{"id":43692,"date":"2023-10-02T22:36:53","date_gmt":"2023-10-03T02:36:53","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=43692"},"modified":"2026-03-25T01:15:53","modified_gmt":"2026-03-25T05:15:53","slug":"etude-de-marche-sur-les-tests-de-gout-comparatifs","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/solutions\/test-de-gout\/etude-de-marche-sur-les-tests-de-gout-comparatifs\/","title":{"rendered":"\u00c9tude de march\u00e9 sur les tests de go\u00fbt comparatifs"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u00c9tude de march\u00e9 sur les tests de go\u00fbt comparatifs<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-56b19509\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-56b19509\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/taste-testing-1.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"taste testing (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/taste-testing-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/taste-testing-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/taste-testing-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/taste-testing-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/taste-testing-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Comment une marque d\u00e9termine-t-elle le succ\u00e8s potentiel de son produit par rapport aux autres ? C\u2019est le r\u00f4le des \u00e9tudes de march\u00e9 sur les tests gustatifs comparatifs.<\/h3>\n\n\n\n<p>This unique form of research offers invaluable insights by placing products side-by-side and gathering direct consumer feedback. As market dynamics become ever more competitive, comparative taste testing market research can help brands assess their product&#8217;s position in the market, understand consumer preferences, and craft strategies that resonate with their target audience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Comprendre les bases des tests de go\u00fbt comparatifs<\/h2>\n\n\n\n<p>Comparative taste testing market research systematically evaluates two or more products based on participants&#8217; direct sensory experiences. Unlike <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/etude-de-marche-monadique-ou-sequentielle\/\" title=\"\u00c9tude de march\u00e9 monadique ou s\u00e9quentielle\"  data-wpil-monitor-id=\"5816\">monadic or sequential<\/a> testing, where products are tasted independently, comparative testing puts products in a head-to-head competition, often without the participant knowing the brand identities.<\/p>\n\n\n\n<p>So, why is this method preferred in specific scenarios? Comparative taste <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/etude-de-marche-sur-les-projections-de-films\/\" title=\"\u00c9tude de march\u00e9 sur la projection de tests de films\"  data-wpil-monitor-id=\"3053\">testing market research<\/a> provides a platform to directly measure a product&#8217;s strengths and weaknesses against its competitors. When consumers are presented with multiple options simultaneously, their feedback can highlight subtle differences in flavor, texture, aroma, and overall preference that might be overlooked in isolated tests.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pourquoi les tests gustatifs comparatifs sont cruciaux<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-92ed72a7\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-92ed72a7\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/taste-testing-7.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"taste testing (7)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/taste-testing-7.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/taste-testing-7-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/taste-testing-7-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/taste-testing-7-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/taste-testing-7-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>In a market inundated with multiple players and choices, distinguishing one&#8217;s product becomes critical. This is where comparative taste <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/etude-de-marche-sur-les-tests-monadiques\/\" title=\"\u00c9tude de march\u00e9 sur les tests monadiques\"  data-wpil-monitor-id=\"4261\">testing market research<\/a> emerges as a vital tool. Particularly, it allows businesses to evaluate the following elements:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u00c9valuation de la concurrence directe\u00a0:<\/strong> Through market research, companies can directly assess their product&#8217;s position against their competitors. It is not a matter of evaluating in isolation but of understanding relative preference when multiple choices exist.<\/li>\n\n\n\n<li><strong>Commentaires impartiaux\u00a0:<\/strong> Especially when conducted as a blind test, participants are uninfluenced by brand names, packaging, or preconceived notions. The feedback centers solely on the product&#8217;s sensory attributes, producing more authentic results.<\/li>\n\n\n\n<li><strong>D\u00e9veloppement et am\u00e9lioration de produits\u00a0:<\/strong> Businesses can refine their formulations by pinpointing the exact attributes consumers prefer in competitors&#8217; products, bridging the gap between current offerings and market expectations.