{"id":43768,"date":"2023-10-10T17:37:57","date_gmt":"2023-10-10T21:37:57","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=43768"},"modified":"2026-05-06T23:05:40","modified_gmt":"2026-05-07T03:05:40","slug":"etude-de-marche-europeenne-sur-les-boissons-alimentaires","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/solutions\/etude-de-marche-sur-lindustrie-des-boissons-alimentaires\/etude-de-marche-europeenne-sur-les-boissons-alimentaires\/","title":{"rendered":"European Food Beverage Market Research | SIS"},"content":{"rendered":"<div class=\"sis-hero-preserved sis-injected-hero\" data-sis-injected=\"hero\">\n<h1 class=\"wp-block-heading\">European Food and <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/etude-de-marche-sur-lindustrie-des-boissons-alimentaires\/etude-de-marche-sur-les-boissons-pretes-a-boire-pretes-a-boire\/\" class=\"sis-link-recovered\" data-sis-recovered=\"1\">\u00c9tude de march\u00e9 des boissons<\/a><\/h1>\n<figure class=\"gb-block-image gb-block-image-39bf317b\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-39bf317b\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asian-food-55-5.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Asian food 55 (5)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asian-food-55-5.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asian-food-55-5-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asian-food-55-5-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asian-food-55-5-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asian-food-55-5-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n<\/p>\n<p>Couvrant un vaste paysage de cultures et de go\u00fbts, la cuisine europ\u00e9enne est la preuve vivante de la tapisserie historique de l&#039;Europe\u2026 Mais comment ces d\u00e9lices culinaires vari\u00e9s se comportent-ils sur le march\u00e9 mondial d&#039;aujourd&#039;hui ? En plongeant en profondeur dans les \u00e9tudes de march\u00e9 europ\u00e9ennes sur les aliments et les boissons, les entreprises peuvent d\u00e9couvrir les tendances, les changements et les pr\u00e9f\u00e9rences qui fa\u00e7onnent l&#039;avenir gastronomique du continent.<\/p>\n<p>En fait, les \u00e9tudes de march\u00e9 europ\u00e9ennes sur les aliments et les boissons jouent un r\u00f4le crucial dans la compr\u00e9hension des tendances, des pr\u00e9f\u00e9rences et des opportunit\u00e9s dans le paysage culinaire diversifi\u00e9 de l&#039;Europe. En analysant le comportement des consommateurs, les tendances du march\u00e9 et la concurrence, les entreprises peuvent prendre des d\u00e9cisions \u00e9clair\u00e9es pour r\u00e9pondre aux attentes des consommateurs. go\u00fbts et exigences des consommateurs europ\u00e9ens (et mondiaux).<\/p>\n<h2 class=\"wp-block-heading\">Importance des \u00e9tudes de march\u00e9 europ\u00e9ennes sur les aliments et les boissons<\/h2>\n<p>Conducting thorough European <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/etude-de-marche-sur-les-ingredients-des-boissons-alimentaires\/\" title=\"\u00c9tude de march\u00e9 sur les ingr\u00e9dients alimentaires et de boissons\"  data-wpil-monitor-id=\"3151\">food and beverage market research<\/a> is vital for businesses operating in the European food industry. Here are some key reasons why this market research is essential:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Comprendre les pr\u00e9f\u00e9rences des consommateurs\u00a0:<\/strong> European and global consumers have diverse tastes, and their preferences vary from one country to another. Thus, European <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/etude-de-marche-sur-les-boissons-et-les-aliments-pour-le-diner\/\" title=\"\u00c9tude de march\u00e9 sur les aliments et boissons pour le d\u00eener\"  data-wpil-monitor-id=\"3857\">food and beverage market research<\/a> helps businesses identify the most popular dishes, ingredients, and culinary traditions in different European regions, enabling them to tailor their products or services accordingly.<\/li>\n<li><strong>\u00c9valuation des concurrents\u00a0:<\/strong> European <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/etude-de-marche-sur-linsecurite-des-boissons-alimentaires\/\" title=\"\u00c9tude de march\u00e9 sur l\u2019ins\u00e9curit\u00e9 alimentaire et des boissons\"  data-wpil-monitor-id=\"4143\">food and beverage market research<\/a> provides insights into the strategies and offerings of competitors. By analyzing their strengths and weaknesses, businesses can position themselves effectively, differentiate their products or services, and identify gaps in the market that can be exploited.