{"id":43140,"date":"2023-08-21T17:32:01","date_gmt":"2023-08-21T21:32:01","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=43140"},"modified":"2026-05-05T16:50:48","modified_gmt":"2026-05-05T20:50:48","slug":"etude-de-marche-sur-le-reamenagement-dun-hotel","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/competence\/etude-de-marche-sur-le-reamenagement-dun-hotel\/","title":{"rendered":"Hotel Redevelopment Market Research | SIS International"},"content":{"rendered":"<div class=\"sis-hero-preserved sis-injected-hero\" data-sis-injected=\"hero\">\n<h1 class=\"wp-block-heading\">\u00c9tude de march\u00e9 sur le r\u00e9am\u00e9nagement d\u2019h\u00f4tels<\/h1>\n<figure class=\"gb-block-image gb-block-image-f8720860\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-f8720860\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/hotel-22.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"hotel (22)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/hotel-22.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/hotel-22-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/hotel-22-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/hotel-22-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/hotel-22-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n<\/p>\n<p>Dans le paysage de l\u2019industrie h\u00f4teli\u00e8re en constante \u00e9volution, il est crucial de veiller \u00e0 ce que les infrastructures et les services h\u00f4teliers soient pleinement align\u00e9s sur les demandes contemporaines \u2013 et les \u00e9tudes de march\u00e9 sur le r\u00e9am\u00e9nagement h\u00f4telier sont le meilleur outil pour transformer des actifs vieillissants et sous-performants en entit\u00e9s dynamiques et g\u00e9n\u00e9ratrices de profits.<\/p>\n<p>Cette recherche \u00e9claire non seulement l&#039;orientation et la port\u00e9e des projets de r\u00e9am\u00e9nagement, mais \u00e9value \u00e9galement le succ\u00e8s potentiel de l&#039;entreprise. Il offre aux h\u00f4teliers un mod\u00e8le pour r\u00e9imaginer et revitaliser leurs propri\u00e9t\u00e9s en analysant les donn\u00e9es d\u00e9mographiques, les pr\u00e9f\u00e9rences des consommateurs, les tendances technologiques et les analyses concurrentielles, entre autres facteurs.<\/p>\n<h2 class=\"wp-block-heading\">Avantages de l\u2019\u00e9tude de march\u00e9 sur le r\u00e9am\u00e9nagement h\u00f4telier<\/h2>\n<p>Investing time and resources into <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/directeur-des-investissements-etudes-de-marche\/\" title=\"Directeur des investissements, \u00e9tudes de march\u00e9\"  data-wpil-monitor-id=\"5111\">\u00e9tude de march\u00e9 sur le r\u00e9am\u00e9nagement d&#039;un h\u00f4tel<\/a> can be a game-changer since staying ahead of the curve is vital for ensuring a hotel&#8217;s long-term viability and profitability. Here are the key benefits this research offers:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Prise de d\u00e9cision \u00e9clair\u00e9e\u00a0:<\/strong> Gr\u00e2ce \u00e0 des donn\u00e9es pr\u00e9cises et compl\u00e8tes, les h\u00f4teliers peuvent prendre des d\u00e9cisions bas\u00e9es sur des preuves concr\u00e8tes plut\u00f4t que de se fier \u00e0 leur intuition ou \u00e0 leurs hypoth\u00e8ses. Cela r\u00e9duit consid\u00e9rablement le risque d\u2019investissements mal \u00e9valu\u00e9s.<\/li>\n<li><strong>Comprendre les pr\u00e9f\u00e9rences des consommateurs\u00a0:<\/strong> <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/etude-de-marche-sur-le-mobilier-hotelier\/\" title=\"\u00c9tude de march\u00e9 sur le mobilier h\u00f4telier\"  data-wpil-monitor-id=\"7199\">Hotel redevelopment market research<\/a> delves into the current tastes, expectations, and requirements of travelers. This ensures that any redevelopment initiatives are in sync with what the market demands, ensuring higher occupancy and guest satisfaction rates.<\/li>\n<li><strong>Analyse comp\u00e9titive:<\/strong> En comprenant ce que proposent les concurrents et o\u00f9 ils pourraient ne pas \u00eatre \u00e0 la hauteur, un h\u00f4tel r\u00e9am\u00e9nag\u00e9 peut se positionner et devenir leader dans son segment.<\/li>\n<li><strong>Pr\u00e9visions financi\u00e8res\u00a0:<\/strong> Les \u00e9tudes de march\u00e9 sur le r\u00e9am\u00e9nagement h\u00f4telier aident \u00e0 \u00e9tablir des budgets r\u00e9alistes pour les projets de r\u00e9am\u00e9nagement et \u00e0 pr\u00e9dire les flux de revenus apr\u00e8s le r\u00e9am\u00e9nagement.