{"id":11920,"date":"2018-02-14T18:48:33","date_gmt":"2018-02-14T18:48:33","guid":{"rendered":"https:\/\/www.sisinternational.com\/hartford-connecticuts-city-development\/"},"modified":"2025-09-16T23:24:43","modified_gmt":"2025-09-17T03:24:43","slug":"developpement-de-la-ville-de-hartford-connecticut","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/fr\/developpement-de-la-ville-de-hartford-connecticut\/","title":{"rendered":"\u00c9tude de march\u00e9 \u00e0 Hartford, Connecticut"},"content":{"rendered":"<p><\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-61a494f2\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-61a494f2\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Connecticut-1.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Connecticut (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Connecticut-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Connecticut-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Connecticut-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Connecticut-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Connecticut-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>La ville de Hartford s&#039;est lanc\u00e9e dans un plan ambitieux visant \u00e0 rajeunir l&#039;\u00e9conomie r\u00e9gionale de Hartford afin d&#039;encourager les investissements et d&#039;encourager la diversification de l&#039;\u00e9conomie. <strong><br><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Faits saillants de l&#039;\u00e9conomie de Hartford<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The Connecticut Convention Center provides over 140,000 square feet of exhibition space, a 40,000 square foot ballroom and 25,000 square feet of flexible meeting space.<\/li>\n\n\n\n<li>Le Connecticut Science Center est un centre d&#039;apprentissage \u00e9ducatif et divertissant compos\u00e9 d&#039;expositions interactives, de th\u00e9\u00e2tres, de salles de classe et de salles de r\u00e9union. Les touristes et les visiteurs r\u00e9gionaux peuvent \u00eatre attir\u00e9s par les expositions int\u00e9ressantes et la qualit\u00e9 des installations.<\/li>\n\n\n\n<li>Le financement pour l&#039;am\u00e9lioration des berges de la rivi\u00e8re soutient \u00ab\u00a0Riverfront Recapture\u00a0\u00bb pour am\u00e9liorer l&#039;acc\u00e8s des pi\u00e9tons \u00e0 la rivi\u00e8re.<\/li>\n\n\n\n<li>Rentschler Field est un stade construit pour contribuer \u00e0 b\u00e2tir une r\u00e9putation aux \u00c9tats-Unis pour la qualit\u00e9 du programme de football de l&#039;Universit\u00e9 du Connecticut.<\/li>\n\n\n\n<li>Downtown Marriott Hartford (class\u00e9 4 diamants AAA) propose 401 chambres, 13 000 pieds carr\u00e9s d&#039;espace de r\u00e9union et 13 salles de r\u00e9union<\/li>\n\n\n\n<li>Wadsworth Atheneum est le plus ancien mus\u00e9e d&#039;art public du pays.<\/li>\n\n\n\n<li>Hartford Civic Center (Hartford 21) est un centre r\u00e9sidentiel, commercial et de divertissement<\/li>\n\n\n\n<li>L&#039;a\u00e9roport international Bradley de Hartford est actuellement le deuxi\u00e8me plus grand de la Nouvelle-Angleterre, accueillant 7,4 millions de passagers par an. Elle propose des vols vers 72 destinations, dont 22 vols directs quotidiens vers Chicago, 39 vols directs quotidiens vers Washington-Baltimore et des vols quotidiens sans escale vers l&#039;Europe via Amsterdam. Son infrastructure comprend plus de 15 000 places de parking, bien adapt\u00e9es au tourisme et aux conf\u00e9rences.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Avantages de faire des affaires \u00e0 Hartford, Connecticut<\/h2>\n\n\n\n<p>Further impacting the development of Greater Hartford is its location vis-\u00e0-vis other regional cities. The <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/solutions-de-recherche-qualitative-et-quantitative\/tests-en-emplacements-centraux-a-new-york\/\" title=\"Tests dans les emplacements centraux de la ville de New York\u00a0: avantages pour les tests de produits\"  data-wpil-monitor-id=\"8515\">city is located<\/a> inland, halfway between New York (2 hour drive) and Boston (1 \u00bd hours). Development is also influenced by population. Hartford\u2019s population is 124,570, and its surrounding areas include an even larger population of 3.4 million state-wide, and 1.6 million in the Knowledge Corridor from Hartford to Western Massachusetts. Below is a list of competitor cities with their