{"id":11909,"date":"2008-12-23T04:28:00","date_gmt":"2008-12-23T04:28:00","guid":{"rendered":"https:\/\/www.sisinternational.com\/discounting-at-super-luxury-retailers\/"},"modified":"2025-09-15T23:38:09","modified_gmt":"2025-09-16T03:38:09","slug":"reductions-chez-les-detaillants-de-super-luxe","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/fr\/reductions-chez-les-detaillants-de-super-luxe\/","title":{"rendered":"Remises chez les d\u00e9taillants de luxe"},"content":{"rendered":"
\"\u00c9tudes<\/figure>\n\n\n\n
\n\n\n

Les d\u00e9taillants de luxe aux \u00c9tats-Unis ont opt\u00e9 pour le discount, une pratique tr\u00e8s inhabituelle pour g\u00e9n\u00e9rer des ventes compte tenu de leur positionnement sur le march\u00e9.<\/p>\n

Some of the most unusual sales have happened at Bergdorf Goodman and Saks Fifth Avenue, two very high-end department stores. Shoppers were shocked to see such sales. At Bergdorf Goodman located near the famous Plaza Hotel in Manhattan, shoppers could take 60% off luxury handbags. Shoppers at Saks Fifth Avenue could find Womens, Mens, Handbags, and Shoes discounted from 50%-70%. The company has even created a new section on its website called \u201cSaks Sale\u201d to target price-conscious consumers. The brands discounted include Armani Collezioni, Burberry, and Marc Jacobs.<\/p>\n

D'autres d\u00e9taillants de luxe am\u00e9ricains de premier plan encouragent les ventes, notamment Bloomingdales et Macy's. Bloomingdales a publi\u00e9 des annonces pleine page dans le New York Times pour sa vente de 50%-70% \u00e0 des prix originaux et en plus de 40%-50% suppl\u00e9mentaires sur des articles \u00e0 prix r\u00e9duit en permanence. Les principaux articles \u00e0 prix r\u00e9duit comprenaient des collections pour femmes, hommes, chaussures et cravates. De m\u00eame, Macy's a annonc\u00e9 des promotions de $25 dollars sur les achats sup\u00e9rieurs \u00e0 $100.<\/p>\n

\"\u00c9tudes<\/p>\n

In the US, many shoppers wait until December 26 after Christmas to shop to save on merchandise or redeem gift certificates. This strategy is likely the retailers\u2019<\/a> attempt to encourage spending prior to the Christmas holiday.<\/p>\n

Louis Vuitton a lanc\u00e9 une nouvelle campagne publicitaire t\u00e9l\u00e9vis\u00e9e tr\u00e8s inhabituelle. Intitul\u00e9 \u00ab O\u00f9 la vie vous m\u00e8nera-t-il \u00bb, le film est de plus en plus diffus\u00e9 aux \u00c9tats-Unis apr\u00e8s avoir \u00e9t\u00e9 diffus\u00e9 en Europe. Il est en outre inhabituel dans la mesure o\u00f9 il pr\u00e9sente des gens ordinaires plut\u00f4t que des c\u00e9l\u00e9brit\u00e9s. Selon l'IHT, sa r\u00e9alisation a co\u00fbt\u00e9 $30 millions, en plus des placements publicitaires.<\/p>\n

Des changements spectaculaires dans les pratiques promotionnelles traditionnelles des produits de luxe apparaissent en cette p\u00e9riode des f\u00eates. Compte tenu de la pression exerc\u00e9e sur les consommateurs et de la nouvelle impulsion \u00e0 l\u2019\u00e9pargne, les d\u00e9taillants sont moins pr\u00e9occup\u00e9s par la dilution de la marque.<\/p>\n

\u00a0<\/p>","protected":false},"excerpt":{"rendered":"

Comprenez les avantages et les inconv\u00e9nients des remises chez les d\u00e9taillants de super luxe.<\/p>","protected":false},"author":1,"featured_media":68811,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[292],"tags":[],"class_list":["post-11909","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts\/11909","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=11909"}],"version-history":[{"count":3,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts\/11909\/revisions"}],"predecessor-version":[{"id":76997,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/posts\/11909\/revisions\/76997"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/68811"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=11909"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/categories?post=11909"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/tags?post=11909"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}