{"id":46779,"date":"2024-03-12T20:30:16","date_gmt":"2024-03-13T00:30:16","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=46779"},"modified":"2026-01-26T18:08:36","modified_gmt":"2026-01-26T23:08:36","slug":"conseil-en-strategie-detude-de-marche-aupres-des-consommateurs-non-bancarises","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/solutions\/recherche-de-conseil-en-strategie-fintech\/conseil-en-strategie-detude-de-marche-aupres-des-consommateurs-non-bancarises\/","title":{"rendered":"Etude de march\u00e9 et conseil en strat\u00e9gie pour les consommateurs non bancaris\u00e9s"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Etude de march\u00e9 et conseil en strat\u00e9gie pour les consommateurs non bancaris\u00e9s<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-dc56d669\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-dc56d669\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Uruguay-3.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Uruguay (3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Uruguay-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Uruguay-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Uruguay-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Uruguay-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Uruguay-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Dans le paysage financier actuel en \u00e9volution rapide, une partie importante de la population reste mal desservie par les institutions bancaires traditionnelles. Qui sont ces individus et quelles opportunit\u00e9s existent pour comprendre leurs besoins ? Les \u00e9tudes de march\u00e9 et les conseils en strat\u00e9gie aupr\u00e8s des consommateurs non bancaris\u00e9s explorent ce march\u00e9 pour d\u00e9bloquer de nouvelles opportunit\u00e9s commerciales et augmenter les b\u00e9n\u00e9fices.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Comprendre le march\u00e9 des consommateurs non bancaris\u00e9s<\/h2>\n\n\n\n<p>The unbanked consumer market comprises individuals who lack access to mainstream banking services such as checking and savings accounts, credit cards, and loans. These individuals often belong to marginalized communities, including low-income households, rural populations, immigrants, and minorities.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Importance des \u00e9tudes de march\u00e9 et du conseil en strat\u00e9gie pour les consommateurs non bancaris\u00e9s<\/h2>\n\n\n\n<p>By conducting unbanked <a href=\"https:\/\/www.sisinternational.com\/fr\/plusieurs-groupes-dinfluenceurs-indirects-dans-les-achats-des-consommateurs\/\" title=\"Plusieurs influenceurs dans les achats des consommateurs\"  data-wpil-monitor-id=\"2286\">consumer market research and strategy<\/a> consulting, businesses and policymakers can identify barriers to financial inclusion and develop strategies to expand access to banking services for underserved communities. Promoting financial inclusion benefits individuals by providing them with essential tools for managing their finances, stimulating economic growth, and reducing inequality at a societal level.<\/p>\n\n\n\n<p>Businesses and policymakers can contribute to poverty alleviation, social mobility, and sustainable development by promoting financial inclusion and empowering underserved communities. Investing in research and consulting efforts to understand and address the challenges faced by <a href=\"https:\/\/www.sisinternational.com\/fr\/recherche-de-strategie-de-tarification-b2b\/\" title=\"Recherche sur la strat\u00e9gie de tarification B2B\"  data-wpil-monitor-id=\"1649\">unbanked consumers is a sound business strategy<\/a> and a moral imperative with far-reaching societal benefits.<\/p>\n\n\n\n<p>Moreover, the unbanked consumer market allows businesses to innovate and adapt to changing consumer preferences and market dynamics. However, it has several other benefits for businesses, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Prise de d\u00e9cision \u00e9clair\u00e9e\u00a0:<\/strong> By conducting thorough Unbanked <a href=\"https:\/\/www.sisinternational.com\/fr\/etude-de-marche-sur-la-pop-coreenne-k-pop\/\" title=\"\u00c9tude de march\u00e9 sur la pop cor\u00e9enne | K-pop\"  data-wpil-monitor-id=\"2633\">\u00e9tude de march\u00e9 de consommation<\/a> and strategy consulting, businesses gain valuable insights into consumer needs, preferences, and behaviors.<\/li>\n\n\n\n<li><strong>Solutions cibl\u00e9es\u00a0:<\/strong> Comprendre les besoins et les d\u00e9fis uniques des consommateurs non bancaris\u00e9s permet aux entreprises de d\u00e9velopper des solutions cibl\u00e9es qui r\u00e9pondent \u00e0 leurs exigences sp\u00e9cifiques.