{"id":46987,"date":"2024-03-19T23:48:22","date_gmt":"2024-03-20T03:48:22","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=46987"},"modified":"2026-01-24T18:33:41","modified_gmt":"2026-01-24T23:33:41","slug":"developpement-de-nouveaux-segments-de-clientele","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/solutions\/developpement-de-nouveaux-segments-de-clientele\/","title":{"rendered":"D\u00e9veloppement de nouveaux segments de client\u00e8le"},"content":{"rendered":"<h1 class=\"wp-block-heading\">D\u00e9veloppement de nouveaux segments de client\u00e8le<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-f070bd4a\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-f070bd4a\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-3.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Customer shopping (3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p>Lors du d\u00e9veloppement de nouveaux segments de client\u00e8le, les entreprises approfondissent leurs \u00e9tudes de march\u00e9 pour d\u00e9couvrir des opportunit\u00e9s qui auraient pu \u00eatre n\u00e9glig\u00e9es ou sous-estim\u00e9es. Ils cherchent \u00e0 comprendre les besoins, les pr\u00e9f\u00e9rences et les comportements uniques de ces clients potentiels, dans le but de cr\u00e9er des offres qui leur correspondent.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">So&#8230; What Is New Customer Segment Development?<\/h2>\n\n\n\n<p>New customer segment development refers to identifying and targeting previously untapped markets or demographics for a business&#8217;s products or services. It involves thoroughly researching, analyzing, and implementing tailored marketing strategies to attract and retain these new customers. Essentially, it&#8217;s about expanding a business&#8217;s reach by diversifying its customer base.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pourquoi les entreprises ont-elles besoin de d\u00e9velopper de nouveaux segments de client\u00e8le ?<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-a53ab602\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-a53ab602\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-goods-2.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Customer goods (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-goods-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-goods-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-goods-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-goods-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-goods-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Il permet aux entreprises de diversifier leurs sources de revenus et de r\u00e9duire leur d\u00e9pendance \u00e0 l\u2019\u00e9gard d\u2019un seul segment de march\u00e9. En exploitant de nouveaux segments de client\u00e8le, les entreprises peuvent r\u00e9partir leurs risques et att\u00e9nuer l&#039;impact des fluctuations de march\u00e9s sp\u00e9cifiques.<\/p>\n\n\n\n<p>Deuxi\u00e8mement, le d\u00e9veloppement de nouveaux segments de client\u00e8le favorise l\u2019innovation et la cr\u00e9ativit\u00e9 au sein des organisations. \u00c0 mesure que les entreprises explorent de nouveaux march\u00e9s, elles sont souvent oblig\u00e9es de d\u00e9velopper des produits ou des services innovants adapt\u00e9s aux besoins uniques de ces segments. Ce processus d&#039;innovation attire de nouveaux clients et renforce la comp\u00e9titivit\u00e9 globale de l&#039;entreprise.<\/p>\n\n\n\n<p>De plus, l\u2019expansion vers de nouveaux segments de client\u00e8le peut accro\u00eetre la notori\u00e9t\u00e9 de la marque et sa part de march\u00e9. En atteignant des march\u00e9s inexploit\u00e9s, les entreprises peuvent am\u00e9liorer leur visibilit\u00e9 et attirer l\u2019attention d\u2019un public plus large. Dans tous les cas, il offre de nombreux autres avantages, notamment :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sources de revenus diversifi\u00e9es\u00a0:<\/strong> By tapping into new markets, businesses can diversify their revenue sources, reducing reliance on specific customer segments or geographic regions.<\/li>\n\n\n\n<li><strong>Avantage concurrentiel am\u00e9lior\u00e9\u00a0:<\/strong> L&#039;acc\u00e8s \u00e0 de nouveaux segments de client\u00e8le permet aux entreprises de se diff\u00e9rencier de leurs concurrents et de se tailler une position unique sur le march\u00e9.<\/li>\n\n\n\n<li><strong>Part de march\u00e9 accrue\u00a0:<\/strong> P\u00e9n\u00e9trer de nouveaux segments de client\u00e8le permet aux entreprises d\u2019\u00e9tendre leur port\u00e9e sur le march\u00e9 et de conqu\u00e9rir une plus grande part du march\u00e9 global.<\/li>\n\n\n\n<li><strong>Improved <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/connaissance-du-client\/\"   title=\"Connaissance du client\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"564\">Connaissance du client<\/a>:<\/strong> S&#039;engager aupr\u00e8s de nouveaux segments de client\u00e8le fournit aux entreprises des informations pr\u00e9cieuses sur les tendances, pr\u00e9f\u00e9rences et comportements \u00e9mergents.