{"id":46822,"date":"2024-03-13T21:47:47","date_gmt":"2024-03-14T01:47:47","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=46822"},"modified":"2026-03-24T21:56:25","modified_gmt":"2026-03-25T01:56:25","slug":"etude-de-marche-sur-la-valeur-a-vie-du-client","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/solutions\/connaissance-du-client\/etude-de-marche-sur-la-valeur-a-vie-du-client\/","title":{"rendered":"Valeur \u00e0 vie du client \u00c9tude de march\u00e9"},"content":{"rendered":"<h1 class=\"gb-headline gb-headline-e9df2675 gb-headline-text\">Valeur \u00e0 vie du client \u00c9tude de march\u00e9<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-fbf41046\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-fbf41046\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-goods-1.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Customer goods (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-goods-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-goods-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-goods-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-goods-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-goods-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p>Are businesses truly maximizing the potential of their customer relationships? How can they ensure long-term profitability in an increasingly competitive landscape? These questions emphasize the critical importance of customer lifetime value market research, a strategic tool that delves deep into understanding the value of a customer throughout their relationship with a brand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">So&#8230; What Is Customer Lifetime Value Market Research?<\/h2>\n\n\n\n<p>Customer lifetime value market research is a comprehensive analysis that calculates the total value a customer brings to a business throughout their relationship. It assesses the immediate revenue generated from a customer and the potential for future purchases, loyalty, and referrals.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pourquoi les entreprises ont besoin d\u2019une \u00e9tude de march\u00e9 sur la valeur \u00e0 vie des clients<\/h2>\n\n\n\n<p>Customer lifetime value market research provides the necessary framework for businesses to make data-driven decisions prioritizing customer retention and lifetime value. Organizations can tailor their offerings and experiences to foster loyalty and drive repeat purchases by understanding customers&#8217; unique needs, preferences, and behaviors.<\/p>\n\n\n\n<p>De plus, il permet aux entreprises d&#039;allouer efficacement leurs ressources en identifiant les segments de client\u00e8le \u00e0 forte valeur ajout\u00e9e et en allouant les budgets marketing en cons\u00e9quence. De plus, cette \u00e9tude de march\u00e9 permet aux organisations d&#039;affiner leurs strat\u00e9gies de tarification, d&#039;optimiser leurs offres de produits et d&#039;am\u00e9liorer leur service client, am\u00e9liorant ainsi leur comp\u00e9titivit\u00e9 globale sur le march\u00e9.<\/p>\n\n\n\n<p>Cependant, il pr\u00e9sente de nombreux autres avantages pour les entreprises, notamment :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Strat\u00e9gies marketing optimis\u00e9es\u00a0:<\/strong> Customer lifetime value market research allows businesses to tailor their marketing efforts more effectively by targeting high-value customer segments with personalized messaging and offers.<\/li>\n\n\n\n<li><strong>Fid\u00e9lisation am\u00e9lior\u00e9e des clients\u00a0:<\/strong> En comprenant les facteurs de fid\u00e9lit\u00e9 et de satisfaction des clients, les entreprises peuvent r\u00e9soudre les probl\u00e8mes de mani\u00e8re proactive, anticiper les besoins et offrir des exp\u00e9riences exceptionnelles qui favorisent des relations \u00e0 long terme.<\/li>\n\n\n\n<li><strong>Pr\u00e9visions de revenus am\u00e9lior\u00e9es\u00a0:<\/strong> L&#039;analyse de la valeur du client sur la dur\u00e9e de vie donne aux entreprises des informations pr\u00e9cieuses sur les flux de revenus futurs, permettant ainsi des pr\u00e9visions et une budg\u00e9tisation plus pr\u00e9cises. En pr\u00e9disant la valeur \u00e0 vie des clients, les organisations peuvent prendre des d\u00e9cisions \u00e9clair\u00e9es concernant l&#039;allocation des ressources, les strat\u00e9gies de tarification et les opportunit\u00e9s d&#039;investissement.