{"id":47061,"date":"2024-03-20T23:06:43","date_gmt":"2024-03-21T03:06:43","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=47061"},"modified":"2026-01-26T18:35:29","modified_gmt":"2026-01-26T23:35:29","slug":"etudes-de-marche-et-conseil-en-strategie-sur-les-prets-aux-pme","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/solutions\/recherche-de-conseil-en-strategie-fintech\/etudes-de-marche-et-conseil-en-strategie-sur-les-prets-aux-pme\/","title":{"rendered":"\u00c9tudes de march\u00e9 et conseil en strat\u00e9gie sur les pr\u00eats aux PME"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u00c9tudes de march\u00e9 et conseil en strat\u00e9gie sur les pr\u00eats aux PME<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-113a7da7\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-113a7da7\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-2.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Strategy consulting (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p>In the ever-evolving landscape of finance, Small and Medium-sized Businesses (SMBs) play a crucial role in driving economic growth and innovation. However, access to capital remains a significant challenge for many SMBs, hindering their ability to expand operations, invest in technology, and seize growth opportunities.<\/p>\n\n\n\n<p>So, how can SMBs overcome these financing hurdles and thrive in today&#8217;s competitive market? SMB lending market research and <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/conseil-en-strategie\/\"   title=\"Conseil en strat\u00e9gie\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"272\">conseil en strat\u00e9gie<\/a> is usually the answer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Qu\u2019est-ce que l\u2019\u00e9tude de march\u00e9 et le conseil en strat\u00e9gie sur les pr\u00eats aux PME ?<\/h2>\n\n\n\n<p>SMB lending market research and <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/strategy-consulting-mock-up\/\"   title=\"Strategy Consulting Mock up\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"524\">conseil en strat\u00e9gie<\/a> involve analyzing market trends, identifying borrower needs, assessing risk factors, and developing tailored strategies to meet SMBs&#8217; diverse financing requirements. Through in-depth market research and strategic analysis, consultants aim to provide insights into the current state of SMB lending, emerging opportunities, and effective strategies for lenders and borrowers alike.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pourquoi les entreprises ont-elles besoin d\u2019\u00e9tudes de march\u00e9 et de conseils en strat\u00e9gie sur les pr\u00eats aux PME\u00a0?<\/h2>\n\n\n\n<p>SMB lending market <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/conseil-en-strategie\/entrepreneurs-en-recherche-strategique\/\" title=\"Recherche strat\u00e9gique pour les entrepreneurs\"  data-wpil-monitor-id=\"6961\">research and strategy<\/a> consulting provide businesses insights into the pros and cons of different financing options, eligibility criteria, and application processes. Each SMB has its own unique financing needs and challenges. So, <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/des-services-de-consultation\/\"   title=\"Des services de consultation\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"523\">des services de consultation<\/a> enable businesses to access tailored financing solutions that align with their specific requirements, whether it&#8217;s working capital to fund day-to-day operations, expansion capital to fuel growth initiatives, or specialized financing for equipment purchases or real estate acquisitions.<\/p>\n\n\n\n<p>Lending to SMBs carries inherent risks, including credit, market, and operational risks. That&#8217;s why SMB lending market research and strategy consulting help businesses mitigate these risks by conducting thorough risk assessments, implementing risk management strategies, and ensuring compliance with regulatory requirements.&nbsp;<\/p>\n\n\n\n<p>Dans tous les cas, il offre de nombreux autres avantages aux entreprises, notamment\u00a0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Informations approfondies sur le march\u00e9\u00a0:<\/strong> Consultants conduct comprehensive <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/ai-etudes-de-marche-et-conseil-en-strategie\/cabinet-de-conseil-en-strategie-de-croissance\/\" title=\"Cabinet de Conseil en Strat\u00e9gie de Croissance\"  data-wpil-monitor-id=\"1701\">SMB lending market research and strategy<\/a> consulting to provide businesses with a deep understanding of the SMB lending landscape.\u00a0<\/li>\n\n\n\n<li><strong>Gestion optimis\u00e9e des risques\u00a0:<\/strong> L\u2019att\u00e9nuation des risques est primordiale dans les pr\u00eats aux PME. Les consultants aident les entreprises \u00e0 identifier et \u00e0 \u00e9valuer les risques potentiels, tels que les risques de cr\u00e9dit, de march\u00e9 et r\u00e9glementaires.