<\/li>\n\n\n\n<li><strong>Positionnement et strat\u00e9gie de marque\u00a0:<\/strong> Understanding the nuances of consumer preference can help craft a more compelling narrative around the product, leverage its strengths, and address its weaknesses in marketing campaigns.<\/li>\n\n\n\n<li><strong>Att\u00e9nuation des risques:<\/strong> Comparative taste testing can serve as a preliminary check before a major product launch or reformulation, reducing the risk of an unfavorable market response.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Applications r\u00e9elles et \u00e9tudes de cas de tests de go\u00fbt comparatifs<\/h2>\n\n\n\n<p>Comparative taste testing is widely used across industries, guiding brands in pivotal decisions. Here are a few illustrative applications and memorable <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/fr\/etudes-de-cas\/\"   title=\"\u00c9tudes de cas\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"654\">\u00e9tudes de cas<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>D\u00e9gustation \u00e0 l&#039;aveugle de bi\u00e8res artisanales\u00a0:<\/strong> As the craft beer industry boomed, brewers often conducted comparative taste tests to understand how their products compared to competitors&#8217; products. This helped them refine recipes and carve out niches in an increasingly crowded market.<\/li>\n\n\n\n<li><strong>Lancements de nouveaux produits alimentaires\u00a0:<\/strong> Les entreprises utilisent souvent des tests de go\u00fbt comparatifs pour \u00e9valuer le succ\u00e8s potentiel. Par exemple, lorsqu\u2019une marque envisage d\u2019introduire une nouvelle saveur, elle peut la tester aux c\u00f4t\u00e9s des favoris actuels du march\u00e9 pour anticiper son accueil.<\/li>\n\n\n\n<li><strong>D\u00e9cisions de reformulation\u00a0:<\/strong> When brands consider altering an existing product (for cost-cutting, health considerations, or other reasons), comparative tests can assess whether the new version matches or surpasses the original in taste.<\/li>\n\n\n\n<li><strong>Cha\u00eenes de caf\u00e9\u00a0:<\/strong> Major coffee chains will utilize comparative testing when considering a shift in their blend or introducing a new seasonal flavor. <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Opportunit\u00e9s dans les \u00e9tudes de march\u00e9 sur les tests de go\u00fbt comparatifs<\/h2>\n\n\n\n<p>Comparative <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/test-de-gout\/etude-de-marche-sur-les-tests-de-gout-a-laveugle\/\" title=\"\u00c9tude de march\u00e9 sur les tests de go\u00fbt \u00e0 l\u2019aveugle\"  data-wpil-monitor-id=\"11457\">taste testing market research<\/a> opens up numerous avenues for businesses to seize opportunities and gain a competitive edge. Specifically, here&#8217;s how it helps companies to obtain valuable data about their products:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Raffinement du produit\u00a0:<\/strong> \u00c0 travers <a href=\"https:\/\/www.sisinternational.com\/fr\/claim-research-for-food-and-beverage-taste-tests-validating-your-product-claims\/\" title=\"Claim Research for Food and Beverage Taste Tests: Validating Your Product Claims\"  data-wpil-monitor-id=\"1538\">\u00e9tude de march\u00e9 sur les tests de go\u00fbt comparatifs<\/a>, businesses can discern exactly where their product stands compared to competitors. This direct feedback can guide iterative improvement, ensuring the product resonates best with its intended audience.<\/li>\n\n\n\n<li><strong>Image de marque et positionnement\u00a0:<\/strong> Comprendre comment un produit se compare \u00e0 ses concurrents peut \u00eatre d\u00e9terminant pour l&#039;image de marque. Si un produit surpasse syst\u00e9matiquement un leader du march\u00e9 lors des tests aveugles, il s\u2019agit d\u2019un puissant argument marketing \u00e0 exploiter.<\/li>\n\n\n\n<li><strong>Marketing cibl\u00e9\u00a0:<\/strong> Insights from comparative <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/test-de-gout\/etude-de-marche-sur-la-validation-des-tests-de-gout\/\" title=\"\u00c9tude de march\u00e9 sur la validation des tests de go\u00fbt\"  data-wpil-monitor-id=\"11478\">taste testing market research<\/a> allow businesses to tailor their marketing strategies more effectively. For instance, if a younger demographic favors a product, marketing campaigns can be directed accordingly.<\/li>\n\n\n\n<li><strong>Gammes de produits en expansion\u00a0:<\/strong> Les marques cherchant \u00e0 introduire de nouvelles saveurs ou variantes peuvent utiliser des tests comparatifs pour d\u00e9terminer quels produits potentiels ont les meilleures chances de succ\u00e8s sur le march\u00e9.<\/li>\n\n\n\n<li><strong>Confiance des parties prenantes\u00a0:<\/strong> Demonstrable evidence that a product holds its own against competitors, especially established market leaders, can boost confidence among stakeholders (especially investors).<\/li>\n\n\n\n<li><strong>Expansion mondiale\u00a0:<\/strong> For businesses looking to enter new regional markets, comparative tests can help refine products to better cater to local tastes, improving acceptance and success rates.