<\/li>\n\n\n\n<li><strong>Augmentation des opportunit\u00e9s de ventes crois\u00e9es et de ventes incitatives\u00a0:<\/strong> Les informations issues des \u00e9tudes de march\u00e9 r\u00e9v\u00e8lent des opportunit\u00e9s de ventes crois\u00e9es et de ventes incitatives en identifiant des produits ou services compl\u00e9mentaires qui trouvent un \u00e9cho aupr\u00e8s des clients \u00e0 forte valeur ajout\u00e9e.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Quand effectuer une \u00e9tude de march\u00e9 sur la valeur \u00e0 vie du client<\/h2>\n\n\n\n<p>D\u00e9terminer le moment optimal pour mener une \u00e9tude de march\u00e9 sur la valeur \u00e0 vie du client est crucial pour maximiser son efficacit\u00e9 et son impact. Voici plusieurs facteurs \u00e0 consid\u00e9rer\u00a0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Premi\u00e8re \u00e9tape du d\u00e9veloppement commercial\u00a0:<\/strong> Conducting market research early in business development allows organizations to establish a solid foundation for understanding customer value and loyalty.<\/li>\n\n\n\n<li><strong>Points d\u2019inflexion strat\u00e9giques\u00a0:<\/strong> Businesses should consider conducting customer lifetime value <a href=\"https:\/\/www.sisinternational.com\/fr\/what-is-a-value-proposition-canvas-the-game-changing-framework-that-prevents-product-failures\/\" title=\"What Is a Value Proposition Canvas? &#091;The Game-Changing Framework That Prevents Product Failures&#093;\"  data-wpil-monitor-id=\"1454\">\u00e9tude de march\u00e9<\/a> during strategic inflection points such as major product launches, mergers and acquisitions, or significant shifts in business strategy.<\/li>\n\n\n\n<li><strong>Client <\/strong><a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/solutions-de-branding-et-de-recherche-client\/la-gestion-du-cycle-de-vie\/\" title=\"\u00c9tude de march\u00e9 sur le cycle de vie\"  data-wpil-monitor-id=\"2966\">Lifecycle Stages: Market research<\/a> can be conducted at various stages of the customer lifecycle, including acquisition, onboarding, retention, and reactivation. Businesses can tailor their engagement strategies to address specific needs, enhance customer experiences, and maximize lifetime value.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Facteurs de r\u00e9ussite critiques pour une \u00e9tude de march\u00e9 r\u00e9ussie sur la valeur \u00e0 vie du client<\/h2>\n\n\n\n<p>Successful customer lifetime value analysis implementation hinges on several key factors that organizations must prioritize and address. Here are the critical success factors:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Qualit\u00e9 et int\u00e9gration des donn\u00e9es\u00a0:<\/strong> Accurate and comprehensive data is paramount for <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/ai-etudes-de-marche-et-conseil-en-strategie\/etude-de-marche-par-ia-en-science-des-donnees\/\" title=\"\u00c9tude de march\u00e9 sur l\u2019IA en science des donn\u00e9es\"  data-wpil-monitor-id=\"2415\">\u00e9tude de march\u00e9 sur la valeur \u00e0 vie du client<\/a>. Organizations must ensure data integrity, consistency, and accessibility across various sources and touchpoints.<\/li>\n\n\n\n<li><strong>Collaboration interfonctionnelle\u00a0:<\/strong> Cette \u00e9tude de march\u00e9 n\u00e9cessite une collaboration entre les d\u00e9partements, notamment le marketing, les ventes, les finances et l&#039;informatique. L&#039;alignement interfonctionnel garantit que les informations sur la valeur \u00e0 vie du client sont int\u00e9gr\u00e9es dans les processus de planification strat\u00e9gique et les flux de travail op\u00e9rationnels, conduisant ainsi \u00e0 des initiatives coh\u00e9rentes centr\u00e9es sur le client et maximisant l&#039;impact des strat\u00e9gies de valeur \u00e0 vie du client.