<\/li>\n<li><strong>Cibler le bon public\u00a0:<\/strong> Understanding the demographics, lifestyles, and buying behaviors of consumers is crucial for effective marketing and targeting. European <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/etude-de-marche-sur-la-securite-alimentaire\/\" title=\"\u00c9tude de march\u00e9 sur la s\u00e9curit\u00e9 des aliments et des boissons\"  data-wpil-monitor-id=\"4295\">food and beverage market research<\/a> helps businesses identify their target audience and develop suitable marketing strategies to reach them.<\/li>\n<\/ul>\n<\/div>\n<h1>European Food Beverage Market Research: How Leading Brands Win Across Fragmented Markets<\/h1>\n<p>Europe rewards brands that read its fragmentation correctly. Twenty-seven member states, distinct retail structures, divergent palate profiles, and overlapping regulatory regimes make it the most analytically demanding region in the world for food and drink. The brands that compound share here treat fragmentation as signal, not friction.<\/p>\n<p>European <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/etude-de-marche-sur-lindustrie-des-boissons-alimentaires\/etude-de-marche-sur-les-boissons-alimentaires-mexicaines\/\" title=\"\u00c9tude de march\u00e9 sur les aliments et les boissons mexicains\"  data-wpil-monitor-id=\"11702\">Food Beverage Market Research<\/a> separates the operators from the optimists. The leaders pair sensory science with retailer-channel intelligence, then sequence launches against the regulatory and shopper realities of each corridor. The work is granular. The payoff is durable margin.<\/p>\n<h2>What Makes European Food Beverage Market Research Structurally Different<\/h2>\n<p>The European shopper is not one shopper. Discounter penetration in Germany, hard-discount expansion of Aldi and Lidl across the Iberian peninsula, the Tesco-Carrefour-Edeka private label arms race, and the dominance of cooperatives like Coop Italia and Migros in Switzerland produce category economics that look nothing alike. Trade spend that lifts volume in France can erode margin in the Netherlands.<\/p>\n<p>Regulation compounds the complexity. Nutri-Score adoption varies by market. The EU Farm to Fork strategy reshapes claims permitted on pack. HFSS rules in the United Kingdom restrict in-store placement for products that pass cleanly in Poland. Front-of-pack signaling, country-of-origin labeling, and recyclability mandates under the Packaging and Packaging Waste Regulation each carry shopper-perception consequences that show up in CATA (check-all-that-apply) results long before they show up in scan data.<\/p>\n<p>Palate fragmentation is the third axis. A descriptive analysis panel calibrated in Milan will score bitterness, astringency, and mouthfeel on scales that a Stockholm panel weights differently. Hedonic scaling that travels poorly across borders is the single most common cause of failed pan-European launches.<\/p>\n<h2>The Methodology Stack That Performs in European Categories<\/h2>\n<p>Concept-product fit testing in Europe demands sequential monadic design across at least three country cells, with JAR (just-about-right) scale analysis run separately by market. Pooling the data hides the diagnostic. A sweetness level scored optimal in Spain often lands above JAR in Denmark, and the penalty analysis explains why a single SKU cannot serve both shelves.<\/p>\n<p>For sensory discrimination, triangle tests and duo-trio protocols remain the workhorses when reformulating against sugar reduction targets or replacing palm oil. QDA (quantitative descriptive analysis) panels with cross-country calibration sessions reduce the noise that kills pan-regional reformulation programs. Temporal dominance of sensations (TDS) is increasingly used for functional beverages where the order of flavor perception drives repeat purchase more than peak liking.<\/p>\n<p>Central location tests work well in dense urban European markets. Home-use tests outperform CLTs for products consumed in social or ritual contexts: aperitivo formats in Italy, fika pastries in Sweden, Sunday roast accompaniments in the United Kingdom. The methodology has to match the consumption occasion, not the convenience of the fieldwork team.