<\/li>\n\n\n\n<li><strong>Acc\u00e8s am\u00e9lior\u00e9 au capital\u00a0:<\/strong> Consulting services help businesses navigate the financing landscape and identify sources of capital, including traditional banks, alternative lenders, venture capital firms, and government programs.\u00a0<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Qui utilise les \u00e9tudes de march\u00e9 et le conseil en strat\u00e9gie sur les pr\u00eats aux PME\u00a0?<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-6d7870e0\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-6d7870e0\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-45.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Strategy consulting (45)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-45.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-45-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-45-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-45-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-45-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Small and Medium-sized Businesses are at the forefront of utilizing lending market research and <a href=\"https:\/\/www.sisinternational.com\/fr\/recherche-de-strategie-de-tarification-b2b\/\" title=\"Recherche sur la strat\u00e9gie de tarification B2B\"  data-wpil-monitor-id=\"1647\">consulting services to optimize their financing strategies<\/a>.&nbsp;<\/p>\n\n\n\n<p><strong>Institutions financi\u00e8res<\/strong> also rely on <a href=\"https:\/\/www.sisinternational.com\/fr\/meilleures-pratiques-dans-le-commerce-de-detail\/\" title=\"Meilleures pratiques dans le commerce de d\u00e9tail\"  data-wpil-monitor-id=\"2684\">SMB lending market research and strategy consulting<\/a> to enhance their SMB lending practices. By leveraging market research and strategic insights, financial institutions can identify new market opportunities, optimize lending processes, and develop innovative financing products tailored to the needs of SMBs.<\/p>\n\n\n\n<p><strong>Investors and Venture Capital Firms<\/strong> seek consulting services to assess market opportunities, evaluate investment risks, and optimize investment strategies. Consulting <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/fr\/competence\/\"   title=\"Comp\u00e9tence\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"528\">comp\u00e9tence<\/a> helps investors identify high-potential investment opportunities, conduct due diligence, and structure financing deals that align with their investment objectives and risk appetite.<\/p>\n\n\n\n<p><strong>Industry Associations and Trade Organizations<\/strong> play a pivotal role in advocating for the interests of SMBs and promoting best practices in SMB lending. SMB lending market research and strategy consulting services support these organizations in conducting industry research, developing educational resources, and advocating for policy reforms to enhance SMB access to financing and foster industry growth.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Quand r\u00e9aliser une \u00e9tude de march\u00e9 et un conseil en strat\u00e9gie sur les pr\u00eats aux PME<\/h2>\n\n\n\n<p>D\u00e9terminer le bon moment pour mener des \u00e9tudes de march\u00e9 et des conseils en strat\u00e9gie sur les pr\u00eats aux PME est crucial pour maximiser leur efficacit\u00e9 et leur impact.<\/p>\n\n\n\n<p>Voici les consid\u00e9rations cl\u00e9s pour les entreprises\u00a0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Expansion ou entr\u00e9e sur le march\u00e9\u00a0:<\/strong> When businesses plan to expand into new markets or enter new geographical regions, conducting market research and consulting can provide valuable insights into local lending dynamics, regulatory requirements, competitive landscape, and customer preferences.<\/li>\n\n\n\n<li><strong>D\u00e9veloppement de produits ou innovation\u00a0:<\/strong> Les entreprises cherchant \u00e0 d\u00e9velopper des produits de financement innovants ou \u00e0 am\u00e9liorer les offres existantes peuvent b\u00e9n\u00e9ficier de services de conseil pour \u00e9valuer la demande du march\u00e9, recueillir les commentaires des clients et identifier les besoins non satisfaits dans le domaine des pr\u00eats aux PME.<\/li>\n\n\n\n<li><strong>Modifications r\u00e9glementaires ou exigences de conformit\u00e9\u00a0:<\/strong> Les changements r\u00e9glementaires peuvent avoir un impact significatif sur les pratiques de pr\u00eat des PME, affectant tout, des crit\u00e8res de souscription aux exigences de divulgation. Les services de conseil aident les entreprises \u00e0 se tenir au courant des \u00e9volutions r\u00e9glementaires, \u00e0 \u00e9valuer leurs implications sur les op\u00e9rations de pr\u00eat et \u00e0 garantir la conformit\u00e9 aux lois et r\u00e9glementations applicables.<\/li>\n\n\n\n<li><strong>\u00c9valuation et optimisation des performances\u00a0:<\/strong> Consulting services can provide businesses with insights into key performance metrics, benchmarking data, and best practices in SMB lending.