<\/li>\n<li><strong>Informations juridiques et de conformit\u00e9\u00a0:<\/strong> Redeveloping might come with zoning restrictions, environmental considerations, and other legal hurdles. <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/etude-de-marche-sur-la-notoriete-de-la-marque-b2b\/\" title=\"\u00c9tude de march\u00e9 B2B sur la notori\u00e9t\u00e9 de la marque\"  data-wpil-monitor-id=\"10180\">Market research ensures hoteliers are aware<\/a> of these and can plan accordingly.<\/li>\n<li><strong>Planification de la durabilit\u00e9\u00a0:<\/strong> With a growing emphasis on eco-friendliness, <a href=\"https:\/\/www.sisinternational.com\/fr\/les-biocarburants-dans-lindustrie-aerienne\/\" title=\"\u00c9tude de march\u00e9 sur la durabilit\u00e9 des compagnies a\u00e9riennes\"  data-wpil-monitor-id=\"10179\">market research can inform hoteliers about sustainable<\/a> practices that are both environmentally responsible and appealing to guests.<\/li>\n<li><strong>ROI maximis\u00e9\u00a0:<\/strong> En alignant les efforts de r\u00e9am\u00e9nagement sur les besoins et les demandes du march\u00e9, les h\u00f4tels peuvent garantir un retour sur investissement plus \u00e9lev\u00e9, faisant du r\u00e9am\u00e9nagement non seulement une n\u00e9cessit\u00e9 mais aussi une entreprise rentable.<\/li>\n<li><strong>Image de marque et positionnement\u00a0:<\/strong> Les \u00e9tudes de march\u00e9 sur le r\u00e9am\u00e9nagement d&#039;un h\u00f4tel peuvent guider les efforts de strat\u00e9gie de marque, en aidant \u00e0 positionner l&#039;h\u00f4tel d&#039;une mani\u00e8re qui trouve un \u00e9cho aupr\u00e8s du public vis\u00e9, qu&#039;il s&#039;agisse de voyageurs de luxe, d&#039;une client\u00e8le d&#039;affaires ou de touristes \u00e0 petit budget.<\/li>\n<\/ul>\n<\/div>\n<h1>Hotel Redevelopment Market Research: How Leading Owners Capture Repositioning Upside<\/h1>\n<p>Hotel redevelopment market research turns aging assets into outperforming ones. The discipline sits where real estate underwriting, brand strategy, and consumer behavior intersect. Owners who treat it as a pre-acquisition exercise consistently widen their basis advantage and accelerate stabilization.<\/p>\n<p>The capital flowing into select-service conversions, lifestyle repositioning, and adaptive reuse has changed what diligence demands. Pro forma rent assumptions are no longer enough. The investment committees winning deals run primary research before the LOI, not after the close.<\/p>\n<h2>What Hotel Redevelopment Market Research Reveals That Comps Cannot<\/h2>\n<p>STR comp sets describe what happened. They do not explain why a competitor holds a 15-point RevPAR index advantage, or whether that advantage is structural or coachable. Hotel redevelopment market research closes that gap with primary inputs from corporate travel managers, group planners, OTA distribution leads, and local demand generators.<\/p>\n<p>The most useful work blends three threads. Demand-side interviews surface unmet preferences from booking decision-makers. Supply-side intelligence maps the renovation, brand conversion, and new-build pipeline within the trade area. Submarket econometrics tie those signals to absorption rate forecasting and residual land value calculation.<\/p>\n<p><span style=\"color:#216896;border-left:3px solid #216896;padding-left:0.5rem;\">Based on SIS International Research engagements across hospitality repositioning programs in North America, Europe, and the Gulf, the highest returns come from assets where the prior owner under-segmented demand. Boutique conversions of tired full-service boxes, extended-stay carve-outs from oversized room counts, and F&#038;B reductions tied to verified guest preference patterns repeatedly outperform underwriting.<\/span><\/p>\n<h2>The Repositioning Thesis: Where Brand, Segment, and Submarket Align<\/h2>\n<p>Every successful redevelopment rests on a defensible thesis about which guest segment the asset will serve after capex. Research validates that thesis before the design team locks finishes.<\/p>\n<p>Three questions drive the analysis. Which demand segments are underserved within a 15-minute drive radius. What rate ceiling does the submarket support once the renovation is complete. Which brand affiliation, soft brand, or independent positioning produces the strongest NOI waterfall after fees, PIP costs, and reservation contribution.<\/p>\n<p>Marriott&#8217;s Tribute Portfolio, Hilton&#8217;s Tapestry Collection, IHG&#8217;s Vignette, and Hyatt&#8217;s JdV have expanded the soft-brand option set. Each carries different fee structures, distribution economics, and PIP intensity. Primary research with general managers operating under each flag, paired with corporate account interviews, exposes which platform actually delivers the rate premium it advertises in a given market.