{"id":58671,"date":"2025-06-02T18:51:14","date_gmt":"2025-06-02T22:51:14","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=58671"},"modified":"2026-03-24T18:21:51","modified_gmt":"2026-03-24T22:21:51","slug":"market-research-in-new-york","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/couverture\/north-america\/couverture-des-etats-unis\/market-research-in-new-york\/","title":{"rendered":"Market Research in New York"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Market Research in New York<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-cbae545c\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-cbae545c\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/New-York-5.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"New York (5)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/New-York-5.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/New-York-5-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/New-York-5-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/New-York-5-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/New-York-5-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p>Market research in New York is about decoding the most complex human ecosystem ever assembled on 302.6 square miles of concrete and steel &#8211; and infinite possibilities to either make millions or lose everything.<\/p>\n\n\n\n<p>While your competitors waste money on generic market research that treats New York like &#8220;just another big city,&#8221; smart businesses use insider knowledge to dominate markets before anyone knows they exist.<\/p>\n\n\n\n<div class=\"wp-block-columns has-global-color-9-color has-base-2-background-color has-text-color has-background has-link-color wp-elements-28e6ea969f6202b71babbfadc171c4bf is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-rank-math-toc-block\" style=\"font-size:15px\" id=\"rank-math-toc\"><h2>Table of Contents<\/h2><nav><ul><li><a href=\"#whatismarketresearchinnewyork\">What Is Market Research in New York?<\/a><\/li><li><a href=\"#the-significance-of-market-research-in-new-york\">The Significance of Market Research in New York<\/a><\/li><li><a href=\"#key-industries-leveraging-market-research\">Key Industries Leveraging Market Research<\/a><\/li><li><a href=\"#methods-and-tools-in-new-yorks-market-research\">Methods and Tools in New York&#8217;s Market Research<\/a><\/li><li><a href=\"#technology-transforms-market-research-in-new-york\">Technology Transforms Market Research in New York<\/a><\/li><li><a href=\"#advantagesforbusinesses\">Advantages for Businesses<\/a><\/li><li><a href=\"#possibilities\">Opportunit\u00e9s<\/a><\/li><li><a href=\"#challenges-and-considerations\">D\u00e9fis et consid\u00e9rations<\/a><\/li><li><a href=\"#future-trends-in-market-research\">Future Trends in Market Research<\/a><\/li><li><a href=\"#the-main-services-we-offer-about-market-research-in-new-york-city\">Les principaux services que nous proposons concernant les \u00e9tudes de march\u00e9 \u00e0 New York\u00a0:<\/a><\/li><li><a href=\"#inside-the-focus-groups-recruitment-toolbox\">Inside the Market Research in New York Toolbox\n<\/a><\/li><li><a href=\"#what-makes-sis-international-a-top-market-research-partner-in-new-york\">What Makes SIS International a Top Market Research Partner in New York?<\/a><\/li><li><a href=\"#faq-market-research-in-new-york\">FAQ: Market Research in New York<\/a><\/li><\/ul><\/nav><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:45%\">\n<p><strong>\u2705 Listen to this PODCAST EPISODE here:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: Market Research in New York\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/618gWSKqyckrrYRA3GSffK?si=b916270829454a0f&#038;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"whatismarketresearchinnewyork\">What Is Market Research in New York?<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/conseil-en-strategie\/recherche-dopportunites-dentree-sur-le-marche\/etude-dentree-sur-le-marche-de-new-york\/\" title=\"\u00c9tude d&#039;entr\u00e9e sur le march\u00e9 de New York\"  data-wpil-monitor-id=\"946\">\u00c9tude de march\u00e9<\/a> in New York&nbsp;is not \u201cmarket research\u201d in the traditional sense\u2014it is the study of human consciousness in action in the world\u2019s most sophisticated laboratory.<\/p>\n\n\n\n<p>Conventional <a href=\"https:\/\/www.linkedin.com\/pulse\/future-market-research-already-here-its-better-cfssf\/\" target=\"_blank\" rel=\"noopener\">\u00e9tude de march\u00e9<\/a> methods often begin by asking about people&#8217;s preferences, taking their responses at face value. Market research in New York&nbsp;explains and analyzes greater economic and psychological frameworks that orchestrate wants, the culture that shapes them, and the spending pressures in the most advanced consumer ecosystem ever constructed.<\/p>\n\n\n<p><p style=\"padding-left: 40px;\"><strong>\u2714\ufe0f The New York Difference<\/strong><\/p>\n\n\n<\/p>\n<p style=\"padding-left: 40px;\">Other cities may offer raw consumer feedback, but <a href=\"https:\/\/www.sisinternational.com\/fr\/recruter-et-retenir-les-millennials-sur-le-lieu-de-travail\/\" title=\"\u00c9tude de march\u00e9 sur les employ\u00e9s du mill\u00e9naire\" data-wpil-monitor-id=\"2736\">market research in New York harnesses consumer<\/a> evolution. It is not only working to understand existing preferences; it is witnessing the formation of the trends that will shape the American market for the next decade.<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\">Consider the psychological angle: One day of\u00a0<a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/etude-de-marche-de-la-mode\/\" title=\"\u00c9tude de march\u00e9 de la mode et de l&#039;habillement\" data-wpil-monitor-id=\"6944\">market research in New York<\/a>\u00a0yields insights from a Brooklyn artist who shapes global fashion trends, a Wall Street executive whose financial decisions ripple through national investment, a Queens entrepreneur blending cultures to create new market categories, and a Bronx community leader whose socio-political values forecast nationwide political consumer behavior.<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n<p style=\"padding-left: 40px;\"><strong>\u2714\ufe0f The Economic Reality Testing Ground<\/strong><\/p>\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><a href=\"https:\/\/www.sisinternational.com\/fr\/la-base-neurobiologique-du-choix-du-consommateur\/\" title=\"\u00c9tude de march\u00e9 sur le neuromarketing grand public\" data-wpil-monitor-id=\"6974\">Market research in New York<\/a>\u00a0focuses on consumers living within the greater New York area as they encounter economic challenges such as presuming value for cost and quality trade-offs offs which is set to amplify across the rest of the country with an increased urban shift to cheaper cities and metropolitan areas. New York serves as a testing ground to glean survival tactics for cost-cutting, quality assurance, marketing, and consumer behavior that arise during economic downturns.<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n<p style=\"padding-left: 40px;\"><strong>\u2714\ufe0f The Future Prediction Engine<\/strong><\/p>\n\n\n<\/p>\n<p style=\"padding-left: 40px;\">Market research in New York\u00a0captures the latest consumer activity and estimates predicted evolution up to 6-18 months prior. With a cultural, economic, and technological shift always happening, consumers from New York serve as a precursor for national shifts.<\/p>\n<p>\n\n\n<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"the-significance-of-market-research-in-new-york\">The Significance of Market Research in New York<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-07de90cc\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" class=\"gb-image gb-image-07de90cc\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/New-York-6-1024x574.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"New York (6)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/New-York-6-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/New-York-6-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/New-York-6-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/New-York-6-18x10.jpg 18w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/New-York-6.jpg 1456w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Your average New York customer encounters 3,000+ brand messages before their first coffee. They speak multiple languages fluently. They earn Silicon Valley salaries but live in spaces smaller than most people&#8217;s garages.<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>Market research in New York informs business decisions by providing granular insights that distinguish winners from costly cautionary tales. From healthcare research that accounts for cultural health beliefs to consumer insights that predict purchasing behavior across more than 50 distinct communities, sophisticated <a href=\"https:\/\/www.sisinternational.com\/fr\/agentic-ai-in-market-research\/\" title=\"Agentic AI in Market Research\" data-wpil-monitor-id=\"496\">research methodologies distinguish between market<\/a> penetration and market embarrassment.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"key-industries-leveraging-market-research\">Key Industries Leveraging Market Research<\/h2>\n\n\n\n<p>Smart industries don&#8217;t just use market research in New York\u2014they weaponize it. The difference between companies that succeed and companies that burn venture capital comes down to understanding that what works for tech companies fails spectacularly for healthcare companies, and what drives retail choices confuses financial service providers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Technologie et startups<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Tech companies in areas like Dumbo, Brooklyn don&#8217;t just utilize <a href=\"https:\/\/www.sisinternational.com\/fr\/non-profit-market-research\/\" title=\"\u00c9tude de march\u00e9 \u00e0 but non lucratif\" data-wpil-monitor-id=\"1000\">\u00e9tude de march\u00e9<\/a> to stay competitive\u2014they use it to predict the future and profit from trends before they become trends.