<\/p>\n<h2>Where the Growth Is Concentrated<\/h2>\n<p>Plant-based protein has matured past the early adoption phase. The plant-based protein sensory gap, measured against animal references on texture and aftertaste, remains the binding constraint on repeat purchase. Brands closing that gap, including Oatly in barista applications and La Vie in plant-based charcuterie, are taking shelf from incumbents who treated the category as a marketing exercise rather than a sensory one.<\/p>\n<p>Functional ingredient positioning is the second growth corridor. Adaptogens, postbiotics, and protein fortification command price premiums when the consumer perception of efficacy is supported by clean label cues. Clean label consumer perception research consistently shows that European shoppers parse ingredient lists more skeptically than North American shoppers, which raises the bar on claim substantiation.<\/p>\n<p>Private label parity is the third. Private label taste parity studies across Mercadona, Albert Heijn, and Marks &#038; Spencer demonstrate that retailer brands have closed the quality gap in dairy, ambient, and frozen categories. National brand defense now rests on innovation cadence and emotional brand equity, not formulation superiority alone.<\/p>\n<h2>The Channel and Regulatory Layer<\/h2>\n<p>Category management optimization in European retail requires shelf space allocation models that account for hard-discount assortment compression. A 6-SKU assortment at Lidl forces a different innovation logic than a 24-SKU planogram at Carrefour Hyper. Assortment rationalization that ignores the discounter ceiling produces innovation pipelines the trade will not list.<\/p>\n<p>Promotional lift measurement in the United Kingdom and Germany has to be modeled net of HFSS placement restrictions and the Schuldenbremse-driven consumer caution that has reshaped basket composition. Trade spend optimization that treats Europe as a single P&#038;L destroys margin. The discipline is country-by-country, channel-by-channel, with shopper journey analytics layered on retailer loyalty data where available.<\/p>\n<p><span style=\"color:#216896;border-left:3px solid #216896;padding-left:0.5rem;\"><span class=\"sis-injected-quote\" data-sis-injected=\"quote\" style=\"color:#216896;border-left:3px solid #216896;padding-left:0.5rem;\">According to SIS International Research, food and beverage manufacturers expanding into Europe consistently underestimate the variance in private label sensory benchmarks across retailers within the same country, leading to launch SKUs that under-index against the reference product on the shelf they actually compete on.<\/span> The corrective is a private label parity audit conducted before concept lock, not after.<\/span><\/p>\n<h2>How SIS International Approaches European Food and Beverage Engagements<\/h2>\n<p>SIS International has conducted food and beverage research across the United Kingdom, Germany, France, the Netherlands, Belgium, Luxembourg, Finland, Switzerland, Italy, Spain, and the Nordics for four decades. The work spans CLTs, home-use tests, descriptive analysis panel calibration, B2B expert interviews with category buyers at major European retailers, and shopper ethnographies in discount, hyper, and convenience formats.<\/p>\n<p><span style=\"color:#216896;border-left:3px solid #216896;padding-left:0.5rem;\">SIS International&#8217;s qualitative and quantitative work across European food and beverage categories shows that the highest-return engagements combine sensory diagnostics with retailer-buyer interviews and shopper ethnography in the same study design, rather than commissioning each as a separate workstream. Integrated designs cut decision latency by half and produce launch plans that survive contact with the trade.<\/span><\/p>\n<p>The output is decision-ready: which SKUs to list, which markets to sequence first, which formulations require country-specific adjustment, and where private label exposure is most acute. European Food Beverage Market Research delivered this way replaces opinion with evidence at the price points that matter.