{"id":43411,"date":"2023-09-19T09:57:51","date_gmt":"2023-09-19T13:57:51","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=43411"},"modified":"2026-05-04T22:12:40","modified_gmt":"2026-05-05T02:12:40","slug":"etude-de-marche-sur-la-perte-de-poids-des-aliments-dietetiques","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/solutions\/etude-de-marche-sur-lindustrie-des-boissons-alimentaires\/etude-de-marche-sur-la-perte-de-poids-des-aliments-dietetiques\/","title":{"rendered":"Diet Food Weight Loss Market Research | SIS International"},"content":{"rendered":"<div class=\"sis-hero-preserved sis-injected-hero\" data-sis-injected=\"hero\">\n<h1 class=\"wp-block-heading\">\u00c9tude de march\u00e9 sur les aliments di\u00e9t\u00e9tiques et la perte de poids<\/h1>\n<figure class=\"gb-block-image gb-block-image-790eeeee\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-790eeeee\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Organic-food-3.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Organic food (3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Organic-food-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Organic-food-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Organic-food-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Organic-food-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Organic-food-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n<\/p>\n<p>\u00c0 une \u00e9poque o\u00f9 la conscience de la sant\u00e9 et la positivit\u00e9 corporelle ne sont pas seulement des mots \u00e0 la mode mais aussi des aspects cl\u00e9s de la culture moderne, l\u2019industrie mondiale des aliments di\u00e9t\u00e9tiques et de la perte de poids a connu une croissance substantielle. Il met en \u00e9vidence un changement plus large dans les valeurs soci\u00e9tales, mettant l&#039;accent sur le bien-\u00eatre et la long\u00e9vit\u00e9 \u2013 et avec une gamme de produits et de services disponibles, allant des aliments di\u00e9t\u00e9tiques aux programmes complets de perte de poids, comprendre le paysage complexe de ce march\u00e9 devient imp\u00e9ratif pour les parties prenantes qui souhaitent prosp\u00e9rer. .<\/p>\n<p>Les \u00e9tudes de march\u00e9 sur les aliments di\u00e9t\u00e9tiques et la perte de poids offrent un aper\u00e7u d\u00e9taill\u00e9 de cet \u00e9cosyst\u00e8me en \u00e9volution, d\u00e9cryptant les pr\u00e9f\u00e9rences des consommateurs, les tendances de l\u2019industrie et la dynamique qui fa\u00e7onne son avenir. Gr\u00e2ce \u00e0 cette recherche, les entreprises peuvent adapter leurs offres, en s&#039;assurant qu&#039;elles r\u00e9pondent non seulement aux demandes du march\u00e9, mais qu&#039;elles s&#039;alignent \u00e9galement sur les consid\u00e9rations \u00e9thiques et scientifiques qui sous-tendent cette industrie.<\/p>\n<h2 class=\"wp-block-heading\">Avantages de l\u2019\u00e9tude de march\u00e9 sur les aliments di\u00e9t\u00e9tiques et la perte de poids<\/h2>\n<p>The diet and weight loss sector is one of the most evolving and dynamic industries. With trends constantly changing and new methodologies for weight management emerging frequently, understanding the market becomes essential. Consequently, investing in <a href=\"https:\/\/www.sisinternational.com\/fr\/couverture\/etude-de-marche-en-asie\/etude-de-marche-krong-siem-reap\/\" title=\"Etude de march\u00e9 \u00e0 Krong Siem Reap\"  data-wpil-monitor-id=\"3301\">market research within this domain can reap<\/a> numerous benefits, such as:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>D\u00e9cisions commerciales \u00e9clair\u00e9es\u00a0:<\/strong> Diet food and weight <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/etude-de-marche-sur-la-perte-auditive\/\" title=\"\u00c9tude de march\u00e9 sur la perte auditive\u00a0 \u00a0\"  data-wpil-monitor-id=\"3357\">loss market research<\/a> provides a solid foundation of data-driven insights, allowing businesses to make informed decisions. Whether it&#8217;s about launching a new product, rebranding an existing one, or venturing into new territories, a well-researched understanding can significantly reduce risks.<\/li>\n<li><strong>Comprendre les pr\u00e9f\u00e9rences des consommateurs\u00a0:<\/strong> Avec l\u2019\u00e9volution rapide des tendances en mati\u00e8re de r\u00e9gime alimentaire \u2013 du r\u00e9gime pauvre en glucides au r\u00e9gime pal\u00e9o en passant par le je\u00fbne intermittent \u2013 les entreprises doivent se tenir au courant des pr\u00e9f\u00e9rences de leur public cible. Les \u00e9tudes de march\u00e9 sur les aliments di\u00e9t\u00e9tiques et la perte de poids clarifient ces pr\u00e9f\u00e9rences, permettant ainsi aux entreprises de r\u00e9pondre efficacement \u00e0 leur public.