<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>This is what distinguishes winners from wannabes: Dumbo\u2019s tech scene has unlocked New York\u2019s market research goldmine, which shows that consumers adopt technologies 6-18 months before the national rollout. These aren&#8217;t just adopters but trendsetters who shape trends from SF to Singapore.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Finance and Investment<\/h3>\n\n\n\n<p>For Wall Street, the market is not just an insight; it literally makes or breaks their business. In New York, the financial market operates at a level that exceeds simple analysis, incorporating real-time sentiment tracking that influences multi-billion-dollar decisions daily.<\/p>\n\n\n\n<p>Clients from Manhattan valued their ESG objectives more than returns. Clients from Queens focused more on sociological impact than profit maximization. Clients from Brooklyn wanted deep and unwavering transparency above everything else. Identical clients from the same financial institution, with the same products, had completely different rationales behind their purchasing decisions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Healthcare and Biotech<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>New York&#8217;s healthcare consumers have rewritten the rules of medical decision-making, and <a href=\"https:\/\/www.sisinternational.com\/fr\/cybersecurite-soins-de-sante\/\" title=\"\u00c9tude de march\u00e9 sur la cybers\u00e9curit\u00e9 dans le secteur de la sant\u00e9\" data-wpil-monitor-id=\"7269\">market research in New York&#8217;s<\/a> biotech scene reveals consumer behaviors that would confuse healthcare marketers in every other American city.<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>These consumers demand convenience that accommodates 12-hour workdays, personalization that respects cultural differences, and service delivery that works in 400-square-foot apartments. Traditional healthcare marketing? Completely irrelevant.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Biens de vente au d\u00e9tail et de consommation<\/h3>\n\n\n\n<p>Retailers in one of the world&#8217;s shopping capitals have discovered that <strong><a href=\"https:\/\/www.sisinternational.com\/fr\/mystery-shopping-in-new-york\/\" title=\"Mystery Shopping in New York\" data-wpil-monitor-id=\"1250\">\u00e9tude de march\u00e9<\/a> in New York<\/strong> reveals shopping behaviors that demolish every conventional retail assumption.<\/p>\n\n\n\n<p>Most New Yorkers prefer online platforms, and half prioritize purchasing directly from the brand. But New York consumers? They&#8217;ve invented omnichannel shopping that makes <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/etude-de-marche-de-consommation\/\">traditional customer journey mapping<\/a> look primitive.<\/p>\n\n\n\n<p>They discover brands through street style observation, validate choices through social proof verification, and purchase through multiple channels simultaneously\u2014often within the same hour. A single consumer might research on Instagram during their commute, try products in-store during lunch, compare app prices during meetings, and purchase via mobile while walking to dinner.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"methods-and-tools-in-new-yorks-market-research\">Methods and Tools in New York&#8217;s Market Research<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-f2360d1a\"><img decoding=\"async\" class=\"gb-image gb-image-f2360d1a\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Social-media-2-1024x574.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Social media (2)\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>The city&#8217;s pace, diversity, and complexity demand research innovations that most companies haven&#8217;t even imagined.<\/p>\n\n\n<p><h3 class=\"wp-block-heading\" style=\"padding-left: 40px;\">\u2714\ufe0f Focus Groups<\/h3>\n<p style=\"padding-left: 40px;\">Conduite <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/groupes-de-discussion\/installations-de-groupe-de-discussion-a-new-york\/\">focus group research<\/a> in New York\u2019s multicultural neighborhoods yields benefits that single-location studies overlook, but most researchers go wrong here: participant psychology is shaped deeply by contextual factors such as culture and geography.<\/p>\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><a href=\"https:\/\/www.sisinternational.com\/fr\/universite-taylor\/\" title=\"\u00c9tude de march\u00e9 sur les programmes universitaires\" data-wpil-monitor-id=\"6289\">\u00c9tude de march\u00e9<\/a> in Midtown Manhattan yields fundamentally different insights from identical studies in Astoria, Queens. Relationship dynamics, social power hierarchies, and even the language people use change about neighborhood demographics and social expectations.<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\">However, the most exciting part about this is that New York focus groups allow participants to respond to questions at the pace they are accustomed to in urban settings during real-life decision-making and buying. There is a fantastic authenticity to the \u2018shopping\u2019 feedback that New York focus group participants offer, which does not exist in the more leisurely-paced suburban focus groups.<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n<h3 class=\"wp-block-heading\" style=\"padding-left: 40px;\">\u2714\ufe0f Surveys and Polling<\/h3>\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>Market research in New York<\/strong> surveys must account for language preferences, cultural communication styles, technology adoption rates, and economic pressures that vary dramatically within the same geographic area.<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\">Successful polling strategies abandon single-channel approaches for multi-channel data collection that combines digital surveys, phone interviews, and in-person feedback. This comprehensive methodology ensures representative samples across population segments that traditional research consistently misses.<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\">The secret? Mobile-first survey designs work brilliantly for Manhattan professionals but completely miss older immigrant populations who prefer paper-based feedback systems.<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n<h3 class=\"wp-block-heading\" style=\"padding-left: 40px;\">\u2714\ufe0f Mystery Shopping<\/h3>\n\n\n<\/p>\n<p style=\"padding-left: 40px;\">Market research in New York (conducted through mystery shopping) reveals service gaps that don&#8217;t exist anywhere else in America.<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\">Mystery shopping programs must consider New York retailers&#8217; distinct issues: high staffing attrition rates, varied employee demographics, heightened expectations of the service industry, and neighborhood-specific communication styles that shift with the time of day.<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\">The data enable organizations to uphold cross-branch uniformity while navigating intricate cultural dynamics that shift even within the same city blocks.<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n<h3 class=\"wp-block-heading\" style=\"padding-left: 40px;\">\u2714\ufe0f Digital Analytics<\/h3>\n\n\n<\/p>\n<p style=\"padding-left: 40px;\">Online behavior analysis in New York captures consumer preferences in a city where digital adoption rates exceed national averages, but most companies miss the fact that New York consumers research more extensively online while making decisions faster than anywhere else in America.<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\">Social listening and sentiment analysis offer real-time insights into consumer preferences, cultural trends, and emerging needs that evolve more rapidly than traditional research can track.<\/p>\n<p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"gb-headline gb-headline-959a93bd gb-headline-text\">Table 1. Market Research in New York: Strategic Intelligence Hub<\/h3>\n\n\n\n<!-- SIS International Market Research in New York Data Table -->\n<div class=\"sis-ny-market-table-container\">\n    <div class=\"sis-ny-table-header\">\n        <h3>Market Research in New York: Strategic Intelligence Hub<\/h3>\n    <\/div>\n    \n    <div class=\"sis-ny-table-responsive\">\n        <table class=\"sis-ny-data-table\">\n            <thead>\n                <tr>\n                    <th>Industry Sector<\/th>\n                    <th>Key Market Intelligence<\/th>\n                    <th>Value\/Metric<\/th>\n                    <th>Authoritative Source<\/th>\n                <\/tr>\n            <\/thead>\n            <tbody>\n                <tr class=\"sis-ny-category-row\">\n                    <td colspan=\"4\"><strong>New York Technology &#038; Innovation Ecosystem<\/strong><\/td>\n                <\/tr>\n                <tr>\n                    <td>Tech Job Growth<\/td>\n                    <td>NYC tech jobs growth rate (2014-2024)<\/td>\n                    <td class=\"sis-ny-metric\">64% (8,000 jobs\/year)<\/td>\n                    <td><a href=\"https:\/\/www.technyc.org\/nyc-tech-snapshot-2025\" class=\"sis-ny-source-link\" target=\"_blank\" rel=\"noopener\">Tech:NYC 2025 Ecosystem Report<\/a><\/td>\n                <\/tr>\n                <tr>\n                    <td>AI Leadership<\/td>\n                    <td>AI job postings in NYC (2024)<\/td>\n                    <td class=\"sis-ny-metric\">25,000+ (#1 in US)<\/td>\n                    <td><a href=\"https:\/\/www.technyc.org\/nyc-tech-snapshot-2025\" class=\"sis-ny-source-link\" target=\"_blank\" rel=\"noopener\">Tech:NYC AI Workforce Data<\/a><\/td>\n                <\/tr>\n                <tr>\n                    <td>AI Startup Ecosystem<\/td>\n                    <td>AI startups and unicorns in NYC<\/td>\n                    <td class=\"sis-ny-metric\">2,000+ startups, 35 unicorns<\/td>\n                    <td><a href=\"https:\/\/www.technyc.org\/nyc-tech-snapshot-2025\" class=\"sis-ny-source-link\" target=\"_blank\" rel=\"noopener\">Tech:NYC AI Investment Report<\/a><\/td>\n                <\/tr>\n                <tr>\n                    <td>Research Investment<\/td>\n                    <td>Empire AI consortium public-private partnership<\/td>\n                    <td class=\"sis-ny-metric\">$400+ million<\/td>\n                    <td><a href=\"https:\/\/www.technyc.org\/nyc-tech-snapshot-2025\" class=\"sis-ny-source-link\" target=\"_blank\" rel=\"noopener\">New York State AI Initiative<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"sis-ny-category-row\">\n                    <td colspan=\"4\"><strong>\u00c9tude de march\u00e9 sur les services financiers<\/strong><\/td>\n                <\/tr>\n                <tr>\n                    <td>Fintech Investment<\/td>\n                    <td>NYC share of US fintech investment (2024)<\/td>\n                    <td class=\"sis-ny-metric\">30% ($6.71 billion)<\/td>\n                    <td><a href=\"https:\/\/www.technyc.org\/nyc-tech-snapshot-2025\" class=\"sis-ny-source-link\" target=\"_blank\" rel=\"noopener\">Tech:NYC Fintech Investment Data<\/a><\/td>\n                <\/tr>\n                <tr>\n                    <td>Fintech Startup Density<\/td>\n                    <td>Financial services-focused startups in NYC<\/td>\n                    <td class=\"sis-ny-metric\">4,000 startups (16% of total)<\/td>\n                    <td><a href=\"https:\/\/www.technyc.org\/nyc-tech-snapshot-2025\" class=\"sis-ny-source-link\" target=\"_blank\" rel=\"noopener\">Tech:NYC Startup Ecosystem Analysis<\/a><\/td>\n                <\/tr>\n                <tr>\n                    <td>10-Year Funding<\/td>\n                    <td>Total VC funding for NYC fintech (2014-2023)<\/td>\n                    <td class=\"sis-ny-metric\">$46+ billion<\/td>\n                    <td><a href=\"https:\/\/www.technyc.org\/nyc-tech-snapshot-2025\" class=\"sis-ny-source-link\" target=\"_blank\" rel=\"noopener\">Tech:NYC Financial Services Report<\/a><\/td>\n                <\/tr>\n                <tr>\n                    <td>Market Share Growth<\/td>\n                    <td>NYC fintech fundraising share growth (2017-2023)<\/td>\n                    <td class=\"sis-ny-metric\">20% to 24%<\/td>\n                    <td><a href=\"https:\/\/www.technyc.org\/nyc-tech-snapshot-2025\" class=\"sis-ny-source-link\" target=\"_blank\" rel=\"noopener\">Tech:NYC Market Analysis<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"sis-ny-category-row\">\n                    <td colspan=\"4\"><strong><a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/fr\/etudes-de-marche-sur-les-biotechnologies-et-les-produits-pharmaceutiques-en-matiere-de-soins-de-sante-medicaux\/\" title=\"\u00c9tudes de march\u00e9 pharmaceutique et de sant\u00e9\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"106\">\u00c9tudes de march\u00e9 dans le domaine de la sant\u00e9<\/a> Innovation<\/strong><\/td>\n                <\/tr>\n                <tr>\n                    <td>Healthcare Investment<\/td>\n                    <td>NYC health tech funding (2024)<\/td>\n                    <td class=\"sis-ny-metric\">$4 billion (113 companies)<\/td>\n                    <td><a href=\"https:\/\/www.technyc.org\/nyc-tech-snapshot-2025\" class=\"sis-ny-source-link\" target=\"_blank\" rel=\"noopener\">Tech:NYC Healthcare Investment Report<\/a><\/td>\n                <\/tr>\n                <tr>\n                    <td>Healthcare Tech Jobs<\/td>\n                    <td>Tech skill job postings in healthcare (2010-2024)<\/td>\n                    <td class=\"sis-ny-metric\">821% increase (2,672 to 24,599)<\/td>\n                    <td><a href=\"https:\/\/www.technyc.org\/nyc-tech-snapshot-2025\" class=\"sis-ny-source-link\" target=\"_blank\" rel=\"noopener\">Tech:NYC Healthcare Workforce Data<\/a><\/td>\n                <\/tr>\n                <tr>\n                    <td>Women&#8217;s Health Focus<\/td>\n                    <td>NYC share of US women&#8217;s health tech deals (2023)<\/td>\n                    <td class=\"sis-ny-metric\">20%<\/td>\n                    <td><a href=\"https:\/\/www.technyc.org\/nyc-tech-snapshot-2025\" class=\"sis-ny-source-link\" target=\"_blank\" rel=\"noopener\">Tech:NYC Specialized Healthcare Analysis<\/a><\/td>\n                <\/tr>\n                <tr>\n                    <td>Healthcare RCM Market<\/td>\n                    <td>North American Revenue Cycle Management market size<\/td>\n                    <td class=\"sis-ny-metric\">$62 billion (12% growth)<\/td>\n                    <td><a href=\"https:\/\/www.commercehealthcare.com\/trends-insights\/2024\/healthcare-finance-trends-for-2024-an-updated-look\" class=\"sis-ny-source-link\" target=\"_blank\" rel=\"noopener\">Commerce Healthcare Finance Report<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"sis-ny-category-row\">\n                    <td colspan=\"4\"><strong>Market Research Industry Landscape<\/strong><\/td>\n                <\/tr>\n                <tr>\n                    <td>US Market Leadership<\/td>\n                    <td>US market research industry size (2024)<\/td>\n                    <td class=\"sis-ny-metric\">$34.7 billion<\/td>\n                    <td><a href=\"https:\/\/www.ibisworld.com\/industry-statistics\/market-size\/market-research-united-states\/\" class=\"sis-ny-source-link\" target=\"_blank\" rel=\"noopener\">IBISWorld Market Research Industry<\/a><\/td>\n                <\/tr>\n                <tr>\n                    <td>Taux de croissance<\/td>\n                    <td>US market research industry growth (2024)<\/td>\n                    <td class=\"sis-ny-metric\">3.6% annual increase<\/td>\n                    <td><a href=\"https:\/\/www.ibisworld.com\/industry-statistics\/market-size\/market-research-united-states\/\" class=\"sis-ny-source-link\" target=\"_blank\" rel=\"noopener\">IBISWorld Industry Statistics<\/a><\/td>\n                <\/tr>\n                <tr>\n                    <td>Int\u00e9gration technologique<\/td>\n                    <td>Market researchers using AI regularly (2024)<\/td>\n                    <td class=\"sis-ny-metric\">47%<\/td>\n                    <td><a href=\"https:\/\/www.qualtrics.com\/blog\/market-research-trends\/\" class=\"sis-ny-source-link\" target=\"_blank\" rel=\"noopener\">Qualtrics Market Research Trends<\/a><\/td>\n                <\/tr>\n                <tr>\n                    <td>Future Investment<\/td>\n                    <td>Organizations planning AI investment in research (2025)<\/td>\n                    <td class=\"sis-ny-metric\">83%<\/td>\n                    <td><a href=\"https:\/\/backlinko.com\/market-research-statistics\" class=\"sis-ny-source-link\" target=\"_blank\" rel=\"noopener\">Market Research AI Adoption Study<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"sis-ny-category-row\">\n                    <td colspan=\"4\"><strong>NYC Business Environment &#038; Demographics<\/strong><\/td>\n                <\/tr>\n                <tr>\n                    <td>Population Diversity<\/td>\n                    <td>Languages spoken in NYC<\/td>\n                    <td class=\"sis-ny-metric\">800+<\/td>\n                    <td><a href=\"https:\/\/www.coolest-gadgets.com\/new-york-city-population\/\" class=\"sis-ny-source-link\" target=\"_blank\" rel=\"noopener\">NYC Demographics Report<\/a><\/td>\n                <\/tr>\n                <tr>\n                    <td>Consumer Spending<\/td>\n                    <td>NYC metro household expenditures (2022-23)<\/td>\n                    <td class=\"sis-ny-metric\">$90,291 annually<\/td>\n                    <td><a href=\"https:\/\/www.bls.gov\/regions\/northeast\/news-release\/consumerexpenditures_newyork.htm\" class=\"sis-ny-source-link\" target=\"_blank\" rel=\"noopener\">U.S. Bureau of Labor Statistics<\/a><\/td>\n                <\/tr>\n                <tr>\n                    <td>Diversit\u00e9 \u00e9conomique<\/td>\n                    <td>Workforce diversity in NYC tech sector<\/td>\n                    <td class=\"sis-ny-metric\">24.3% Black &#038; Hispanic<\/td>\n                    <td><a href=\"https:\/\/www.technyc.org\/nyc-tech-snapshot-2025\" class=\"sis-ny-source-link\" target=\"_blank\" rel=\"noopener\">Tech:NYC Diversity Report<\/a><\/td>\n                <\/tr>\n                <tr>\n                    <td>\u00c9conomie verte<\/td>\n                    <td>Jobs created by NYC green economy startups<\/td>\n                    <td class=\"sis-ny-metric\">133,000+ (3% of all jobs)<\/td>\n                    <td><a href=\"https:\/\/www.technyc.org\/nyc-tech-snapshot-2025\" class=\"sis-ny-source-link\" target=\"_blank\" rel=\"noopener\">Tech:NYC Sustainability Report<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"sis-ny-category-row\">\n                    <td colspan=\"4\"><strong>Research Methodology &#038; Technology Trends<\/strong><\/td>\n                <\/tr>\n                <tr>\n                    <td>Mobile Research<\/td>\n                    <td>Mobile survey responses (Global Q3 2024)<\/td>\n                    <td class=\"sis-ny-metric\">61.1%<\/td>\n                    <td><a href=\"https:\/\/backlinko.com\/market-research-statistics\" class=\"sis-ny-source-link\" target=\"_blank\" rel=\"noopener\">SurveyMonkey Mobile Research Data<\/a><\/td>\n                <\/tr>\n                <tr>\n                    <td>Enqu\u00eates en ligne<\/td>\n                    <td>Market researchers using online surveys regularly<\/td>\n                    <td class=\"sis-ny-metric\">85%<\/td>\n                    <td><a href=\"https:\/\/backlinko.com\/market-research-statistics\" class=\"sis-ny-source-link\" target=\"_blank\" rel=\"noopener\">Global