<\/li>\n\n\n\n<li><strong>Diff\u00e9renciation du march\u00e9\u00a0:<\/strong> Les entreprises qui donnent la priorit\u00e9 au march\u00e9 des consommateurs non bancaris\u00e9s peuvent se diff\u00e9rencier de leurs concurrents en proposant des solutions financi\u00e8res innovantes et inclusives.<\/li>\n\n\n\n<li><strong>Impact social:<\/strong> Engaging in research and <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/etude-de-marche-b2b2c\/\" title=\"\u00c9tudes de march\u00e9 B2B2C\"  data-wpil-monitor-id=\"2155\">consulting initiatives focused on the unbanked consumer<\/a> market allows businesses to contribute positively to society by promoting financial inclusion and empowerment.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Qui utilise les \u00e9tudes de march\u00e9 et les conseils en strat\u00e9gie pour les consommateurs non bancaris\u00e9s<\/h2>\n\n\n\n<p>Financial Institutions: Banks, credit unions, and other financial institutions use unbanked <a href=\"https:\/\/www.sisinternational.com\/fr\/la-base-neurobiologique-du-choix-du-consommateur\/\" title=\"\u00c9tude de march\u00e9 sur le neuromarketing grand public\"  data-wpil-monitor-id=\"2652\">\u00e9tude de march\u00e9 de consommation<\/a> to better understand the needs and preferences of underserved populations.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Organismes gouvernementaux:<\/strong> Government agencies responsible for financial regulation and social welfare programs rely on unbanked <a href=\"https:\/\/www.sisinternational.com\/fr\/recruter-et-retenir-les-millennials-sur-le-lieu-de-travail\/\" title=\"\u00c9tude de march\u00e9 sur les employ\u00e9s du mill\u00e9naire\"  data-wpil-monitor-id=\"2728\">\u00e9tude de march\u00e9 de consommation<\/a> to inform policy development and implementation.<\/li>\n\n\n\n<li><strong>Associations \u00e0 but non lucratif:<\/strong> Nonprofit organizations dedicated to social impact and community development leverage <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/etude-de-marche-a-but-non-lucratif\/\" title=\"\u00c9tude de march\u00e9 \u00e0 but non lucratif\"  data-wpil-monitor-id=\"4802\">unbanked consumer market<\/a> research to design and implement programs that address the needs of underserved communities.<\/li>\n\n\n\n<li><strong>Fournisseurs de technologie\u00a0:<\/strong> Technology companies specializing in financial services and digital <a href=\"https:\/\/www.sisinternational.com\/fr\/telephone-intelligent\/\" title=\"\u00c9tude de march\u00e9 sur les smartphones\"  data-wpil-monitor-id=\"2881\">solutions use unbanked consumer market research<\/a> to develop innovative technologies and platforms that cater to the needs of unbanked populations.<\/li>\n\n\n\n<li><strong>Investisseurs et bailleurs de fonds\u00a0: <\/strong>Investors and funders interested in social impact investing and philanthropy rely on unbanked <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/etude-de-marche-des-biens-de-consommation\/\" title=\"\u00c9tude de march\u00e9 des biens de consommation\"  data-wpil-monitor-id=\"6269\">\u00e9tude de march\u00e9 de consommation<\/a> to identify investment opportunities that align with their values and objectives.<\/li>\n\n\n\n<li><strong>Institutions universitaires et de recherche\u00a0:<\/strong> Academic researchers and research institutions conduct studies and analyses on the <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/etude-de-marche-sur-le-tableau-de-bord-prospectif\/\" title=\"\u00c9tude de march\u00e9 sur les tableaux de bord prospectifs\"  data-wpil-monitor-id=\"2259\">unbanked consumer<\/a> market to advance knowledge and understanding of financial inclusion and inequality.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Facteurs de r\u00e9ussite critiques pour une \u00e9tude de march\u00e9 et un conseil en strat\u00e9gie r\u00e9ussis pour les consommateurs non bancaris\u00e9s<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-9a25d45f\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-9a25d45f\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Paraguay-4.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Paraguay (4)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Paraguay-4.