<\/li>\n<li><strong>Avantage comp\u00e9titif:<\/strong> En comprenant les nuances du march\u00e9, les difficult\u00e9s des consommateurs et les besoins non satisfaits, les entreprises peuvent se positionner de mani\u00e8re unique et proposer des solutions qui les distinguent.<\/li>\n<li><strong>Pr\u00e9dire les tendances futures\u00a0:<\/strong> L\u2019industrie de l\u2019alimentation et de la perte de poids est influenc\u00e9e par une multitude de facteurs : progr\u00e8s technologiques, soutien de c\u00e9l\u00e9brit\u00e9s, d\u00e9couvertes scientifiques, etc. Les \u00e9tudes de march\u00e9 sur les aliments di\u00e9t\u00e9tiques et la perte de poids peuvent aider les entreprises \u00e0 anticiper les tendances \u00e0 venir, en s\u2019assurant qu\u2019elles ont toujours une longueur d\u2019avance.<\/li>\n<li><strong>Strat\u00e9gies marketing optimis\u00e9es\u00a0:<\/strong> With insights into what resonates with the audience, businesses can craft marketing messages that are more impactful, knowing what the consumer values according to <a href=\"https:\/\/www.sisinternational.com\/fr\/la-base-neurobiologique-du-choix-du-consommateur\/\" title=\"\u00c9tude de march\u00e9 sur le neuromarketing grand public\"  data-wpil-monitor-id=\"6964\">diet food and weight loss market<\/a> research.<\/li>\n<li><strong>Conformit\u00e9 r\u00e9glementaire\u00a0:<\/strong> L\u2019industrie de l\u2019alimentation et de la perte de poids est soumise \u00e0 une r\u00e9glementation stricte en raison de l\u2019impact direct des produits et services sur la sant\u00e9 humaine. Les \u00e9tudes de march\u00e9 sur les aliments di\u00e9t\u00e9tiques et la perte de poids peuvent fournir des informations sur les changements et les tendances r\u00e9glementaires, garantissant ainsi que les entreprises restent conformes et \u00e9vitent les pi\u00e8ges juridiques potentiels.<\/li>\n<li><strong>Attraction des investissements\u00a0:<\/strong> Pour les entreprises \u00e0 la recherche de financements externes ou de partenariats, d\u00e9montrer une compr\u00e9hension approfondie du march\u00e9 peut \u00eatre un atout non n\u00e9gligeable. Cela signale aux investisseurs et aux partenaires que l\u2019entreprise conna\u00eet le paysage industriel et est positionn\u00e9e pour r\u00e9ussir.<\/li>\n<\/ul>\n<\/div>\n<h1>Diet Food Weight Loss Market Research: How Category Leaders Win Share<\/h1>\n<p>The diet food and weight loss category has entered a new structural phase. GLP-1 medications have reset consumer expectations around outcomes, ingredient credibility now drives repeat purchase more than packaging claims, and the line between functional food, supplement, and clinical nutrition has collapsed. The brands gaining share are the ones investing in <strong>\u00e9tude de march\u00e9 sur la perte de poids des aliments di\u00e9t\u00e9tiques<\/strong> that connects sensory performance, behavioral adherence, and clinical positioning into a single evidence base.<\/p>\n<p>This is a category where taste failure kills repeat rate, label skepticism kills trial, and weak efficacy claims kill premium pricing. Winning requires intelligence that addresses all three.<\/p>\n<h2>The GLP-1 Effect Is Reshaping Diet Food Weight Loss Market Research<\/h2>\n<p>Semaglutide and tirzepatide adoption has changed the consumer baseline. Shoppers using Wegovy, Ozempic, or Zepbound experience suppressed appetite and altered taste preferences, which shifts category demand toward smaller portions, higher protein density, and gentler flavor profiles. Brands like Nestl\u00e9 Health Science (Vital Pursuit) and Conagra (Healthy Choice) have responded with portion-calibrated SKUs targeting GLP-1 users specifically.<\/p>\n<p>The implication for research design is concrete. <strong>Central location tests<\/strong> et <strong>hedonic scaling<\/strong> calibrated against general-population panels now under-predict acceptance among medicated users, who report flavor intensity differently. Recruitment screens that ignore GLP-1 status produce signal that misleads the launch decision.<\/p>\n<p><span style=\"color:#216896;border-left:3px solid #216896;padding-left:0.5rem;\"><span class=\"sis-injected-quote\" data-sis-injected=\"quote\" style=\"color:#216896;border-left:3px solid #216896;padding-left:0.5rem;\">According to SIS International Research, in-home usage testing across US weight management cohorts shows that BMI-stratified panels (25-30 versus 30+) diverge sharply on satiety perception and digestive comfort by week three of continuous use, which means single-session CLTs systematically overstate long-term adherence.<\/span><\/span><\/p>\n<h2>Why Sensory Methodology Decides the Launch<\/h2>\n<p>Diet food has a structural taste problem. Reduced sugar, reduced sodium, plant protein substitution, and fiber fortification each carry sensory penalties that compound. The leaders address this through layered sensory protocols rather than single-method shortcuts.