Market Research Methods Study<\/a><\/td>\n                <\/tr>\n                <tr>\n                    <td>Synthetic Data<\/td>\n                    <td>Researchers incorporating synthetic data<\/td>\n                    <td class=\"sis-ny-metric\">69%<\/td>\n                    <td><a href=\"https:\/\/backlinko.com\/market-research-statistics\" class=\"sis-ny-source-link\" target=\"_blank\" rel=\"noopener\">AI Research Technology Report<\/a><\/td>\n                <\/tr>\n                <tr>\n                    <td>Real-Time Analytics<\/td>\n                    <td>Quantitative research services revenue share<\/td>\n                    <td class=\"sis-ny-metric\">35% of industry<\/td>\n                    <td><a href=\"https:\/\/www.statista.com\/topics\/1293\/market-research\/\" class=\"sis-ny-source-link\" target=\"_blank\" rel=\"noopener\">Statista Market Research Revenue Analysis<\/a><\/td>\n                <\/tr>\n            <\/tbody>\n        <\/table>\n    <\/div>\n    \n    <div class=\"sis-ny-table-note\">\n        <strong>Strategic Intelligence Summary:<\/strong> NYC leads the US in market research innovation with 25,000+ AI jobs, $4B healthcare tech funding, and 30% of national fintech investment. The city&#8217;s 800+ languages, $90K+ household spending, and diverse <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/etude-de-marche-sur-les-technologies-de-leau\/\" title=\"\u00c9tude de march\u00e9 sur les technologies de l\u2019eau\" data-wpil-monitor-id=\"4687\">tech ecosystem create unparalleled market research<\/a> opportunities across finance, healthcare, and technology sectors.\n    <\/div>\n<\/div>\n\n<style>\n.sis-ny-market-table-container {\n    max-width: 100%;\n    margin: 20px 0;\n    background: #ffffff;\n    border-radius: 8px;\n    box-shadow: 0 2px 10px rgba(0,0,0,0.1);\n    overflow: hidden;\n    font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, sans-serif;\n}\n\n.sis-ny-table-header {\n    background: linear-gradient(135deg, #1e3a5f 0%, #2c5aa0 100%);\n    color: white;\n    padding: 20px;\n    text-align: center;\n}\n\n.sis-ny-table-header h3 {\n    margin: 0;\n    font-size: 24px;\n    font-weight: 600;\n}\n\n.sis-ny-table-responsive {\n    overflow-x: auto;\n}\n\n.sis-ny-data-table {\n    width: 100%;\n    border-collapse: collapse;\n    margin: 0;\n    font-size: 14px;\n}\n\n.sis-ny-data-table th {\n    background-color: #2c5aa0;\n    color: white;\n    padding: 15px 12px;\n    text-align: left;\n    font-weight: 600;\n    border-bottom: 2px solid #1e3a5f;\n}\n\n.sis-ny-data-table td {\n    padding: 12px;\n    border-bottom: 1px solid #e9ecef;\n    vertical-align: top;\n}\n\n.sis-ny-data-table tr:nth-child(even) {\n    background-color: #f8f9fa;\n}\n\n.sis-ny-data-table tr:hover {\n    background-color: #e3f2fd;\n    transition: background-color 0.3s ease;\n}\n\n.sis-ny-category-row {\n    font-weight: 600;\n    color: #1e3a5f;\n    background-color: #e8f4f8 !important;\n}\n\n.sis-ny-metric {\n    font-weight: 600;\n    color: #2c5aa0;\n    font-size: 16px;\n}\n\n.sis-ny-source-link {\n    color: #2c5aa0;\n    text-decoration: none;\n    font-weight: 500;\n    transition: color 0.3s ease;\n}\n\n.sis-ny-source-link:hover {\n    color: #1e3a5f;\n    text-decoration: underline;\n}\n\n.sis-ny-table-note {\n    background-color: #f8f9fa;\n    padding: 15px 20px;\n    margin: 0;\n    border-left: 4px solid #2c5aa0;\n    font-size: 13px;\n    color: #666;\n}\n\n@media (max-width: 768px) {\n    .sis-ny-table-header h3 {\n        font-size: 20px;\n    }\n    \n    .sis-ny-data-table {\n        font-size: 12px;\n    }\n    \n    .sis-ny-data-table th, \n    .sis-ny-data-table td {\n        padding: 8px 6px;\n    }\n}\n<\/style>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"technology-transforms-market-research-in-new-york\">Technology Transforms Market Research in New York<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/etude-de-marche-sur-les-medias-de-divertissement\/comment-mener-des-recherches-sur-le-divertissement-et-le-cinema-a-new-york\/\" title=\"Comment effectuer des recherches sur le divertissement et le cin\u00e9ma \u00e0 New York\" data-wpil-monitor-id=\"2124\">Conducting market research in New York<\/a> demands technologies that deliver insights without wasting time. New Yorkers have a unique blend of advanced commerce and fast-paced living, providing little to no opportunity to engage in time-consuming research practices.<\/p>\n\n\n\n<p>To meet the needs of New York\u2019s market, modern research combines sentiment analyses powered by AI, real-time behavioral tracking, and predictive modeling, resulting in instantaneous and accurate information retrieval.<\/p>\n\n\n\n<p>People&#8217;s daily routines in urban areas are increasingly organized around mobile technology. virtual, and augmented reality consumer insight-capturing methodologies, driven by AI. Such an approach enables processing vast amounts of consumer information in a flash, identifying relationships, tendencies, and patterns that would otherwise escape manual scrutiny.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"advantagesforbusinesses\">Advantages for Businesses<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-36dd7762\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" class=\"gb-image gb-image-36dd7762\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Business-36-1024x574.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Business (36)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Business-36-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Business-36-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Business-36-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Business-36-18x10.jpg 18w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Business-36.jpg 1456w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/etude-de-marche-sur-lenergie-nucleaire\/\" title=\"\u00c9tude de march\u00e9 sur l\u2019\u00e9nergie nucl\u00e9aire\" data-wpil-monitor-id=\"3325\">Market research in New York<\/a> provides insights so powerful that they can transform failing businesses into market leaders and, subsequently, turn these leaders into industry dominators.<\/p>\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>Advantage #1: Trend Prediction Superpowers<\/strong><\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\">Gaining access to emerging consumer trends helps\u00a0market research in New York capture emerging preferences before those in the rest of the country. Understanding and projecting consumer data empowers businesses to devise plans proactively rather than relying on reactivity like the bulk of the market.<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>Advantage #2: Cultural Intelligence Goldmine<\/strong><\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\">Shifts in purchase patterns from New Yorkers provide a glimpse into the future of American spending post-diversification and the myriad ways it could transform purchasing patterns.\u00a0<a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/etude-de-marche-demographique\/\" title=\"\u00c9tude de march\u00e9 sur la d\u00e9mographie\" data-wpil-monitor-id=\"3226\">Market research in New York<\/a>\u00a0uncovers cultural psychological factors that shape the actions of millions of consumers across almost identical demographics.<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>Advantage #3: Economic Adaptation Strategies<\/strong><\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><a href=\"https:\/\/www.sisinternational.com\/fr\/concurrents-immobiliers-de-new-york-et-de-floride\/\" title=\"Concurrents immobiliers \u00e0 New York et en Floride\" data-wpil-monitor-id=\"1443\">Strategies centered around New York<\/a> consumers are first to implement innovative financial survival techniques that predict how all Americans will respond to tightening budgets.\u00a0Market research in New York\u00a0uncovers the strategies of value spending, prioritization of purchases, and lifestyle changes that gain popularity during tough economic times.<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>Benefit #4: Identification of Opportunities for Innovations<\/strong><\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\">Performing\u00a0<a href=\"https:\/\/www.sisinternational.com\/fr\/couverture\/north-america\/couverture-des-etats-unis\/etude-de-marche-sur-le-salon-de-lauto-de-new-york\/\" title=\"\u00c9tude de march\u00e9 sur le Salon de l&#039;auto de New York\" data-wpil-monitor-id=\"11422\">market research in New York\u00a0City<\/a> reveals frustrations and an assortment of outdated lifestyles that can each stand alone as a billion-dollar innovation opportunity. Furthermore, urban consumers have an optimized living strategy, which uncovers gaps in the <a href=\"https:\/\/www.sisinternational.com\/fr\/nicotine-pouches-market-research\/\" title=\"Nicotine Pouches Market Research\" data-wpil-monitor-id=\"872\">market that are overlooked by suburban-based research<\/a>.<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>Advantage #5: Networks of Competitive Intelligence<\/strong><\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\">Through social media, New Yorkers can greatly impact national purchase trends and network through cultural accolades and job titles. For this reason, market research in New York serves as an invaluable resource for tracking competitive challenges, impending shifts in the marketplace, and sector change.<\/p>\n<p>\n\n\n<\/p>\n\n\n<p><strong>The Lasting Edge<\/strong><\/p>\n\n\n\n<p>Market research in New York&nbsp;turns businesses into proactive market creators, enabling them to shape consumer trends instead of reacting to them. While the competition analyzes yesterday\u2019s metrics, you\u2019ll formulate tomorrow\u2019s landmark strategy.<\/p>\n\n\n\n<h3 class=\"gb-headline gb-headline-8b6cfd3b gb-headline-text\">Figure 1. NYC Fintech Investment Growth (2020-2024)<\/h3>\n\n\n\n<!