<\/li>\n\n\n\n<li><strong>R\u00e9putation de marque renforc\u00e9e\u00a0:<\/strong> L&#039;entr\u00e9e de nouveaux segments de client\u00e8le peut am\u00e9liorer la r\u00e9putation et l&#039;image de marque d&#039;une entreprise.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Quand proc\u00e9der au d\u00e9veloppement d\u2019un nouveau segment de client\u00e8le<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cycles de planification strat\u00e9gique\u00a0:<\/strong> Le d\u00e9veloppement de nouveaux segments de client\u00e8le doit \u00eatre int\u00e9gr\u00e9 dans les cycles de planification strat\u00e9gique de l&#039;entreprise. En s&#039;alignant sur les objectifs et priorit\u00e9s strat\u00e9giques, les entreprises peuvent garantir que les ressources sont allou\u00e9es efficacement et que les initiatives sont ex\u00e9cut\u00e9es \u00e0 temps.<\/li>\n\n\n\n<li><strong>\u00c9tape du cycle de vie du produit\u00a0:<\/strong> L\u2019\u00e9tape du cycle de vie du produit peut influencer le calendrier de d\u00e9veloppement d\u2019un nouveau segment de client\u00e8le. Par exemple, les entreprises peuvent cibler de nouveaux segments de client\u00e8le dans le cadre d&#039;une strat\u00e9gie d&#039;expansion de produits afin de prolonger le cycle de vie du produit et de maximiser sa rentabilit\u00e9.<\/li>\n\n\n\n<li><strong>La disponibilit\u00e9 des ressources:<\/strong> Adequate financial, human, and technological resources, are essential for successful new customer segment development. Businesses should assess their resource availability and capacity before embarking on new initiatives.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">R\u00e9sultats attendus du d\u00e9veloppement d&#039;un nouveau segment de client\u00e8le de SIS International<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-411bff6e\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-411bff6e\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Digital-Customer-Experience-1.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Digital Customer Experience (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Digital-Customer-Experience-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Digital-Customer-Experience-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Digital-Customer-Experience-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Digital-Customer-Experience-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Digital-Customer-Experience-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>L&#039;expertise de SIS International dans le d\u00e9veloppement de nouveaux segments de client\u00e8le conduit \u00e0 une s\u00e9rie de r\u00e9sultats attendus pour les entreprises :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Port\u00e9e du march\u00e9 \u00e9largie\u00a0:<\/strong> Leveraging SIS&#8217;s comprehensive <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/fr\/home-2\/\"   title=\"Home Mock up for Ruth\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"563\">\u00e9tude de march\u00e9<\/a> and analysis capabilities, businesses can identify and access previously untapped customer segments, expanding their market reach and potential customer base.<\/li>\n\n\n\n<li><strong>Strat\u00e9gies marketing sur mesure\u00a0:<\/strong> Les services de conseil strat\u00e9gique de SIS International permettent aux entreprises de d\u00e9velopper des strat\u00e9gies marketing personnalis\u00e9es adapt\u00e9es aux besoins et pr\u00e9f\u00e9rences uniques des nouveaux segments de client\u00e8le. Cette approche cibl\u00e9e am\u00e9liore l&#039;efficacit\u00e9 des efforts de marketing et augmente les chances de succ\u00e8s dans la p\u00e9n\u00e9tration de ces march\u00e9s.<\/li>\n\n\n\n<li><strong>Augmentation des revenus et de la rentabilit\u00e9\u00a0:<\/strong> Les entreprises peuvent g\u00e9n\u00e9rer des flux de revenus suppl\u00e9mentaires et augmenter leur rentabilit\u00e9 en p\u00e9n\u00e9trant avec succ\u00e8s de nouveaux segments de client\u00e8le. Nos informations bas\u00e9es sur les donn\u00e9es et nos conseils strat\u00e9giques aident les entreprises \u00e0 tirer profit des opportunit\u00e9s du march\u00e9 et \u00e0 optimiser leur potentiel de revenus.<\/li>\n\n\n\n<li><strong>Avantage concurrentiel am\u00e9lior\u00e9\u00a0:<\/strong> Gr\u00e2ce \u00e0 l&#039;analyse concurrentielle et \u00e0 la connaissance du march\u00e9 de SIS, les entreprises acqui\u00e8rent une compr\u00e9hension plus approfondie du paysage concurrentiel et sont mieux \u00e9quip\u00e9es pour se diff\u00e9rencier de leurs concurrents.<\/li>\n\n\n\n<li><strong>Engagement et fid\u00e9lisation am\u00e9lior\u00e9s des clients\u00a0:<\/strong> L&#039;accent mis par SIS International sur la compr\u00e9hension des comportements et des pr\u00e9f\u00e9rences des clients permet aux entreprises de d\u00e9velopper des produits et des services qui trouvent un \u00e9cho aupr\u00e8s de nouveaux segments de client\u00e8le. En cr\u00e9ant de la valeur et en r\u00e9pondant aux besoins non satisfaits, les entreprises peuvent favoriser un engagement et une fid\u00e9lit\u00e9 plus forts des clients, favorisant ainsi la fid\u00e9lit\u00e9 des clients et les relations \u00e0 long terme.