{"id":54176,"date":"2024-11-27T02:15:50","date_gmt":"2024-11-27T07:15:50","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=54176"},"modified":"2026-01-26T18:32:22","modified_gmt":"2026-01-26T23:32:22","slug":"recherche-sur-le-gout-sensoriel-a-new-york","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/solutions\/test-de-gout\/recherche-sur-le-gout-sensoriel-a-new-york\/","title":{"rendered":"Recherche sur le go\u00fbt sensoriel \u00e0 New York"},"content":{"rendered":"<div class=\"gb-container gb-container-d6e4233a\">\n<div class=\"gb-container gb-container-12cd9a30\">\n\n<h1 class=\"wp-block-heading\">Recherche sur le go\u00fbt sensoriel \u00e0 New York<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-c6a3bb0f\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-c6a3bb0f\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-6.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Sensory testing (6)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-6.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-6-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-6-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-6-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-6-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n<\/div>\n<\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">La recherche sur le go\u00fbt sensoriel est \u00e0 l\u2019avant-garde de l\u2019innovation produit, offrant aux entreprises les informations dont elles ont besoin pour proposer des saveurs qui trouvent un \u00e9cho aupr\u00e8s des consommateurs.&nbsp;<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Les tests sensoriels sont essentiels au d\u00e9veloppement de produits, depuis la mise au point de recettes jusqu&#039;\u00e0 la compr\u00e9hension des nuances des pr\u00e9f\u00e9rences des consommateurs. Avec son m\u00e9lange dynamique de cultures et son influence mondiale, New York offre un environnement de recherche gustative sensorielle sans pr\u00e9c\u00e9dent.&nbsp;<\/span><\/p>\n\n\n\n<div class=\"wp-block-columns has-global-color-9-color has-text-color has-background has-link-color wp-elements-4585c9d099ac40306b6dd3250d7147d4 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#f7f9fa6e\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:71.28%\">\n<div class=\"wp-block-rank-math-toc-block aligncenter has-global-color-9-color has-text-color has-link-color wp-elements-b89e81842f3a1a306d7d8ca74131be45\" style=\"font-size:16px\" id=\"rank-math-toc\"><h2><br><strong>T<\/strong>able of Contents<\/h2><nav><ul><li class=\"\"><a href=\"#what-is-sensory-taste-research-in-new-york\">Qu&#039;est-ce que la recherche sur le go\u00fbt sensoriel \u00e0 New York ?<\/a><\/li><li class=\"\"><a href=\"#why-new-york-is-the-ideal-location-for-sensory-taste-research\">Pourquoi New York est l\u2019endroit id\u00e9al pour la recherche sur le go\u00fbt sensoriel<\/a><\/li><li class=\"\"><a href=\"#benefits-of-sensory-taste-research-for-businesses\">Avantages de la recherche sur le go\u00fbt sensoriel pour les entreprises<\/a><\/li><li class=\"\"><a href=\"#methodologies-used-in-sensory-taste-research-in-new-york\">M\u00e9thodologies utilis\u00e9es dans la recherche sur le go\u00fbt sensoriel \u00e0 New York<\/a><\/li><li class=\"\"><a href=\"#consumer-panels-the-backbone-of-sensory-taste-research-in-new-york\">Panels de consommateurs : l&#039;\u00e9pine dorsale de la recherche sur le go\u00fbt sensoriel \u00e0 New York<\/a><\/li><li class=\"\"><a href=\"#what-makes-sis-international-a-top-sensory-taste-research-company\">Qu&#039;est-ce qui fait de SIS International une entreprise de recherche sur le go\u00fbt sensoriel de premier plan ?<\/a><\/li><li class=\"\"><a href=\"#about-sis-international\">\u00c0 propos de SIS International<\/a><\/li><\/ul><\/nav><\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-sensory-taste-research-in-new-york\"><strong>Qu&#039;est-ce que la recherche sur le go\u00fbt sensoriel \u00e0 New York ?<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/etude-de-marche-sensorielle\/\" title=\"\u00c9tude de march\u00e9 sensorielle\"  data-wpil-monitor-id=\"6828\">Sensory taste research<\/a> is a scientific approach to understanding how consumers perceive and experience flavors, textures, and other sensory attributes of food and beverages.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The process typically involves <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/test-de-gout\/services-devaluation-sensorielle-a-new-york\/\" title=\"Services d&#039;\u00e9valuation sensorielle \u00e0 New York\"  data-wpil-monitor-id=\"3712\">evaluating multiple sensory<\/a> factors, such as sweetness, saltiness, bitterness, and mouthfeel. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">En outre, la recherche sur le go\u00fbt sensoriel comble le foss\u00e9 entre le d\u00e9veloppement des produits et la satisfaction des consommateurs. Elle garantit que les produits r\u00e9pondent aux normes r\u00e9glementaires et aux tendances changeantes du march\u00e9, comme la demande d&#039;options plus saines, durables et \u00e0 base de plantes.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-new-york-is-the-ideal-location-for-sensory-taste-research\"><strong>Pourquoi New York est l\u2019endroit id\u00e9al pour la recherche sur le go\u00fbt sensoriel<\/strong><\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-b51da460\"><img loading=\"lazy\" decoding=\"async\" width=\"1350\" height=\"736\" class=\"gb-image gb-image-b51da460\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-1.1.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Sensory testing (1).1\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-1.1.jpg 1350w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-1.1-300x164.