{"id":47254,"date":"2024-04-09T10:15:39","date_gmt":"2024-04-09T14:15:39","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=47254"},"modified":"2026-03-12T13:20:03","modified_gmt":"2026-03-12T17:20:03","slug":"etude-de-marche-des-spiritueux","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/solutions\/etude-de-marche-sur-lindustrie-des-boissons-alimentaires\/etude-de-marche-des-spiritueux\/","title":{"rendered":"\u00c9tude de march\u00e9 sur les spiritueux"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u00c9tude de march\u00e9 sur les spiritueux<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-d0ee306d\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-d0ee306d\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Alcoholic-beverage-11.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Alcoholic beverage (11)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Alcoholic-beverage-11.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Alcoholic-beverage-11-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Alcoholic-beverage-11-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Alcoholic-beverage-11-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Alcoholic-beverage-11-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p>Le march\u00e9 des spiritueux est un secteur dynamique et en croissance rapide de l&#039;industrie des boissons. Avec la popularit\u00e9 croissante des spiritueux artisanaux, haut de gamme et vieillis, le march\u00e9 pr\u00e9sente des opportunit\u00e9s et des d\u00e9fis pour les entreprises qui cherchent \u00e0 r\u00e9ussir dans ce paysage concurrentiel. C&#039;est pourquoi les \u00e9tudes de march\u00e9 sur les spiritueux aident les entreprises \u00e0 naviguer dans les complexit\u00e9s du secteur, \u00e0 identifier les principales tendances du march\u00e9 et \u00e0 d\u00e9velopper des strat\u00e9gies efficaces.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Qu\u2019est-ce que l\u2019\u00e9tude de march\u00e9 sur les spiritueux ?<\/h2>\n\n\n\n<p>Spirits market research provides businesses valuable insights into market trends, consumer preferences, competitor strategies, and regulatory issues affecting the industry. It covers various areas, including market size and growth projections, consumer demographics and behavior, distribution channels, pricing strategies, and brand perception.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Is Spirits Market Research So Critical Today?<\/h2>\n\n\n\n<p>Les \u00e9tudes de march\u00e9 permettent aux entreprises d&#039;obtenir des informations sur les pr\u00e9f\u00e9rences des consommateurs, notamment en mati\u00e8re de saveurs, d&#039;emballages et de tendances en mati\u00e8re de marque. Il aide les entreprises \u00e0 adapter leurs produits aux besoins et aux d\u00e9sirs de leur public cible.<\/p>\n\n\n\n<p>Spirits market research helps businesses identify new market opportunities, such as emerging consumer segments or untapped geographic markets. Similarly, this market research provides valuable insights into consumer preferences and trends, which can inform product development efforts. Businesses can use this information to create new products or improve existing ones to better meet consumer demand.<\/p>\n\n\n\n<p>De plus, les \u00e9tudes de march\u00e9 aident les entreprises \u00e0 comprendre comment commercialiser efficacement leurs produits aupr\u00e8s de leur public cible. Cependant, les \u00e9tudes de march\u00e9 sur les spiritueux offrent plusieurs avantages suppl\u00e9mentaires aux entreprises du secteur, notamment\u00a0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Meilleure compr\u00e9hension des besoins des consommateurs\u00a0:<\/strong> Il aide les entreprises \u00e0 comprendre les pr\u00e9f\u00e9rences et les besoins des consommateurs, leur permettant ainsi d&#039;adapter leurs produits et leurs strat\u00e9gies marketing pour mieux r\u00e9pondre \u00e0 ces besoins.<\/li>\n\n\n\n<li><strong>Identification des tendances du march\u00e9\u00a0:<\/strong> En effectuant des \u00e9tudes de march\u00e9, les entreprises peuvent identifier les tendances \u00e9mergentes sur le march\u00e9 des spiritueux, telles que la popularit\u00e9 croissante des spiritueux artisanaux ou la mont\u00e9e en puissance des consommateurs soucieux de leur sant\u00e9.<\/li>\n\n\n\n<li><strong>Analyse comp\u00e9titive:<\/strong> Les \u00e9tudes de march\u00e9 permettent aux entreprises d&#039;\u00e9valuer les strat\u00e9gies et les offres de leurs concurrents, les aidant ainsi \u00e0 garder une longueur d&#039;avance sur la concurrence.