<\/p>\n<h2>Adaptive Reuse and Conversion Economics<\/h2>\n<p>Office-to-hotel and hotel-to-multifamily conversions have reset what counts as a viable basis. Floor plate geometry, plumbing stack location, window-to-floor ratios, and entitlement risk assessment determine whether a conversion pencils. Highest-and-best-use analysis now requires a hospitality lens even on assets the seller never marketed as hotel candidates.<\/p>\n<p>The arithmetic favors conversion in three conditions. Acquisition basis below replacement cost by 40 percent or more. A submarket with constrained new supply due to zoning or land scarcity. A demand segment, often extended-stay or lifestyle leisure, that the existing inventory does not serve.<\/p>\n<p>Brands have moved aggressively into this lane. Sonder, Mint House, Placemakr, and Stay Alfred variants have proven that apartment-style hospitality can hold rate when the operator runs a disciplined revenue management stack. The redevelopment thesis succeeds when the research validates not only demand, but the operator&#8217;s capacity to capture it.<\/p>\n<h2>The Diligence Stack That Outperforms Standard Underwriting<\/h2>\n<p>Standard underwriting leans on STR, HVS, and broker BOVs. The work that wins competitive bids and protects equity returns adds four primary research layers on top.<\/p>\n<figure class=\"wp-block-table sis-injected-table\" data-sis-injected=\"table\">\n<table>\n<thead>\n<tr>\n<th>Research Layer<\/th>\n<th>But<\/th>\n<th>Decision Informed<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Corporate travel manager interviews<\/td>\n<td>Validate negotiated rate ceiling and BT volume<\/td>\n<td>Brand selection, room mix<\/td>\n<\/tr>\n<tr>\n<td>Group and meetings planner panels<\/td>\n<td>Size F&#038;B and meeting space requirements<\/td>\n<td>Public space program, capex allocation<\/td>\n<\/tr>\n<tr>\n<td>OTA and wholesaler channel intelligence<\/td>\n<td>Map rate parity and distribution leakage<\/td>\n<td>Revenue management strategy<\/td>\n<\/tr>\n<tr>\n<td>Local demand generator audit<\/td>\n<td>Quantify induced demand from hospitals, universities, stadiums<\/td>\n<td>Stabilized occupancy assumptions<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p style=\"font-size:11px;color:#666;margin-top:4px;\"><em>Source: SIS International Research<\/em><\/p>\n<p><span style=\"color:#216896;border-left:3px solid #216896;padding-left:0.5rem;\">SIS International&#8217;s structured B2B expert interviews with corporate travel buyers, third-party meeting planners, and asset managers across more than 30 hospitality engagements consistently identify a 200 to 400 basis point gap between underwritten and achievable stabilized occupancy when primary demand validation is skipped.<\/span><\/p>\n<h2>PIP Negotiation and Capex Sequencing<\/h2>\n<p>Property improvement plans drive a meaningful share of redevelopment cost. Brands set them. Owners negotiate them. Research strengthens that negotiation.<\/p>\n<p>When an owner walks into a PIP discussion with primary data showing that guests in the submarket prioritize bathroom finishes and bedding over lobby reprogramming, the conversation shifts. Dollars move toward elements that drive guest satisfaction scores and repeat bookings. Cosmetic line items get deferred or value-engineered. The same logic applies to F&#038;B concepts, where verified local demand patterns can support a grab-and-go market over a full three-meal restaurant, cutting labor exposure and freeing rentable square footage.<\/p>\n<h2>The SIS Repositioning Diligence Framework<\/h2>\n<figure class=\"wp-block-image size-large sis-injected-img\" data-sis-injected=\"img\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-ee20f69a\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/hotel-18.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"hotel (18)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/hotel-18.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/hotel-18-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/hotel-18-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/hotel-18-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/hotel-18-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n<p>Four sequential gates structure the work from screening through close.<\/p>\n<ul>\n<li><strong>Gate 1 \u2014 Submarket fit:<\/strong> Demand generator audit, supply pipeline mapping, comparable sales adjustment grid.