<\/p>\n<p><strong>QDA (quantitative descriptive analysis)<\/strong> panels calibrate against benchmark competitors on attributes like bitterness, astringency, chalkiness, and aftertaste duration. <strong>JAR (just-about-right) scales<\/strong> with <strong>penalty analysis<\/strong> identify which attributes drag overall liking and by how much. <strong>Temporal dominance of sensations<\/strong> captures how flavor evolves across the eating experience, which matters because diet products often score acceptably on first bite and fail on finish.<\/p>\n<p><strong>CATA (check-all-that-apply)<\/strong> methodology paired with <strong>napping<\/strong> reveals how consumers mentally cluster the competitive set, which drives positioning decisions that surveys alone cannot answer. The combination tells brands not just whether the product wins but why, and against whom.<\/p>\n<h2>The Adherence Gap Most Research Misses<\/h2>\n<p>Weight loss products fail commercially when consumers stop using them, not when they fail to buy them once. Trial conversion is solvable through distribution and marketing. Repeat purchase requires the product to fit into daily behavior over weeks.<\/p>\n<p><span style=\"color:#216896;border-left:3px solid #216896;padding-left:0.5rem;\">SIS International&#8217;s iHUT (in-home usage test) work in US weight management has consistently shown that drop-off concentrates between week two and week four, driven by digestive discomfort, mood-eating triggers, and perceived plateau in visible results rather than taste fatigue alone. Studies that end at day seven miss the actual commercial risk.<\/span><\/p>\n<p>Extended <strong>iHUT protocols<\/strong> running six to eight weeks with weekly diaries on weight, appetite control, digestive comfort, mood, and exercise produce the dataset that predicts repeat purchase. WW (formerly Weight Watchers), Huel, and Nutrisystem have built their reformulation cycles around this kind of longitudinal behavioral data because monthly subscription economics depend on month-three retention, not month-one trial.<\/p>\n<h2>Clean Label and Ingredient Credibility as Premium Drivers<\/h2>\n<p>Aspartame&#8217;s WHO classification as possibly carcinogenic accelerated a shift that was already underway. Sucralose, acesulfame potassium, and high-fructose corn syrup now carry rejection penalties in qualitative research that did not exist a decade ago. Allulose, monk fruit, and stevia have become defensible premium positions, and brands like Quest Nutrition and Magic Spoon built share on that substitution.<\/p>\n<p>The research question is no longer whether consumers prefer clean labels. The question is which specific ingredient swaps justify a price premium and which are table stakes. <strong>Concept-product fit testing<\/strong> with paired stimuli (label-blind versus label-visible) quantifies the ingredient halo, separating the price the formula earns from the price the story earns. The two are usually different.<\/p>\n<h2>An Evidence Architecture for Diet Food Weight Loss Market Research<\/h2>\n<p>The strongest programs sequence four evidence layers rather than treating research as discrete projects:<\/p>\n<figure class=\"wp-block-table sis-injected-table\" data-sis-injected=\"table\">\n<table>\n<thead>\n<tr>\n<th>Stage<\/th>\n<th>M\u00e9thodologie<\/th>\n<th>Decision Supported<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Concept screening<\/td>\n<td>Sequential monadic concept tests, CATA, projective mapping<\/td>\n<td>Which positioning to fund<\/td>\n<\/tr>\n<tr>\n<td>Sensory optimization<\/td>\n<td>QDA, JAR with penalty analysis, triangle and duo-trio discrimination<\/td>\n<td>Final formulation<\/td>\n<\/tr>\n<tr>\n<td>Behavioral validation<\/td>\n<td>Six to eight week iHUT with weekly diaries, BMI-stratified<\/td>\n<td>Launch readiness and adherence forecast<\/td>\n<\/tr>\n<tr>\n<td>Shelf-life and claims<\/td>\n<td>Accelerated shelf-life testing, descriptive panel calibration over time<\/td>\n<td>Claim defensibility and SKU lifespan<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p style=\"font-size:11px;color:#666;margin-top:4px;\"><em>Source: SIS International Research<\/em><\/p>\n<p>Brands that compress this sequence to save time tend to relaunch within eighteen months. Brands that run it in full tend to extend SKUs.<\/p>\n<h2>The Competitive Intelligence Layer<\/h2>\n<figure class=\"wp-block-image size-large sis-injected-img\" data-sis-injected=\"img\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-71d2654a\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Organic-food-2.