<\/li>\n\n\n\n<li><strong>Surveillance et optimisation continues\u00a0:<\/strong> L\u2019\u00e9tude de march\u00e9 sur la valeur \u00e0 vie du client n\u2019est pas une entreprise ponctuelle mais un processus continu n\u00e9cessitant une surveillance et une optimisation continues. Les organisations doivent \u00e9tablir des KPI, des mesures et des r\u00e9f\u00e9rences de performances pour suivre l&#039;efficacit\u00e9 des strat\u00e9gies de valeur \u00e0 vie du client au fil du temps.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Technologies et outils dans les \u00e9tudes de march\u00e9 sur la valeur \u00e0 vie du client<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-fc5463fa\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-fc5463fa\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-3.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Customer shopping (3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Dans les \u00e9tudes de march\u00e9 sur la valeur \u00e0 vie des clients, il est essentiel de tirer parti des technologies et des outils avanc\u00e9s pour extraire des informations exploitables \u00e0 partir d\u2019ensembles de donn\u00e9es complexes et prendre des d\u00e9cisions \u00e9clair\u00e9es. Voici quelques technologies et outils cl\u00e9s utilis\u00e9s dans cette \u00e9tude de march\u00e9\u00a0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Syst\u00e8mes de gestion de la relation client (CRM)\u00a0:<\/strong> Les syst\u00e8mes CRM servent de r\u00e9f\u00e9rentiel central pour les donn\u00e9es clients, permettant aux organisations de capturer, stocker et analyser les interactions clients sur plusieurs points de contact. Les entreprises peuvent visualiser de mani\u00e8re exhaustive le comportement et les pr\u00e9f\u00e9rences des clients en int\u00e9grant les donn\u00e9es CRM \u00e0 l&#039;analyse de la valeur du client, facilitant ainsi les campagnes marketing cibl\u00e9es et les exp\u00e9riences client personnalis\u00e9es.<\/li>\n\n\n\n<li><strong>Plateformes d&#039;analyse de donn\u00e9es\u00a0:<\/strong> Les plateformes d&#039;analyse de donn\u00e9es, telles que Tableau, Power BI et Google Analytics, offrent des fonctionnalit\u00e9s robustes pour la visualisation des donn\u00e9es, la cr\u00e9ation de rapports et la mod\u00e9lisation pr\u00e9dictive. Ces plates-formes permettent aux organisations de d\u00e9couvrir des mod\u00e8les, des tendances et des corr\u00e9lations au sein de leurs donn\u00e9es, permettant ainsi des calculs plus pr\u00e9cis de la valeur du client et des informations exploitables.<\/li>\n\n\n\n<li><strong>Plateformes de commentaires et d\u2019enqu\u00eates clients\u00a0:<\/strong> La collecte de commentaires directs des clients via des enqu\u00eates et des plateformes de commentaires telles que SurveyMonkey et Qualtrics fournit des informations pr\u00e9cieuses sur la satisfaction, les pr\u00e9f\u00e9rences et les probl\u00e8mes des clients. L&#039;int\u00e9gration des donn\u00e9es de commentaires des clients \u00e0 l&#039;analyse de la valeur du client permet aux entreprises de r\u00e9pondre aux besoins des clients de mani\u00e8re proactive, d&#039;am\u00e9liorer les offres de produits et d&#039;am\u00e9liorer l&#039;exp\u00e9rience client globale.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Opportunit\u00e9s<\/h2>\n\n\n\n<p>La valeur \u00e0 vie du client pr\u00e9sente de nombreuses opportunit\u00e9s pour les entreprises d&#039;am\u00e9liorer leur comp\u00e9titivit\u00e9 et leur rentabilit\u00e9. Voici quelques opportunit\u00e9s cl\u00e9s\u00a0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Campagnes marketing cibl\u00e9es\u00a0:<\/strong> With customer lifetime value insights, businesses can identify high-value customer segments and target them with tailored marketing campaigns.&nbsp;<\/li>\n\n\n\n<li><strong>Offres de produits et de services optimis\u00e9es\u00a0:<\/strong> Understanding customer lifetime value allows businesses to optimize their product and service offerings to better meet customer needs and preferences. Organizations can increase customer satisfaction and loyalty by aligning offerings with high-value customer segments while maximizing profitability.