<\/li>\n\n\n\n<li><strong>Att\u00e9nuation des risques:<\/strong> En comprenant les tendances du march\u00e9 et les pr\u00e9f\u00e9rences des consommateurs, les entreprises peuvent r\u00e9duire le risque de lancer des produits qui pourraient ne pas trouver un \u00e9cho aupr\u00e8s de leur public cible.<\/li>\n\n\n\n<li><strong>Planification strat\u00e9gique\u00a0:<\/strong> Cette \u00e9tude de march\u00e9 fournit aux entreprises des informations pr\u00e9cieuses qui peuvent \u00e9clairer leurs efforts de planification strat\u00e9gique, les aidant \u00e0 fixer des objectifs et \u00e0 allouer les ressources plus efficacement.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">When Should You Conduct Spirits Market Research?<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>Les \u00e9tudes de march\u00e9 sur les spiritueux doivent \u00eatre men\u00e9es \u00e0 diff\u00e9rentes \u00e9tapes du cycle de vie et des op\u00e9rations commerciales d\u2019un produit\u00a0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Entr\u00e9e sur le march\u00e9:<\/strong> Before entering a new market, businesses should <a href=\"https:\/\/www.sisinternational.com\/fr\/analyse-de-lindustrie-textile\/\" title=\"\u00c9tude de march\u00e9 textile\"  data-wpil-monitor-id=\"2068\">research to understand the market<\/a> dynamics, consumer preferences, and competition.<\/li>\n\n\n\n<li><strong>D\u00e9veloppement de produits\u00a0:<\/strong> Market research should be conducted during the product development to ensure that the product meets consumer needs and preferences.<\/li>\n\n\n\n<li><strong>Campagnes marketing\u00a0:<\/strong> Une \u00e9tude de march\u00e9 doit \u00eatre men\u00e9e avant les campagnes marketing pour garantir que le message trouve un \u00e9cho aupr\u00e8s du public cible.<\/li>\n\n\n\n<li><strong>Analyse de la concurrence:<\/strong> Des \u00e9tudes de march\u00e9 doivent \u00eatre continues pour surveiller l\u2019activit\u00e9 des concurrents et identifier les opportunit\u00e9s et les menaces du march\u00e9.<\/li>\n\n\n\n<li><strong>Planification strat\u00e9gique\u00a0:<\/strong> Les \u00e9tudes de march\u00e9 doivent \u00eatre utilis\u00e9es dans la planification strat\u00e9gique pour identifier les tendances et les opportunit\u00e9s de croissance \u00e0 long terme.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">What Are the Advantages of Conducting Spirits Market Research with SIS?<\/h2>\n\n\n\n<p>Lorsque les entreprises font appel \u00e0 SIS International pour une \u00e9tude de march\u00e9 sur les spiritueux, elles peuvent anticiper une s\u00e9rie de r\u00e9sultats int\u00e9ressants qui leur permettront de prendre des d\u00e9cisions \u00e9clair\u00e9es. Ces r\u00e9sultats attendus comprennent\u00a0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Aper\u00e7u du march\u00e9:<\/strong> Une analyse compl\u00e8te du march\u00e9 des spiritueux, y compris sa taille, les tendances de croissance et les principaux moteurs. Cet aper\u00e7u aide les entreprises \u00e0 comprendre le paysage du march\u00e9 et \u00e0 identifier les opportunit\u00e9s de croissance.<\/li>\n\n\n\n<li><strong>Paysage concurrentiel\u00a0:<\/strong> Un examen d\u00e9taill\u00e9 du paysage concurrentiel, y compris les profils des principaux acteurs, leur part de march\u00e9 et leurs strat\u00e9gies. Cette analyse aide les entreprises \u00e0 comprendre leur position sur le march\u00e9 et \u00e0 identifier les domaines de diff\u00e9renciation.<\/li>\n\n\n\n<li><strong>Canaux de distribution:<\/strong> Analyzing effective distribution channels for spirits can help businesses optimize their supply chain and reach their target market more efficiently.<\/li>\n\n\n\n<li><strong>Strat\u00e9gies de prix:<\/strong> Un aper\u00e7u des tendances et des strat\u00e9gies de prix sur le march\u00e9 des spiritueux, permettant aux entreprises de fixer des prix comp\u00e9titifs qui attirent les consommateurs tout en garantissant la rentabilit\u00e9.<\/li>\n\n\n\n<li><strong>Environnement r\u00e9glementaire:<\/strong> Un aper\u00e7u de l&#039;environnement r\u00e9glementaire affectant le march\u00e9 des spiritueux, y compris les restrictions en mati\u00e8re de fiscalit\u00e9 et de publicit\u00e9. Ces informations sont essentielles pour garantir la conformit\u00e9 et \u00e9viter les probl\u00e8mes juridiques.