{"id":54194,"date":"2024-11-27T02:27:10","date_gmt":"2024-11-27T07:27:10","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=54194"},"modified":"2026-03-11T11:45:06","modified_gmt":"2026-03-11T15:45:06","slug":"new-product-testing-in-new-york","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/competence\/etude-de-marche-sur-les-tests-de-produits\/new-product-testing-in-new-york\/","title":{"rendered":"Test de nouveaux produits \u00e0 New York"},"content":{"rendered":"<h1 class=\"gb-headline gb-headline-4dcf0be8 gb-headline-text\">Test de nouveaux produits \u00e0 New York<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-631a0d8e\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-631a0d8e\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Usability-testing-2.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Usability testing (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Usability-testing-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Usability-testing-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Usability-testing-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Usability-testing-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Usability-testing-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Effective new product testing in New York is vital to understanding what works in one of the world\u2019s most demanding markets.&nbsp;<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Why is New York a key location for new product testing? With consumers from all walks of life, it serves as an ideal testing ground to gauge how your product will perform with various demographics. Testing in this competitive market provides real-time, relevant feedback that helps refine your offering and optimize its appeal to target audiences.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Importance of New Product Testing in New York<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">New York is often considered a barometer for trends and consumer preferences, which makes it an essential market for product testing. Testing your new product here provides several key advantages:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Base de consommateurs diversifi\u00e9e<\/b><span style=\"font-weight: 400;\">: With over 8 million residents from varied backgrounds, New York offers a unique opportunity to gather feedback from different demographic groups. This diversity ensures that your product\u2019s appeal is tested across multiple consumer segments, providing more comprehensive insights.<\/span><\/li>\n\n\n\n<li><b>Trend-Setting Market<\/b><span style=\"font-weight: 400;\">: New York frequently sets trends that ripple across the U.S. and internationally. Products that succeed here often gain traction in other markets, making New York testing invaluable for gauging long-term product viability.<\/span><\/li>\n\n\n\n<li><b>Paysage concurrentiel<\/b>: New York\u2019s crowded market means your <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/test-de-gout\/installations-de-test-de-saveurs-a-new-york\/\" title=\"Installations de test de saveurs \u00e0 New York\"  data-wpil-monitor-id=\"4735\">product will be tested<\/a> against high competition. This allows you to evaluate how your offering stands out, whether through features, pricing, or branding, in a city entire of options for consumers.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Key Benefits of New Product Testing in New York<\/b><\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-48c420f9\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-48c420f9\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2018\/05\/Product-testing-11.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Product testing (11)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2018\/05\/Product-testing-11.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2018\/05\/Product-testing-11-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2018\/05\/Product-testing-11-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2018\/05\/Product-testing-11-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2018\/05\/Product-testing-11-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">One of the standout advantages of testing in New York is the<\/span><b> speed at which you can gather feedback<\/b><span style=\"font-weight: 400;\">. The city\u2019s fast-moving market means that consumers react quickly, and you can adjust your product before launching it on a larger scale.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Another key benefit of testing in New York is the <\/span><b>market validation<\/b><span style=\"font-weight: 400;\"> it provides. If your product can succeed in one of the most competitive markets in the world, it\u2019s likely to perform well in other areas as well. New York\u2019s influence extends beyond its borders, so the validation you get here can give you the confidence to expand your launch to other regions.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Beyond market validation, testing in New York gives you a <\/span><b>competitive edge<\/b><span style=\"font-weight: 400;\">. The city is home to countless products vying for consumers\u2019 attention, and standing out here means your product has the potential to succeed anywhere. <\/span><b>New York is also a cultural epicenter<\/b><span style=\"font-weight: 400;\">, which means your product will be tested in one of the most culturally diverse cities in the world. If your product can appeal to New Yorkers, it\u2019s likely to have international appeal.