{"id":47313,"date":"2024-04-10T20:32:27","date_gmt":"2024-04-11T00:32:27","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=47313"},"modified":"2026-03-25T00:45:41","modified_gmt":"2026-03-25T04:45:41","slug":"etude-de-marche-sur-la-notoriete-de-la-marque-b2b","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/solutions\/etude-de-marche-b2b\/etude-de-marche-sur-la-notoriete-de-la-marque-b2b\/","title":{"rendered":"\u00c9tude de march\u00e9 B2B sur la notori\u00e9t\u00e9 de la marque"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u00c9tude de march\u00e9 B2B sur la notori\u00e9t\u00e9 de la marque<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-e7d6f7bc\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-e7d6f7bc\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2Bjpg-5.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"B2Bjpg (5)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2Bjpg-5.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2Bjpg-5-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2Bjpg-5-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2Bjpg-5-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2Bjpg-5-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p>Dans le vaste paysage des transactions interentreprises (B2B), o\u00f9 les marques rivalisent pour attirer l&#039;attention parmi une mer de concurrents, un aspect crucial est primordial : la notori\u00e9t\u00e9 de la marque\u2026 Alors, comment les entreprises peuvent-elles s&#039;assurer que leur marque se d\u00e9marque dans l&#039;esprit des des clients et partenaires potentiels ? Cette question constitue la pierre angulaire de l&#039;\u00e9tude de march\u00e9 sur la notori\u00e9t\u00e9 des marques B2B, une recherche strat\u00e9gique qui d\u00e9couvre comment les marques B2B gagnent en visibilit\u00e9, en reconnaissance et, finalement, en succ\u00e8s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Qu\u2019est-ce que l\u2019\u00e9tude de march\u00e9 sur la notori\u00e9t\u00e9 de la marque B2B ?<\/h2>\n\n\n\n<p class=\"p1\">Les \u00e9tudes de march\u00e9 sur la notori\u00e9t\u00e9 de la marque B2B se concentrent sur la compr\u00e9hension et la quantification de la visibilit\u00e9, de la reconnaissance et de la perception d&#039;une marque au sein de l&#039;\u00e9cosyst\u00e8me B2B. Il englobe une gamme de m\u00e9thodologies, notamment des enqu\u00eates, des entretiens, des groupes de discussion et des analyses de donn\u00e9es, toutes visant \u00e0 faire la lumi\u00e8re sur la fa\u00e7on dont une marque est per\u00e7ue par son public cible, ses concurrents et les parties prenantes du secteur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pourquoi les entreprises ont-elles besoin d\u2019une \u00e9tude de march\u00e9 sur la notori\u00e9t\u00e9 de la marque B2B ?<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/fr\/complexites-du-marketing-b2b\/\" title=\"Qu\u2019est-ce que le marketing B2B ?\"  data-wpil-monitor-id=\"2225\">B2B brand awareness market<\/a> research provides insights into how a business&#8217;s brand awareness compares to its competitors, allowing for a nuanced understanding of its competitive positioning. By identifying areas of strength and weakness, companies can develop targeted strategies to differentiate themselves and gain a competitive edge.<\/p>\n\n\n\n<p>Cette \u00e9tude de march\u00e9 fournit \u00e9galement des informations pr\u00e9cieuses sur les pr\u00e9f\u00e9rences, les comportements et les besoins de leur public B2B cible. Gr\u00e2ce \u00e0 ces connaissances, les entreprises peuvent adapter leurs efforts de marketing pour trouver un \u00e9cho aupr\u00e8s de leur public, communiquer efficacement leur proposition de valeur et accro\u00eetre la notori\u00e9t\u00e9 et l&#039;engagement de la marque.<\/p>\n\n\n\n<p>En plus, <a href=\"https:\/\/www.sisinternational.com\/fr\/creer-une-marque-mondiale-pour-la-chine\/\" title=\"Construire des marques chinoises\"  data-wpil-monitor-id=\"3654\">building a strong brand<\/a> requires a strategic approach grounded in data and insights. Mrket research helps businesses understand how key stakeholders, including clients, partners, and industry influencers perceive their brand. By identifying gaps between desired <a href=\"https:\/\/www.sisinternational.com\/fr\/packagings-role-in-brand-trust-why-your-box-matters-more-than-you-think\/\" title=\"Packaging&#8217;s Role in Brand Trust: Why Your Box Matters More Than You Think\"  data-wpil-monitor-id=\"1477\">brand image and perceived brand image, businesses can develop targeted brand-building initiatives to align perception with intention, strengthening their brand equity and fostering trust<\/a> and loyalty among stakeholders.