{"id":43605,"date":"2023-10-01T23:42:08","date_gmt":"2023-10-02T03:42:08","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=43605"},"modified":"2026-05-05T16:18:48","modified_gmt":"2026-05-05T20:18:48","slug":"etudes-de-marche-sur-les-licences-de-films-musicaux-et-de-medias","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/competence\/etudes-de-marche-sur-les-licences-de-films-musicaux-et-de-medias\/","title":{"rendered":"\u00c9tude de march\u00e9 sur les licences pour les films musicaux et les m\u00e9dias"},"content":{"rendered":"<div class=\"sis-hero-preserved sis-injected-hero\" data-sis-injected=\"hero\">\n<h1 class=\"wp-block-heading\">Music, Movies, and <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/sur-les-meilleures-etudes-de-marche-sur-les-medias-ott\/\" class=\"sis-link-recovered\" data-sis-recovered=\"1\">Media Licensing Market<\/a> Recherche<\/h1>\n<figure class=\"gb-block-image gb-block-image-e88de5cd\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-e88de5cd\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Video-and-Music-Streaming-5.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Video and Music Streaming (5)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Video-and-Music-Streaming-5.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Video-and-Music-Streaming-5-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Video-and-Music-Streaming-5-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Video-and-Music-Streaming-5-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Video-and-Music-Streaming-5-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n<\/p>\n<p>Vous \u00eates-vous d\u00e9j\u00e0 demand\u00e9 comment vos chansons pr\u00e9f\u00e9r\u00e9es se retrouvent dans les publicit\u00e9s ou pourquoi les derniers films \u00e0 succ\u00e8s sont disponibles sur des plateformes de streaming sp\u00e9cifiques ? Dans les coulisses, une danse sophistiqu\u00e9e de n\u00e9gociations et d\u2019accords a lieu, d\u00e9terminant comment et o\u00f9 la musique, les films et autres contenus m\u00e9diatiques peuvent \u00eatre utilis\u00e9s. Ce monde complexe est r\u00e9gi par les licences, un \u00e9l\u00e9ment essentiel de l\u2019industrie du divertissement.<\/p>\n<p>Naviguer dans ce paysage complexe n\u00e9cessite des informations, des donn\u00e9es et une compr\u00e9hension approfondie du paysage industriel \u2013 et c\u2019est l\u00e0 que les \u00e9tudes de march\u00e9 jouent un r\u00f4le essentiel.<\/p>\n<h2 class=\"wp-block-heading\">Qu\u2019est-ce que l\u2019\u00e9tude de march\u00e9 sur les licences de musique, de films et de m\u00e9dias ?<\/h2>\n<p>Cette \u00e9tude de march\u00e9 analyse le paysage des licences de l\u2019industrie du divertissement. Dans le contexte du secteur du divertissement, les licences font r\u00e9f\u00e9rence aux autorisations l\u00e9gales accord\u00e9es par les cr\u00e9ateurs de contenu pour permettre \u00e0 des tiers d&#039;utiliser leur \u0153uvre en \u00e9change d&#039;une r\u00e9mun\u00e9ration.<\/p>\n<p>Pour cette raison, il vise \u00e0 \u00e9tudier les tendances, les mod\u00e8les et les nuances de ces accords de licence. Cette recherche offre une vision globale de :<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Dynamique de l\u2019offre et de la demande\u00a0:<\/strong> Il identifie les types de contenu (genres, artistes, franchises cin\u00e9matographiques, etc.) qui font l&#039;objet d&#039;une forte demande de licence et les domaines dans lesquels une sursaturation ou des lacunes potentielles existent.<\/li>\n<li><strong>Aspects mon\u00e9taires\u00a0:<\/strong> This market research examines the <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/solutions-de-recherche-qualitative-et-quantitative\/how-the-gabor-granger-pricing-model-can-enhance-your-profit-margins\/\" title=\"Gabor-Granger Pricing Model\"  data-wpil-monitor-id=\"1188\">pricing structures and revenue models<\/a> associated with various licensing agreements, offering insights into the most lucrative areas of the industry.<\/li>\n<li><strong>Facteurs juridiques et r\u00e9glementaires\u00a0:<\/strong> Les licences \u00e9tant un accord juridique, il est crucial de comprendre le cadre r\u00e9glementaire des diff\u00e9rentes r\u00e9gions. La recherche analyse l\u2019\u00e9volution du paysage juridique, mettant en lumi\u00e8re les pi\u00e8ges potentiels ou les domaines de pr\u00e9occupation.<\/li>\n<li><strong>Plateformes et technologies \u00e9mergentes\u00a0:<\/strong> \u00c0 mesure que l\u2019\u00e8re num\u00e9rique progresse, de nouvelles plateformes et technologies \u00e9mergent continuellement. La recherche \u00e9value l\u2019impact de ces innovations sur la dynamique des licences, depuis l\u2019essor des plateformes de streaming jusqu\u2019\u00e0 l\u2019av\u00e8nement des exp\u00e9riences de r\u00e9alit\u00e9 virtuelle.