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How New Product Testing in New York Can Help Your Brand<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Testing your new product in New York provides insights that can shape both the product and your overall marketing strategy. Here\u2019s how <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/solutions-de-recherche-qualitative-et-quantitative\/tests-en-emplacements-centraux-a-new-york\/\" title=\"Tests dans les emplacements centraux de la ville de New York\u00a0: avantages pour les tests de produits\"  data-wpil-monitor-id=\"1594\">product testing in this city can benefit<\/a> your brand:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Immediate Consumer Feedback<\/b><span style=\"font-weight: 400;\">: With a fast-paced lifestyle and an ever-evolving consumer base, New Yorkers react immediately to new products.&nbsp;<\/span><\/li>\n\n\n\n<li><b>Informations comportementales<\/b><span style=\"font-weight: 400;\">: Understanding how New Yorkers interact with your product can help uncover hidden preferences or concerns that may not be immediately obvious in other markets.&nbsp;<\/span><\/li>\n\n\n\n<li><b>Diff\u00e9renciation du march\u00e9<\/b><span style=\"font-weight: 400;\">: In a competitive market like New York, where consumers are spoiled for choice, testing allows you to identify your product\u2019s unique selling points and areas for improvement.&nbsp;<\/span><\/li>\n\n\n\n<li><b>Prise de d\u00e9cision \u00e9clair\u00e9e<\/b><span style=\"font-weight: 400;\">: Testing in New York minimizes the risk of market failure by providing accurate, data-driven insights. With clear consumer preferences and pain points, you can make informed decisions about changes to the product before it reaches a national or global audience.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How New Product Testing in New York Enhances Market Readiness<\/strong><\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-4bfeaa7f\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-4bfeaa7f\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Product-testing-1.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Product testing (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Product-testing-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Product-testing-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Product-testing-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Product-testing-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Product-testing-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Testing your new product in New York can significantly enhance its readiness for the broader market. With its vast consumer base, this city is an ideal testing ground for assessing a product\u2019s potential before a large-scale launch. Here&#8217;s how New York-based testing can contribute to your product\u2019s market readiness:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Identifying Consumer Pain Points Early<\/b><span style=\"font-weight: 400;\">:&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">New Yorkers are discerning, so their feedback will likely highlight areas where your product needs improvement. Early identification of these issues means you can adjust quickly before rolling out the product to a wider audience.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Ensuring Cultural Relevance<\/b><span style=\"font-weight: 400;\">:&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Given New York\u2019s cultural diversity, testing here helps ensure your product is culturally sensitive and relevant to various demographics. New Yorkers are exposed to a wide range of cultural influences, and their responses can shed light on whether your product will have mass appeal or needs to be adjusted to better meet the cultural needs of a broader market.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Preparing for Nationwide Launch<\/b><span style=\"font-weight: 400;\">:<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Testing in the city allows you to work out any issues before scaling to other markets. When your product reaches a larger audience, it will be better aligned with consumer expectations, giving it the best chance of success nationwide.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Renforcer la confiance des consommateurs<\/b><span style=\"font-weight: 400;\">:&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.sisinternational.com\/fr\/product-testing-that-turns-ideas-into-market-ready-success\/\" title=\"Product Testing That Turns Ideas into Market-Ready Success\"  data-wpil-monitor-id=\"1561\">Successful product testing<\/a> in New York can help build brand credibility. When your product is well-received in such a competitive and demanding market, it sends a strong signal to potential customers that it is trustworthy and well-developed. Positive testing results can be used in marketing materials to further boost consumer confidence.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What\u2019s the Role of Consumer Feedback in New Product Testing?<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Consumers provide invaluable insights that can distinguish between a product&#8217;s success or failure. Understanding and acting on this feedback is essential in refining and preparing your product for a larger market.