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Quels sont les avantages suppl\u00e9mentaires de l\u2019\u00e9tude de march\u00e9 sur la notori\u00e9t\u00e9 de la marque B2B ?<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-6294edda\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-6294edda\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2Bjpg-1.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"B2Bjpg (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2Bjpg-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2Bjpg-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2Bjpg-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2Bjpg-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/B2Bjpg-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>B2B <a href=\"https:\/\/www.sisinternational.com\/fr\/sassurer-que-les-clients-se-souviennent-de-votre-message\/\" title=\"\u00c9tude de march\u00e9 sur l\u2019activation de marque\"  data-wpil-monitor-id=\"2271\">brand awareness market research<\/a> offers businesses many other benefits, empowering them to make informed decisions, strengthen their competitive advantage, and drive market growth. Here are some key benefits:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Insight into <\/strong><a href=\"https:\/\/www.sisinternational.com\/fr\/marque-de-pneus-surveiller-nous-allemagne-bresil\/\" title=\"Recherche sur la marque des pneus aux \u00c9tats-Unis, en Allemagne et au Br\u00e9sil\"  data-wpil-monitor-id=\"6613\">Brand Perception: This arket research<\/a> provides businesses with valuable insights into how key stakeholders, including clients, partners, and industry influencers perceive their brand.<\/li>\n\n\n\n<li><strong>Identification des opportunit\u00e9s de march\u00e9\u00a0:<\/strong> Gr\u00e2ce \u00e0 des \u00e9tudes de march\u00e9 compl\u00e8tes, les entreprises peuvent d\u00e9couvrir des opportunit\u00e9s de march\u00e9 inexploit\u00e9es et des tendances \u00e9mergentes qui sont peut-\u00eatre pass\u00e9es inaper\u00e7ues.<\/li>\n\n\n\n<li><strong>Optimisation des strat\u00e9gies marketing :<\/strong> Cette analyse de march\u00e9 permet aux entreprises d&#039;optimiser leurs strat\u00e9gies marketing en obtenant des informations sur les pr\u00e9f\u00e9rences, les comportements et les besoins de leur public B2B cible.<\/li>\n\n\n\n<li><strong>Am\u00e9lioration de l&#039;avantage concurrentiel\u00a0:<\/strong> En comparant la notori\u00e9t\u00e9 de leur marque \u00e0 celle de leurs concurrents et des r\u00e9f\u00e9rences du secteur, les entreprises peuvent identifier leurs points forts et leurs points faibles et d\u00e9velopper des strat\u00e9gies pour se diff\u00e9rencier sur le march\u00e9.<\/li>\n\n\n\n<li><strong>Measurement of <\/strong><a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/solutions-de-branding-et-de-recherche-client\/etude-de-marche-sur-la-differenciation-des-marques\/\" title=\"\u00c9tude de march\u00e9 sur la diff\u00e9renciation des marques\"  data-wpil-monitor-id=\"2845\">Marketing Effectiveness: B2B brand awareness market research<\/a> provides businesses with the tools and metrics needed to measure the effectiveness of their marketing efforts.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Qui utilise les \u00e9tudes de march\u00e9 sur la notori\u00e9t\u00e9 de la marque B2B ?<\/h2>\n\n\n\n<p>Business Owners and Executives rely on B2B <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/etude-de-marche-pour-les-marques-vieillissantes\/\" title=\"Etude de march\u00e9 pour les marques vieillissantes\"  data-wpil-monitor-id=\"3698\">brand awareness market research<\/a> to understand their brand&#8217;s perception in the marketplace and its impact on business performance. By leveraging insights from brand awareness research, they can make strategic decisions to strengthen their brand&#8217;s competitive advantage, drive growth, and achieve their business objectives.