corresponding estimated populations, as of 2006:<\/p>\n\n\n\n<p>Pour devenir une destination de premier ordre, un emplacement central et une facilit\u00e9 de transport sont cruciaux. Hartford a pris des mesures en faveur de la connectivit\u00e9 ferroviaire en se reliant \u00e0 Springfield et \u00e0 New York, mais prendre de nouvelles mesures en am\u00e9liorant l&#039;infrastructure ferroviaire deviendra encore plus important dans les ann\u00e9es \u00e0 venir. La stimulation du trafic ferroviaire, du volume de passagers, des infrastructures ferroviaires et des subventions f\u00e9d\u00e9rales peut contribuer \u00e0 stimuler les opportunit\u00e9s \u00e9conomiques.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Croissance des entreprises dans le Connecticut<\/h2>\n\n\n\n<p>La ville de Hartford et la r\u00e9gion offrent une productivit\u00e9 de main-d&#039;\u0153uvre, une accessibilit\u00e9, des niveaux de revenu, une technologie, une \u00e9ducation, des arts et un patrimoine attrayants. Hartford lui-m\u00eame offre des communications, des infrastructures, des parcs et des sentiers naturels, des soins de sant\u00e9, la s\u00e9curit\u00e9 publique et des commodit\u00e9s.<\/p>\n\n\n\n<p>Connecticut\u2019s economy has seen job growth and was supported by the expansion of the global economy and favorable economic incentives and conditions.\u00a0 GDP in 2017 was growing and was estimated at $260 billion, larger than the GDP of many nations in the world.\u00a0 In particular, the economy experienced notable job growth across manufacturing, <a href=\"https:\/\/www.sisinternational.com\/fr\/augmentation-du-secteur-de-leducation-pendant-la-recession\/\" title=\"Augmentation du secteur de l&#039;\u00e9ducation pendant la r\u00e9cession\"  data-wpil-monitor-id=\"8512\">educational services and exports sectors<\/a>. Connecticut businesses have benefited from assistance services including financing, regulatory and location assistance from local organizations like the Hartford Economic Development Corporation, MetroHartford Alliance, Capital City Economic Development Authority (CCEDA), and the Community Economic Development fund and the Greater Hartford Business Development Center, Inc (GHBDC), among many others, which seek to promote local business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Opportunit\u00e9s de marketing de destination<\/h2>\n\n\n\n<p>One function of Destination Marketing Organizations (DMOs) is to facilitate <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/etude-de-marche-industriel\/\" title=\"\u00c9tudes de march\u00e9 et strat\u00e9gie industrielle\"  data-wpil-monitor-id=\"8510\">industry access to market<\/a> intelligence and to make certain that operators understand their markets (existing and emerging). One new source of market intelligence arising from peer to peer communication over the internet comes in the form of blogs. How useful these blogs will be to DMO\u2019s is still highly unknown, but one could surmise that as the internet penetrates more and more households around the globe, \u201ce-strategies\u201d will become more effective and the reliability of information will duly increase.<\/p>\n\n\n\n<p>En r\u00e8gle g\u00e9n\u00e9rale, les activit\u00e9s de loisirs suivantes sont importantes pour les organisateurs d&#039;\u00e9v\u00e9nements lorsqu&#039;ils envisagent un lieu\u00a0:<\/p>\n\n\n\n<ul class=\"wp-block-list unindentedList\">\n<li>Le golf<\/li>\n\n\n\n<li>Spa<\/li>\n\n\n\n<li>Aller \u00e0 v\u00e9lo<\/li>\n\n\n\n<li>\u00c9v\u00e9nements cravate noire<\/li>\n\n\n\n<li>Casino<\/li>\n\n\n\n<li>Vie nocturne<\/li>\n\n\n\n<li>Brasseries et vignobles<\/li>\n\n\n\n<li>Excursions (avec transport moins d&#039;1 heure)<\/li>\n\n\n\n<li>Activit\u00e9s nautiques, Sports nautiques<\/li>\n<\/ul>\n\n\n\n<p>De plus, les facteurs cl\u00e9s ayant une incidence sur le choix d\u2019un centre de congr\u00e8s comprennent\u00a0:<\/p>\n\n\n\n<ul class=\"wp-block-list unindentedList\">\n<li>Prix global<\/li>\n\n\n\n<li>Prix pour les participants<\/li>\n\n\n\n<li>Transport (directivit\u00e9 et facilit\u00e9 d&#039;utilisation)<\/li>\n\n\n\n<li>Proximit\u00e9 g\u00e9ographique<\/li>\n\n\n\n<li>Image et r\u00e9putation de la ville<\/li>\n\n\n\n<li>Quality of <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/conseil-en-tourisme-de-voyage-et-en-hotellerie\/conseil-en-marketing-pour-la-restauration-hoteliere\/\" title=\"Conseil