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-1.1-1024x558.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-1.1-768x419.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-1.1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1350px) 100vw, 1350px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">New York is a prime destination for <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/etude-de-marche-sur-les-medias-de-divertissement\/comment-mener-des-recherches-sur-le-divertissement-et-le-cinema-a-new-york\/\" title=\"Comment effectuer des recherches sur le divertissement et le cin\u00e9ma \u00e0 New York\"  data-wpil-monitor-id=\"2121\">sensory taste<\/a> research due to its unique cultural diversity and culinary influence.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The city&#8217;s status as a culinary capital also plays a vital role. From Michelin-starred restaurants to vibrant street food scenes, New York sets trends that influence food and beverage industries worldwide. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"benefits-of-sensory-taste-research-for-businesses\"><strong>Avantages de la recherche sur le go\u00fbt sensoriel pour les entreprises<\/strong><\/h2>\n\n\n\n<p><b>Qualit\u00e9 du produit am\u00e9lior\u00e9e\u00a0:<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">La recherche sur le go\u00fbt sensoriel aide les entreprises \u00e0 affiner les formulations, garantissant que les saveurs et les textures trouvent un \u00e9cho aupr\u00e8s des publics cibles.&nbsp;<\/span><\/p>\n\n\n\n<p><b>Att\u00e9nuation des risques lors des lancements de produits :<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">En identifiant les probl\u00e8mes potentiels tels que les saveurs d\u00e9s\u00e9quilibr\u00e9es ou les textures peu attrayantes, les entreprises peuvent r\u00e9soudre les probl\u00e8mes avant que les produits ne soient mis sur le march\u00e9, \u00e9conomisant ainsi du temps et des ressources.<\/span><\/p>\n\n\n\n<p><b>Diff\u00e9renciation de la marque\u00a0:<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Des saveurs uniques et optimis\u00e9es d\u00e9velopp\u00e9es gr\u00e2ce \u00e0 la recherche sensorielle distinguent les produits sur un march\u00e9 encombr\u00e9, favorisant la fid\u00e9lit\u00e9 des clients et les achats r\u00e9p\u00e9t\u00e9s.<\/span><\/p>\n\n\n\n<p><b>Strat\u00e9gies de marketing guid\u00e9es :<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Sensoriel <a href=\"https:\/\/www.sisinternational.com\/fr\/couverture\/les-ameriques\/couverture-des-etats-unis\/etude-de-marche-au-kansas\/\" title=\"\u00c9tude de march\u00e9 au Kansas\"  data-wpil-monitor-id=\"5595\">research insights inform marketing<\/a> efforts by highlighting the sensory experiences that appeal most to consumers, creating compelling campaigns.<\/span><\/p>\n\n\n\n<p><b>Adaptation aux tendances du march\u00e9\u00a0:<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">La recherche gustative sensorielle permet aux entreprises d\u2019anticiper et de r\u00e9pondre aux tendances \u00e9mergentes, telles que les aliments \u00e0 base de plantes, les alternatives sans sucre ou les profils de saveurs exotiques, gardant ainsi les produits pertinents.<\/span><\/p>\n\n\n\n<p><b>Rapport co\u00fbt-efficacit\u00e9:<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Tester et affiner les produits avant leur lancement minimise les erreurs de production et les rappels co\u00fbteux, garantissant ainsi une utilisation efficace des ressources.<\/span><\/p>\n\n\n\n<p><b>Am\u00e9lioration de l\u2019engagement des consommateurs :<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Les recherches impliquant des panels de consommateurs fournissent un retour d\u2019information direct, cr\u00e9ant des produits qui correspondent aux attentes du monde r\u00e9el et augmentant la satisfaction.<\/span><\/p>\n\n\n\n<p><\/p>\n\n\n\n<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n    <meta charset=\"UTF-8\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n    <title>Sensory Taste Research Data Table<\/title>\n    <style>\n        * {\n            margin: 0;\n            padding: 0;\n            box-sizing: border-box;\n        }\n        \n        .sis-table-container {\n            width: 100%;\n            max-width: 100%;\n            margin: 0;\n            font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif;\n            line-height: 1.6;\n            color: #333;\n        }\n        \n        .sis-table-inner {\n            width: 100%;\n            background: white;\n            padding: 25px 20px;\n            border-radius: 8px;\n            box-shadow: 0 2px 8px rgba(0,0,0,0.1);\n        }\n        \n        .sis-table-title {\n            color: #003d6a;\n            margin: 0 0 15px 0;\n            font-size: 1.5rem;\n            font-weight: 600;\n        }\n        \n        .sis-table-wrapper {\n            width: 100%;\n            overflow-x: auto;\n            -webkit-overflow-scrolling: touch;\n        }\n        \n        .sis-data-table {\n            width: 100%;\n            border-collapse: collapse;\n            margin: 15px 0 0 0;\n            background: white;\n        }\n        \n        .sis-data-table thead {\n            background: linear-gradient(135deg, #003d6a 0%, #005a94 100%);\n            color: white;\n        }\n        \n        .sis-data-table th {\n            padding: 14px 10px;\n            text-align: left;\n            font-weight: 600;\n            font-size: 0.9rem;\n            border-bottom: 3px solid #002d4d;\n        }\n        \n        .sis-data-table td {\n            padding: 12px 