-- NYC Fintech Investment Growth Infographic -->\n<div class=\"sis-fintech-infographic\">\n    <div class=\"sis-fintech-header\">\n        <h3>NYC Fintech Investment Growth (2020-2024)<\/h3>\n        <p>Demonstrating NYC&#8217;s expanding share of US financial services research<\/p>\n    <\/div>\n    \n    <div class=\"sis-fintech-timeline\">\n        <div class=\"sis-fintech-year-item\">\n            <div class=\"sis-fintech-year\">2020<\/div>\n            <div class=\"sis-fintech-bar-container\">\n                <div class=\"sis-fintech-bar\" style=\"width: 65%;\">22.7%<\/div>\n            <\/div>\n            <div class=\"sis-fintech-note\">Starting point<\/div>\n        <\/div>\n        \n        <div class=\"sis-fintech-year-item\">\n            <div class=\"sis-fintech-year\">2021<\/div>\n            <div class=\"sis-fintech-bar-container\">\n                <div class=\"sis-fintech-bar\" style=\"width: 72%;\">25.2%<\/div>\n            <\/div>\n            <div class=\"sis-fintech-note\">Steady growth<\/div>\n        <\/div>\n        \n        <div class=\"sis-fintech-year-item\">\n            <div class=\"sis-fintech-year\">2022<\/div>\n            <div class=\"sis-fintech-bar-container\">\n                <div class=\"sis-fintech-bar\" style=\"width: 76%;\">26.6%<\/div>\n            <\/div>\n            <div class=\"sis-fintech-note\">Peak momentum<\/div>\n        <\/div>\n        \n        <div class=\"sis-fintech-year-item\">\n            <div class=\"sis-fintech-year\">2023<\/div>\n            <div class=\"sis-fintech-bar-container\">\n                <div class=\"sis-fintech-bar\" style=\"width: 54%;\">18.9%<\/div>\n            <\/div>\n            <div class=\"sis-fintech-note\">Market correction<\/div>\n        <\/div>\n        \n        <div class=\"sis-fintech-year-item highlight\">\n            <div class=\"sis-fintech-year\">2024<\/div>\n            <div class=\"sis-fintech-bar-container\">\n                <div class=\"sis-fintech-bar\" style=\"width: 86%;\">30.0%<\/div>\n            <\/div>\n            <div class=\"sis-fintech-note\">Strong rebound<\/div>\n        <\/div>\n    <\/div>\n    \n    <div class=\"sis-fintech-highlight-box\">\n        <div class=\"sis-fintech-big-number\">30%<\/div>\n        <div class=\"sis-fintech-highlight-text\">\n            <strong>2024 Achievement<\/strong><br>\n            $6.71 billion total investment<br>\n            NYC leads US fintech market\n        <\/div>\n    <\/div>\n    \n    <div class=\"sis-fintech-insights\">\n        <div class=\"sis-fintech-insight-item\">\n            <div class=\"sis-fintech-insight-number\">+32%<\/div>\n            <div class=\"sis-fintech-insight-label\">Growth from 2023<\/div>\n        <\/div>\n        <div class=\"sis-fintech-insight-item\">\n            <div class=\"sis-fintech-insight-number\">4,000<\/div>\n            <div class=\"sis-fintech-insight-label\">NYC fintech startups<\/div>\n        <\/div>\n        <div class=\"sis-fintech-insight-item\">\n            <div class=\"sis-fintech-insight-number\">$46B+<\/div>\n            <div class=\"sis-fintech-insight-label\">Total funding 2014-2023<\/div>\n        <\/div>\n    <\/div>\n    \n    <div class=\"sis-fintech-source\">\n        Source: <a href=\"https:\/\/www.technyc.org\/nyc-tech-snapshot-2025\" target=\"_blank\" rel=\"noopener\">Tech:NYC Fintech Investment Analysis<\/a>\n    <\/div>\n<\/div>\n\n<style>\n.sis-fintech-infographic {\n    max-width: 800px;\n    margin: 20px auto;\n    background: #ffffff;\n    border-radius: 12px;\n    box-shadow: 0 4px 20px rgba(0,0,0,0.1);\n    padding: 30px;\n    border-left: 4px solid #2c5aa0;\n    font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, sans-serif;\n}\n\n.sis-fintech-header {\n    text-align: center;\n    margin-bottom: 30px;\n}\n\n.sis-fintech-header h3 {\n    font-size: 24px;\n   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text-align: center;\n    padding: 20px;\n    background: #f8f9fa;\n    border-radius: 8px;\n    border-top: 3px solid #2c5aa0;\n}\n\n.sis-fintech-insight-number {\n    font-size: 24px;\n    font-weight: bold;\n    color: #2c5aa0;\n    margin-bottom: 5px;\n}\n\n.sis-fintech-insight-label {\n    font-size: 12px;\n    color: #666;\n    font-weight: 500;\n}\n\n.sis-fintech-source {\n    text-align: center;\n    font-size: 12px;\n    color: #888;\n    margin-top: 20px;\n    padding-top: 15px;\n    border-top: 1px solid #eee;\n}\n\n.sis-fintech-source a {\n    color: #2c5aa0;\n    text-decoration: none;\n}\n\n.sis-fintech-source a:hover {\n    text-decoration: underline;\n}\n\n@media (max-width: 768px) {\n    .sis-fintech-infographic {\n        padding: 20px;\n        margin: 10px;\n    }\n    \n    .sis-fintech-year-item {\n        flex-direction: column;\n        text-align: center;\n        gap: 10px;\n    }\n    \n    .sis-fintech-bar-container {\n        margin: 0;\n        width: 100%;\n    }\n    \n    .sis-fintech-highlight-box {\n        flex-direction: column;\n        gap: 15px;\n    }\n    \n    .sis-fintech-big-number {\n        font-size: 36px;\n    }\n    \n    .sis-fintech-insights {\n        grid-template-columns: 1fr;\n        gap: 15px;\n    }\n    \n    .sis-fintech-year {\n        width: auto;\n    }\n    \n    .sis-fintech-note {\n        width: auto;\n        text-align: center;\n    }\n}\n<\/style>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"possibilities\">Opportunit\u00e9s<\/h2>\n\n\n\n<p>Market research in New York&nbsp;goes far beyond traditional research, reconstructing possibilities into strategies for market domination that have the potential to change entire industries.<\/p>\n\n\n<p>\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>Possibility #1: Creation of Cultural Trends<\/strong><\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\">Businesses in New York can conduct\u00a0market research to\u00a0gain a deeper understanding of their audience, enabling them to stay ahead of trends by anticipating cultural and sociological shifts long before they become widely recognized.<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>Possibility #2: Leadership of Economic Disruption<\/strong><\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\">Market research in New York\u00a0uncovers nationwide economic adaptation strategies forecasting consumers\u2019 financial behavior during hard times. These insights provide an opportunity to create products and services that could survive any economic downfall.<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>Exploit #3: Innovation Ecosystem Access<\/strong><\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\">The blended network of entrepreneurs, investors, and leaders based in New York provides great\u00a0market research\u00a0opportunities focused on understanding the behavioral framework of innovation, which drives entire industries.<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>Exploit #4: Global Expansion Intelligence<\/strong><\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/conseil-en-strategie\/connaissance-du-marche\/\" title=\"Connaissance du march\u00e9\" data-wpil-monitor-id=\"6768\">Market research in New York<\/a>\u00a0serves as an intelligence provider, assisting with cultural insight necessary for expansion, comparable to costly global research operations. The diversity available in New York allows preview functions for dozens of international markets simultaneously.<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>Exploit #5: Domination of Luxury Markets<\/strong><\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\">The concentration of high-income earners enables\u00a0<a href=\"https:\/\/www.sisinternational.com\/fr\/etude-de-marche-sur-les-parfums-de-luxe\/\" title=\"\u00c9tude de march\u00e9 sur les parfums de luxe\" data-wpil-monitor-id=\"2273\">market research\u00a0focused on understanding luxury<\/a> market drivers utilized globally.<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>Exploit #6: Predicting Urban Lifestyle<\/strong><\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\">As the United States develops into an urban nation,\u00a0market research in New York\u00a0forecasts changes in lifestyle and the creation of new market categories. Trends originating from New York gain traction across the country. These include housing, transportation, food, entertainment, and relationship patterns.<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>Exploit #7: Forecasting Integrations of New Technologies<\/strong><\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><a href=\"https:\/\/www.sisinternational.com\/fr\/entrer-sur-le-marche-latino-americain\/\" title=\"Entrer sur le march\u00e9 latino-am\u00e9ricain\" data-wpil-monitor-id=\"4465\">Market research in New York<\/a>\u00a0analyzes the psychology behind technology adoption to forecast the degree of innovation assimilation into American lifestyles. Urban consumers unveil technology evolution from early adoption to mainstream necessity.<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>Opportunity #8: Innovation Derived from Cultural Fusion<\/strong><\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\">The melting pot of New York generates hybrid consumer preferences that shape the anticipated evolution of the American market as population diversity increases.\u00a0<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>Opportunity #9: Competitive Intelligence Operations<\/strong><\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\">The New York <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/test-de-gout\/services-devaluation-sensorielle-a-new-york\/\" title=\"Services d&#039;\u00e9valuation sensorielle \u00e0 New York\" data-wpil-monitor-id=\"7126\">market<\/a> offers previously untapped opportunities for branch perception evaluation and competitive sentiment tracking, enabling strategic advantage of competitor benchmarking and brand positioning evaluation.