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Paraguay-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Paraguay-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Paraguay-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Paraguay-4-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Achieving success in unbanked consumer <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/etude-de-marche-sur-les-soins-pour-animaux-de-compagnie\/\" title=\"\u00c9tude de march\u00e9 sur les soins pour animaux de compagnie\"  data-wpil-monitor-id=\"6327\">market research and strategy consulting requires careful<\/a> attention to several critical factors. Here are key considerations for ensuring the effectiveness and impact of such initiatives:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Compr\u00e9hension approfondie\u00a0:<\/strong> Une compr\u00e9hension approfondie des besoins, des d\u00e9fis et des comportements uniques des consommateurs non bancaris\u00e9s est essentielle pour mener des recherches significatives et d\u00e9velopper des strat\u00e9gies efficaces. Investir du temps et des ressources dans la collecte, l\u2019analyse et l\u2019interpr\u00e9tation compl\u00e8tes de donn\u00e9es permet aux parties prenantes de mieux comprendre les facteurs sous-jacents de l\u2019exclusion financi\u00e8re et d\u2019identifier les opportunit\u00e9s d\u2019intervention.<\/li>\n\n\n\n<li><strong>Engagement des parties prenantes\u00a0:<\/strong> Il est essentiel d\u2019impliquer des parties prenantes d\u2019horizons divers, notamment des d\u00e9cideurs politiques, des institutions financi\u00e8res, des organisations \u00e0 but non lucratif, des dirigeants communautaires et des consommateurs non bancaris\u00e9s eux-m\u00eames, pour garantir la pertinence, la l\u00e9gitimit\u00e9 et la durabilit\u00e9 des initiatives de recherche et de conseil.<\/li>\n\n\n\n<li><strong>Confidentialit\u00e9 des donn\u00e9es et \u00e9thique\u00a0:<\/strong> Respecting the privacy and autonomy of <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/conseil-en-visualisation-de-donnees\/\" title=\"Conseil en visualisation de donn\u00e9es\"  data-wpil-monitor-id=\"5838\">unbanked consumers is paramount in conducting research<\/a> and consulting activities. Adhering to ethical principles, such as informed consent, confidentiality, and data protection, safeguards the rights and interests of research participants and fosters trust and credibility in the research process.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Opportunit\u00e9s<\/h2>\n\n\n\n<p>Businesses can leverage <a href=\"https:\/\/www.sisinternational.com\/fr\/les-medias-sociaux-dans-les-petites-entreprises\/\" title=\"Strat\u00e9gies de m\u00e9dias sociaux pour les petites entreprises\"  data-wpil-monitor-id=\"2221\">unbanked consumer market research and strategy<\/a> consulting to drive innovation, expand market reach, and create social impact. Here are key opportunities for companies in this space:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Innovation du produit:<\/strong> Conducting unbanked <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/conseil-en-strategie\/intelligence-de-lemballage\/\" title=\"Consumer Packaging Strategy Solutions\"  data-wpil-monitor-id=\"6769\">consumer market research and strategy<\/a> consulting can inspire product innovation. Businesses can develop tailored financial products and services, such as mobile banking apps, microfinance solutions, and digital payment platforms, to meet the unique needs of unbanked populations.<\/li>\n\n\n\n<li><strong>L&#039;expansion du march\u00e9:<\/strong> The unbanked consumer market represents a large and underserved population segment. Targeting this market allows businesses to expand their customer base and increase revenue streams. Investing in research and consulting to understand the nuances of the <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/conseil-en-tourisme-de-voyage-et-en-hotellerie\/conseil-en-marketing-hotelier\/\" title=\"Conseil en marketing h\u00f4telier\"  data-wpil-monitor-id=\"3014\">unbanked consumer<\/a> market enables businesses to tailor their marketing strategies and product offerings to effectively reach and serve this demographic.<\/li>\n\n\n\n<li><strong>Opportunit\u00e9s de partenariat\u00a0:<\/strong> Collaboration with government agencies, nonprofit organizations, and fintech startups presents businesses with opportunities to amplify their impact in the unbanked consumer market.\u00a0<\/li>\n\n\n\n<li><strong>Responsabilit\u00e9 Sociale des Entreprises (RSE) :<\/strong> Initiatives to promote financial inclusion align with corporate social responsibility (CSR) goals and values. Businesses can demonstrate their commitment to social impact by investing in research and consulting to understand and address the needs of unbanked consumers.<\/li>\n\n\n\n<li><strong>March\u00e9s \u00e9mergents:<\/strong> Many unbanked consumers reside in emerging markets and developing economies with significant growth potential. Businesses that invest in understanding the dynamics of these markets and develop strategies tailored to local contexts can capitalize on emerging opportunities and gain a competitive advantage.