{"id":11926,"date":"2009-02-20T23:23:56","date_gmt":"2009-02-20T23:23:56","guid":{"rendered":"https:\/\/www.sisinternational.com\/optimizing-corporate-websites-for-roi\/"},"modified":"2025-09-16T20:02:54","modified_gmt":"2025-09-17T00:02:54","slug":"optimiser-les-sites-web-dentreprise-pour-le-retour-sur-investissement","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/fr\/optimizing-corporate-websites-for-roi\/","title":{"rendered":"Optimiser les sites Web d&#039;entreprise pour le retour sur investissement"},"content":{"rendered":"<p>Companies need to be where their customers and stakeholders are.\u00a0 More than ever, the web is a crucial point-of-contact between businesses and their stakeholders. In this recession, web surfers are spending sleepless nights surfing the web for entertainment, insights, and other content that is meaningful for them.<\/p>\n<p>We at SIS International have been monitoring how companies and consumers are focusing on the web. We have innovated solutions to help clients better interact with their customers and realize return on investment in difficult economic times (ROI). Organizations often consider the Internet as a wild frontier where stakeholders have the power to rapidly influence the opinions and behaviors of other web surfers. At the same time, investing in web programs does not always provide returns on investment.<br \/>\n<strong><br \/>\nLes enjeux sont \u00e9lev\u00e9s<\/strong><\/p>\n<p>L&#039;impact du Web sur les entreprises peut \u00eatre dramatique. Les parties prenantes sur le Web peuvent influencer les \u00e9l\u00e9ments suivants\u00a0:<\/p>\n<ul>\n<li>Augmentation ou diminution de la part de march\u00e9 et de la valeur de la marque<\/li>\n<li>Manque d&#039;efficacit\u00e9 dans les campagnes promotionnelles<\/li>\n<li>Baisse des indicateurs de satisfaction et de performance<\/li>\n<li>Renforcement ou affaiblissement des campagnes<\/li>\n<\/ul>\n<p><strong><br \/>\nD\u00e9fi pour les entreprises<\/strong><\/p>\n<ul>\n<li>Les entreprises doivent cr\u00e9er des interfaces qui se connectent avec les parties prenantes et les clients, sinon leurs concurrents le feront.<\/li>\n<li>Alors que de plus en plus d\u2019entreprises diffusent leurs messages sur le Web, elles doivent s\u2019assurer que leurs investissements sont efficaces. Ceci est encore plus important compte tenu de la r\u00e9cession, avec des budgets serr\u00e9s et des ressources limit\u00e9es pour cr\u00e9er et g\u00e9rer des programmes Web.<\/li>\n<li>Businesses need to monitor stakeholders&#8217; interaction with their brands to prevent brands from being negatively reframed by stakeholders.<\/li>\n<li>Les entreprises doivent garantir l\u2019efficacit\u00e9 de leurs investissements, en particulier avec des budgets plus modestes.<\/li>\n<\/ul>\n<p><strong>R\u00e9aliser un retour sur investissement\u00a0: ce qui est n\u00e9cessaire<\/strong><\/p>\n<p>Les entreprises ont d\u2019abord besoin d\u2019un m\u00e9canisme pour (a) s\u2019engager et (b) surveiller ce qui se dit \u00e0 leur sujet.<\/p>\n<p>En connaissant ce que disent les parties prenantes, les entreprises mettent en place des m\u00e9canismes qui r\u00e9pondent \u00e0 ces besoins (ex. sections sur leurs sites Web, ajustement des communications)<\/p>\n<p>Les entreprises ont besoin de mesures et d&#039;analyses pour suivre leurs performances Web.<\/p>\n<p>Les entreprises ont besoin d&#039;infrastructures pour r\u00e9pondre en permanence aux \u00e9volutions rapides<\/p>\n<p><strong>Services d&#039;analyse Web de SIS International et mod\u00e8le SIS Netnography TM<\/strong><\/p>\n<p>Nous aidons les entreprises \u00e0 r\u00e9aliser un retour sur investissement en\u00a0:<\/p>\n<ul>\n<li>Solutions exclusives d&#039;ethnographie Web et autres techniques d&#039;information exclusives par des chercheurs experts<\/li>\n<li>Solutions personnalis\u00e9es<\/li>\n<li>Mesures et analyses de suivi en temps r\u00e9el pour surveiller les performances<\/li>\n<li>Expert researchers who can go beyond the research implement strategy via the web<\/li>\n<li>Des sp\u00e9cialistes du Web pour optimiser les programmes Web<\/li>\n<li>Etudes globales et multilingues<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Les entreprises doivent \u00eatre l\u00e0 o\u00f9 se trouvent leurs clients et leurs parties prenantes. Plus que jamais, le web est un point de contact crucial entre les entreprises et leurs parties prenantes. Dans cette r\u00e9cession, les internautes passent des nuits blanches \u00e0 surfer sur le Web \u00e0 la recherche de divertissements, d&#039;informations et d&#039;autres contenus qui ont du sens pour eux.<\/p>","protected":false},"author":1,"featured_media":67018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[292],"tags":[],"class_list":["post-11926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts\/11926","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=11926"}],"version-history":[{"count":4,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts\/11926\/revisions"}],"predecessor-version":[{"id":69046,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts\/11926\/revisions\/69046"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/67018"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=11926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/categories?post=11926"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/tags?post=11926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}