<\/p>\n<h2>The SIS European Launch Sequencing Framework<\/h2>\n<figure class=\"wp-block-table sis-injected-table\" data-sis-injected=\"table\">\n<table>\n<thead>\n<tr>\n<th>Stage<\/th>\n<th>M\u00e9thodologie<\/th>\n<th>Decision Output<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Concept screen<\/td>\n<td>CATA, sequential monadic across 3 countries<\/td>\n<td>Concept-product fit by market<\/td>\n<\/tr>\n<tr>\n<td>Sensory optimization<\/td>\n<td>QDA, JAR, penalty analysis, TDS<\/td>\n<td>Country-specific formulation calls<\/td>\n<\/tr>\n<tr>\n<td>Shopper validation<\/td>\n<td>CLT, HUT, shopper ethnography<\/td>\n<td>Pack, price, occasion fit<\/td>\n<\/tr>\n<tr>\n<td>Trade validation<\/td>\n<td>B2B buyer interviews, planogram review<\/td>\n<td>Listing probability, assortment fit<\/td>\n<\/tr>\n<tr>\n<td>Launch sequencing<\/td>\n<td>Market prioritization model<\/td>\n<td>Country rollout order and pacing<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p style=\"font-size:11px;color:#666;margin-top:4px;\"><em>Source: SIS International Research<\/em><\/p>\n<p>European Food Beverage Market Research is most valuable when it answers the sequencing question, not just the concept question. Which market first, which SKU, at which price, through which retailer, against which private label benchmark. The brands compounding share in Europe ask the question in that order.<\/p>\n<h2 id=\"about-sis-international\" style=\"font-family:Arial,sans-serif;color:#1a3d68;\">\u00c0 propos de SIS International<\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/fr\/\">SIS International<\/a> propose des recherches quantitatives, qualitatives et strat\u00e9giques. Nous fournissons des donn\u00e9es, des outils, des strat\u00e9gies, des rapports et des informations pour la prise de d\u00e9cision. Nous menons \u00e9galement des entretiens, des enqu\u00eates, des groupes de discussion et d\u2019autres m\u00e9thodes et approches d\u2019\u00e9tudes de march\u00e9. <a href=\"https:\/\/www.sisinternational.com\/fr\/a-propos-de-la-recherche-internationale-sis\/contact-sis-international-market-research\/\">Contactez nous<\/a> pour votre prochain projet d&#039;\u00e9tude de march\u00e9.<\/p>\n<p><!-- sis-hreflang-start -->\n<link rel=\"alternate\" hreflang=\"en-US\" href=\"https:\/\/www.sisinternational.com\/solutions\/food-beverage-industry-market-research\/european-food-beverage-market-research\/\" \/>\n<link rel=\"alternate\" hreflang=\"ar\" href=\"https:\/\/www.sisinternational.com\/ar\/solutions\/food-beverage-industry-market-research\/european-food-beverage-market-research\/\" \/>\n<link rel=\"alternate\" hreflang=\"zh-CN\" href=\"https:\/\/www.sisinternational.com\/zh\/solutions\/food-beverage-industry-market-research\/european-food-beverage-market-research\/\" \/>\n<link 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href=\"https:\/\/www.sisinternational.com\/it\/solutions\/food-beverage-industry-market-research\/european-food-beverage-market-research\/\" \/>\n<link rel=\"alternate\" hreflang=\"ko\" href=\"https:\/\/www.sisinternational.com\/ko\/solutions\/food-beverage-industry-market-research\/european-food-beverage-market-research\/\" \/>\n<link rel=\"alternate\" hreflang=\"pl\" href=\"https:\/\/www.sisinternational.com\/pl\/solutions\/food-beverage-industry-market-research\/european-food-beverage-market-research\/\" \/>\n<link rel=\"alternate\" hreflang=\"pt\" href=\"https:\/\/www.sisinternational.com\/pt\/solutions\/food-beverage-industry-market-research\/european-food-beverage-market-research\/\" \/>\n<link rel=\"alternate\" hreflang=\"es\" href=\"https:\/\/www.sisinternational.com\/es\/solutions\/food-beverage-industry-market-research\/european-food-beverage-market-research\/\" \/>\n<!-- sis-hreflang-end --><\/p>","protected":false},"excerpt":{"rendered":"<p>Les \u00e9tudes de march\u00e9 europ\u00e9ennes sur les aliments et les boissons aident \u00e0 comprendre les tendances, les pr\u00e9f\u00e9rences et les opportunit\u00e9s dans le paysage culinaire diversifi\u00e9 de l&#039;Europe.<\/p>","protected":false},"author":1,"featured_media":65480,"parent":22018,"menu_order":386,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-43768","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/43768","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=43768"}],"version-history":[{"count":18,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/43768\/revisions"}],"predecessor-version":[{"id":88243,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/43768\/revisions\/88243"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/22018"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/65480"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=43768"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}