<\/p>\n\n\n\n<p>Les \u00e9quipes de vente et de d\u00e9veloppement commercial utilisent des \u00e9tudes de march\u00e9 pour \u00e9clairer leurs strat\u00e9gies de vente et identifier les opportunit\u00e9s de tirer parti de la r\u00e9putation et de la cr\u00e9dibilit\u00e9 de la marque pour remporter de nouveaux march\u00e9s. Comprendre comment les clients et partenaires potentiels per\u00e7oivent la marque leur permet d&#039;adapter leurs argumentaires, pr\u00e9sentations et propositions pour les aligner sur les besoins et les pr\u00e9f\u00e9rences des clients, favorisant ainsi la conversion et la croissance des revenus.<\/p>\n\n\n\n<p>Investors and Stakeholders leverage <a href=\"https:\/\/www.sisinternational.com\/fr\/suivi-du-positionnement-de-la-marque-b2b\/\" title=\"Recherche sur le positionnement du march\u00e9 et l&#039;image de marque B2B\"  data-wpil-monitor-id=\"4314\">B2B brand awareness market research<\/a> to assess the strength and value of a business&#8217;s brand as part of their investment decision-making process. By evaluating brand perception, market positioning, and competitive advantage, they can gauge the potential risks and opportunities associated with investing in a particular business or industry, informing their investment strategies and portfolio management decisions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Quand r\u00e9aliser cette \u00e9tude de march\u00e9<\/h2>\n\n\n\n<p>Determining the optimal timing to conduct B2B <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/etude-de-marche-de-marque\/\" title=\"\u00c9tude de march\u00e9 de marque\"  data-wpil-monitor-id=\"6726\">brand awareness market research<\/a> is essential for maximizing its effectiveness and impact. Here are some key considerations for deciding when to initiate brand awareness research:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Entr\u00e9e ou expansion sur le march\u00e9\u00a0:<\/strong> When entering a new market or expanding into new segments or geographies, businesses should conduct <a href=\"https:\/\/www.sisinternational.com\/fr\/couverture\/les-ameriques\/etude-de-marche-canadienne\/etude-de-marche-nouvelle-ecosse-canada\/\" title=\"\u00c9tude de march\u00e9 en Nouvelle-\u00c9cosse\"  data-wpil-monitor-id=\"4629\">brand<\/a> awareness research to understand how target audiences perceive their brand in the new market. By gaining insights into local market dynamics, competitor activities, and customer preferences, businesses can tailor their market entry strategies to effectively establish their brand presence and gain traction in the new market.<\/li>\n\n\n\n<li><strong>Lancement de produit ou de service\u00a0:<\/strong> Avant de lancer un nouveau produit ou service, les entreprises doivent mener des recherches sur la notori\u00e9t\u00e9 de leur marque pour \u00e9valuer la r\u00e9ceptivit\u00e9 potentielle du public cible \u00e0 la nouvelle offre. En \u00e9valuant la notori\u00e9t\u00e9, la perception et le sentiment de la marque, les entreprises peuvent identifier efficacement les opportunit\u00e9s de positionnement du nouveau produit ou service, r\u00e9pondre aux pr\u00e9occupations ou objections potentielles et optimiser les strat\u00e9gies marketing pour favoriser la notori\u00e9t\u00e9 et l&#039;adoption.<\/li>\n\n\n\n<li><strong>Planification strat\u00e9gique et prise de d\u00e9cision\u00a0:<\/strong> Brand awareness research should be conducted as part of strategic planning and decision-making processes, such as developing long-term growth strategies, evaluating <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/conseil-en-strategie\/identification-des-cibles-des-fusions-et-acquisitions\/\" title=\"Recherche en fusions et acquisitions\"  data-wpil-monitor-id=\"6953\">merger and acquisition<\/a> opportunities, or rebranding initiatives. By gaining insights into brand perception, competitive positioning, and market trends, businesses can make informed decisions that align with their strategic objectives and drive sustainable growth and success.