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Gaining a Clear Understanding of Consumer Preferences<\/b><span style=\"font-weight: 400;\">: Feedback from a wide range of individuals helps you understand what consumers like and dislike and what they might expect from similar products.&nbsp;<\/span><\/li>\n\n\n\n<li><b>Highlighting Product Strengths and Weaknesses<\/b><span style=\"font-weight: 400;\">: Positive feedback can reveal your product\u2019s strengths, while negative feedback highlights areas that need improvement. By understanding both, you can refine your product to maximize its appeal.<\/span><\/li>\n\n\n\n<li><b>Increasing Consumer Engagement and Loyalty<\/b><span style=\"font-weight: 400;\">: When consumers see their feedback being acted upon, it helps build trust and loyalty to the brand. They feel their opinions matter, which can translate into stronger brand advocacy when the product is officially launched.<\/span><\/li>\n\n\n\n<li><b>Testing Marketing Messages<\/b>: Consumers will offer thoughts on how well they understand your messaging, whether the <a href=\"https:\/\/www.sisinternational.com\/fr\/what-is-a-value-proposition-canvas-the-game-changing-framework-that-prevents-product-failures\/\" title=\"What Is a Value Proposition Canvas? &#091;The Game-Changing Framework That Prevents Product Failures&#093;\"  data-wpil-monitor-id=\"1458\">product\u2019s value proposition<\/a> is clear, and how it aligns with their needs. Their opinions can guide you in shaping a marketing campaign that truly resonates with your target audience.<\/span><\/li>\n\n\n\n<li><b>Making Data-Driven Decisions<\/b><span style=\"font-weight: 400;\">: Collecting consumer feedback through surveys, focus groups, or testing panels gives you the data needed to make informed decisions. The more feedback you gather, the clearer the picture becomes, allowing you to base your decisions on real consumer experiences rather than assumptions or gut feelings.<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Emplacement de l&#039;\u00e9tablissement\u00a0: New York<\/strong><\/h3>\n\n\n\n<p>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe>\n\n\n\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">11 E 22nd Street, \u00e9tage 2, New York, NY 10010 T\u00e9l. : +1(212) 505-6805<\/h3>\n\n\n\n<p>\n\n\n\n<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Points forts de l&#039;emplacement\u00a0:<\/strong><\/h4>\n\n\n\n<p>\n\n\n\n<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\n<ul class=\"wp-block-list\">\n<li>Flatiron District \u00e0 Manhattan, \u00e0 quelques pas du b\u00e2timent historique Flatiron et \u00e0 proximit\u00e9 de Madison Square Park et d&#039;Union Square<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>\n\n\n\n<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\n<ul class=\"wp-block-list\">\n<li>Id\u00e9alement situ\u00e9 au c\u0153ur de New York, une ville mondiale majeure et la plus grande ville des \u00c9tats-Unis<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>\n\n\n\n<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\n<ul class=\"wp-block-list\">\n<li>Pratique pour de nombreuses options de transport<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>\n\n\n\n<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\n<ul class=\"wp-block-list\">\n<li>Situ\u00e9 entre Broadway et Park Avenue sur la 22\u00e8me rue, \u00e0 c\u00f4t\u00e9 du \u00ab Key Bank \u00bb<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>\n\n\n\n<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\n<ul class=\"wp-block-list\">\n<li>Train local R Broadway \u2013 Station 22\/23<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>\n\n\n\n<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\n<ul class=\"wp-block-list\">\n<li>Train local 6 Eastside - 23e et station Park Ave<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>\n\n\n\n<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Train local 1 Westside \u2013 Station 23e et 6e Avenue<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What Makes SIS International a Top Choice for New Product Testing in New York?<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u00c0 <a href=\"https:\/\/www.linkedin.com\/company\/sisinternationalresearch\/\" target=\"_blank\" rel=\"noopener\">SIS International<\/a>, we understand the critical importance of effective new product testing. Our team\u2019s extensive experience and innovative approaches make us a trusted partner for businesses looking to test new products in New York. Here\u2019s why we\u2019re the best choice:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Proven Expertise in Product Testing<\/b><span style=\"font-weight: 400;\">: With over 40 years of experience in market research and product testing, our team has the knowledge and skills to ensure your new product testing is effective and efficient. We leverage industry best practices to deliver high-quality insights that help guide your product development process.<\/span><\/li>\n\n\n\n<li><b>Access to Diverse Consumer Segments<\/b><span style=\"font-weight: 400;\">: New York is a diverse city, and we can tap into a wide range of consumer segments. Our vast network of participants ensures that your product receives feedback from the right audience, whether you\u2019re targeting specific demographics or a broad consumer base.