<\/li>\n<\/ul>\n<\/div>\n<h1>Music Movies and Media Licensing Market Research: How Leading Rights Holders Capture Value<\/h1>\n<p>Licensing has shifted from a back-office royalty function to a frontline growth lever. Studios, labels, publishers, and platform operators now treat rights portfolios as strategic assets that influence valuation multiples, content acquisition decisions, and platform negotiations. Music Movies and Media Licensing Market Research gives leadership the evidence base to price, position, and protect those assets across territories where consumption habits diverge sharply.<\/p>\n<p>The discipline sits at the intersection of consumer behavior, royalty economics, and contract structure. The firms that win in this category treat licensing as an installed-base problem: existing catalog generates predictable yield, while new releases require sizing against substitutable alternatives. That reframe changes how leadership allocates capital across acquisition, original production, and rights renewal.<\/p>\n<h2>Why Music Movies and Media Licensing Market Research Drives Portfolio Value<\/h2>\n<p>Rights holders monetize across sync licensing, mechanical royalties, performance rights, neighboring rights, and platform-specific minimum guarantees. Each revenue line behaves differently. Sync placements in advertising and film carry premium one-time fees with long tail residuals. Streaming royalties compound through pro-rata or user-centric payout models. Subscription video on demand (SVOD) windowing decisions affect theatrical, electronic sell-through, and ad-supported tiers in sequence.<\/p>\n<p>The conventional approach benchmarks royalty rates against publicly disclosed deals. The better approach quantifies willingness-to-license through structured buyer interviews with music supervisors, brand integration leads, and platform programming heads. Disney, Netflix, Warner Music Group, Universal Pictures, and Spotify each apply different valuation logic to the same asset. Research that maps those logics tells the rights holder where to push price and where to trade rate for term.<\/p>\n<p><span style=\"color:#216896;border-left:3px solid #216896;padding-left:0.5rem;\">According to SIS International Research, music supervisors and brand integration leads consistently value emotional fit and clearance speed above headline reach metrics, which means catalog owners with pre-cleared, multi-territory rights command premiums of meaningful magnitude over fragmented portfolios with comparable streaming performance.<\/span><\/p>\n<h2>The Licensing Categories That Define the Market<\/h2>\n<p>Five categories carry the bulk of enterprise revenue and require distinct research methodologies.<\/p>\n<figure class=\"wp-block-table sis-injected-table\" data-sis-injected=\"table\">\n<table>\n<thead>\n<tr>\n<th>Cat\u00e9gorie<\/th>\n<th>Primary Revenue Mechanism<\/th>\n<th>Research Priority<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Music sync<\/td>\n<td>One-time fees plus performance residuals<\/td>\n<td>Buyer willingness-to-pay by use case<\/td>\n<\/tr>\n<tr>\n<td>Film and <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/etude-de-marche-sur-les-films-televises\/\"   title=\"TV Movie Film Market Research | SIS International\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"11568\">TV<\/a> distribution<\/td>\n<td>Window-based licensing to platforms<\/td>\n<td>Platform substitution analysis<\/td>\n<\/tr>\n<tr>\n<td>Character and IP merchandising<\/td>\n<td>Royalties on retail revenue<\/td>\n<td>Category extension feasibility<\/td>\n<\/tr>\n<tr>\n<td>Format and remake rights<\/td>\n<td>Territory-specific adaptation fees<\/td>\n<td>Local audience concept testing<\/td>\n<\/tr>\n<tr>\n<td>Brand and trademark licensing<\/td>\n<td>Royalty plus minimum guarantee<\/td>\n<td>Brand stretch and equity transfer<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p style=\"font-size:11px;color:#666;margin-top:4px;\"><em>Source: SIS International Research<\/em><\/p>\n<p>Each category responds to different research instruments. Sync licensing benefits from conjoint analysis to isolate the marginal value of exclusivity, territory, and term. Format rights benefit from concept testing in target markets before adaptation greenlight. Merchandising benefits from category extension studies that test brand stretch into adjacent product categories.<\/p>\n<h2>How Conjoint Analysis Quantifies Licensing Trade-Offs<\/h2>\n<p>Pricing a license requires isolating how buyers weigh exclusivity against term, territory against media type, and minimum guarantee against royalty rate. Conjoint analysis presents buyers with structured trade-off scenarios and derives the implicit value of each attribute. The output tells a label whether ceding global exclusivity for an additional twelve months of term improves total deal value.<\/p>\n<p>Streaming platforms generate behavioral telemetry that complements stated-preference research. Skip rates, completion rates, playlist additions, and contextual listening patterns reveal the real consumption signal. The strongest licensing intelligence triangulates platform-side data with buyer-side stated preferences and competitive deal benchmarks. None of the three sources is sufficient on its own.