en marketing h\u00f4telier et restaurant\"  data-wpil-monitor-id=\"8511\">hotels and restaurants<\/a> (Number of Zagat or Michelin rated)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Opportunit\u00e9s et attractions de Hartford<\/h2>\n\n\n\n<p>Plusieurs soci\u00e9t\u00e9s Fortune 500 sont bas\u00e9es \u00e0 Hartford, notamment United Technologies Corporation, The Hartford Financial Services Group, Aetna Inc et Northeast Utilities. Hartford est consid\u00e9r\u00e9e comme \u00ab la capitale mondiale de l\u2019assurance \u00bb, compte tenu de la forte concentration d\u2019entreprises d\u2019assurance parmi lesquelles Aetna, ING, Lincoln Life, Uniprise, MetLife, Travelers, The Phoenix Companies, Mass Mutual et Prudential Financial Services.<\/p>\n\n\n\n<p>Furthermore, the region offers fine and diverse cuisines from every continent. The quality of restaurants is notable given that Hartford possesses more than 30 independently owned four-star restaurants. Redevelopment of Greater Hartford has spurred further expansion of <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/etude-de-marche-sur-loptimisation-des-menus-des-restaurants\/\" title=\"\u00c9tude de march\u00e9 sur l\u2019optimisation des menus de restaurants et de produits alimentaires\"  data-wpil-monitor-id=\"8514\">restaurants and food<\/a> enterprises with approximately 16 new restaurants and food outlets opening since January 2004.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Croissance des industries du savoir dans le Connecticut<\/h2>\n\n\n\n<p>La r\u00e9gion abrite le \u00ab Corridor du savoir \u00bb, compos\u00e9 de 32 \u00e9tablissements d&#039;enseignement sup\u00e9rieur et de 120 000 \u00e9tudiants. Le syst\u00e8me \u00e9ducatif du Connecticut est reconnu \u00e0 l&#039;\u00e9chelle nationale, les r\u00e9sultats des tests standardis\u00e9s pla\u00e7ant les \u00e9tudiants du Connecticut au premier rang en math\u00e9matiques, en \u00e9criture et en lecture. Hartford lui-m\u00eame abrite deux des 100 meilleurs h\u00f4pitaux du pays, l&#039;h\u00f4pital Hartford et l&#039;h\u00f4pital et centre m\u00e9dical St. Francis.<\/p>\n\n\n\n<p>Among other North American cities, Hartford ranks highly in the richness of art and cultural institutions with approximately 200 arts, cultural, and heritage organizations. Supporting this culture is Hartford\u2019s hosting of the 10th-largest United Arts Fund. Key attractions include the Bushnell Center for the Performing Arts, the Connecticut Opera, the Hartford Civic Center, the Hartford Symphony Orchestra, and the New England Dodge Music Center, a 25,000-seat indoor-outdoor theater showcasing the best in rock, pop and country music. Throughout the year, major festivals in Hartford include the Connecticut African-American Day Parade, Connecticut Veterans Day Parade, First Night Hartford, Greater Hartford Festival of Jazz, Greater Hartford Marathon, Travelers Championship (PGA), Hartford Vintage Base Ball Invitational, Hartford Gay Pride, Puerto Rican Day Parade, Riverfest, Talcott Mountain Music Festival, and a Taste of Hartford.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Opportunit\u00e9s touristiques<\/h2>\n\n\n\n<p>Les r\u00e9sidents et les visiteurs ont acc\u00e8s \u00e0 deux des plus grands casinos du monde, Foxwoods et Mohegan Sun, situ\u00e9s pr\u00e8s de Hartford. Hartford et la r\u00e9gion environnante regorgent de commerces tels que le centre commercial Westfarms, The Shoppes at Buckland Hills, Evergreen Walk, The Shoppes at Farmington Valley et Blue Back Square.<\/p>\n\n\n\n<p>The geographic landscape presents residents and visitors of Hartford with numerous recreational attractions. Hartford is located south of New England\u2019s highest mountains, which bestow opportunities for skiing and hiking. Outdoor recreation choices include canoeing, tubing, horseback riding, cycling, mountain biking, jogging, hot air ballooning, and golf on more than 20 courses. Downtown Hartford is decorated with an attractive waterfront, with a riverfront plaza, parks, picnic areas, and entertainment venues, boathouses and riverboats. Past events using this riverfront have included rowing competitions, the Riverfront Dragon Boat Races &amp; Asian Festival, jazz and blues festivals, national bass fishing tournaments, and the annual July 4th Riverfest.