<\/span><\/li>\n\n\n\n<li><b>Tailored Testing Methodologies<\/b><span style=\"font-weight: 400;\">: We don\u2019t believe in a one-size-fits-all approach at SIS. Our team customizes testing methodologies to suit your product and business objectives.&nbsp;<\/span><\/li>\n\n\n\n<li><b>Collecte et analyse de donn\u00e9es en temps r\u00e9el<\/b><span style=\"font-weight: 400;\">: Our advanced data collection and analysis tools allow us to gather insights in real time, so you can make decisions quickly. With <a href=\"https:\/\/medium.com\/@sisinternational\/sis-international-c17160da8fac\" target=\"_blank\" rel=\"noopener\">SIS<\/a>, you can be confident that you\u2019re always working with the most up-to-date information, which is essential for agile product development.<\/span><\/li>\n\n\n\n<li><b>Installations d&#039;essai \u00e0 la pointe de la technologie<\/b><span style=\"font-weight: 400;\">: We offer access to cutting-edge testing facilities equipped with the latest technology. Our facilities are designed to support a wide range of product testing needs, from sensory evaluations to more complex product usage testing. This ensures that your product receives the thorough evaluation it deserves.<\/span><\/li>\n\n\n\n<li><b>Flexible Testing Options<\/b><span style=\"font-weight: 400;\">: We understand that each product and market is unique, so we offer flexible testing options that can be adjusted to meet your needs. Whether you require online surveys, in-person focus groups, or in-store testing, we have the right tools to capture the feedback you need.<\/span><\/li>\n\n\n\n<li><b>Emplacement strat\u00e9gique \u00e0 New York<\/b><span style=\"font-weight: 400;\">: New York is one of the most influential markets in the world, and our presence in the city provides unparalleled access to a diverse, urban consumer base. By testing in New York, you gain insights that can be applied to local and global markets.<\/span><\/li>\n\n\n\n<li><b>Approche centr\u00e9e sur le consommateur<\/b><span style=\"font-weight: 400;\">: \u00c0 <a href=\"https:\/\/twitter.com\/SISIntlResearch\" target=\"_blank\" rel=\"noopener\">SIS<\/a>, the consumer is central to everything we do. We prioritize understanding their needs, behaviors, and preferences, which allows us to provide insights that drive better product development and marketing strategies.<\/span><\/li>\n\n\n\n<li><b>Collaborative Partnership<\/b><span style=\"font-weight: 400;\">: We believe in building long-term relationships with our clients. As your partner in product testing, we work closely with you to ensure your objectives are met and that you feel supported throughout the process. We\u2019re committed to your product\u2019s success.<\/span><\/li>\n\n\n\n<li><b>Rapports complets<\/b><span style=\"font-weight: 400;\">: Our detailed reports provide clear, actionable insights that you can use to make data-driven decisions. We present the results in a way that\u2019s easy to understand and tailored to your specific needs, giving you the information you need to move forward confidently.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00c0 propos de SIS International<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/fr\/\"><span style=\"font-weight: 400;\">SIS International<\/span><\/a><span style=\"font-weight: 400;\"> propose des recherches quantitatives, qualitatives et strat\u00e9giques. Nous fournissons des donn\u00e9es, des outils, des strat\u00e9gies, des rapports et des informations pour la prise de d\u00e9cision. Nous menons \u00e9galement des entretiens, des enqu\u00eates, des groupes de discussion et d\u2019autres m\u00e9thodes et approches d\u2019\u00e9tudes de march\u00e9.<\/span><a href=\"https:\/\/www.sisinternational.com\/fr\/a-propos-de-la-recherche-internationale-sis\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> Contactez nous<\/span><\/a><span style=\"font-weight: 400;\"> pour votre prochain projet d&#039;\u00e9tude de march\u00e9.<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>\n\n\n<\/p>\n<p><!-- \/wp:post-content --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>","protected":false},"excerpt":{"rendered":"<p>New Product Testing in New York Effective new product testing in New York is vital to understanding what works in one of the world\u2019s most demanding markets.&nbsp; Why is New York a key location for new product testing? With consumers from all walks of life, it serves as an ideal testing ground to gauge how &#8230; <a title=\"Test de nouveaux produits \u00e0 New York\" class=\"read-more\" href=\"https:\/\/www.sisinternational.com\/fr\/competence\/etude-de-marche-sur-les-tests-de-produits\/new-product-testing-in-new-york\/\" aria-label=\"En savoir plus sur New Product Testing in New York\">Lire plus<\/a><\/p>","protected":false},"author":1,"featured_media":66995,"parent":12926,"menu_order":31,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-54194","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/54194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=54194"}],"version-history":[{"count":12,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/54194\/revisions"}],"predecessor-version":[{"id":78698,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/54194\/revisions\/78698"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/12926"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/66995"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=54194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}