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">D\u00e9fis li\u00e9s \u00e0 la mise en \u0153uvre d\u2019\u00e9tudes de march\u00e9 sur les tests gustatifs comparatifs<\/h2>\n\n\n\n<p>Engaging in comparative taste testing market research offers valuable insights for businesses. However, it might pose challenges \u2013 and if they\u2019re not properly addressed, these challenges can impact the reliability and applicability of the findings.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Subjectivit\u00e9 du go\u00fbt\u00a0:<\/strong> While statistical methods can help interpret results, there&#8217;s always an element of personal preference, which may not be universally applicable.<\/li>\n\n\n\n<li><strong>Probl\u00e8mes logistiques\u00a0:<\/strong> Organizing taste tests, especially on a large scale or in multiple locations, can be logistically challenging. <\/li>\n\n\n\n<li><strong>Conditions de march\u00e9 dynamiques\u00a0:<\/strong> Tastes and preferences can change over time. What&#8217;s popular or preferred now might not be the same in a year or even a few months. <\/li>\n\n\n\n<li><strong>Conditions de test incoh\u00e9rentes\u00a0:<\/strong> For results to be reliable, the testing conditions across all sessions should be consistent. Factors such as serving temperature, portion size, and environmental conditions can affect taste perceptions.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Perspectives futures des \u00e9tudes de march\u00e9 sur les tests de go\u00fbt comparatifs<\/h2>\n\n\n\n<p>The landscape of comparative taste testing market research is evolving rapidly. With advancements in technology and shifts in consumer behavior, the methodologies and applications of this research approach are poised for transformative change. Here&#8217;s a look at what the future holds:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Int\u00e9gration de la technologie\u00a0:<\/strong> Advanced sensors and artificial intelligence might significantly improve the capture of real-time reactions and nuances in taste preferences. <\/li>\n\n\n\n<li><strong>R\u00e9alit\u00e9 virtuelle (VR) et r\u00e9alit\u00e9 augment\u00e9e (AR)\u00a0:<\/strong> The taste experience isn&#8217;t just about flavor. It&#8217;s also influenced by environment and context. VR and AR can simulate various environments, allowing researchers to understand how context impacts preferences.<\/li>\n\n\n\n<li><strong>Personnalisation:<\/strong> As businesses increasingly tailor their offerings to individual preferences, comparative taste testing market research will likely become more refined. <\/li>\n\n\n\n<li><strong>Choix \u00e9thiques et durables\u00a0:<\/strong> Modern consumers are more conscious of sustainability and ethics. Future research might compare taste and perceptions about products&#8217; ethical and environmental implications.<\/li>\n\n\n\n<li><strong>Prototypage rapide:<\/strong> With technology enabling quicker product development cycles, businesses can use <a href=\"https:\/\/www.sisinternational.com\/fr\/resilience-des-entreprises-coronavirus\/\" title=\"\u00c9tude de march\u00e9 sur la r\u00e9silience des entreprises dans le Covid\"  data-wpil-monitor-id=\"7288\">\u00e9tude de march\u00e9 sur les tests de go\u00fbt comparatifs<\/a> to test multiple product iterations in real time, speeding up time to market.<\/li>\n\n\n\n<li><strong>Int\u00e9gration des neurosciences\u00a0:<\/strong> Il existe un int\u00e9r\u00eat croissant pour la compr\u00e9hension des r\u00e9ponses neurologiques aux diff\u00e9rents go\u00fbts. La fusion des neurosciences et des tests gustatifs comparatifs peut offrir des informations plus approfondies sur les raisons pour lesquelles certaines saveurs trouvent un \u00e9cho aupr\u00e8s des consommateurs.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What Makes SIS International a Top Comparative Taste Testing Market Research Company?<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/company\/sisinternationalresearch\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SIS International<\/span><\/a> has earned its reputation as a leader in comparative taste testing market research, offering businesses unparalleled expertise, advanced methodologies, and actionable insights to refine their products and succeed in competitive markets. With over 40 years of experience, SIS International is the trusted partner for businesses seeking to understand consumer preferences and make data-driven decisions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Decades of Industry Experience<\/strong><\/h3>\n\n\n\n<p>With over four decades in the market research industry, SIS International has honed its expertise in conducting comparative taste tests across sectors such as food, beverages, and personal care. Our proven track record ensures businesses receive reliable and insightful results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Advanced Methodologies for Precise Results<\/strong><\/h3>\n\n\n\n<p>SIS employs cutting-edge research methodologies to ensure accurate and unbiased comparative taste testing results. From blind taste tests to multi-sensory evaluations, our approach ensures businesses understand how their products measure up to competitors.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Acc\u00e8s \u00e0 des panels de consommateurs diversifi\u00e9s<\/strong><\/h3>\n\n\n\n<p>New York\u2019s cultural diversity provides SIS access to a broad and varied pool of consumers for taste testing. Our panels reflect real-world demographics, ensuring businesses receive feedback representative of their target markets. This diversity helps brands cater to a wide range of consumer preferences.