{"id":47041,"date":"2024-03-20T22:06:50","date_gmt":"2024-03-21T02:06:50","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=47041"},"modified":"2026-01-26T18:45:42","modified_gmt":"2026-01-26T23:45:42","slug":"conseil-en-strategie-detude-de-marche-sur-les-cartes-de-credit-grand-public-du-marche-intermediaire","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/solutions\/recherche-de-conseil-en-strategie-fintech\/conseil-en-strategie-detude-de-marche-sur-les-cartes-de-credit-grand-public-du-marche-intermediaire\/","title":{"rendered":"Cartes de cr\u00e9dit grand public pour le march\u00e9 interm\u00e9diaire \u00c9tudes de march\u00e9 et conseil en strat\u00e9gie"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Cartes de cr\u00e9dit grand public pour le march\u00e9 interm\u00e9diaire \u00c9tudes de march\u00e9 et conseil en strat\u00e9gie<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-8dde3e5b\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-8dde3e5b\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Credit-card-3.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Credit card (3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Credit-card-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Credit-card-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Credit-card-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Credit-card-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Credit-card-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<h1 class=\"wp-block-heading\"><\/h1>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p>Dans un paysage financier caract\u00e9ris\u00e9 par une concurrence intense et des demandes des consommateurs en constante \u00e9volution, la question n&#039;est pas de savoir si les entreprises doivent s&#039;adapter, mais plut\u00f4t de savoir avec quelle rapidit\u00e9 et efficacit\u00e9 elles peuvent s&#039;adapter \u00e0 ces changements pour rester \u00e0 l&#039;avant-garde. Gr\u00e2ce \u00e0 des \u00e9tudes de march\u00e9 compl\u00e8tes sur les cartes de cr\u00e9dit grand public et \u00e0 des conseils en strat\u00e9gie, les entreprises peuvent d\u00e9couvrir la dynamique nuanc\u00e9e du comportement des consommateurs, les impacts r\u00e9glementaires et les avanc\u00e9es technologiques, ouvrant ainsi la voie \u00e0 l\u2019innovation et \u00e0 un succ\u00e8s durable sur un march\u00e9 encombr\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Comprendre les \u00e9tudes de march\u00e9 et le conseil en strat\u00e9gie sur les cartes de cr\u00e9dit grand public du march\u00e9 interm\u00e9diaire<\/h2>\n\n\n\n<p>Les \u00e9tudes de march\u00e9 et le conseil en strat\u00e9gie sur les cartes de cr\u00e9dit grand public du march\u00e9 interm\u00e9diaire sont des outils essentiels pour les entreprises qui souhaitent am\u00e9liorer leur position actuelle sur le march\u00e9. Ces services analysent de mani\u00e8re critique les tendances du march\u00e9, les habitudes de d\u00e9penses des consommateurs, les mod\u00e8les d&#039;utilisation du cr\u00e9dit et les paysages concurrentiels, offrant des informations inestimables qui guident la prise de d\u00e9cision strat\u00e9gique.<\/p>\n\n\n\n<p>It involves gathering and analyzing quantitative data on market size, growth rates, and market share and delving into qualitative aspects such as consumer satisfaction, brand loyalty, and product differentiation.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pourquoi les entreprises ont besoin de cartes de cr\u00e9dit grand public pour le march\u00e9 interm\u00e9diaire \u00c9tude de march\u00e9 et conseil en strat\u00e9gie<\/h2>\n\n\n\n<p>Understanding the consumer is paramount. Middle-market consumers are characterized by their diverse financial needs and preferences, demand value, and demand convenience products. <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/fr\/etudes-de-cas\/\"   title=\"\u00c9tudes de cas\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"549\">\u00c9tude de march\u00e9<\/a> deepens these consumer profiles, uncovering reward program preferences, interest rates, and additional benefits.&nbsp;<\/p>\n\n\n\n<p>Moreover, the rapid pace of technological innovation in the financial sector demands that businesses continuously evolve their digital offerings. From mobile app functionalities to security features, staying abreast of technological trends is crucial. <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/strategy-consulting-mock-up\/\"   title=\"Strategy Consulting Mock up\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"550\">Strategy consulting<\/a> plays a vital role here, helping businesses integrate new technologies to enhance the customer experience while ensuring operational efficiency and compliance with regulatory standards.<\/p>\n\n\n\n<p>Additionally, through competitive analysis and strategic planning, consulting services enable businesses to identify unique value propositions, differentiate their offerings, and develop strategies for effectively competing in the market.