<\/li>\n\n\n\n<li><strong>Allocation efficace des ressources\u00a0:<\/strong> Les \u00e9tudes de march\u00e9 sur la valeur \u00e0 vie du client aident les entreprises \u00e0 allouer les ressources plus efficacement en se concentrant sur les initiatives qui g\u00e9n\u00e8rent les rendements les plus \u00e9lev\u00e9s. Les organisations peuvent optimiser leurs d\u00e9penses marketing, leurs efforts de vente et leurs investissements op\u00e9rationnels pour maximiser la rentabilit\u00e9 en identifiant les clients et les canaux les plus pr\u00e9cieux.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">D\u00e9fis<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-42811f0b\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-42811f0b\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Digital-Customer-Experience-1.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Digital Customer Experience (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Digital-Customer-Experience-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Digital-Customer-Experience-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Digital-Customer-Experience-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Digital-Customer-Experience-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Digital-Customer-Experience-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>M\u00eame si la valeur \u00e0 vie du client offre des opportunit\u00e9s significatives, les entreprises sont confront\u00e9es \u00e0 plusieurs d\u00e9fis dans sa mise en \u0153uvre et son ex\u00e9cution. Voici quelques d\u00e9fis cl\u00e9s :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Complexit\u00e9 de l&#039;analyse\u00a0:<\/strong> Analyzing customer lifetime value involves complex statistical modeling and predictive analytics techniques. Many businesses lack the internal expertise and resources to effectively perform sophisticated customer lifetime value analyses. Outsourcing to third-party analytics firms or investing in training and development programs can help address this challenge.<\/li>\n\n\n\n<li><strong>Silos organisationnels\u00a0:<\/strong> Les \u00e9tudes de march\u00e9 sur la valeur \u00e0 vie du client n\u00e9cessitent une collaboration interfonctionnelle et un alignement entre les d\u00e9partements, notamment le marketing, les ventes, les finances et l&#039;informatique. Cependant, les silos organisationnels et les guerres de territoire peuvent entraver la collaboration et entraver la mise en \u0153uvre efficace des initiatives de cr\u00e9ation de valeur client. Briser les silos et favoriser une culture de collaboration sont essentiels pour relever ce d\u00e9fi.<\/li>\n\n\n\n<li><strong>Probl\u00e8mes de confidentialit\u00e9 et de s\u00e9curit\u00e9 des donn\u00e9es\u00a0:<\/strong> La collecte et l&#039;analyse des donn\u00e9es des clients soul\u00e8vent des probl\u00e8mes de confidentialit\u00e9 et de s\u00e9curit\u00e9 des donn\u00e9es, en particulier \u00e0 la lumi\u00e8re d&#039;exigences r\u00e9glementaires strictes telles que le RGPD et le CCPA. Les entreprises doivent garantir le respect des r\u00e9glementations en mati\u00e8re de protection des donn\u00e9es et mettre en \u0153uvre des mesures de s\u00e9curit\u00e9 robustes pour prot\u00e9ger les informations des clients et maintenir la confiance.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Comment l&#039;\u00e9tude de march\u00e9 sur la valeur \u00e0 vie du client de SIS International aide les entreprises<\/h2>\n\n\n\n<p>Le <a href=\"https:\/\/www.sisinternational.com\/fr\/jour-du-souvenir\/\" title=\"\u00c9tude de march\u00e9 du Memorial Day\"  data-wpil-monitor-id=\"2035\">SIS&#8217;s approach to customer lifetime value market<\/a> research provides businesses with critical insights for fostering long-term customer relationships and maximizing profitability. This perspective is crucial for several reasons:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Prise de d\u00e9cision strat\u00e9gique\u00a0:<\/strong> <a href=\"https:\/\/www.linkedin.com\/company\/sisinternationalresearch\/\" target=\"_blank\" rel=\"noopener\">SIS International<\/a>&#8216;s customer lifetime value market research equips businesses with the data to make informed strategic decisions.