<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>Opportunity #10: Predicting Industry Disruption<\/strong><\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\">Through\u00a0market research in New York, the unmet needs of consumers can be identified, which are likely to disrupt established industries. Consumer pain points in urban areas often lead to transformative changes in the country\u2019s markets.<\/p>\n<p>\n\n\n<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"challenges-and-considerations\">D\u00e9fis et consid\u00e9rations<\/h2>\n\n\n\n<p>While advanced technology provides easy access to information, it raises privacy concerns, especially when users expect a tailored experience. Paradoxically, users want effortless data collection, leading to the need for advanced communication strategies.<\/p>\n\n\n\n<p>Cultural missteps can profoundly affect lives, so when researching across communities, one must approach with sensitivity, not merely from the community&#8217;s perspective, but also considering the brand&#8217;s Public Sentiment Response (PSR).. Socially accepted routines can lead to backlash depending on the geographical context. New York\u2019s <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/innovation\/etude-de-marche-sur-lapprentissage-profond-2\/\" title=\"\u00c9tude de march\u00e9 sur l\u2019apprentissage profond\" data-wpil-monitor-id=\"4781\">market researchers call for a deep<\/a> understanding of the local cultural and social practices.<\/p>\n\n\n\n<p>A fast-paced world requires perfect execution and thinking outside the box, as well as slowing down time, which is done through dynamic research methodology. Comprehensive strategies can take a while to design, and the efforts put into their research often lead to obsolete solutions that fall far short of the target.<\/p>\n\n\n\n<p>Income brackets cloud incentive participation. While high earners might put their time and effort into more lucrative endeavors, they hardly budge their position as lower-income earners are extremely incentivized. On the flip side, incentivized by too much. So, standards do not apply at all, leading to results being entirely skewed and rendered useless.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"future-trends-in-market-research\">Future Trends in Market Research<\/h2>\n\n\n\n<p>The integration of AI for data analysis and real-time consumer feedback in New York will shift market research into a new era, fundamentally changing how businesses analyze and address consumer concerns in mere months instead of years.<\/p>\n\n\n\n<p>In predictive analytics, AI technology can identify changes in consumer behavior 3 to 6 months in advance. This will enable firms to develop and market products in advance. This highly benefits New York&#8217;s markets, where early trend identification often gives a competitive advantage, determining market leadership.<\/p>\n\n\n\n<p>Smart city frameworks and the integration of IoT devices will track consumer movements and indicators of their preferences, actions, and habits on an unparalleled level, rendering all other research methodologies obsolete. In New York, <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/etude-de-marche-sur-les-services-publics\/\" title=\"\u00c9tude de march\u00e9 sur les services publics\" data-wpil-monitor-id=\"4033\">market research will utilize<\/a> the data to analyze how the physical environment affects consumer behavior on micro and macro scales.<\/p>\n\n\n\n<p>Natural language voice interactions will capture consumer sentiment through voice analytics and conversational AI. This will provide invaluable insights that traditional survey methodologies fail to capture. This is especially useful for research in New York, where the diverse population speaks different languages and exhibits cultural and communicative variations.<\/p>\n\n\n\n<p>The industry will shift from periodic studies to real-time methodologies to gain consumer insights. Businesses can adjust their strategies immediately based on consumer preferences, as they compete in fast-paced markets where the speed of adaptation determines competitive advantage or business survival, utilizing continuous data collection and analysis.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-main-services-we-offer-about-market-research-in-new-york-city\">Les principaux services que nous proposons concernant les \u00e9tudes de march\u00e9 \u00e0 New York\u00a0:<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Recherche qualitative<\/h3>\n\n\n\n<p>En tant que leader de la recherche qualitative, SIS International offre une compr\u00e9hension nuanc\u00e9e des comportements et des motivations des consommateurs.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Groupes de discussion<\/li>\n\n\n\n<li>Entretiens approfondis<\/li>\n\n\n\n<li>Ethnographie<\/li>\n\n\n\n<li>Recherche observationnelle<\/li>\n\n\n\n<li>\u00c9chantillonnage al\u00e9atoire<\/li>\n\n\n\n<li>Recrutement sur le terrain<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Recherche quantitative<\/h3>\n\n\n\n<p>En tant qu&#039;expert en recherche quantitative, SIS International fournit des donn\u00e9es pr\u00e9cises et fiables via des enqu\u00eates, des sondages et des analyses de donn\u00e9es.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Recherche en face-\u00e0-face et par interception<\/li>\n\n\n\n<li>T\u00e9l\u00e9phone ITAO<\/li>\n\n\n\n<li>CAPI<\/li>\n\n\n\n<li>PAPI<\/li>\n\n\n\n<li>Enqu\u00eates par courrier<\/li>\n\n\n\n<li>Enqu\u00eates en ligne<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Recherche strat\u00e9gique et analyses<\/h3>\n\n\n\n<p>SIS International est une centrale de recherche et d&#039;analyse strat\u00e9gique, qui stimule la croissance des entreprises gr\u00e2ce \u00e0 des strat\u00e9gies bas\u00e9es sur les donn\u00e9es.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analyse client<\/li>\n\n\n\n<li>Mod\u00e9lisation de choix<\/li>\n\n\n\n<li>Analyse de la concurrence<\/li>\n\n\n\n<li>Analyse de risque<\/li>\n\n\n\n<li>Mod\u00e9lisation du mix marketing<\/li>\n\n\n\n<li>\u00c9valuations des opportunit\u00e9s de march\u00e9, du dimensionnement et de l\u2019entr\u00e9e<\/li>\n<\/ul>\n\n\n\n<figure class=\"gb-block-image gb-block-image-c153360e\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" class=\"gb-image gb-image-c153360e\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/New-York-15-1024x574.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"New York (15)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/New-York-15-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/New-York-15-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/New-York-15-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/New-York-15-18x10.jpg 18w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/New-York-15.jpg 1456w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Nos installations de groupes de discussion pour les \u00e9tudes de march\u00e9 \u00e0 New York<\/h3>\n\n\n\n<p>Success in New York City&#8217;s competitive market requires precise and strategic insights\u2026 A New York City <a href=\"https:\/\/www.sisinternational.com\/fr\/paque-de-paques-et-linevitable-lapin-en-chocolat\/\" title=\"\u00c9tude de march\u00e9 de P\u00e2ques\" data-wpil-monitor-id=\"6983\">Market Research Company like SIS<\/a> offers exactly that.<\/p>\n\n\n\n<p>Chez SIS International, nos installations de groupes de discussion \u00e0 New York offrent l&#039;environnement id\u00e9al pour recueillir des informations approfondies. En tant que soci\u00e9t\u00e9 d&#039;\u00e9tudes de march\u00e9 leader \u00e0 New York, nous comprenons l&#039;importance de cr\u00e9er un espace o\u00f9 les participants se sentent \u00e0 l&#039;aise et engag\u00e9s, conduisant \u00e0 des commentaires plus honn\u00eates et plus pr\u00e9cieux.<\/p>\n\n\n\n<p>Nos installations sont \u00e9quip\u00e9es d&#039;une technologie de pointe pour garantir que chaque s\u00e9ance de groupe de discussion soit productive et transparente. Nous offrons des capacit\u00e9s d&#039;enregistrement et de streaming vid\u00e9o haute d\u00e9finition, permettant aux clients d&#039;observer les sessions \u00e0 distance en temps r\u00e9el. Cette fonctionnalit\u00e9 est particuli\u00e8rement b\u00e9n\u00e9fique pour les parties prenantes qui ne peuvent pas \u00eatre physiquement pr\u00e9sentes mais souhaitent rester connect\u00e9es au processus de recherche.<\/p>\n\n\n\n<p>De plus, nos salles de groupes de discussion sont con\u00e7ues dans un souci de polyvalence. Nous pouvons r\u00e9pondre \u00e0 vos besoins si vous avez besoin d&#039;un espace pour de petites discussions intimes ou des s\u00e9ances de groupe plus importantes. Les salles disposent de si\u00e8ges confortables et d\u2019am\u00e9nagements flexibles pour cr\u00e9er un environnement propice au dialogue et \u00e0 l\u2019interaction ouverts.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"gb-container gb-container-497dace3\">\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ad2f72ca wp-block-group-is-layout-flex\"><div class=\"gb-container gb-container-5aed01c2\">\n\n<h3 class=\"gb-headline gb-headline-da10e16b gb-headline-text\">Ready to explore the insights that drive smarter decisions?<\/h3>\n\n\n\n<p class=\"has-base-3-color has-text-color has-link-color wp-elements-6feca161098eb3009a944b0807219eaf\">Contact our Research experts today.<\/p>\n\n\n\n<a class=\"gb-button gb-button-422680e1 smooth-scroll\" href=\"https:\/\/www.sisinternational.com\/fr\/contacter-sis-etude-de-marche-internationale\/\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Notre couverture\"><span class=\"gb-button-text\">Contactez-nous<\/span><span class=\"gb-icon\"><svg aria-hidden=\"true\" role=\"img\" height=\"1em\" width=\"1em\" viewbox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill=\"currentColor\" d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/span><\/a>\n\n\n\n<p class=\"gb-headline gb-headline-c446f412 gb-headline-text\"><\/p>\n\n<\/div><\/div>\n\n<\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Nos emplacements \u00e0 New York<\/h3>\n\n\n\n<p>The expertise of <a href=\"https:\/\/www.sisinternational.com\/fr\/washington-et-la-journee-des-presidents\/\" title=\"Marketing des f\u00eates le jour du pr\u00e9sident\" data-wpil-monitor-id=\"7401\">SIS<\/a> International makes it the top choice for a New York City Market Research Company.