10px;\n            border-bottom: 1px solid #e0e0e0;\n            font-size: 0.875rem;\n        }\n        \n        .sis-data-table tbody tr:hover {\n            background-color: #f5f9fc;\n        }\n        \n        .sis-data-table tbody tr:nth-child(even) {\n            background-color: #fafbfc;\n        }\n        \n        .sis-data-table a {\n            color: #0066cc;\n            text-decoration: none;\n            transition: color 0.2s;\n        }\n        \n        .sis-data-table a:hover {\n            color: #003d6a;\n            text-decoration: underline;\n        }\n        \n        .sis-metric {\n            font-weight: 600;\n            color: #003d6a;\n        }\n        \n        \/* Mobile responsiveness *\/\n        @media screen and (max-width: 768px) {\n            .sis-table-inner {\n                padding: 20px 15px;\n            }\n            \n            .sis-table-title {\n                font-size: 1.3rem;\n                margin-bottom: 12px;\n            }\n            \n            .sis-data-table {\n                font-size: 0.8rem;\n            }\n            \n            .sis-data-table th,\n            .sis-data-table td {\n                padding: 10px 8px;\n            }\n            \n            .sis-data-table th {\n                font-size: 0.8rem;\n            }\n            \n            .sis-data-table td {\n                font-size: 0.75rem;\n            }\n        }\n        \n        @media screen and (max-width: 480px) {\n            .sis-table-inner {\n                padding: 15px 10px;\n            }\n            \n            .sis-table-title {\n                font-size: 1.15rem;\n            }\n            \n            .sis-data-table {\n                font-size: 0.7rem;\n            }\n            \n            .sis-data-table th,\n            .sis-data-table td {\n                padding: 8px 6px;\n            }\n        }\n    <\/style>\n<\/head>\n<body>\n    <div class=\"sis-table-container\">\n        <div class=\"sis-table-inner\">\n            <h3 class=\"sis-table-title\">Sensory Taste Research: Market Insights &#038; Key Statistics<\/h3>\n            \n            <div class=\"sis-table-wrapper\">\n                <table class=\"sis-data-table\">\n                    <thead>\n                        <tr>\n                            <th>Cat\u00e9gorie<\/th>\n                            <th>Key Finding<\/th>\n                            <th>Data\/Metric<\/th>\n                            <th>Source<\/th>\n                        <\/tr>\n                    <\/thead>\n                    <tbody>\n                        <tr>\n                            <td>La taille du march\u00e9<\/td>\n                            <td>Global food sensory testing market value and projected growth<\/td>\n                            <td class=\"sis-metric\">$28.93 billion (projected), growing at 8.62% CAGR through 2033<\/td>\n                            <td><a href=\"https:\/\/www.businessresearchinsights.com\/market-reports\/food-sensory-testing-market-104193\" target=\"_blank\" rel=\"noopener\">Business Research Insights<\/a><\/td>\n                        <\/tr>\n                        <tr>\n                            <td>Testing Methods<\/td>\n                            <td>Most popular sensory method used in new product development<\/td>\n                            <td class=\"sis-metric\">Discrimination tests (37.8% adoption rate)<\/td>\n                            <td><a href=\"https:\/\/pmc.ncbi.nlm.nih.gov\/articles\/PMC7922510\/\" target=\"_blank\" rel=\"noopener\">PMC &#8211; National Institutes of Health<\/a><\/td>\n                        <\/tr>\n                        <tr>\n                            <td>Industry Adoption<\/td>\n                            <td>Companies applying sensory evaluation methods in product development<\/td>\n                            <td class=\"sis-metric\">Nearly 70% of food companies use sensory evaluation in NPD<\/td>\n                            <td><a href=\"https:\/\/pmc.ncbi.nlm.nih.gov\/articles\/PMC7922510\/\" target=\"_blank\" rel=\"noopener\">PMC &#8211; National Institutes of Health<\/a><\/td>\n                        <\/tr>\n                        <tr>\n                            <td>Consumer Testing<\/td>\n                            <td>Hedonic scale effectiveness in measuring product liking<\/td>\n                            <td class=\"sis-metric\">9-point hedonic scale is the standard measure (1=&#8221;dislike extremely&#8221; to 9=&#8221;like extremely&#8221;)<\/td>\n                            <td><a href=\"https:\/\/www.sciencedirect.com\/topics\/agricultural-and-biological-sciences\/sensory-evaluation\" target=\"_blank\" rel=\"noopener\">ScienceDirect Topics<\/a><\/td>\n                        <\/tr>\n                        <tr>\n                            <td>Gender Differences<\/td>\n                            <td>Taste identification accuracy varies by gender in healthy controls<\/td>\n                            <td class=\"sis-metric\">Women show higher identification rates for suprathreshold taste stimuli<\/td>\n                            <td><a href=\"https:\/\/pmc.ncbi.nlm.nih.gov\/articles\/PMC9865728\/\" target=\"_blank\" rel=\"noopener\">PMC &#8211; National Institutes of Health<\/a><\/td>\n                        <\/tr>\n                        <tr>\n                            <td>Quality of Life Impact<\/td>\n                            <td>Validated domains affected by chemosensory dysfunction<\/td>\n                            <td class=\"sis-metric\">8 key domains: distorted chemosensation, emotional, food\/meals, social, hygiene, danger, work, relationships<\/td>\n                            <td><a href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/36326741\/\" target=\"_blank\" rel=\"noopener\">PubMed Central<\/a><\/td>\n                        <\/tr>\n                        <tr>\n                            <td>Adoption de la technologie<\/td>\n                            <td>Advanced technologies revolutionizing sensory testing<\/td>\n                            <td class=\"sis-metric\">Electronic noses and tongues provide precise, rapid assessments with objective measurements<\/td>\n                            <td><a href=\"https:\/\/dataintelo.com\/report\/food-sensory-testing-market\" target=\"_blank\" rel=\"noopener\">DataIntelo<\/a><\/td>\n                        <\/tr>\n                        <tr>\n                            <td>Testing Reliability<\/td>\n                            <td>Test-retest reliability in validated sensory questionnaires<\/td>\n                            <td class=\"sis-metric\">Reliability ranges from 0.55 to 0.86 across sensory domains<\/td>\n                            <td><a href=\"https:\/\/pmc.ncbi.nlm.nih.gov\/articles\/PMC9634595\/\" target=\"_blank\" rel=\"noopener\">PMC &#8211; National Institutes of Health<\/a><\/td>\n                        <\/tr>\n                        <tr>\n                            <td>Panel Size Requirements<\/td>\n                            <td>Recommended consumer panel size for affective testing<\/td>\n                            <td class=\"sis-metric\">Minimum 50+ untrained consumers for reliable consumer preference data<\/td>\n                            <td><a href=\"https:\/\/en.wikipedia.org\/wiki\/Sensory_analysis\" target=\"_blank\" rel=\"noopener\">Wikipedia &#8211; Sensory Analysis<\/a><\/td>\n                        <\/tr>\n                        <tr>\n                            <td>Service Market Growth<\/td>\n                            <td>Sensory analysis and consumer <a href=\"https:\/\/www.sisinternational.com\/fr\/couverture\/les-ameriques\/couverture-des-etats-unis\/etude-de-marche-dans-le-delaware\/\" title=\"\u00c9tude de march\u00e9 dans le Delaware\" data-wpil-monitor-id=\"5611\">research services market<\/a> expansion<\/td>\n                            <td class=\"sis-metric\">$9.8 billion projected by 2033, growing at 7.5% CAGR<\/td>\n                            <td><a href=\"https:\/\/www.verifiedmarketreports.com\/product\/sensory-analysis-and-consumer-research-services-market\/\" target=\"_blank\" rel=\"noopener\">Verified Market Reports<\/a><\/td>\n                        <\/tr>\n                        <tr>\n                            <td>Methodological Innovation<\/td>\n                            <td>Organizations using hybrid sensory research methods<\/td>\n                            <td class=\"sis-metric\">Over 70% utilize hybrid approaches combining qualitative and quantitative methods<\/td>\n                            <td><a href=\"https:\/\/www.verifiedmarketreports.com\/product\/sensory-analysis-and-consumer-research-services-market\/\" target=\"_blank\" rel=\"noopener\">Verified Market Reports<\/a><\/td>\n                        <\/tr>\n                        <tr>\n                            <td>La connaissance des consommateurs<\/td>\n                            <td>Product teams relying on quantitative benchmarks for validation<\/td>\n                            <td class=\"sis-metric\">74% of product development teams use quantitative data to validate formulation changes<\/td>\n                            <td><a href=\"https:\/\/www.verifiedmarketreports.com\/product\/sensory-analysis-and-consumer-research-services-market\/\" target=\"_blank\" rel=\"noopener\">Verified Market Reports<\/a><\/td>\n                        <\/tr>\n                    <\/tbody>\n                <\/table>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/body>\n<\/html>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"methodologies-used-in-sensory-taste-research-in-new-york\"><strong>M\u00e9thodologies utilis\u00e9es dans la recherche sur le go\u00fbt sensoriel \u00e0 New York<\/strong><\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-a152cec6\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-a152cec6\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-5.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Sensory testing (5)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-5.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-5-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-5-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-5-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-5-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">L\u2019une des techniques les plus courantes est <\/span><b>test h\u00e9donique<\/b><span style=\"font-weight: 400;\">, where participants rate their liking for a product on a structured scale.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Une autre m\u00e9thode largement utilis\u00e9e est <\/span><b>analyse descriptive<\/b><span style=\"font-weight: 400;\">, which involves trained panelists identifying and quantifying specific sensory attributes, such as sweetness, bitterness, or crunchiness. <\/span><\/p>\n\n\n\n<p><b>Cartographie des pr\u00e9f\u00e9rences<\/b><span style=\"font-weight: 400;\"> is another critical methodology that combines consumer preferences with sensory data to identify the ideal product profile. Additionally, discrimination tests detect subtle differences between products, helping brands make informed decisions during product reformulation.