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">R\u00e9sultats attendus de l&#039;\u00e9tude de march\u00e9 sur la notori\u00e9t\u00e9 de la marque B2B de SIS International<\/h2>\n\n\n\n<p>Partnering with SIS International for B2B brand <a href=\"https:\/\/www.sisinternational.com\/fr\/brand-audit-in-new-york-the-complete-guide-to-strengthening-your-brand\/\" title=\"Brand Audit in New York: The Complete Guide to Strengthening Your Brand\"  data-wpil-monitor-id=\"1372\">awareness market research<\/a> yields valuable outcomes and actionable insights that empower businesses to strengthen their competitive advantage, enhance their brand positioning, and drive growth in the marketplace. Here are some expected results from SIS International&#8217;s <a href=\"https:\/\/www.sisinternational.com\/fr\/quest-ce-que-les-relations-publiques\/\" title=\"Relations publiques et \u00e9tudes de march\u00e9\"  data-wpil-monitor-id=\"7406\">brand awareness market research<\/a> prestations de service:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Comprehensive Understanding of <\/strong><a href=\"https:\/\/www.sisinternational.com\/fr\/exploiter-les-perceptions-sur-les-marches-b2b\/\" title=\"\u00c9tude de march\u00e9 des parties prenantes B2B\"  data-wpil-monitor-id=\"2688\">Brand Perception: SIS&#8217;s brand awareness market research<\/a> provides businesses with a thorough understanding of how key stakeholders, including clients, partners, and industry influencers perceive their brand.<\/li>\n\n\n\n<li><strong>Identification des avantages concurrentiels\u00a0:<\/strong> Gr\u00e2ce \u00e0 des analyses comparatives avec des concurrents et des r\u00e9f\u00e9rences du secteur, les \u00e9tudes de march\u00e9 sur la notori\u00e9t\u00e9 de la marque de SIS International aident les entreprises \u00e0 identifier leurs avantages concurrentiels et les domaines \u00e0 am\u00e9liorer.<\/li>\n\n\n\n<li><strong>Insights for Targeted <\/strong><a href=\"https:\/\/www.sisinternational.com\/fr\/comment-developper-votre-entreprise\/\" title=\"Comment d\u00e9velopper votre entreprise\"  data-wpil-monitor-id=\"7268\">Marketing Strategies: Our brand awareness market research<\/a> equips businesses with insights into the preferences, behaviors, and needs of their target B2B audience.<\/li>\n\n\n\n<li><strong>Recommandations concr\u00e8tes pour le d\u00e9veloppement de la marque\u00a0:<\/strong> Sur la base des r\u00e9sultats et des informations de la recherche, SIS fournit des recommandations concr\u00e8tes pour des initiatives de d\u00e9veloppement de marque qui s&#039;alignent sur les objectifs commerciaux et la dynamique du march\u00e9.<\/li>\n\n\n\n<li><strong>Mesure et suivi des performances de la marque\u00a0:<\/strong> Nous incluons des mesures et des outils pour mesurer et suivre les performances de la marque au fil du temps.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Opportunit\u00e9s sur le march\u00e9 de la notori\u00e9t\u00e9 de la marque B2B<\/h2>\n\n\n\n<p>Le march\u00e9 de la notori\u00e9t\u00e9 de la marque B2B offre aux entreprises de nombreuses opportunit\u00e9s pour renforcer la pr\u00e9sence de leur marque, se diff\u00e9rencier de leurs concurrents et stimuler la croissance sur le march\u00e9. Voici quelques opportunit\u00e9s cl\u00e9s pour les entreprises sur le march\u00e9 de la notori\u00e9t\u00e9 de la marque B2B\u00a0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.sisinternational.com\/fr\/etude-de-marche-sur-leconomie-du-partage\/\" title=\"Etude de march\u00e9 dans l&#039;\u00e9conomie du partage\"  data-wpil-monitor-id=\"1927\">Thought Leadership and Expertise: B2B brand awareness<\/a> market research allows businesses to showcase their thought leadership and industry expertise to target audiences.<\/li>\n\n\n\n<li><strong>Am\u00e9lioration de l&#039;exp\u00e9rience client\u00a0:<\/strong> Businesses can leverage <a href=\"https:\/\/www.sisinternational.com\/fr\/recherche-de-marque-sis-et-fidelisation-de-la-clientele\/\" title=\"\u00c9tude de march\u00e9 de marque et fid\u00e9lisation des clients\"  data-wpil-monitor-id=\"2493\">brand awareness market research<\/a> to gain insights into customer preferences, behaviors, and pain points, enabling them to enhance the customer experience and build stronger relationships with clients and partners.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sisinternational.com\/fr\/transporteurs-low-cost-dans-lindustrie-aeronautique\/\" title=\"\u00c9tude de march\u00e9 sur les compagnies a\u00e9riennes \u00e0 bas prix\"  data-wpil-monitor-id=\"7618\">Global Expansion and Market Penetration: Market research<\/a> provides businesses with valuable insights into international markets, enabling them to identify opportunities for global expansion and market penetration.<\/li>\n\n\n\n<li><strong>Opportunit\u00e9s de partenariat et de collaboration\u00a0:<\/strong> Les \u00e9tudes de march\u00e9 sur la notori\u00e9t\u00e9 de la marque B2B peuvent d\u00e9couvrir des opportunit\u00e9s de partenariat et de collaboration avec des entreprises compl\u00e9mentaires, des influenceurs du secteur et des partenaires strat\u00e9giques.