<\/p>\n\n\n\n<p>Nos installations sont situ\u00e9es au centre de la ville de New York, ce qui les rend facilement accessibles par les transports en commun. Nous proposons des \u00e9quipements tels que des rafra\u00eechissements, une connexion Wi-Fi et des zones d&#039;attente confortables pour garantir une exp\u00e9rience positive \u00e0 tous les participants.<\/p>\n\n\n\n<p>De plus, nos mod\u00e9rateurs exp\u00e9riment\u00e9s jouent un r\u00f4le crucial dans le succ\u00e8s de nos groupes de discussion. En tant que soci\u00e9t\u00e9 d&#039;\u00e9tudes de march\u00e9 de la ville de New York poss\u00e9dant des ann\u00e9es d&#039;exp\u00e9rience, nous employons des professionnels qualifi\u00e9s qui guident les discussions, approfondissent les r\u00e9ponses et g\u00e8rent efficacement la dynamique de groupe. Leur expertise garantit que les sessions produisent des informations riches et exploitables.<\/p>\n\n\n\n<p>La vie priv\u00e9e et la confidentialit\u00e9 sont \u00e9galement des priorit\u00e9s absolues dans nos installations de groupes de discussion. Nous avons mis en place des protocoles stricts pour prot\u00e9ger l\u2019identit\u00e9 et les informations de tous les participants. Cet engagement en faveur de la confidentialit\u00e9 contribue \u00e0 \u00e9tablir la confiance et encourage les participants \u00e0 partager leurs r\u00e9flexions ouvertement et honn\u00eatement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Couverture m\u00e9tropolitaine<\/h3>\n\n\n\n<p>Nous couvrons les 5 arrondissements de New York dont Manhattan, Bronx, Brooklyn, Staten Island et Queens. Les domaines cl\u00e9s comprennent\u00a0:<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\">Manhattan<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Centre de Harlem<\/li>\n\n\n\n<li>Chelsea et Clinton<\/li>\n\n\n\n<li>Harlem Est<\/li>\n\n\n\n<li>Parc Gramercy et Murray Hill<\/li>\n\n\n\n<li>Greenwich Village et Soho<\/li>\n\n\n\n<li>La partie basse de Manhattan<\/li>\n\n\n\n<li>C\u00f4t\u00e9 inf\u00e9rieur est<\/li>\n\n\n\n<li>Upper East Side<\/li>\n\n\n\n<li>Upper West Side<\/li>\n\n\n\n<li>Inwood et Washington Heights<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\">Staten Island<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Port-Richmond<\/li>\n\n\n\n<li>rive sud<\/li>\n\n\n\n<li>Stapleton et Saint-George<\/li>\n\n\n\n<li>Milieu de l&#039;\u00eele<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\">Brooklyn<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Centre de Brooklyn<\/li>\n\n\n\n<li>Sud-ouest de Brooklyn<\/li>\n\n\n\n<li>Parc d&#039;arrondissement<\/li>\n\n\n\n<li>Canarsie et plaines<\/li>\n\n\n\n<li>Le sud de Brooklyn<\/li>\n\n\n\n<li>Nord-ouest de Brooklyn<\/li>\n\n\n\n<li>Buisson plat<\/li>\n\n\n\n<li>Est de New York et nouveaux lots<\/li>\n\n\n\n<li>Point vert<\/li>\n\n\n\n<li>Parc du coucher du soleil<\/li>\n\n\n\n<li>Bushwick et Williamsburg<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\">Nord du New Jersey<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Comt\u00e9 de Bergen<\/li>\n\n\n\n<li>Comt\u00e9 d&#039;Essex<\/li>\n\n\n\n<li>Comt\u00e9 d&#039;Hudson<\/li>\n\n\n\n<li>Comt\u00e9 de Hunterdon<\/li>\n\n\n\n<li>Comt\u00e9 de Morris<\/li>\n\n\n\n<li>Comt\u00e9 de Passaic<\/li>\n\n\n\n<li>Comt\u00e9 de Somerset<\/li>\n\n\n\n<li>Comt\u00e9 de Sussex<\/li>\n\n\n\n<li>Comt\u00e9 d&#039;Union<\/li>\n\n\n\n<li>Comt\u00e9 de Warren<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\">Bronx<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Centre du Bronx<\/li>\n\n\n\n<li>Parc du Bronx et Fordham<\/li>\n\n\n\n<li>High Bridge et Morrisania<\/li>\n\n\n\n<li>Hunts Point et Mott Haven<\/li>\n\n\n\n<li>Kingsbridge et Riverdale<\/li>\n\n\n\n<li>Nord-Est du Bronx<\/li>\n\n\n\n<li>Sud-est du Bronx<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\">Villes cl\u00e9s, centre et sud du New Jersey<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Newark<\/li>\n\n\n\n<li>Jersey City<\/li>\n\n\n\n<li>Paterson<\/li>\n\n\n\n<li>syndicat<\/li>\n\n\n\n<li>Wayne<\/li>\n\n\n\n<li>Trenton<\/li>\n\n\n\n<li>Edison<\/li>\n\n\n\n<li>syndicat<\/li>\n\n\n\n<li>Wayne<\/li>\n\n\n\n<li>Ewing<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"gb-container gb-container-d8ce3c71\">\n\n<h4 class=\"wp-block-heading\">Villes cl\u00e9s, New York<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nouvelle-Rochelle<\/li>\n\n\n\n<li>Mont Vernon<\/li>\n\n\n\n<li>plaines blanches<\/li>\n\n\n\n<li>Yonkers<\/li>\n\n\n\n<li>Nyack<\/li>\n\n\n\n<li>Poughkeepsie<\/li>\n\n\n\n<li>Newburgh<\/li>\n\n\n\n<li>Kingston<\/li>\n<\/ul>\n\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"gb-container gb-container-38289820\">\n\n<h4 class=\"wp-block-heading\">Villes cl\u00e9s, Connecticut<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Woodbridge<\/li>\n\n\n\n<li>Bridgeport<\/li>\n\n\n\n<li>Stamford<\/li>\n\n\n\n<li>Norwalk<\/li>\n\n\n\n<li>Danbury<\/li>\n\n\n\n<li>Stratford<\/li>\n\n\n\n<li>Nouveau Havre<\/li>\n\n\n\n<li>Milford<\/li>\n\n\n\n<li>Torrington<\/li>\n\n\n\n<li>Middletown<\/li>\n<\/ul>\n\n<\/div><\/div>\n<\/div>\n\n\n<div class=\"gb-container gb-container-ba871f1f\">\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\">Queens Nord-Est du Queens<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reines du Nord<\/li>\n\n\n\n<li>Reines centrales<\/li>\n\n\n\n<li>Jama\u00efque<\/li>\n\n\n\n<li>Reines du nord-ouest<\/li>\n\n\n\n<li>Centre-Ouest du Queens<\/li>\n\n\n\n<li>Rockaways<\/li>\n\n\n\n<li>Reines du sud-est<\/li>\n\n\n\n<li>Sud-ouest du Queens<\/li>\n\n\n\n<li>Reines de l&#039;Ouest<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"inside-the-focus-groups-recruitment-toolbox\"><strong>Inside the Market Research in New York Toolbox<\/strong><br><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/06\/20250603_0104_New-York-Market-Research_simple_compose_01jwt66ht3e66bzv0317znpwsq-1-683x1024.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" class=\"wp-image-58849\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/06\/20250603_0104_New-York-Market-Research_simple_compose_01jwt66ht3e66bzv0317znpwsq-1-683x1024.jpg 683w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/06\/20250603_0104_New-York-Market-Research_simple_compose_01jwt66ht3e66bzv0317znpwsq-1-200x300.jpg 200w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/06\/20250603_0104_New-York-Market-Research_simple_compose_01jwt66ht3e66bzv0317znpwsq-1-768x1152.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/06\/20250603_0104_New-York-Market-Research_simple_compose_01jwt66ht3e66bzv0317znpwsq-1-8x12.jpg 8w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/06\/20250603_0104_New-York-Market-Research_simple_compose_01jwt66ht3e66bzv0317znpwsq-1.jpg 1024w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-global-color-9-color has-alpha-channel-opacity has-global-color-9-background-color has-background is-style-dots\"\/>\n\n\n<div class=\"gb-container gb-container-a4b5cd2e\">\n\n<h3 class=\"gb-headline gb-headline-3ea340fd\"><span class=\"gb-icon\"><svg viewbox=\"0 0 384 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M297.2 248.9C311.6 228.3 320 203.2 320 176c0-70.7-57.3-128-128-128S64 105.3 64 176c0 27.2 8.4 52.3 22.8 72.9c3.7 5.3 8.1 11.3 12.8 17.7l0 0c12.9 17.7 28.3 38.9 39.8 59.8c10.4 19 15.7 38.8 18.3 57.5H109c-2.2-12-5.9-23.7-11.8-34.5c-9.9-18-22.2-34.9-34.5-51.8l0 0 0 0c-5.2-7.1-10.4-14.2-15.4-21.4C27.6 247.9 16 213.3 16 176C16 78.8 94.8 0 192 0s176 78.8 176 176c0 37.3-11.6 71.9-31.4 100.3c-5 7.2-10.2 14.3-15.4 21.4l0 0 0 0c-12.3 16.8-24.6 33.7-34.5 51.8c-5.9 10.8-9.6 22.5-11.8 34.5H226.4c2.6-18.7 7.9-38.6 18.3-57.5c11.5-20.9 26.9-42.1 39.8-59.8l0 0 0 0 0 0c4.7-6.4 9-12.4 12.7-17.7zM192 128c-26.5 0-48 21.5-48 48c0 8.8-7.2 16-16 16s-16-7.2-16-16c0-44.2 35.8-80 80-80c8.8 0 16 7.2 16 16s-7.2 16-16 16zm0 384c-44.2 0-80-35.8-80-80V416H272v16c0 44.2-35.8 80-80 80z\"><\/path><\/svg><\/span><span class=\"gb-headline-text\">Key Insights You Can&#8217;t Afford to Miss<\/span><\/h3>\n\n\n\n<p><strong>\u2705 Market research in New York demands specialized approaches that account for diversity, pace, and complexity that traditional methods completely miss<\/strong><\/p>\n\n\n\n<p><strong>\u2705 Each borough operates as distinct markets with unique behaviors, preferences, and cultural influences that require separate research strategies<\/strong><\/p>\n\n\n\n<p><strong>\u2705 Technology companies leverage research to predict national trends and drive innovation based on early adopter insights unavailable elsewhere<\/strong><\/p>\n\n\n\n<p><strong>\u2705 Financial firms use sophisticated analytics to understand client motivations that vary dramatically across neighborhoods within the same city<\/strong><\/p>\n\n\n\n<p><strong>\u2705 Healthcare companies must account for cultural preferences and convenience demands that don&#8217;t exist in other American markets<\/strong><\/p>\n\n\n\n<p><strong>\u2705 Retail businesses discover New York consumers prioritize versatility and authenticity over traditional <a href=\"https:\/\/www.sisinternational.com\/fr\/publicite-choc-et-marketing-choc\/\" title=\"Shockvertising et marketing de choc\" data-wpil-monitor-id=\"7547\">brand prestige and marketing<\/a> messages<\/strong><\/p>\n\n\n\n<p><strong>\u2705 Digital-first methodologies capture decision-making speed that traditional research approaches completely miss<\/strong><\/p>\n\n\n\n<p><strong>\u2705 AI and predictive analytics provide real-time insights necessary for markets where consumer preferences change overnight<\/strong><\/p>\n\n\n\n<p><strong>\u2705 Cultural sensitivity and privacy considerations require specialized expertise that most research firms lack<\/strong><\/p>\n\n\n\n<p><strong>\u2705 Future trends point toward continuous, real-time research replacing periodic studies as competitive necessities<\/strong><\/p>\n\n<\/div>\n\n\n<hr class=\"wp-block-separator has-text-color has-global-color-9-color has-alpha-channel-opacity has-global-color-9-background-color has-background is-style-dots\"\/>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-makes-sis-international-a-top-market-research-partner-in-new-york\">What Makes SIS International a Top Market Research Partner in New York?