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Des technologies avanc\u00e9es comme <\/span><b>langues \u00e9lectroniques<\/b><span style=\"font-weight: 400;\"> and data analysis software enhance <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/etude-de-marche-sur-les-circuits-electroniques\/\" title=\"\u00c9tude de march\u00e9 sur les circuits \u00e9lectroniques\" data-wpil-monitor-id=\"6929\">sensory<\/a> research, providing precise measurements and predictive insights. When tailored to each project&#8217;s unique goals, these methodologies deliver actionable results that guide product innovation and marketing strategies.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"consumer-panels-the-backbone-of-sensory-taste-research-in-new-york\"><strong>Panels de consommateurs : l&#039;\u00e9pine dorsale de la recherche sur le go\u00fbt sensoriel \u00e0 New York<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Les panels de consommateurs sont au c\u0153ur de la recherche sur le go\u00fbt sensoriel \u00e0 New York, fournissant des commentaires essentiels qui fa\u00e7onnent le d\u00e9veloppement et le raffinement des produits.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The composition of a consumer panel is crucial to the success of sensory research. For example, panels in New York benefit from the city\u2019s unparalleled diversity, enabling researchers to tap into varied cultural backgrounds, dietary habits, and flavor preferences. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Les panels de consommateurs participent g\u00e9n\u00e9ralement \u00e0 des tests de d\u00e9gustation \u00e0 l&#039;aveugle, \u00e0 des \u00e9valuations h\u00e9doniques et \u00e0 des groupes de discussion. Dans ces contextes, les pan\u00e9listes partagent leurs perceptions du go\u00fbt, de la texture, de l&#039;ar\u00f4me et de la satisfaction globale du produit. Leurs r\u00e9ponses sont analys\u00e9es pour d\u00e9couvrir les tendances, les pr\u00e9f\u00e9rences et les domaines \u00e0 am\u00e9liorer, aidant ainsi les entreprises \u00e0 cr\u00e9er des produits qui correspondent aux attentes des consommateurs.<\/span><\/p>\n\n\n\n<p><\/p>\n\n\n\n<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n    <meta charset=\"UTF-8\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n    <title>Sensory Testing Methods Bar Chart<\/title>\n    <style>\n        * {\n            margin: 0;\n            padding: 0;\n            box-sizing: border-box;\n        }\n        \n        .sis-chart-container {\n            width: 100%;\n            max-width: 100%;\n            margin: 0;\n            padding: 0;\n            font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, sans-serif;\n            line-height: 1.6;\n            color: #333;\n        }\n        \n        .sis-chart-inner {\n            width: 100%;\n            background: white;\n            padding: 25px 20px;\n            border-radius: 8px;\n            box-shadow: 0 2px 8px rgba(0,0,0,0.1);\n        }\n        \n        .sis-chart-title {\n            color: #003d6a;\n            margin: 0 0 10px 0;\n            font-size: 1.5rem;\n            font-weight: 600;\n        }\n        \n        .sis-chart-subtitle {\n            color: #666;\n            font-size: 0.9rem;\n            margin: 0 0 20px 0;\n            line-height: 1.5;\n        }\n        \n        .sis-bars-wrapper {\n            width: 100%;\n            padding: 10px 0;\n        }\n        \n        .sis-bar-item {\n            margin-bottom: 18px;\n        }\n        \n        .sis-bar-label {\n            display: flex;\n            justify-content: space-between;\n            align-items: center;\n            margin-bottom: 6px;\n            font-size: 0.875rem;\n            font-weight: 500;\n            color: #333;\n        }\n        \n        .sis-bar-name {\n            flex: 1;\n            padding-right: 12px;\n        }\n        \n        .sis-bar-value {\n            font-weight: 600;\n            color: #003d6a;\n            white-space: nowrap;\n        }\n        \n        .sis-bar-bg {\n            width: 100%;\n            height: 32px;\n            background: #e8f2f8;\n            border-radius: 6px;\n            overflow: hidden;\n            position: relative;\n        }\n        \n        .sis-bar-fill {\n            height: 100%;\n            background: linear-gradient(135deg, #003d6a 0%, #0066cc 100%);\n            border-radius: 6px;\n            transition: width 1.5s ease-out;\n        }\n        \n        .sis-bar-fill.animate {\n            width: 0 !important;\n        }\n        \n        .sis-source-section {\n            margin-top: 25px;\n            padding-top: 18px;\n            border-top: 2px solid #e0e0e0;\n        }\n        \n        .sis-source-title {\n            font-weight: 600;\n            color: #003d6a;\n            margin-bottom: 10px;\n            font-size: 0.9rem;\n        }\n        \n        .sis-source-item {\n            margin-bottom: 8px;\n            font-size: 0.85rem;\n            line-height: 1.6;\n            color: #555;\n        }\n        \n        .sis-source-item a {\n            color: #0066cc;\n            text-decoration: none;\n            transition: color 0.2s;\n        }\n        \n        .sis-source-item a:hover {\n            color: #003d6a;\n            text-decoration: underline;\n        }\n        \n        @media screen and (max-width: 768px) {\n            .sis-chart-inner {\n                padding: 20px 15px;\n            }\n            \n            .sis-chart-title {\n                font-size: 1.3rem;\n                margin-bottom: 8px;\n            }\n            \n            .sis-chart-subtitle {\n                font-size: 0.85rem;\n                margin-bottom: 18px;\n            }\n            \n            .sis-bar-label {\n                font-size: 0.8rem;\n            }\n            \n            .sis-bar-name {\n                padding-right: 10px;\n            }\n            \n            .sis-bar-value {\n                font-size: 0.8rem;\n            }\n            \n            .sis-bar-bg {\n                height: 28px;\n            }\n            \n            .sis-source-item {\n                font-size: 0.8rem;\n            }\n        }\n        \n        @media screen and (max-width: 480px) {\n            .sis-chart-inner {\n                padding: 15px 12px;\n            }\n            \n            .sis-chart-title {\n                font-size: 1.15rem;\n            }\n            \n            .sis-chart-subtitle {\n                font-size: 0.8rem;\n            }\n            \n            .sis-bar-label {\n                font-size: 0.75rem;\n            }\n            \n            .sis-bar-bg {\n                height: 26px;\n            }\n            \n            .sis-bar-item {\n                margin-bottom: 15px;\n            }\n        }\n    <\/style>\n<\/head>\n<body>\n    <div class=\"sis-chart-container\">\n        <div class=\"sis-chart-inner\">\n            <h3 class=\"sis-chart-title\">Sensory Testing Methods: Industry Adoption &#038; Usage Statistics<\/h3>\n            <p class=\"sis-chart-subtitle\">Comparative analysis of sensory evaluation methods used in new product development across the food and beverage industry<\/p>\n            \n            <div class=\"sis-bars-wrapper\">\n                <div class=\"sis-bar-item\">\n                    <div class=\"sis-bar-label\">\n                        <span class=\"sis-bar-name\">Companies Using Sensory Evaluation in NPD<\/span>\n                        <span class=\"sis-bar-value\">69.7%<\/span>\n                    <\/div>\n                    <div class=\"sis-bar-bg\">\n                        <div class=\"sis-bar-fill animate\" style=\"width: 69.7%;\"><\/div>\n                    <\/div>\n                <\/div>\n                \n                <div class=\"sis-bar-item\">\n                    <div class=\"sis-bar-label\">\n                        <span class=\"sis-bar-name\">Companies Using Consumer Assessment Tests<\/span>\n                        <span class=\"sis-bar-value\">57.6%<\/span>\n                    <\/div>\n                    <div class=\"sis-bar-bg\">\n                        <div class=\"sis-bar-fill animate\" style=\"width: 57.6%;\"><\/div>\n                    <\/div>\n                <\/div>\n                \n                <div class=\"sis-bar-item\">\n                    <div class=\"sis-bar-label\">\n                        <span class=\"sis-bar-name\">Discrimination Tests (Most Popular Method)<\/span>\n                        <span class=\"sis-bar-value\">37.8%<\/span>\n                    <\/div>\n                    <div class=\"sis-bar-bg\">\n                        <div class=\"sis-bar-fill animate\" style=\"width: 37.8%;\"><\/div>\n                    <\/div>\n                <\/div>\n                \n                <div class=\"sis-bar-item\">\n                    <div class=\"sis-bar-label\">\n                        <span class=\"sis-bar-name\">Companies Using Expert Panel Tests<\/span>\n                        <span class=\"sis-bar-value\">36.4%<\/span>\n                    <\/div>\n                    <div class=\"sis-bar-bg\">\n                        <div class=\"sis-bar-fill animate\" style=\"width: 36.4%;\"><\/div>\n                    <\/div>\n                <\/div>\n                \n                <div class=\"sis-bar-item\">\n                    <div class=\"sis-bar-label\">\n                        <span class=\"sis-bar-name\">Larger Companies (51-100+ employees) Using Expert Tests<\/span>\n                        <span class=\"sis-bar-value\">~60%<\/span>\n                    <\/div>\n                    <div class=\"sis-bar-bg\">\n                        <div class=\"sis-bar-fill animate\" style=\"width: 60%;\"><\/div>\n                    <\/div>\n                <\/div>\n                \n                <div class=\"sis-bar-item\">\n                    <div class=\"sis-bar-label\">\n                        <span class=\"sis-bar-name\">Product Teams Using Quantitative Validation Data<\/span>\n                        <span class=\"sis-bar-value\">74%<\/span>\n                    <\/div>\n                    <div class=\"sis-bar-bg\">\n                        <div class=\"sis-bar-fill animate\" style=\"width: 74%;\"><\/div>\n                    <\/div>\n                <\/div>\n                \n                <div class=\"sis-bar-item\">\n                    <div class=\"sis-bar-label\">\n                        <span class=\"sis-bar-name\">Organizations Using Hybrid Sensory Methods<\/span>\n                        <span class=\"sis-bar-value\">70%<\/span>\n                    <\/div>\n                    <div class=\"sis-bar-bg\">\n                        <div class=\"sis-bar-fill animate\" style=\"width: 70%;\"><\/div>\n                    <\/div>\n                <\/div>\n                \n                <div class=\"sis-bar-item\">\n                    <div class=\"sis-bar-label\">\n                        <span class=\"sis-bar-name\">Companies Valuing Sensory Quality Using Consumer Tests<\/span>\n                        <span class=\"sis-bar-value\">73%<\/span>\n                    <\/div>\n                    <div class=\"sis-bar-bg\">\n                        <div class=\"sis-bar-fill animate\" style=\"width: 73%;\"><\/div>\n                    <\/div>\n                <\/div>\n                \n                <div class=\"sis-bar-item\">\n                    <div class=\"sis-bar-label\">\n                        <span class=\"sis-bar-name\">Companies