<\/li>\n\n\n\n<li><strong>Tendances du march\u00e9\u00a0:<\/strong> Identify emerging trends in the spirits market, such as the growing popularity of craft and premium spirits. Staying abreast of these trends allows businesses to stay ahead of the curve and capitalize on new opportunities.<\/li>\n\n\n\n<li><strong>Opportunit\u00e9s et d\u00e9fis\u00a0:<\/strong> Identification des opportunit\u00e9s et des d\u00e9fis cl\u00e9s du march\u00e9 des spiritueux, permettant aux entreprises de d\u00e9velopper des strat\u00e9gies qui exploitent les opportunit\u00e9s et att\u00e9nuent les risques.<\/li>\n\n\n\n<li><strong>Pr\u00e9visions de march\u00e9\u00a0:<\/strong> Projections des tendances futures du march\u00e9 et des opportunit\u00e9s de croissance sur le march\u00e9 des spiritueux, aidant les entreprises dans la planification et le d\u00e9veloppement de strat\u00e9gies \u00e0 long terme.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Leading Player in the Market<\/h2>\n\n\n\n<p>Le march\u00e9 des spiritueux est domin\u00e9 par plusieurs acteurs cl\u00e9s, notamment :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Diageo\u00a0:<\/strong> Diageo is a global leader in the spirits industry, with a diverse portfolio of brands, including Johnnie Walker, Smirnoff, and Tanqueray.<\/li>\n\n\n\n<li><strong>Pernod Ricard :<\/strong> Pernod Ricard est un autre acteur majeur sur le march\u00e9 des spiritueux, connu pour des marques telles que Absolut Vodka, Chivas Regal et Jameson.<\/li>\n\n\n\n<li><strong>Bacardi Limit\u00e9e\u00a0:<\/strong> Bacardi Limited est un acteur important sur le march\u00e9 du rhum, avec des marques comme Bacardi Rum et la vodka Grey Goose.<\/li>\n\n\n\n<li><strong>Faisceau solaire\u00a0:<\/strong> Beam Suntory est connue pour des marques comme le bourbon Jim Beam, Maker&#039;s Mark et le cognac Courvoisier.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Opportunit\u00e9s<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-d9ecc7fd\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-d9ecc7fd\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Alcoholic-beverage-8.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Alcoholic beverage (8)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Alcoholic-beverage-8.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Alcoholic-beverage-8-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Alcoholic-beverage-8-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Alcoholic-beverage-8-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Alcoholic-beverage-8-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Le march\u00e9 des spiritueux pr\u00e9sente plusieurs opportunit\u00e9s pour les entreprises souhaitant entrer ou \u00e9tendre leur pr\u00e9sence dans le secteur\u00a0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Spiritueux artisanaux et artisanaux\u00a0:<\/strong> La tendance croissante vers les spiritueux artisanaux et artisanaux offre aux entreprises la possibilit\u00e9 de cr\u00e9er des produits uniques et de haute qualit\u00e9 destin\u00e9s \u00e0 des march\u00e9s de niche.<\/li>\n\n\n\n<li><strong>Spiritueux aromatis\u00e9s\u00a0:<\/strong> Les spiritueux aromatis\u00e9s tels que les vodkas et les rhums aromatis\u00e9s continuent de gagner en popularit\u00e9 aupr\u00e8s des consommateurs, permettant aux entreprises d&#039;innover et d&#039;introduire de nouvelles saveurs.<\/li>\n\n\n\n<li><strong>Tendances en mati\u00e8re de sant\u00e9 et de bien-\u00eatre\u00a0:<\/strong> L\u2019accent \u00e9tant de plus en plus mis sur la sant\u00e9 et le bien-\u00eatre, il existe une demande croissante de spiritueux faibles en calories et biologiques, offrant aux entreprises la possibilit\u00e9 d\u2019exploiter ce segment de march\u00e9.<\/li>\n\n\n\n<li><strong>Pratiques de durabilit\u00e9\u00a0:<\/strong> Consumers are becoming more environmentally conscious, allowing businesses to adopt sustainable practices in sourcing, producing, and packaging spirits.<\/li>\n\n\n\n<li><strong>March\u00e9s \u00e9mergents:<\/strong> Les march\u00e9s \u00e9mergents, notamment en Asie-Pacifique et en Am\u00e9rique latine, offrent d\u2019importantes opportunit\u00e9s de croissance aux entreprises du secteur des spiritueux, port\u00e9es par la hausse des revenus disponibles et l\u2019\u00e9volution des pr\u00e9f\u00e9rences des consommateurs.