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Comment les \u00e9tudes de march\u00e9 et les conseils en strat\u00e9gie sur les consommateurs non bancaris\u00e9s de SIS International aident les entreprises<\/h2>\n\n\n\n<p>Chez SIS, nous nous distinguons par notre engagement envers l&#039;excellence, l&#039;innovation et l&#039;impact social dans les \u00e9tudes de march\u00e9 et le conseil en strat\u00e9gie aupr\u00e8s des consommateurs non bancaris\u00e9s. Voici les aspects cl\u00e9s qui nous distinguent\u00a0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Expertise et exp\u00e9rience\u00a0:<\/strong> With decades of experience in market research and consulting, SIS International brings a wealth of expertise and knowledge to our engagements in the unbanked consumer market. Our team of industry experts, researchers, and consultants has a deep understanding of the financial inclusion landscape.<\/li>\n\n\n\n<li><strong>Approche int\u00e9gr\u00e9e:<\/strong> Our integrated approach to research and consulting enables us to provide end-to-end solutions that address the full spectrum of challenges and opportunities in the <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/conseil-en-tourisme-de-voyage-et-en-hotellerie\/conseil-en-marketing-pour-les-restaurants-sur-le-toit\/\" title=\"Conseil en marketing pour les restaurants sur le toit\"  data-wpil-monitor-id=\"4538\">unbanked consumer<\/a> market. From market assessment and opportunity analysis to strategy development and implementation support, we offer a comprehensive suite of services to guide clients through every stage of their journey towards financial inclusion.<\/li>\n\n\n\n<li><strong>Innovation et technologie\u00a0:<\/strong> We leverage cutting-edge technologies and innovative methodologies to deliver timely, accurate, actionable insights. From advanced analytics and data visualization tools to mobile research platforms and virtual focus groups, we harness the power of technology to enhance the quality and efficiency of our research and consulting engagements.<\/li>\n\n\n\n<li><strong>Engagement envers l\u2019impact social\u00a0:<\/strong> \u00c0 <a href=\"https:\/\/www.linkedin.com\/company\/sisinternationalresearch\/posts\/?feedView=all\" target=\"_blank\" rel=\"noopener\">Recherche internationale SIS<\/a>, we are driven by a commitment to social impact and corporate social responsibility. We believe in using our expertise and resources to make a positive difference in the lives of unbanked consumers and underserved communities. Through our research and consulting initiatives, we strive to promote financial inclusion, empower individuals, and create lasting social change.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Notre emplacement \u00e0 New York<\/h2>\n\n\n\n<p>  <iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe>  <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">11 E 22nd Street, \u00e9tage 2, New York, NY 10010 T\u00e9l. : +1(212) 505-6805<\/h3>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u00c0 propos de SIS International<\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/fr\/\"><span style=\"font-weight: 400;\">SIS International<\/span><\/a><span style=\"font-weight: 400;\"> propose des recherches quantitatives, qualitatives et strat\u00e9giques. Nous fournissons des donn\u00e9es, des outils, des strat\u00e9gies, des rapports et des informations pour la prise de d\u00e9cision. Nous menons \u00e9galement des entretiens, des enqu\u00eates, des groupes de discussion et d\u2019autres m\u00e9thodes et approches d\u2019\u00e9tudes de march\u00e9.<\/span><a href=\"https:\/\/www.sisinternational.com\/fr\/a-propos-de-la-recherche-internationale-sis\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> Contactez nous<\/span><\/a><span style=\"font-weight: 400;\"> pour votre prochain projet d&#039;\u00e9tude de march\u00e9.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Les \u00e9tudes de march\u00e9 et les conseils en strat\u00e9gie sur les consommateurs non bancaris\u00e9s identifient les obstacles \u00e0 l&#039;inclusion financi\u00e8re et \u00e9largissent l&#039;acc\u00e8s aux services bancaires.<\/p>","protected":false},"author":1,"featured_media":66376,"parent":27462,"menu_order":74,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-46779","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/46779","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=46779"}],"version-history":[{"count":26,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/46779\/revisions"}],"predecessor-version":[{"id":80348,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/46779\/revisions\/80348"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/27462"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/66376"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=46779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}