Valuing Sensory Quality Using Expert Tests<\/span>\n                        <span class=\"sis-bar-value\">64%<\/span>\n                    <\/div>\n                    <div class=\"sis-bar-bg\">\n                        <div class=\"sis-bar-fill animate\" style=\"width: 64%;\"><\/div>\n                    <\/div>\n                <\/div>\n                \n                <div class=\"sis-bar-item\">\n                    <div class=\"sis-bar-label\">\n                        <span class=\"sis-bar-name\">Companies Applying Sensory Methods for Product Quality<\/span>\n                        <span class=\"sis-bar-value\">82%<\/span>\n                    <\/div>\n                    <div class=\"sis-bar-bg\">\n                        <div class=\"sis-bar-fill animate\" style=\"width: 82%;\"><\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            \n            <div class=\"sis-source-section\">\n                <div class=\"sis-source-title\">Sources:<\/div>\n                <div class=\"sis-source-item\">\n                    \u2022 Industry adoption and NPD usage: <a href=\"https:\/\/pmc.ncbi.nlm.nih.gov\/articles\/PMC7922510\/\" target=\"_blank\" rel=\"noopener\">PMC &#8211; National Institutes of Health<\/a>\n                <\/div>\n                <div class=\"sis-source-item\">\n                    \u2022 Product team validation practices: <a href=\"https:\/\/www.verifiedmarketreports.com\/product\/sensory-analysis-and-consumer-research-services-market\/\" target=\"_blank\" rel=\"noopener\">Verified Market Reports<\/a>\n                <\/div>\n                <div class=\"sis-source-item\">\n                    \u2022 Sensory testing methodology research: <a href=\"https:\/\/pmc.ncbi.nlm.nih.gov\/articles\/PMC8001375\/\" target=\"_blank\" rel=\"noopener\">PMC &#8211; Sensory Analysis Research<\/a>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n    \n    <script>\n        \/\/ Animate bars on load\n        window.addEventListener('load', function() {\n            setTimeout(function() {\n                const bars = document.querySelectorAll('.sis-bar-fill');\n                bars.forEach(bar => {\n                    bar.classList.remove('animate');\n                });\n            }, 100);\n        });\n    <\/script>\n<\/body>\n<\/html>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Emplacement de l&#039;\u00e9tablissement\u00a0: New York<\/strong><\/h3>\n\n\n\n<p>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe>\n\n\n\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">11 E 22nd Street, \u00e9tage 2, New York, NY 10010 T\u00e9l. : +1(212) 505-6805<\/h3>\n\n\n\n<p>\n\n\n\n<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Points forts de l&#039;emplacement\u00a0:<\/strong><\/h4>\n\n\n\n<p>\n\n\n\n<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Flatiron District \u00e0 Manhattan, \u00e0 quelques pas du b\u00e2timent historique Flatiron et \u00e0 proximit\u00e9 de Madison Square Park et d&#039;Union Square<\/li>\n<\/ul>\n\n\n\n<p>\n\n\n\n<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Id\u00e9alement situ\u00e9 au c\u0153ur de New York, une ville mondiale majeure et la plus grande ville des \u00c9tats-Unis<\/li>\n<\/ul>\n\n\n\n<p>\n\n\n\n<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pratique pour de nombreuses options de transport<\/li>\n<\/ul>\n\n\n\n<p>\n\n\n\n<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Situ\u00e9 entre Broadway et Park Avenue sur la 22\u00e8me rue, \u00e0 c\u00f4t\u00e9 du \u00ab Key Bank \u00bb<\/li>\n<\/ul>\n\n\n\n<p>\n\n\n\n<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Train local R Broadway \u2013 Station 22\/23<\/li>\n<\/ul>\n\n\n\n<p>\n\n\n\n<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Train local 6 Eastside - 23e et station Park Ave<\/li>\n<\/ul>\n\n\n\n<p>\n\n\n\n<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Train local 1 Westside \u2013 Station 23e et 6e Avenue<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-makes-sis-international-a-top-sensory-taste-research-company\"><strong>Qu&#039;est-ce qui fait de SIS International une entreprise de recherche sur le go\u00fbt sensoriel de premier plan ?<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.linkedin.com\/company\/sisinternationalresearch\/\" target=\"_blank\" rel=\"noopener\">SIS International<\/a> est r\u00e9put\u00e9 pour son expertise en recherche gustative sensorielle pr\u00e9cise et percutante \u00e0 New York. Notre approche globale permet aux entreprises d&#039;obtenir des informations approfondies qui conduisent \u00e0 un d\u00e9veloppement de produits sup\u00e9rieur et \u00e0 un succ\u00e8s commercial. Voici les principales raisons pour lesquelles <a href=\"https:\/\/twitter.com\/SISIntlResearch\" target=\"_blank\" rel=\"noopener\">SIS<\/a>&nbsp;est le premier choix pour la recherche sur le go\u00fbt sensoriel :<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Expertise prouv\u00e9e :<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Avec plus de 40 ans d\u2019exp\u00e9rience, nos sp\u00e9cialistes ont perfectionn\u00e9 leur compr\u00e9hension des pr\u00e9f\u00e9rences des consommateurs, garantissant ainsi que nous fournissons syst\u00e9matiquement des informations exploitables qui am\u00e9liorent la qualit\u00e9 des produits et la satisfaction des consommateurs.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Une port\u00e9e mondiale avec une expertise locale :<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Bien que nous ayons une pr\u00e9sence mondiale, notre connaissance approfondie des march\u00e9s locaux, tels que New York, nous permet d\u2019adapter la recherche sensorielle \u00e0 des pr\u00e9f\u00e9rences d\u00e9mographiques et culturelles sp\u00e9cifiques, garantissant ainsi la pertinence sur divers march\u00e9s.