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Spirits Market Restraints to Consider<\/strong><\/h3>\n\n\n\n<p>Investing in the spirits market presents exciting opportunities but also challenges that need to be carefully evaluated. A solid spirits market research strategy will help identify and navigate these limitations, giving investors a realistic perspective on potential risks. Here are vital constraints that impact the spirits market:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"564\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2024\/10\/Spirits-market.png\" alt=\"Spirits market research\" class=\"wp-image-53808\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2024\/10\/Spirits-market.png 720w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2024\/10\/Spirits-market-300x235.png 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2024\/10\/Spirits-market-15x12.png 15w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><strong>1. Regulatory and Compliance Challenges<\/strong><br>The spirits industry faces stringent regulations that vary widely across regions, affecting everything from production and labeling to advertising and distribution. In many countries, strict laws govern alcohol sales, and these regulations can change quickly.&nbsp;<\/p>\n\n\n\n<p><strong>2. Taxation and Tariffs<\/strong><br>High taxes on spirits, excise duties, and import tariffs can significantly impact profitability. For example, tariffs on imports or exports can limit market expansion and raise product prices, potentially reducing consumer demand. Understanding regional tax structures and <a href=\"https:\/\/www.sisinternational.com\/fr\/comprendre-le-systeme-europeen-dechange-de-quotas-demission-et-un-rapport-sis\/\" title=\"\u00c9tude de march\u00e9 sur l\u2019\u00e9change de droits d\u2019\u00e9mission\"  data-wpil-monitor-id=\"1740\">trade policies through spirits market research<\/a> can help investors gauge potential costs and make more informed financial projections.<\/p>\n\n\n\n<p><strong>3. Evolving Consumer Preferences<\/strong><br>Consumer tastes in the spirits market are constantly evolving, with trends such as health-conscious drinking and sustainability preferences rising. Shifts toward low- and no-alcohol alternatives, craft spirits, and ethical production practices mean that brands must innovate to stay relevant. This rapid change can be challenging to keep up with, making thorough <em>\u00e9tude de march\u00e9 des spiritueux<\/em> crucial for understanding and responding to these shifting preferences.<\/p>\n\n\n\n<p><strong>4. Supply Chain Vulnerabilities<\/strong><br>The spirits industry often relies on specific ingredients and aging processes, making it vulnerable to supply chain disruptions. Natural disasters, ingredient shortages, or transportation delays can impact production timelines and increase costs.&nbsp;<\/p>\n\n\n\n<p><strong>5. High Competition and Market Saturation<\/strong><br>The spirits market is highly competitive, with established brands and new entrants vying for consumer attention. As premiumization and niche segments grow, smaller brands must find unique value propositions to stand out, which can be costly and complex.&nbsp;<\/p>\n\n\n\n<p><strong>6. Marketing and Advertising Restrictions<\/strong><br>Marketing spirits often involves navigating strict advertising restrictions, especially in digital and television spaces, where targeting minors and promoting responsible drinking are critical concerns. Regulations can limit advertising options, requiring brands to develop creative yet compliant marketing strategies.&nbsp;<\/p>\n\n\n\n<p><strong>7. Environmental and Social Responsibilities<\/strong><br>Sustainability and corporate responsibility have become priorities for many consumers, which pressure spirits brands to adopt eco-friendly practices. From reducing carbon emissions in production to responsible sourcing, meeting these expectations requires significant investment. .<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What Makes SIS International Research the Top Market Research Firm in the Spirits Market?<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/company\/sisinternationalresearch\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SIS International<\/span><\/a> brings a distinctive edge to spirits <a href=\"https:\/\/www.linkedin.com\/pulse\/how-market-research-enables-growth-ruth-stanat-phekf\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u00e9tude de march\u00e9<\/span><\/a>, offering a deep understanding of consumer behavior, brand positioning, and industry trends essential to excelling in this dynamic sector. With expertise in global markets and localized preferences, we provide spirits brands with valuable insights to navigate evolving consumer tastes and regulations. Here are seven reasons why SIS International is the go-to firm for spirits market research:<\/p>\n\n\n\n<p><strong>1. In-Depth Consumer Insights<\/strong><br>We specialize in capturing detailed profiles of consumer preferences, helping brands understand what drives purchasing decisions, from flavor trends to sustainability concerns. This focus on consumer insights allows our clients to craft targeted marketing strategies that resonate.