<\/p>\n<p><span style=\"color:#216896;border-left:3px solid #216896;padding-left:0.5rem;\">SIS International&#8217;s qualitative research with musicians and rights buyers across Germany, the United Kingdom, and Belgium found that language localization in licensing communications materially affects close rates among independent rights holders, particularly for instrument insurance, sync clearances, and performance rights administration.<\/span><\/p>\n<h2>Territory Strategy and the Cross-Border Licensing Premium<\/h2>\n<figure class=\"wp-block-image size-large sis-injected-img\" data-sis-injected=\"img\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-5c269c84\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Movie-cinema-3.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Movie cinema (3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Movie-cinema-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Movie-cinema-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Movie-cinema-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Movie-cinema-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Movie-cinema-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n<p>Licensing economics vary by territory in ways that surprise first-time entrants. Collective management organizations in Germany, France, and Japan operate under different distribution rules than ASCAP, BMI, and SESAC in the United States. Neighboring rights, which compensate performers and producers for broadcast use, generate substantial revenue in Europe and negligible revenue in the United States. Bollywood, Nollywood, and K-pop catalogs carry territory-specific clearance complexity that deters generalist buyers and rewards specialists.<\/p>\n<p>Market entry assessments for licensing businesses require local-language fieldwork with collecting societies, sub-publishers, and platform programmers. Desk research on rate cards misses the actual deal structure. The Punjabi pop, Latin urban, and Afrobeats catalogs have all rewarded rights holders who invested in early consumer research in diaspora markets before platform algorithms surfaced the demand at scale.<\/p>\n<h2>The SIS Licensing Intelligence Framework<\/h2>\n<figure class=\"wp-block-image size-large sis-injected-img\" data-sis-injected=\"img\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-1fcd6302\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Video-and-Music-Streaming-7.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Video and Music Streaming (7)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Video-and-Music-Streaming-7.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Video-and-Music-Streaming-7-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Video-and-Music-Streaming-7-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Video-and-Music-Streaming-7-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Video-and-Music-Streaming-7-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n<p>SIS structures licensing engagements around four evidence streams that compound when integrated.<\/p>\n<ul>\n<li><strong>Buyer-side B2B expert interviews:<\/strong> structured conversations with music supervisors, platform acquisition leads, brand integration directors, and merchandising heads to map decision criteria and price ceilings.<\/li>\n<li><strong>Consumer concept and conjoint testing:<\/strong> quantitative studies that price exclusivity, term, and territory attributes, plus qualitative work that captures emotional fit for sync and adaptation decisions.<\/li>\n<li><strong>Competitive intelligence on deal structure:<\/strong> reconstruction of comparable transaction terms through industry-source interviews, trade press triangulation, and royalty statement benchmarking.<\/li>\n<li><strong>Territory-specific market entry assessments:<\/strong> fieldwork with collecting societies, sub-publishers, and local platforms to validate addressable revenue and clearance pathways.<\/li>\n<\/ul>\n<p>The framework matters because licensing decisions are rarely reversible at favorable economics. A ten-year exclusive sync grant signed below market locks in opportunity cost that compounds across the term. Pre-deal research costs a fraction of the rate differential it surfaces.<\/p>\n<h2>Where the Category Is Heading<\/h2>\n<figure class=\"wp-block-image size-large sis-injected-img\" data-sis-injected=\"img\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-0558d54c\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Movie-cinema-6.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Movie cinema (6)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Movie-cinema-6.