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Technologie de pointe :<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">We leverage the latest technological advancements, including AI, machine learning, electronic noses, and sensory data analytics, to improve the accuracy and efficiency of our sensory evaluations.<\/span><b>&nbsp;<\/b><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Panels de consommateurs exp\u00e9riment\u00e9s :<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Our carefully selected consumer panels represent a broad spectrum of demographics, ensuring our research captures diverse taste preferences.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Protocoles de tests rigoureux :<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Chez SIS International, nous adh\u00e9rons aux normes de qualit\u00e9 et de coh\u00e9rence les plus \u00e9lev\u00e9es. Nos protocoles de test rigoureux garantissent que chaque test sensoriel est effectu\u00e9 dans des conditions contr\u00f4l\u00e9es, offrant des r\u00e9sultats fiables et reproductibles qui \u00e9clairent les d\u00e9cisions commerciales.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Analyse compl\u00e8te des donn\u00e9es\u00a0:<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Our team of experts is skilled at interpreting complex sensory data and translating it into actionable insights that guide product development, marketing strategies, and innovation. We go beyond basic taste tests to offer a deep understanding of consumer behavior and preferences.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Approche ax\u00e9e sur l\u2019innovation :<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">We are committed to staying ahead of <a href=\"https:\/\/www.sisinternational.com\/fr\/couverture\/etude-de-marche-en-asie\/etude-de-marche-a-taiwan\/\" title=\"\u00c9tude de march\u00e9 \u00e0 Ta\u00efwan\" data-wpil-monitor-id=\"5636\">market trends and continuously innovating our research<\/a> techniques. Whether exploring new technologies or understanding emerging consumer behaviors, SIS International ensures that our research methodologies evolve with the industry.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Emplacement strat\u00e9gique\u00a0:<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Implant\u00e9s \u00e0 New York, nous b\u00e9n\u00e9ficions d&#039;une position unique pour nous adresser \u00e0 une client\u00e8le diversifi\u00e9e et proposer des informations qui refl\u00e8tent les tendances locales et mondiales. Notre situation g\u00e9ographique nous permet \u00e9galement d&#039;acc\u00e9der facilement aux principaux p\u00f4les de l&#039;alimentation et des boissons, ce qui renforce nos capacit\u00e9s de recherche.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Engagement envers la r\u00e9ussite du client :<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Our priority is helping our clients succeed. We offer ongoing support and consultation, ensuring that the insights from our sensory taste research are effectively implemented to achieve business goals. Our team&#8217;s dedication to your success sets us apart.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"about-sis-international\"><strong>\u00c0 propos de SIS International<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/fr\/\"><span style=\"font-weight: 400;\">SIS International<\/span><\/a><span style=\"font-weight: 400;\"> propose des recherches quantitatives, qualitatives et strat\u00e9giques. Nous fournissons des donn\u00e9es, des outils, des strat\u00e9gies, des rapports et des informations pour la prise de d\u00e9cision. Nous menons \u00e9galement des entretiens, des enqu\u00eates, des groupes de discussion et d\u2019autres m\u00e9thodes et approches d\u2019\u00e9tudes de march\u00e9.<\/span><a href=\"https:\/\/www.sisinternational.com\/fr\/a-propos-de-la-recherche-internationale-sis\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> Contactez nous<\/span><\/a><span style=\"font-weight: 400;\"> pour votre prochain projet d&#039;\u00e9tude de march\u00e9.<\/span><\/p>\n\n\n\n<p>\n\n\n<\/p>\n<p><!-- \/wp:post-content --><\/p>","protected":false},"excerpt":{"rendered":"<p>Sensory Taste Research in New York Sensory taste research is at the forefront of product innovation, offering businesses the insights they need to deliver flavors that resonate with consumers.&nbsp; Sensory testing is essential for product development, from perfecting recipes to understanding the nuances of consumer preferences. With its vibrant mix of cultures and global influence, &#8230; <a title=\"Recherche sur le go\u00fbt sensoriel \u00e0 New York\" class=\"read-more\" href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/test-de-gout\/recherche-sur-le-gout-sensoriel-a-new-york\/\" aria-label=\"En savoir plus sur Sensory Taste Research in New York\">Lire plus<\/a><\/p>","protected":false},"author":1,"featured_media":66993,"parent":47794,"menu_order":25,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-54176","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/54176","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=54176"}],"version-history":[{"count":23,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/54176\/revisions"}],"predecessor-version":[{"id":80496,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/54176\/revisions\/80496"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/47794"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/66993"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=54176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}