<\/p>\n\n\n\n<p>The region boasts uncommon attractions, including the Basketball Hall of Fame, 14 local vineyards, Dinosaur State Park, Gillette Castle, Lake Compounce Amusement Park, Mystic Aquarium and Institute for Exploration, Mystic Seaport, and the New Britain Museum of American Art. Indeed, Hartford hosts several influential sporting events. In 2004, for the first time ever, the University of Connecticut won the NCAA Men\u2019s and Women\u2019s Basketball Championships. In hockey, the Hartford Wolf Pack made the final in the AHL Playoff games in 2004. Rentschler Field, part of Hartford\u2019s redevelopment strategy, is home to the University of Connecticut\u2019s Division IA football team and hosts international soccer and rugby matches.<strong><br><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Attirer les investissements et le tourisme \u00e0 Hartford<strong><br><\/strong><\/h2>\n\n\n\n<p>Hartford dispose de nombreuses opportunit\u00e9s de croissance. Voici quelques strat\u00e9gies de croissance\u00a0:<\/p>\n\n\n\n<ul class=\"wp-block-list unindentedList\">\n<li>Influencing public policy to reduce the <a href=\"https:\/\/www.sisinternational.com\/fr\/etre-vert-ameliore-les-performances-en-cas-de-recession\/\" title=\"Comment r\u00e9duire les co\u00fbts dans votre entreprise\"  data-wpil-monitor-id=\"8513\">cost of doing business<\/a> in Hartford<\/li>\n\n\n\n<li>B\u00e2tir un syst\u00e8me de soutien plus solide pour les entrepreneurs<\/li>\n\n\n\n<li>\u00c9tablir des programmes innovants pour am\u00e9liorer le syst\u00e8me d&#039;\u00e9ducation publique et rendre Hartford comp\u00e9titif \u00e0 l&#039;\u00e9chelle mondiale<\/li>\n\n\n\n<li>D\u00e9velopper des logements abordables dans toute la r\u00e9gion<\/li>\n\n\n\n<li>Renforcer les efforts de marketing pour cr\u00e9er une marque reconnue \u00e0 l\u2019\u00e9chelle nationale<\/li>\n\n\n\n<li>Expanding efforts to attract and retain talented 22-39-year-old professionals<\/li>\n\n\n\n<li>Connecter Hartford via des syst\u00e8mes de banlieue avec New York, Springfield et New Haven<\/li>\n\n\n\n<li>Expanding retail, recreational, and entertainment venues, and other revitalization of downtown area<\/li>\n\n\n\n<li>Increasing the number of ready-to-build sites available to businesses<\/li>\n\n\n\n<li>\u00c9tendre les vols sans escale vers d\u2019autres villes am\u00e9ricaines et europ\u00e9ennes<\/li>\n<\/ul>\n\n\n\n<p>Hartford s&#039;est d\u00e9j\u00e0 lanc\u00e9 dans plusieurs de ces objectifs. En effet, le niveau d&#039;\u00e9ducation, la productivit\u00e9 de la main-d&#039;\u0153uvre et le d\u00e9veloppement d&#039;Adriaen&#039;s Landing en disent long sur les efforts d\u00e9ploy\u00e9s actuellement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">About Market Research in Hartford, Connecticut<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/etude-de-marche-sur-les-donnees-de-formation\/\" title=\"\u00c9tude de march\u00e9 sur les donn\u00e9es de formation\"  data-wpil-monitor-id=\"8508\">Market Research provides data<\/a>, strategies, and insights on consumers and business decision makers.\u00a0 We conduct Qualitative, Quantitative and Strategy Research.\u00a0 <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/groupes-de-discussion\/focus-group-on-personal-care-products\/\" title=\"Focus Group on Personal Care Products\"  data-wpil-monitor-id=\"8509\">Groupes de discussion<\/a> and Customer Interviews can provide valuable insight for new product launches.\u00a0 Strategy Research can uncover opportunities in expanding to the market.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez de nouvelles opportunit\u00e9s sur le march\u00e9 du Grand Hartford Connecticut.<\/p>","protected":false},"author":1,"featured_media":66522,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[292],"tags":[],"class_list":["post-11920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts\/11920","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=11920"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts\/11920\/revisions"}],"predecessor-version":[{"id":81424,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts\/11920\/revisions\/81424"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/66522"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=11920"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/categories?post=11920"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/tags?post=11920"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}