\u00a0<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Technologies et outils dans cette \u00e9tude de march\u00e9 et conseil en strat\u00e9gie<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-77e77bc0\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-77e77bc0\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-12.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Strategy consulting (12)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-12.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-12-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-12-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-12-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-12-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Dans le paysage dynamique des pr\u00eats aux PME, l\u2019exploitation de technologies et d\u2019outils avanc\u00e9s est essentielle pour mener des \u00e9tudes de march\u00e9 et des conseils strat\u00e9giques efficaces. Voici quelques technologies et outils cl\u00e9s utilis\u00e9s dans ce domaine\u00a0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Plateformes d&#039;analyse de donn\u00e9es\u00a0:<\/strong> Advanced data analytics platforms are critical in analyzing large volumes of data to extract actionable insights. These platforms employ machine learning algorithms, <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/fr\/predictive-analytics\/\"   title=\"Predictive Analytics: Your Crystal Ball for Business Success\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"527\">predictive analytics<\/a>, and data visualization techniques to identify lending trends, customer behaviors, and market opportunities.<\/li>\n\n\n\n<li><strong>Mod\u00e8les de notation de cr\u00e9dit\u00a0:<\/strong> Les mod\u00e8les de notation de cr\u00e9dit utilisent des algorithmes statistiques et des analyses pr\u00e9dictives pour \u00e9valuer la solvabilit\u00e9 des emprunteurs PME. Ces mod\u00e8les analysent des facteurs tels que les ant\u00e9c\u00e9dents de cr\u00e9dit, les \u00e9tats financiers et les indicateurs de performance commerciale pour g\u00e9n\u00e9rer des cotes de cr\u00e9dit et \u00e9valuer l&#039;\u00e9ligibilit\u00e9 au pr\u00eat.<\/li>\n\n\n\n<li><strong>Logiciel de conformit\u00e9 r\u00e9glementaire\u00a0:<\/strong> Un logiciel de conformit\u00e9 r\u00e9glementaire aide les entreprises \u00e0 g\u00e9rer les exigences r\u00e9glementaires complexes et \u00e0 garantir le respect des lois et r\u00e9glementations applicables. Ces solutions logicielles fournissent des cadres de conformit\u00e9 complets, des mises \u00e0 jour r\u00e9glementaires et des outils d&#039;\u00e9valuation des risques pour att\u00e9nuer efficacement les risques de non-conformit\u00e9.<\/li>\n\n\n\n<li><strong>Plateformes de pr\u00eat num\u00e9rique\u00a0:<\/strong> Les plateformes de pr\u00eat num\u00e9riques permettent aux entreprises de proposer des processus de demande de pr\u00eat rationalis\u00e9s et conviviaux aux emprunteurs PME. Ces plateformes exploitent des technologies num\u00e9riques telles que des portails en ligne, des applications mobiles et des flux de travail automatis\u00e9s pour simplifier les processus d&#039;octroi, de souscription et de d\u00e9caissement des pr\u00eats.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Opportunit\u00e9s<\/h2>\n\n\n\n<p>Dans les \u00e9tudes de march\u00e9 et le conseil en strat\u00e9gie sur les pr\u00eats aux PME, les entreprises peuvent exploiter plusieurs opportunit\u00e9s. Voici quelques opportunit\u00e9s cl\u00e9s\u00a0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>L&#039;expansion du march\u00e9:<\/strong> With the increasing demand for financing among small and medium-sized businesses, there is ample opportunity for lenders and consulting firms to expand their presence in underserved markets.\u00a0<\/li>\n\n\n\n<li><strong>Adoption de la technologie\u00a0:<\/strong> Innovative technologies such as <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/ai-etudes-de-marche-et-conseil-en-strategie\/intelligence-artificielle\/\"   title=\"\u00c9tude de march\u00e9 sur l\u2019intelligence artificielle\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"526\">intelligence artificielle<\/a>, machine learning, and blockchain present significant opportunities for streamlining lending processes and enhancing customer experiences.\u00a0<\/li>\n\n\n\n<li><strong>Partenariats et collaborations\u00a0:<\/strong> La collaboration avec des startups fintech, des fournisseurs de technologie et des associations industrielles offre aux entreprises des opportunit\u00e9s lucratives pour am\u00e9liorer leurs capacit\u00e9s et atteindre de nouveaux segments de client\u00e8le. Il peut faciliter les partenariats strat\u00e9giques entre les pr\u00eateurs et les innovateurs en technologie financi\u00e8re pour co-cr\u00e9er des solutions de pr\u00eat innovantes, tirer parti de leurs atouts compl\u00e9mentaires et acc\u00e9der \u00e0 de nouveaux canaux de distribution.