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Opportunit\u00e9s<\/h2>\n\n\n\n<p>L\u2019exploration de nouveaux segments de client\u00e8le offre aux entreprises plusieurs opportunit\u00e9s de croissance et d\u2019innovation\u00a0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>L&#039;expansion du march\u00e9:<\/strong> Businesses can expand their market reach and tap into previously untapped sources of revenue. It enables businesses to diversify their customer base and reduce dependence on existing markets.<\/li>\n\n\n\n<li><strong>Innovation du produit:<\/strong> Engaging with new customer segments often requires the development of innovative products or services tailored to their specific needs and preferences. This innovation process attracts new customers and enhances the company&#8217;s competitiveness and market relevance.<\/li>\n\n\n\n<li><strong>Avantage comp\u00e9titif:<\/strong> Successfully entering new customer segments can confer a significant competitive advantage, particularly if businesses can establish themselves as leaders. <\/li>\n\n\n\n<li><strong>Croissance et reconnaissance de la marque\u00a0:<\/strong> Penetrating new customer segments can elevate a business&#8217;s brand profile and enhance its reputation within the industry. Businesses can strengthen brand loyalty and attract attention from a broader audience by demonstrating a commitment to innovation and customer-centricity.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">D\u00e9fis<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-c0f17c2c\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-c0f17c2c\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-5.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Customer shopping (5)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-5.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-5-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-5-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-5-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-5-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Si les nouveaux segments de client\u00e8le offrent de nombreuses opportunit\u00e9s, les entreprises sont \u00e9galement confront\u00e9es \u00e0 plusieurs d\u00e9fis :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Incertitude du march\u00e9\u00a0:<\/strong> Identifying and targeting new customer segments requires businesses to navigate unfamiliar territory, which can be fraught with uncertainty. Without sufficient market data and insights, companies may struggle to accurately assess the potential demand and viability of new segments.<\/li>\n\n\n\n<li><strong>Allocation des ressources\u00a0:<\/strong> L\u2019expansion vers de nouveaux segments de client\u00e8le n\u00e9cessite souvent des investissements importants en temps, en argent et en capital humain. Les entreprises doivent allouer soigneusement leurs ressources pour soutenir les \u00e9tudes de march\u00e9, le d\u00e9veloppement de produits, les initiatives marketing et d&#039;autres activit\u00e9s associ\u00e9es \u00e0 l&#039;entr\u00e9e sur de nouveaux march\u00e9s.<\/li>\n\n\n\n<li><strong>Pressions concurrentielles\u00a0:<\/strong> L\u2019entr\u00e9e de nouveaux segments de client\u00e8le peut exposer les entreprises \u00e0 une concurrence accrue de la part des acteurs historiques ou des nouveaux entrants sur le march\u00e9. Les concurrents peuvent r\u00e9agir de mani\u00e8re agressive pour prot\u00e9ger leur part de march\u00e9, ce qui rend difficile pour les entreprises de gagner du terrain et de prendre pied dans de nouveaux segments.<\/li>\n\n\n\n<li><strong>Adaptabilit\u00e9 et flexibilit\u00e9\u00a0:<\/strong> Cibler avec succ\u00e8s de nouveaux segments de client\u00e8le n\u00e9cessite que les entreprises soient adaptables et flexibles. Les conditions du march\u00e9, les pr\u00e9f\u00e9rences des consommateurs et la dynamique de la concurrence peuvent changer rapidement, n\u00e9cessitant des ajustements de strat\u00e9gies et de tactiques \u00e0 la vol\u00e9e.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Comment l&#039;expertise de SIS International aide les entreprises dans le d\u00e9veloppement de nouveaux segments de client\u00e8le<\/h2>\n\n\n\n<p>SIS International propose une gamme de services et d&#039;expertises sp\u00e9cialis\u00e9s pour accompagner les entreprises dans leurs d\u00e9marches de d\u00e9veloppement de nouveaux segments de client\u00e8le :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u00c9tude de march\u00e9 compl\u00e8te\u00a0:<\/strong> <a href=\"https:\/\/www.linkedin.com\/company\/sisinternationalresearch\/\" target=\"_blank\" rel=\"noopener\">SIS International<\/a> conducts in-depth market research to identify emerging trends, assess market demand, and uncover opportunities for expansion into new customer segments. Through qualitative and quantitative analysis, businesses gain valuable insights into consumer behaviors, preferences, and purchase drivers.