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Organic food (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Organic-food-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Organic-food-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Organic-food-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Organic-food-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Organic-food-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n<p>Category leaders pair consumer research with structured competitive intelligence on formulation, claims architecture, and channel economics. Tracking how Atkins reformulated against keto, how Lean Cuisine repositioned against frozen meal disruptors, and how supplement brands navigated FTC scrutiny on weight loss claims gives the launch team pattern recognition that secondary data cannot.<\/p>\n<p><span style=\"color:#216896;border-left:3px solid #216896;padding-left:0.5rem;\">SIS International&#8217;s competitive intelligence work across FMCG weight management categories indicates that claim defensibility, not novelty, is the durable moat. Products with vague efficacy language lose pricing power within two reformulation cycles, while products tied to specific clinical endpoints hold premium positioning through category cycles.<\/span><\/p>\n<h2>What the Best Programs Do Differently<\/h2>\n<figure class=\"wp-block-image size-large sis-injected-img\" data-sis-injected=\"img\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-b4fd14bb\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Organic-food-4.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Organic food (4)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Organic-food-4.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Organic-food-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Organic-food-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Organic-food-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Organic-food-4-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n<p>The conventional approach treats diet food research as a sequence of taste tests. The better approach treats it as a behavioral evidence system that predicts month-three retention, justifies premium pricing through ingredient credibility, and stress-tests claims against regulatory and competitive challenge before launch.<\/p>\n<p>The brands building share in this category share three traits. They recruit on BMI and medication status, not just demographics. They run sensory protocols deep enough to catch finish-of-bite failures that doom repeat purchase. They treat clean label not as a marketing layer but as a quantified pricing variable. <strong>Diet food weight loss market research<\/strong> at this depth is what separates a launch that holds shelf from a launch that gets delisted.<\/p>\n<h2 id=\"about-sis-international\" style=\"font-family:Arial,sans-serif;color:#1a3d68;\">\u00c0 propos de SIS International<\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/fr\/\">SIS International<\/a> propose des recherches quantitatives, qualitatives et strat\u00e9giques. Nous fournissons des donn\u00e9es, des outils, des strat\u00e9gies, des rapports et des informations pour la prise de d\u00e9cision. Nous menons \u00e9galement des entretiens, des enqu\u00eates, des groupes de discussion et d\u2019autres m\u00e9thodes et approches d\u2019\u00e9tudes de march\u00e9. <a href=\"https:\/\/www.sisinternational.com\/fr\/a-propos-de-la-recherche-internationale-sis\/contact-sis-international-market-research\/\">Contactez nous<\/a> pour votre prochain projet d&#039;\u00e9tude de march\u00e9.<\/p>\n<p><!-- sis-hreflang-start -->\n<link rel=\"alternate\" hreflang=\"en-US\" href=\"https:\/\/www.sisinternational.com\/solutions\/food-beverage-industry-market-research\/diet-food-weight-loss-market-research\/\" \/>\n<link rel=\"alternate\" hreflang=\"ar\" href=\"https:\/\/www.sisinternational.com\/ar\/solutions\/food-beverage-industry-market-research\/diet-food-weight-loss-market-research\/\" \/>\n<link rel=\"alternate\" hreflang=\"zh-CN\" href=\"https:\/\/www.sisinternational.com\/zh\/solutions\/food-beverage-industry-market-research\/diet-food-weight-loss-market-research\/\" \/>\n<link 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aliments di\u00e9t\u00e9tiques et la perte de poids d\u00e9voilent les pr\u00e9f\u00e9rences des consommateurs, les tendances de l\u2019industrie et la dynamique qui fa\u00e7onne son avenir.<\/p>","protected":false},"author":1,"featured_media":63999,"parent":22018,"menu_order":359,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-43411","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/43411","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=43411"}],"version-history":[{"count":7,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/43411\/revisions"}],"predecessor-version":[{"id":86670,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/43411\/revisions\/86670"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/22018"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/63999"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=43411"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}