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Comment les services d&#039;\u00e9tudes de march\u00e9 sur la notori\u00e9t\u00e9 de la marque de SIS International aident les entreprises<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/fr\/paque-de-paques-et-linevitable-lapin-en-chocolat\/\" title=\"\u00c9tude de march\u00e9 de P\u00e2ques\"  data-wpil-monitor-id=\"3618\">SIS International offers comprehensive brand awareness market<\/a> research services designed to empower businesses with actionable insights and strategic guidance to enhance their brand presence, differentiate themselves from competitors, and drive growth in the marketplace. Here are some ways in which SIS International&#8217;s brand awareness market research services can benefit businesses:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Approche de recherche personnalis\u00e9e\u00a0:<\/strong> SIS takes a tailored approach to <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/ai-etudes-de-marche-et-conseil-en-strategie\/etude-de-marche-sur-la-reconnaissance-faciale\/\" title=\"\u00c9tude de march\u00e9 sur la reconnaissance faciale\"  data-wpil-monitor-id=\"2041\">notori\u00e9t\u00e9 de la marque<\/a> market research, customizing research methodologies and techniques to suit the unique objectives, challenges, and market dynamics of each client. We leverage various research methods to gather comprehensive insights into brand perception, awareness, and sentiment, enabling businesses to make informed decisions and drive results.<\/li>\n\n\n\n<li><strong>Expertise et connaissance du secteur\u00a0:<\/strong> Avec des d\u00e9cennies d&#039;exp\u00e9rience dans les \u00e9tudes de march\u00e9 et une \u00e9quipe de professionnels chevronn\u00e9s poss\u00e9dant une expertise dans tous les secteurs et industries, SIS apporte des informations et des connaissances sectorielles in\u00e9gal\u00e9es \u00e0 chaque projet de recherche sur la notori\u00e9t\u00e9 de la marque.<\/li>\n\n\n\n<li><strong>Port\u00e9e mondiale et localisation\u00a0:<\/strong> Avec un r\u00e9seau mondial de bureaux et de partenaires couvrant plusieurs continents et r\u00e9gions, SIS International offre aux entreprises la possibilit\u00e9 de mener des recherches sur la notori\u00e9t\u00e9 de leur marque \u00e0 l&#039;\u00e9chelle mondiale. Les experts de SIS fournissent des informations pr\u00e9cieuses et des strat\u00e9gies localis\u00e9es pour g\u00e9rer les nuances culturelles, les diff\u00e9rences linguistiques et les exigences r\u00e9glementaires, leur permettant d&#039;\u00e9tablir une forte pr\u00e9sence de marque et de stimuler la croissance au-del\u00e0 des fronti\u00e8res.<\/li>\n\n\n\n<li><strong>Mesure et suivi\u00a0:<\/strong> L&#039;\u00e9tude de march\u00e9 sur la notori\u00e9t\u00e9 de la marque de SIS International comprend des mesures et des outils permettant de mesurer et de suivre les performances de la marque au fil du temps. En surveillant les indicateurs de performance cl\u00e9s tels que la notori\u00e9t\u00e9, la perception et le sentiment de la marque, les entreprises peuvent \u00e9valuer l&#039;impact de leurs efforts de d\u00e9veloppement de marque, suivre les progr\u00e8s par rapport aux objectifs et prendre des d\u00e9cisions fond\u00e9es sur des donn\u00e9es pour optimiser leurs strat\u00e9gies de marque et favoriser le succ\u00e8s \u00e0 long terme. la place du march\u00e9.<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Les \u00e9tudes de march\u00e9 sur la notori\u00e9t\u00e9 de la marque B2B mesurent la visibilit\u00e9, la reconnaissance et la perception d&#039;une marque dans l&#039;\u00e9cosyst\u00e8me B2B.<\/p>","protected":false},"author":1,"featured_media":62383,"parent":11292,"menu_order":36,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-47313","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/47313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=47313"}],"version-history":[{"count":27,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/47313\/revisions"}],"predecessor-version":[{"id":81241,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/47313\/revisions\/81241"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/11292"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/62383"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=47313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}