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Tailored Comparative Testing Solutions<\/strong><\/h3>\n\n\n\n<p>Every product is unique, and SIS designs its comparative taste testing services to meet the specific needs of each business. Whether evaluating beverages, snacks, or frozen meals, our customized testing solutions provide data companies can use to refine their products and enhance their market appeal.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Installations d&#039;essai \u00e0 la pointe de la technologie<\/strong><\/h3>\n\n\n\n<p>SIS International\u2019s facilities have the latest technology to support comparative taste testing. From controlled testing environments to advanced data collection tools, our infrastructure ensures businesses receive accurate, high-quality insights.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Focus on Actionable Insights<\/strong><\/h3>\n\n\n\n<p>At SIS, we go beyond just gathering data. Our comparative taste testing services provide businesses with actionable insights, helping them identify strengths, address weaknesses, and capitalize on market opportunities. These insights empower businesses to make strategic decisions with confidence.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Affordable Solutions for Competitive Advantage<\/strong><\/h3>\n\n\n\n<p>SIS International is committed to offering high-quality market research services at competitive rates. Our comparative taste-testing solutions deliver exceptional value, making us an ideal partner for businesses looking to maximize their return on investment.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Speed and Efficiency in Results Delivery<\/strong><\/h3>\n\n\n\n<p>Time is critical in product development, and SIS ensures quick turnaround times without compromising on quality. Our streamlined processes allow businesses to receive results promptly, helping them stay ahead in the fast-paced market.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Engagement envers la r\u00e9ussite du client<\/strong><\/h3>\n\n\n\n<p>SIS International takes a client-centered approach to market research. We work closely with businesses to understand their unique goals and challenges, providing tailored solutions that drive product success. Our dedication to excellence ensures that clients consistently achieve their objectives.<\/p>\n\n\n\n<div class=\"is-root-container is-desktop-preview is-layout-flow wp-block-post-content block-editor-block-list__layout\" spellcheck=\"false\">\n<div id=\"block-1f691011-6e3e-49d8-8d99-9463a64c265b\" class=\"block-editor-block-list__block wp-block is-selected wp-block-freeform is-hovered\" tabindex=\"0\" role=\"document\" aria-label=\"Bloc: Classique\" data-block=\"1f691011-6e3e-49d8-8d99-9463a64c265b\" data-type=\"core\/freeform\" data-title=\"Classic\">\n<div id=\"editor-1f691011-6e3e-49d8-8d99-9463a64c265b\" class=\"wp-block-freeform block-library-rich-text__tinymce mce-content-body html5-captions mce-edit-focus\" style=\"position: relative;\" contenteditable=\"true\">\n<h2>Notre emplacement \u00e0 New York<\/h2>\n<p>  <iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe>  <\/p>\n<h3 class=\"wp-block-heading\">11 E 22nd Street, \u00e9tage 2, New York, NY 10010 T\u00e9l. : +1(212) 505-6805<\/h3>\n<hr>\n<h2><span style=\"font-weight: 400;\">\u00c0 propos de SIS International<\/span><\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/fr\/\"><span style=\"font-weight: 400;\">SIS International<\/span><\/a><span style=\"font-weight: 400;\"> propose des recherches quantitatives, qualitatives et strat\u00e9giques. Nous fournissons des donn\u00e9es, des outils, des strat\u00e9gies, des rapports et des informations pour la prise de d\u00e9cision. Nous menons \u00e9galement des entretiens, des enqu\u00eates, des groupes de discussion et d\u2019autres m\u00e9thodes et approches d\u2019\u00e9tudes de march\u00e9.<\/span><a href=\"https:\/\/www.sisinternational.com\/fr\/a-propos-de-la-recherche-internationale-sis\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> Contactez nous<\/span><\/a><span style=\"font-weight: 400;\"> pour votre prochain projet d&#039;\u00e9tude de march\u00e9.<\/span><\/p>\n<hr><\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Comment une marque d\u00e9termine-t-elle le succ\u00e8s de son produit par rapport aux autres ? C\u2019est le r\u00f4le des \u00e9tudes de march\u00e9 sur les tests gustatifs comparatifs.<\/p>","protected":false},"author":1,"featured_media":71835,"parent":47794,"menu_order":9,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-43692","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/43692","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=43692"}],"version-history":[{"count":13,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/43692\/revisions"}],"predecessor-version":[{"id":85086,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/43692\/revisions\/85086"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/47794"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/71835"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=43692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}