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pourquoi les entreprises ont besoin de cartes de cr\u00e9dit grand public pour le march\u00e9 interm\u00e9diaire \u00c9tude de march\u00e9 et conseil en strat\u00e9gie<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-d7571418\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-d7571418\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Credit-card-1.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Credit card (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Credit-card-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Credit-card-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Credit-card-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Credit-card-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Credit-card-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Firstly, understanding the consumer is paramount. Middle-market consumers are characterized by their diverse financial needs and preferences, demand value, and convenience products. <a href=\"https:\/\/www.sisinternational.com\/fr\/la-base-neurobiologique-du-choix-du-consommateur\/\" title=\"\u00c9tude de march\u00e9 sur le neuromarketing grand public\"  data-wpil-monitor-id=\"2667\">Market research deepens these consumer<\/a> profiles, uncovering reward program preferences, interest rates, and additional benefits.&nbsp;<\/p>\n\n\n\n<p>De plus, le rythme rapide de l\u2019innovation technologique dans le secteur financier exige que les entreprises fassent \u00e9voluer continuellement leurs offres num\u00e9riques. Des fonctionnalit\u00e9s des applications mobiles aux fonctionnalit\u00e9s de s\u00e9curit\u00e9, il est crucial de se tenir au courant des tendances technologiques. Le conseil en strat\u00e9gie joue ici un r\u00f4le essentiel, en aidant les entreprises \u00e0 int\u00e9grer les nouvelles technologies pour am\u00e9liorer l&#039;exp\u00e9rience client tout en garantissant l&#039;efficacit\u00e9 op\u00e9rationnelle et le respect des normes r\u00e9glementaires.<\/p>\n\n\n\n<p>Additionally, through competitive analysis and strategic planning, consulting services enable businesses to identify unique value propositions, differentiate their offerings, and develop strategies for effectively competing in the market.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Avantages suppl\u00e9mentaires des \u00e9tudes de march\u00e9 et du conseil en strat\u00e9gie sur les cartes de cr\u00e9dit grand public du march\u00e9 interm\u00e9diaire<\/h2>\n\n\n\n<p>The strategic application of middle-market <a href=\"https:\/\/www.sisinternational.com\/fr\/plusieurs-groupes-dinfluenceurs-indirects-dans-les-achats-des-consommateurs\/\" title=\"Plusieurs influenceurs dans les achats des consommateurs\"  data-wpil-monitor-id=\"2283\">consumer credit cards market research and strategy<\/a> consulting offers numerous benefits to financial institutions and credit card issuers. Here are the primary advantages:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Meilleure compr\u00e9hension du comportement des consommateurs\u00a0:<\/strong> Insights into consumer spending patterns, preferences, and behaviors allow for the development of credit card products that genuinely meet the needs of the middle market.<\/li>\n\n\n\n<li><strong>Positionnement strat\u00e9gique sur le march\u00e9\u00a0:<\/strong> Detailed market analysis aids in identifying niche opportunities and unmet needs within the middle-market segment. This information is invaluable for positioning or repositioning products to fill these gaps, thereby capturing <a href=\"https:\/\/www.sisinternational.com\/fr\/devenir-un-champion-cache-du-marketing-de-niche\/\" title=\"Strat\u00e9gie marketing des champions cach\u00e9s et marketing de niche\"  data-wpil-monitor-id=\"1997\">market share and enhancing brand<\/a> visibility.<\/li>\n\n\n\n<li><strong>Offres de produits optimis\u00e9es\u00a0:<\/strong> Les services de conseil aident \u00e0 la conception et au perfectionnement des fonctionnalit\u00e9s des cartes de cr\u00e9dit, des programmes de r\u00e9compenses et des strat\u00e9gies de service client afin d&#039;am\u00e9liorer l&#039;attrait des produits.<\/li>\n\n\n\n<li><strong>Avantage comp\u00e9titif gr\u00e2ce \u00e0 l\u2019innovation technologique\u00a0:<\/strong> Guidance on integrating the latest technologies, from mobile wallet compatibility to advanced security features, ensures that businesses remain at the forefront of digital innovation.&nbsp;<\/li>\n\n\n\n<li><strong>Gestion des risques et conformit\u00e9\u00a0:<\/strong> Dans un paysage r\u00e9glementaire en constante \u00e9volution, les services de conseil offrent une expertise pour r\u00e9soudre les probl\u00e8mes de conformit\u00e9, r\u00e9duire les risques op\u00e9rationnels et garantir que les produits r\u00e9pondent \u00e0 toutes les exigences l\u00e9gales.