<\/h2>\n\n\n\n<p>Most market research firms treat New York like Chicago with more people. That&#8217;s exactly why they fail.<\/p>\n\n\n\n<p>\u00c0 <a href=\"https:\/\/www.linkedin.com\/company\/sisinternationalresearch\" target=\"_blank\" rel=\"noopener\">SIS International<\/a>, we&#8217;ve spent over four decades understanding that market research in New York demands more than standard methodologies\u2014it requires complete reinvention of research approaches that account for complexity that doesn&#8217;t exist anywhere else on Earth.<\/p>\n\n\n\n<p>Here&#8217;s why smart businesses choose SIS International for their New York market research:<\/p>\n\n\n<p><p style=\"padding-left: 40px;\"><strong>\ud83d\udd39CUSTOMIZED APPROACH<\/strong>: We tailor every <a href=\"https:\/\/www.sisinternational.com\/fr\/market-research-in-alberta-2\/\" title=\"\u00c9tude de march\u00e9 en Alberta\" data-wpil-monitor-id=\"1085\">research project to New York&#8217;s specific market<\/a> conditions, accounting for borough-level differences, cultural nuances, and rapid market changes that standard research approaches completely miss<\/p>\n<p style=\"padding-left: 40px;\"><strong>\ud83d\udd3940+ YEARS OF EXPERIENCE<\/strong>: Our four decades of market research expertise include extensive work in New York&#8217;s diverse markets, giving us unparalleled understanding of the city&#8217;s evolving consumer landscape that newer firms lack<\/p>\n<p style=\"padding-left: 40px;\"><strong>\ud83d\udd39GLOBAL DATABASES FOR RECRUITMENT<\/strong>: We maintain comprehensive databases enabling precise participant recruitment across New York&#8217;s demographics, languages, and cultural communities that other firms can&#8217;t access<\/p>\n<p style=\"padding-left: 40px;\"><strong>\ud83d\udd39PROJECTS GET DONE FAST<\/strong>: Our streamlined processes and local expertise enable rapid project completion without sacrificing quality, meeting urgent timelines that New York businesses demand<\/p>\n<p style=\"padding-left: 40px;\"><strong>\ud83d\udd39AFFORDABLE RESEARCH<\/strong>: We deliver high-quality insights at competitive rates, making sophisticated market research accessible to businesses of all sizes operating in New York&#8217;s expensive market environment<\/p>\n<p style=\"padding-left: 40px;\"><strong>\ud83d\udd39CUTTING-EDGE TECHNOLOGY<\/strong>: We leverage AI, predictive analytics, and real-time data collection to capture the speed and complexity of New York consumer behavior that traditional methods miss<\/p>\n<p style=\"padding-left: 40px;\"><strong>\ud83d\udd39CULTURAL EXPERTISE<\/strong>: Our team includes researchers who understand New York&#8217;s cultural diversity and can conduct research that resonates authentically across all communities without cultural missteps<\/p>\n<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"faq-market-research-in-new-york\">FAQ: Market Research in New York<\/h2>\n\n\n<p>\n\n\n<\/p>\n<h3 class=\"wp-block-heading\" style=\"padding-left: 40px;\">What makes market research in New York different from other cities?<\/h3>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\">New York&#8217;s market research differs fundamentally because traditional demographic-based approaches are rendered ineffective in a city where single neighborhoods contain multiple distinct consumer segments with significantly different purchasing behaviors.<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\">The city&#8217;s pace accelerates consumer decision-making cycles beyond what traditional research can capture. Trends emerge and disappear faster than other markets can identify them, requiring research methodologies that operate in real time rather than traditional periodic studies that become obsolete before completion.<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<h3 class=\"wp-block-heading\" style=\"padding-left: 40px;\">How do you conduct effective focus groups in such a diverse population?<\/h3>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\">Effective focus groups require completely reimagining traditional methodologies to account for cultural dynamics that don&#8217;t exist elsewhere. Successful moderators understand how cultural backgrounds influence comfort levels with sharing opinions, group hierarchy perceptions, and communication styles that vary dramatically within the same focus group session.<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<h3 class=\"wp-block-heading\" style=\"padding-left: 40px;\">How do you handle language barriers in market research?<\/h3>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\">Language barriers necessitate comprehensive planning that extends beyond the use of simple translation services, which many firms employ inadequately. Effective research involves native speakers who understand the cultural context, idiomatic expressions, and communication preferences within specific communities, which affect the authenticity of responses.<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\">This approach captures authentic insights rather than responses influenced by cultural misunderstandings that invalidate traditional research results.<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<h3 class=\"wp-block-heading\" style=\"padding-left: 40px;\">What&#8217;s the typical timeline for market research projects in New York?<\/h3>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\">Project timelines range from 2-12 weeks depending on scope and complexity, with expedited options available for urgent business needs that characterize New York&#8217;s fast-paced environment. The city&#8217;s rapid market changes often demand quicker turnaround times than other markets can accommodate.<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\">Simple surveys or focus group studies can be completed in 2-4 weeks, while comprehensive market analysis requiring multiple methodologies may take 8-12 weeks. Real-time research capabilities enable the collection of ongoing insights for businesses that require continuous market monitoring, rather than periodic analysis that becomes obsolete quickly.<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<h3 class=\"wp-block-heading\" style=\"padding-left: 40px;\">What emerging trends are shaping the research of the New York market?<\/h3>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\">AI-powered analytics and real-time data collection revolutionize how <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/etude-de-marche-sur-les-maillots-de-bain\/\" title=\"\u00c9tude de march\u00e9 sur les maillots de bain\" data-wpil-monitor-id=\"4554\">researchers<\/a> capture and analyze consumer behavior in markets that change faster than traditional research can track. These technologies enable the prediction of consumer trends and facilitate rapid adaptation to the evolving preferences, thereby determining competitive advantages.<\/p>\n<p>\n\n\n<\/p>\n<h2>Notre emplacement \u00e0 New York<\/h2>\n<p><!-- \/wp:post-content --> <!-- wp:html --> <iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe> <!-- \/wp:html --> <!-- wp:paragraph --><\/p>\n<h3 class=\"wp-block-heading\">11 E 22nd Street, \u00e9tage 2, New York, NY 10010 T\u00e9l. : +1(212) 505-6805<\/h3>\n<hr \/>\n<h2><span style=\"font-weight: 400;\">\u00c0 propos de SIS International<\/span><\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/fr\/\"><span style=\"font-weight: 400;\">SIS International<\/span><\/a><span style=\"font-weight: 400;\"> propose des recherches quantitatives, qualitatives et strat\u00e9giques. Nous fournissons des donn\u00e9es, des outils, des strat\u00e9gies, des rapports et des informations pour la prise de d\u00e9cision. Nous menons \u00e9galement des entretiens, des enqu\u00eates, des groupes de discussion et d\u2019autres m\u00e9thodes et approches d\u2019\u00e9tudes de march\u00e9.<\/span><a href=\"https:\/\/www.sisinternational.com\/fr\/a-propos-de-la-recherche-internationale-sis\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> Contactez nous<\/span><\/a><span style=\"font-weight: 400;\"> pour votre prochain projet d&#039;\u00e9tude de march\u00e9.<\/span><\/p>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>Market Research in New York Market research in New York is about decoding the most complex human ecosystem ever assembled on 302.6 square miles of concrete and steel &#8211; and infinite possibilities to either make millions or lose everything. While your competitors waste money on generic market research that treats New York like &#8220;just another &#8230; <a title=\"Market Research in New York\" class=\"read-more\" href=\"https:\/\/www.sisinternational.com\/fr\/couverture\/north-america\/couverture-des-etats-unis\/market-research-in-new-york\/\" aria-label=\"En savoir plus sur Market Research in New York\">Lire plus<\/a><\/p>","protected":false},"author":1,"featured_media":66471,"parent":19303,"menu_order":87,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-58671","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/58671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=58671"}],"version-history":[{"count":56,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/58671\/revisions"}],"predecessor-version":[{"id":85009,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/58671\/revisions\/85009"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/19303"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/66471"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=58671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}