<\/li>\n\n\n\n<li><strong>Fid\u00e9lisation et fid\u00e9lisation des clients\u00a0:<\/strong> La recherche sur la valeur \u00e0 vie du client aide les entreprises \u00e0 identifier les facteurs de fid\u00e9lisation et de fid\u00e9lisation des clients. Comprendre ce qui incite les clients \u00e0 revenir permet aux entreprises d&#039;affiner leurs offres et leurs strat\u00e9gies de service client, augmentant ainsi la probabilit\u00e9 de fid\u00e9liser des clients pr\u00e9cieux pendant de plus longues p\u00e9riodes.<\/li>\n\n\n\n<li><strong>D\u00e9penses marketing optimis\u00e9es\u00a0:<\/strong> Through customer lifetime value analysis, SIS International helps businesses determine the most effective ways to invest their marketing dollars.<\/li>\n\n\n\n<li><strong style=\"background-color: var(--base-3); color: var(--contrast-2);\">Personnalisation et ciblage\u00a0:<\/strong><span style=\"background-color: var(--base-3); color: var(--contrast-2);\"><span style=\"background-color: var(--base-3); color: var(--contrast-2);\"> <a href=\"https:\/\/www.sisinternational.com\/fr\/financial-services-consulting\/financial-services-customer-satisfaction\/\" title=\"Financial Services Customer Satisfaction\" data-wpil-monitor-id=\"7506\">Customer lifetime value<\/a> insights enable businesses to personalize their interactions and tailor their products or services to meet their most valuable customers&#8217; specific needs and preferences.<\/span><\/span><\/li>\n\n\n\n<li><strong>Pr\u00e9visions de revenus futurs\u00a0:<\/strong> En comprenant la valeur \u00e0 vie de leurs clients, les entreprises peuvent faire des pr\u00e9visions plus pr\u00e9cises sur leurs revenus futurs. Ces informations sont cruciales pour la planification \u00e0 long terme et aident les entreprises \u00e0 fixer des objectifs de croissance r\u00e9alistes.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Notre emplacement \u00e0 New York<\/h2>\n\n\n\n<p>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe>\n\n\n\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">11 E 22nd Street, \u00e9tage 2, New York, NY 10010 T\u00e9l. : +1(212) 505-6805<\/h3>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u00c0 propos de SIS International<\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/fr\/\"><span style=\"font-weight: 400;\">SIS International<\/span><\/a><span style=\"font-weight: 400;\"> propose des recherches quantitatives, qualitatives et strat\u00e9giques. Nous fournissons des donn\u00e9es, des outils, des strat\u00e9gies, des rapports et des informations pour la prise de d\u00e9cision. Nous menons \u00e9galement des entretiens, des enqu\u00eates, des groupes de discussion et d\u2019autres m\u00e9thodes et approches d\u2019\u00e9tudes de march\u00e9.<\/span><a href=\"https:\/\/www.sisinternational.com\/fr\/a-propos-de-la-recherche-internationale-sis\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> Contactez nous<\/span><\/a><span style=\"font-weight: 400;\"> pour votre prochain projet d&#039;\u00e9tude de march\u00e9.<\/span><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>L'\u00e9tude de march\u00e9 sur la valeur de la dur\u00e9e de vie du client mesure la valeur totale qu'un client apporte \u00e0 une entreprise au cours de sa vie.<\/p>","protected":false},"author":1,"featured_media":64757,"parent":50194,"menu_order":28,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-46822","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/46822","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=46822"}],"version-history":[{"count":17,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/46822\/revisions"}],"predecessor-version":[{"id":81132,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/46822\/revisions\/81132"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/50194"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/64757"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=46822"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}