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Qui utilise les cartes de cr\u00e9dit grand public du march\u00e9 interm\u00e9diaire \u00c9tudes de march\u00e9 et conseils en strat\u00e9gie<\/h2>\n\n\n\n<p>Traditional banking institutions, from large national banks to regional players, rely on market <a href=\"https:\/\/www.sisinternational.com\/fr\/etude-de-marche-au-moyen-orient\/\" title=\"Etude de march\u00e9 au Moyen-Orient\"  data-wpil-monitor-id=\"7323\">research and consulting<\/a> to develop and refine their credit card offerings for the middle market. These insights help banks tailor their products to meet consumers&#8217; evolving needs, ensuring relevance and competitiveness in a crowded market.<\/p>\n\n\n\n<p>Credit Unions use these consulting services to better understand their members&#8217; needs. The goal is to offer credit card products that compete with larger banks and add value to their members through competitive rates and personalized rewards programs.<\/p>\n\n\n\n<p>Fintech Companies leverage market research and <a href=\"https:\/\/www.sisinternational.com\/fr\/conseil-en-strategie-de-disruption-numerique\/\" title=\"Conseil en strat\u00e9gie de rupture num\u00e9rique\"  data-wpil-monitor-id=\"2564\">strategy consulting to disrupt<\/a> traditional credit card models. Fintechs focus on creating user-friendly, technology-driven products that appeal to the middle market\u2019s desire for convenience, security, and innovation.<\/p>\n\n\n\n<p>Les \u00e9metteurs de cartes de cr\u00e9dit utilisent ces services pour garantir que leurs produits sont positionn\u00e9s de mani\u00e8re optimale sur le march\u00e9 interm\u00e9diaire. Cela comprend l&#039;analyse du comportement des consommateurs pour concevoir des programmes de r\u00e9compenses et des avantages qui correspondent aux donn\u00e9es d\u00e9mographiques cibles.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Quand r\u00e9aliser une \u00e9tude de march\u00e9 et un conseil en strat\u00e9gie sur les cartes de cr\u00e9dit grand public pour le march\u00e9 interm\u00e9diaire<\/h2>\n\n\n\n<p>Identifying the optimal timing for engaging in middle-market consumer <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/recherche-de-conseil-en-strategie-fintech\/etude-de-marche-sur-les-cartes-de-credit\/\"   title=\"\u00c9tude de march\u00e9 sur les cartes de cr\u00e9dit\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"273\">\u00e9tude de march\u00e9 sur les cartes de cr\u00e9dit<\/a> and strategy consulting for businesses aiming to capitalize on market opportunities and navigate challenges effectively. Changes within the market often characterize these key moments, shifts in consumer behavior, or strategic business decisions. Here\u2019s a brief overview:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Lorsque vous entrez dans un nouveau segment de march\u00e9\u00a0:<\/strong> L&#039;expansion vers de nouveaux segments de client\u00e8le au sein du march\u00e9 interm\u00e9diaire n\u00e9cessite une compr\u00e9hension approfondie des besoins sp\u00e9cifiques et des habitudes de d\u00e9penses de ces segments. Les \u00e9tudes de march\u00e9 et les conseils \u00e0 ce stade aident \u00e0 adapter efficacement les caract\u00e9ristiques du produit, les avantages et les strat\u00e9gies marketing pour attirer le nouveau segment.<\/li>\n\n\n\n<li><strong>Businesses must adapt their offerings in response to shifts in consumer behavior<\/strong>&nbsp;as consumer preferences and expectations evolve, particularly with the rapid advancement of technology. Conducting market <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/etude-de-marche-des-biens-de-consommation\/\" title=\"\u00c9tude de march\u00e9 des biens de consommation\"  data-wpil-monitor-id=\"6274\">research and revisiting strategy<\/a> can help companies stay aligned with consumer trends and maintain relevance.<\/li>\n\n\n\n<li><strong>To counter competitive pressures<\/strong><strong>,<\/strong> Businesses may need to reassess their market position when facing increased competition, whether from traditional financial institutions or fintech startups. Strategic <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/conseil-en-tourisme-de-voyage-et-en-hotellerie\/conseil-en-strategie-hoteliere\/\" title=\"Conseil en strat\u00e9gie h\u00f4teli\u00e8re\"  data-wpil-monitor-id=\"2914\">consulting can help develop&nbsp;differentiation strategies<\/a> to strengthen competitive advantage.<\/li>\n\n\n\n<li><strong>Pour une am\u00e9lioration continue :<\/strong> M\u00eame sans changements significatifs sur le march\u00e9, des \u00e9tudes de march\u00e9 et des conseils strat\u00e9giques continus sont essentiels pour am\u00e9liorer les offres de produits, la satisfaction des clients et l\u2019efficacit\u00e9 op\u00e9rationnelle.