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Comment les \u00e9tudes de march\u00e9 et le conseil en strat\u00e9gie sur les pr\u00eats aux PME de SIS International aident les entreprises<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/company\/sisinternationalresearch\/posts\/?feedView=all\" target=\"_blank\" rel=\"noopener\">SIS International<\/a> offers comprehensive consulting services tailored to address the unique needs and challenges of businesses in the financial services industry. Here&#8217;s how SIS International&#8217;s expertise can benefit businesses:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u00c9tude de march\u00e9 strat\u00e9gique\u00a0:<\/strong> We conduct in-depth market research to provide businesses with valuable insights into market trends, customer preferences, competitive dynamics, and regulatory developments in the SMB lending sector.\u00a0<\/li>\n\n\n\n<li><strong><a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/innovation-technologique\/\" title=\"SIS Technology &amp; Innovation Solutions\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"522\">Technology Solutions<\/a> Integration:<\/strong> SIS aide les entreprises \u00e0 tirer parti des solutions technologiques pour rationaliser les op\u00e9rations de pr\u00eat, am\u00e9liorer l&#039;exp\u00e9rience client et am\u00e9liorer les pratiques de gestion des risques. De la mise en \u0153uvre de plateformes de pr\u00eat num\u00e9riques et de syst\u00e8mes de souscription automatis\u00e9s au d\u00e9ploiement d&#039;outils d&#039;analyse avanc\u00e9s et de solutions de cybers\u00e9curit\u00e9, nos consultants aident les entreprises \u00e0 exploiter la puissance de la technologie pour stimuler l&#039;innovation, accro\u00eetre l&#039;efficacit\u00e9 et garder une longueur d&#039;avance sur les tendances du secteur.<\/li>\n\n\n\n<li><strong>Assistance \u00e0 la conformit\u00e9 r\u00e9glementaire\u00a0:<\/strong> SIS offre une assistance en mati\u00e8re de conformit\u00e9 r\u00e9glementaire pour aider les entreprises \u00e0 naviguer dans le paysage r\u00e9glementaire complexe r\u00e9gissant le march\u00e9 des pr\u00eats aux PME. Forte de son expertise en mati\u00e8re d&#039;exigences r\u00e9glementaires, de meilleures pratiques de conformit\u00e9 et de normes industrielles, SIS International aide les entreprises \u00e0 d\u00e9velopper des cadres de conformit\u00e9 robustes, \u00e0 effectuer des \u00e9valuations des risques et \u00e0 mettre en \u0153uvre des processus de gouvernance pour garantir le respect des exigences r\u00e9glementaires et att\u00e9nuer les risques de non-conformit\u00e9.<\/li>\n\n\n\n<li><strong>D\u00e9veloppement de partenariats\u00a0:<\/strong> SIS International facilitates strategic partnerships and collaborations between businesses, fintech startups, technology providers, and industry stakeholders to drive innovation and accelerate growth in the SMB lending space.\u00a0<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Notre emplacement \u00e0 New York<\/h2>\n\n\n\n<p>  <iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe>  <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">11 E 22nd Street, \u00e9tage 2, New York, NY 10010 T\u00e9l. : +1(212) 505-6805<\/h3>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u00c0 propos de SIS International<\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/fr\/\"><span style=\"font-weight: 400;\">SIS International<\/span><\/a><span style=\"font-weight: 400;\"> offers Quantitative, Qualitative, and Strategy Research. We provide data, tools, strategies, reports, and insights for decision-making. We also conduct interviews, surveys, <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/groupes-de-discussion\/rejoindre-des-groupes-de-discussion\/\" title=\"Participer \u00e0 des groupes de discussion\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"525\">groupes de discussion<\/a>, and other Market Research methods and approaches.<\/span><a href=\"https:\/\/www.sisinternational.com\/fr\/a-propos-de-la-recherche-internationale-sis\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> Contactez nous<\/span><\/a><span style=\"font-weight: 400;\"> pour votre prochain projet d&#039;\u00e9tude de march\u00e9.<\/span><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Pour d\u00e9velopper des strat\u00e9gies, les \u00e9tudes de march\u00e9 et le conseil en strat\u00e9gie sur les pr\u00eats aux PME impliquent l\u2019analyse des tendances, des besoins des emprunteurs et des facteurs de risque.<\/p>","protected":false},"author":1,"featured_media":62545,"parent":27462,"menu_order":86,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-47061","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/47061","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=47061"}],"version-history":[{"count":12,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/47061\/revisions"}],"predecessor-version":[{"id":80528,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/47061\/revisions\/80528"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/27462"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/62545"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=47061"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}