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Movie-cinema-6-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Movie-cinema-6-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Movie-cinema-6-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Movie-cinema-6-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n<p>Three structural shifts reward rights holders who invest in research now. AI-generated content is forcing platforms and labels to renegotiate training data licenses, performance rights, and synthetic voice permissions. Short-form video has compressed sync decision cycles from weeks to hours, which favors catalogs with pre-cleared metadata. User-centric royalty payout models, already piloted by SoundCloud and Deezer, redistribute revenue from passive to active listeners and reshape catalog valuation.<\/p>\n<p><span style=\"color:#216896;border-left:3px solid #216896;padding-left:0.5rem;\">Based on SIS International&#8217;s analysis of licensing engagements across music, film, and brand IP, the rights holders capturing disproportionate value share three traits: pre-cleared multi-territory metadata, structured buyer-side intelligence updated on a rolling basis, and pricing models that separate exclusivity from term in negotiation.<\/span><\/p>\n<p>Music Movies and Media Licensing Market Research is no longer an annual benchmarking exercise. The leaders treat it as continuous intelligence that informs greenlight decisions, renewal negotiations, and platform partnership terms. The asset base rewards the discipline.<\/p>\n<h2 id=\"about-sis-international\" style=\"font-family:Arial,sans-serif;color:#1a3d68;\">\u00c0 propos de SIS International<\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/fr\/\">SIS International<\/a> propose des recherches quantitatives, qualitatives et strat\u00e9giques. Nous fournissons des donn\u00e9es, des outils, des strat\u00e9gies, des rapports et des informations pour la prise de d\u00e9cision. Nous menons \u00e9galement des entretiens, des enqu\u00eates, des groupes de discussion et d\u2019autres m\u00e9thodes et approches d\u2019\u00e9tudes de march\u00e9. <a href=\"https:\/\/www.sisinternational.com\/fr\/a-propos-de-la-recherche-internationale-sis\/contact-sis-international-market-research\/\">Contactez nous<\/a> pour votre prochain projet d&#039;\u00e9tude de march\u00e9.<\/p>\n<p><!-- sis-hreflang-start -->\n<link rel=\"alternate\" hreflang=\"en-US\" href=\"https:\/\/www.sisinternational.com\/expertise\/music-movies-and-media-licensing-market-research\/\" \/>\n<link rel=\"alternate\" hreflang=\"ar\" href=\"https:\/\/www.sisinternational.com\/ar\/expertise\/music-movies-and-media-licensing-market-research\/\" \/>\n<link rel=\"alternate\" hreflang=\"zh-CN\" href=\"https:\/\/www.sisinternational.com\/zh\/expertise\/music-movies-and-media-licensing-market-research\/\" \/>\n<link rel=\"alternate\" hreflang=\"zh-HK\" 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href=\"https:\/\/www.sisinternational.com\/nl\/expertise\/music-movies-and-media-licensing-market-research\/\" \/>\n<link rel=\"alternate\" hreflang=\"fr\" href=\"https:\/\/www.sisinternational.com\/fr\/expertise\/music-movies-and-media-licensing-market-research\/\" \/>\n<link rel=\"alternate\" hreflang=\"de\" href=\"https:\/\/www.sisinternational.com\/de\/expertise\/music-movies-and-media-licensing-market-research\/\" \/>\n<link rel=\"alternate\" hreflang=\"it\" href=\"https:\/\/www.sisinternational.com\/it\/expertise\/music-movies-and-media-licensing-market-research\/\" \/>\n<link rel=\"alternate\" hreflang=\"ko\" href=\"https:\/\/www.sisinternational.com\/ko\/expertise\/music-movies-and-media-licensing-market-research\/\" \/>\n<link rel=\"alternate\" hreflang=\"pl\" href=\"https:\/\/www.sisinternational.com\/pl\/expertise\/music-movies-and-media-licensing-market-research\/\" \/>\n<link rel=\"alternate\" hreflang=\"pt\" href=\"https:\/\/www.sisinternational.com\/pt\/expertise\/music-movies-and-media-licensing-market-research\/\" \/>\n<link rel=\"alternate\" hreflang=\"es\" href=\"https:\/\/www.sisinternational.com\/es\/expertise\/music-movies-and-media-licensing-market-research\/\" \/>\n<!-- sis-hreflang-end --><\/p>\n<section class=\"sis-related-recovered\" data-sis-recovered-section=\"1\">\n<h3>Related SIS Resources<\/h3>\n<ul>\n<li><a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/etude-de-marche-sur-les-films-televises\/\" class=\"sis-link-recovered\">movie<\/a><\/li>\n<\/ul>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Naviguer dans le paysage de la musique, des films et des m\u00e9dias n\u00e9cessite des \u00e9tudes de march\u00e9 pour obtenir des informations, des donn\u00e9es et des connaissances cruciales sur le secteur.<\/p>","protected":false},"author":1,"featured_media":63640,"parent":14514,"menu_order":372,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-43605","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/43605","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=43605"}],"version-history":[{"count":9,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/43605\/revisions"}],"predecessor-version":[{"id":87583,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/43605\/revisions\/87583"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/63640"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=43605"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}