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">R\u00e9sultats attendus de l&#039;\u00e9tude de march\u00e9 et du conseil en strat\u00e9gie sur les cartes de cr\u00e9dit grand public du march\u00e9 interm\u00e9diaire de SIS<\/h2>\n\n\n\n<p>When businesses engage with <a href=\"https:\/\/www.sisinternational.com\/fr\/jour-du-souvenir\/\" title=\"\u00c9tude de march\u00e9 du Memorial Day\"  data-wpil-monitor-id=\"2027\">SIS for middle-market consumer credit cards market<\/a> research and strategy consulting, they anticipate achieving various outcomes that solidify their market positioning and enhance their competitive edge. The consultancy&#8217;s comprehensive approach is designed to deliver tangible benefits across various business dimensions. Here are the expected results:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Part de march\u00e9 accrue\u00a0:<\/strong> En comprenant en profondeur les besoins et les pr\u00e9f\u00e9rences des consommateurs et en y r\u00e9pondant avec des offres de cartes de cr\u00e9dit sur mesure, les entreprises peuvent esp\u00e9rer conqu\u00e9rir un segment plus large du march\u00e9 interm\u00e9diaire. Le positionnement strat\u00e9gique et la diff\u00e9renciation bas\u00e9s sur des propositions de valeur uniques conduisent \u00e0 une adoption et une fid\u00e9lit\u00e9 accrues.<\/li>\n\n\n\n<li><strong>Satisfaction et fid\u00e9lisation am\u00e9lior\u00e9es des clients\u00a0:<\/strong> Implementing insights from <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/innovation\/la-pensee-de-conception\/\" title=\"\u00c9tude de march\u00e9 sur le design thinking\"  data-wpil-monitor-id=\"7006\">market research into product design<\/a>, customer service, and reward programs directly contribute to higher levels of customer satisfaction. Satisfied customers are more likely to remain loyal to the brand, reducing churn rates and increasing lifetime value.<\/li>\n\n\n\n<li><strong>Offres de produits optimis\u00e9es\u00a0:<\/strong> The strategic analysis helps refine credit card features, benefits, and pricing structures to match the middle market&#8217;s expectations and needs.&nbsp;<\/li>\n\n\n\n<li><strong>Performance financi\u00e8re am\u00e9lior\u00e9e\u00a0:<\/strong> With targeted <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/conseil-en-strategie\/intelligence-de-lemballage\/\" title=\"Consumer Packaging Strategy Solutions\"  data-wpil-monitor-id=\"6765\">strategies to attract and retain middle-market consumers<\/a>, businesses can see a direct impact on financial metrics.&nbsp;<\/li>\n\n\n\n<li><strong>Opportunit\u00e9s de croissance strat\u00e9giques identifi\u00e9es\u00a0:<\/strong> SIS\u2019s consulting services provide a roadmap for long-term growth beyond immediate improvements.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Notre emplacement \u00e0 New York<\/h2>\n\n\n\n<p>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe>\n\n\n\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">11 E 22nd Street, \u00e9tage 2, New York, NY 10010 T\u00e9l. : +1(212) 505-6805<\/h3>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u00c0 propos de SIS International<\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/fr\/\"><span style=\"font-weight: 400;\">SIS International<\/span><\/a><span style=\"font-weight: 400;\"> offers Quantitative, Qualitative, and Strategy Research. We provide data, tools, strategies, reports, and insights for decision-making. We also conduct interviews, surveys, <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/groupes-de-discussion\/rejoindre-des-groupes-de-discussion\/\"   title=\"Participer \u00e0 des groupes de discussion\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"551\">groupes de discussion<\/a>, and other Market Research methods and approaches.<\/span><a href=\"https:\/\/www.sisinternational.com\/fr\/a-propos-de-la-recherche-internationale-sis\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> Contactez nous<\/span><\/a><span style=\"font-weight: 400;\"> pour votre prochain projet d&#039;\u00e9tude de march\u00e9.<\/span><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Les \u00e9tudes de march\u00e9 et le conseil en strat\u00e9gie sur les cartes de cr\u00e9dit grand public du march\u00e9 interm\u00e9diaire sont des outils commerciaux permettant d\u2019am\u00e9liorer les positions existantes sur le march\u00e9.<\/p>","protected":false},"author":1,"featured_media":68144,"parent":27462,"menu_order":81,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-47041","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/47041","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=47041"}],"version-history":[{"count":19,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/47041\/revisions"}],"predecessor-version":[{"id":80969,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/47041\/revisions\/80969"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/27462"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/68144"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=47041"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}