sur-les-affaires\/\" title=\"Le march\u00e9 nig\u00e9rian\u00a0: l&#039;effet de la culture sur les affaires\"  data-wpil-monitor-id=\"7954\">Businesses need to ensure the effectiveness<\/a> of investments, especially with smaller budgets.<\/li>\n<\/ul>\n<p><strong>R\u00e9aliser un retour sur investissement\u00a0: ce qui est n\u00e9cessaire<\/strong><\/p>\n<p>Les entreprises ont d\u2019abord besoin d\u2019un m\u00e9canisme pour (a) s\u2019engager et (b) surveiller ce qui se dit \u00e0 leur sujet.<\/p>\n<p>En connaissant ce que disent les parties prenantes, les entreprises mettent en place des m\u00e9canismes qui r\u00e9pondent \u00e0 ces besoins (ex. sections sur leurs sites Web, ajustement des communications)<\/p>\n<p><a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/conseil-en-strategie\/analyse-des-donnees\/\" title=\"Soci\u00e9t\u00e9 d&#039;analyse de donn\u00e9es\"  data-wpil-monitor-id=\"7947\">Companies need metrics and analytics<\/a> to track their web performance.<\/p>\n<p>Les entreprises ont besoin d&#039;infrastructures pour r\u00e9pondre en permanence aux \u00e9volutions rapides<\/p>\n<p><strong><a href=\"https:\/\/www.sisinternational.com\/fr\/sis-devoile-une-plateforme-de-science-des-donnees-et-danalyse-quantitative\/\" title=\"SIS d\u00e9voile sa plateforme de science des donn\u00e9es et d&#039;analyse quantitative\"  data-wpil-monitor-id=\"7945\">SIS International&#8217;s Web Analytics<\/a> Services and SIS Netnography TM Model<\/strong><\/p>\n<p>Nous aidons les entreprises \u00e0 r\u00e9aliser un retour sur investissement en\u00a0:<\/p>\n<ul>\n<li>Proprietary Web Ethnography Solutions, and other proprietary <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/directeur-de-linformation-cio-etudes-de-marche\/\" title=\"\u00c9tude de march\u00e9 du directeur de l\u2019information (CIO)\"  data-wpil-monitor-id=\"7950\">information techniques by expert researchers<\/a><\/li>\n<li>Solutions personnalis\u00e9es<\/li>\n<li>Mesures et analyses de suivi en temps r\u00e9el pour surveiller les performances<\/li>\n<li>Expert researchers who can go beyond the research implement strategy via the web<\/li>\n<li>Des sp\u00e9cialistes du Web pour optimiser les programmes Web<\/li>\n<li>Etudes globales et multilingues<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Les entreprises doivent \u00eatre l\u00e0 o\u00f9 se trouvent leurs clients et leurs parties prenantes. Plus que jamais, le web est un point de contact crucial entre les entreprises et leurs parties prenantes. Dans cette r\u00e9cession, les internautes passent des nuits blanches \u00e0 surfer sur le Web \u00e0 la recherche de divertissements, d&#039;informations et d&#039;autres contenus qui ont du sens pour eux.<\/p>","protected":false},"author":1,"featured_media":67018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[292],"tags":[],"class_list":["post-11926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts\/11926","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=11926"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts\/11926\/revisions"}],"predecessor-version":[{"id":81337,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts\/11926\/revisions\/81337"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/67018"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=11926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/categories?post=11926"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/tags?post=11926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}