<\/li>\n\n\n\n<li><strong>Conseil strat\u00e9gique\u00a0:<\/strong> SIS provides consulting services to help businesses <a href=\"https:\/\/www.sisinternational.com\/fr\/developper-des-bases-de-donnees-dinformation-internationales-mon-article-de-1990\/\" title=\"D\u00e9velopper des bases de donn\u00e9es d&#039;information internationales\u00a0: Ruth Stanat en 1990\" data-wpil-monitor-id=\"2212\">develop tailored strategies<\/a> for targeting new customer segments. This includes market entry feasibility studies, competitive analysis, and strategic planning to optimize resource allocation and maximize ROI.<\/li>\n\n\n\n<li><strong>Port\u00e9e mondiale:<\/strong> Avec une pr\u00e9sence sur les march\u00e9s cl\u00e9s du monde entier, SIS International offre aux entreprises un acc\u00e8s \u00e0 des informations et \u00e0 une expertise mondiales. Que les entreprises ciblent des segments de client\u00e8le nationaux ou internationaux, SIS offre les connaissances locales et la perspective mondiale n\u00e9cessaires pour r\u00e9ussir sur divers march\u00e9s.<\/li>\n\n\n\n<li><strong>Exp\u00e9rience \u00e9prouv\u00e9e\u00a0:<\/strong> Nos experts ont fait leurs preuves en aidant les entreprises \u00e0 p\u00e9n\u00e9trer de nouveaux segments de client\u00e8le et \u00e0 atteindre une croissance durable. Fort de plusieurs d\u00e9cennies d&#039;exp\u00e9rience dans diff\u00e9rents secteurs et zones g\u00e9ographiques, SIS International apporte son expertise et ses meilleures pratiques \u00e0 chaque engagement.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Notre emplacement \u00e0 New York<\/h2>\n\n\n\n<p>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe>\n\n\n\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">11 E 22nd Street, \u00e9tage 2, New York, NY 10010 T\u00e9l. : +1(212) 505-6805<\/h3>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u00c0 propos de SIS International<\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/fr\/\"><span style=\"font-weight: 400;\">SIS International<\/span><\/a><span style=\"font-weight: 400;\"> propose des recherches quantitatives, qualitatives et strat\u00e9giques. Nous fournissons des donn\u00e9es, des outils, des strat\u00e9gies, des rapports et des informations pour la prise de d\u00e9cision. Nous menons \u00e9galement des entretiens, des enqu\u00eates, des groupes de discussion et d\u2019autres m\u00e9thodes et approches d\u2019\u00e9tudes de march\u00e9.<\/span><a href=\"https:\/\/www.sisinternational.com\/fr\/a-propos-de-la-recherche-internationale-sis\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> Contactez nous<\/span><\/a><span style=\"font-weight: 400;\"> pour votre prochain projet d&#039;\u00e9tude de march\u00e9.<\/span><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Le d\u00e9veloppement de nouveaux segments de client\u00e8le identifie et cible des march\u00e9s ou des donn\u00e9es d\u00e9mographiques jusqu&#039;alors inexploit\u00e9s pour les produits ou services d&#039;une entreprise.<\/p>","protected":false},"author":1,"featured_media":62656,"parent":14457,"menu_order":32,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-46987","page","type-page","status-publish","has-post-thumbnail"],"uagb_featured_image_src":{"full":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-3.jpg",1456,816,false],"thumbnail":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-3-150x150.jpg",150,150,true],"medium":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-3-300x168.jpg",300,168,true],"medium_large":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-3-768x430.jpg",768,430,true],"large":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-3-1024x574.jpg",1024,574,true],"1536x1536":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-3.jpg",1456,816,false],"2048x2048":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-3.jpg",1456,816,false],"trp-custom-language-flag":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-3-18x10.jpg",18,10,true]},"uagb_author_info":{"display_name":"Ruth Stanat","author_link":"https:\/\/www.sisinternational.com\/fr\/author\/expert\/"},"uagb_comment_info":0,"uagb_excerpt":"New customer segment development identifies and targets previously untapped markets or demographics for a business's products or services.","_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/46987","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=46987"}],"version-history":[{"count":16,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/46987\/revisions"}],"predecessor-version":[{"id":76574,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/46987\/revisions\/76574"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/14457"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/62656"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=46987"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}