<\/p>\n\n\n\n<p><strong>2. Expertise in Emerging Market Trends<\/strong><br>With an eye on the future, <a href=\"https:\/\/medium.com\/@sisinternational\/sis-international-c17160da8fac\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SIS<\/span><\/a> identifies critical trends within the spirits market, such as low-alcohol and non-alcoholic options, craft distilling, and premiumization. Our clients gain a competitive edge by understanding shifts in consumer demand before they fully materialize.<\/p>\n\n\n\n<p><strong>3. Comprehensive Regulatory Knowledge<\/strong><br>Navigating the complex regulatory environment of the spirits industry requires precision and experience. Our expertise ensures that brands remain compliant with local and international standards, from labeling to distribution regulations.<\/p>\n\n\n\n<p><strong>4. Brand Positioning and Competitive Analysis<\/strong><br>We deliver insightful competitive analyses, helping spirits brands position themselves effectively within the crowded market. By understanding competitors\u2019 strengths and weaknesses, SIS International enables brands to stand out and build unique value propositions.<\/p>\n\n\n\n<p><strong>5. Innovation Support Through Data-Driven Insights<\/strong><br>Through advanced data analytics, SIS International highlights opportunities for product innovation in the spirits sector, supporting brands in introducing new flavors, packaging designs, or eco-friendly options that align with consumer trends.<\/p>\n\n\n\n<p><strong>6. Global Reach with Local Expertise<\/strong><br>With a solid global presence, SIS International can identify local market variations and preferences, which are essential for brands expanding into international markets. Our regional insights help clients adapt to specific market dynamics in Asia, Europe, and North America.<\/p>\n\n\n\n<p><strong>7. Proven Track Record with Top Spirits Brands<\/strong><br>SIS International is trusted by some of the world\u2019s leading spirits brands and is renowned for delivering high-quality, actionable insights. Our clients value the depth of our research and our commitment to helping them succeed in a competitive industry.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">About SIS International Spirits Market Research<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/fr\/\">SIS International<\/a> propose des recherches quantitatives, qualitatives et strat\u00e9giques. Nous fournissons des donn\u00e9es, des outils, des strat\u00e9gies, des rapports et des informations pour la prise de d\u00e9cision. Nous menons \u00e9galement des entretiens, des enqu\u00eates, des groupes de discussion et d\u2019autres m\u00e9thodes et approches d\u2019\u00e9tudes de march\u00e9.<a href=\"https:\/\/www.sisinternational.com\/fr\/a-propos-de-la-recherche-internationale-sis\/contact-sis-international-market-research\/\"> Contactez nous<\/a> pour votre prochain projet d&#039;\u00e9tude de march\u00e9.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Les \u00e9tudes de march\u00e9 sur les spiritueux aident les entreprises \u00e0 personnaliser leurs produits en fournissant des informations sur les saveurs, l\u2019emballage et l\u2019image de marque.<\/p>","protected":false},"author":1,"featured_media":63165,"parent":22018,"menu_order":434,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-47254","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/47254","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=47254"}],"version-history":[{"count":10,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/47254\/revisions"}],"predecessor-version":[{"id":76432,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/47254\/revisions\/76432"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/22018"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/63165"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=47254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}