<\/li>\n<li><strong>Gate 2 \u2014 Segment thesis:<\/strong> Primary interviews with target segment buyers, rate ceiling validation, brand affiliation trade-off analysis.<\/li>\n<li><strong>Gate 3 \u2014 Operational pro forma:<\/strong> Stabilized occupancy and ADR triangulation, NOI waterfall analysis, development pro forma stress testing.<\/li>\n<li><strong>Gate 4 \u2014 Exit positioning:<\/strong> Cap rate compression analysis, buyer pool mapping, hold-period sensitivity.<\/li>\n<\/ul>\n<p>Each gate produces a go, refine, or pass decision. Capital is committed only after Gate 4 confirms the asset clears the sponsor&#8217;s IRR threshold under conservative assumptions.<\/p>\n<h2>Where the Next Cycle of Returns Will Concentrate<\/h2>\n<figure class=\"wp-block-image size-large sis-injected-img\" data-sis-injected=\"img\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-d7896e44\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/hotel-23.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"hotel (23)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/hotel-23.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/hotel-23-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/hotel-23-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/hotel-23-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/hotel-23-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n<p>The opportunity set is widening. Suburban full-service boxes with excess meeting space are converting to dual-brand select-service. Urban office buildings with deep floor plates are becoming extended-stay product. Resort assets in secondary leisure markets are repositioning to capture the bleisure traveler who books longer stays at higher rates than legacy underwriting assumed.<\/p>\n<p>The owners capturing this upside share a habit. They commission hotel redevelopment market research before they sign the PSA, not as a checkbox after. They treat primary research as a basis-protection tool, not a marketing exercise. The discipline pays for itself in the first negotiation cycle.<\/p>\n<h2 id=\"about-sis-international\" style=\"font-family:Arial,sans-serif;color:#1a3d68;\">\u00c0 propos de SIS International<\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/fr\/\">SIS International<\/a> propose des recherches quantitatives, qualitatives et strat\u00e9giques. Nous fournissons des donn\u00e9es, des outils, des strat\u00e9gies, des rapports et des informations pour la prise de d\u00e9cision. Nous menons \u00e9galement des entretiens, des enqu\u00eates, des groupes de discussion et d\u2019autres m\u00e9thodes et approches d\u2019\u00e9tudes de march\u00e9. <a href=\"https:\/\/www.sisinternational.com\/fr\/a-propos-de-la-recherche-internationale-sis\/contact-sis-international-market-research\/\">Contactez nous<\/a> pour votre prochain projet d&#039;\u00e9tude de march\u00e9.<\/p>\n<p><!-- sis-hreflang-start -->\n<link rel=\"alternate\" hreflang=\"en-US\" href=\"https:\/\/www.sisinternational.com\/expertise\/hotel-redevelopment-market-research\/\" \/>\n<link rel=\"alternate\" hreflang=\"ar\" href=\"https:\/\/www.sisinternational.com\/ar\/expertise\/hotel-redevelopment-market-research\/\" \/>\n<link rel=\"alternate\" hreflang=\"zh-CN\" href=\"https:\/\/www.sisinternational.com\/zh\/expertise\/hotel-redevelopment-market-research\/\" \/>\n<link rel=\"alternate\" hreflang=\"zh-HK\" 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\/>\n<link rel=\"alternate\" hreflang=\"de\" href=\"https:\/\/www.sisinternational.com\/de\/expertise\/hotel-redevelopment-market-research\/\" \/>\n<link rel=\"alternate\" hreflang=\"it\" href=\"https:\/\/www.sisinternational.com\/it\/expertise\/hotel-redevelopment-market-research\/\" \/>\n<link rel=\"alternate\" hreflang=\"ko\" href=\"https:\/\/www.sisinternational.com\/ko\/expertise\/hotel-redevelopment-market-research\/\" \/>\n<link rel=\"alternate\" hreflang=\"pl\" href=\"https:\/\/www.sisinternational.com\/pl\/expertise\/hotel-redevelopment-market-research\/\" \/>\n<link rel=\"alternate\" hreflang=\"pt\" href=\"https:\/\/www.sisinternational.com\/pt\/expertise\/hotel-redevelopment-market-research\/\" \/>\n<link rel=\"alternate\" hreflang=\"es\" href=\"https:\/\/www.sisinternational.com\/es\/expertise\/hotel-redevelopment-market-research\/\" \/>\n<!-- sis-hreflang-end --><\/p>\n<section class=\"sis-related-recovered\" data-sis-recovered-section=\"1\">\n<h3>Related SIS Resources<\/h3>\n<ul>\n<li><a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/conseil-en-tourisme-de-voyage-et-en-hotellerie\/societe-de-gestion-hoteliere-etude-de-marche-conseil-en-strategie\/\" class=\"sis-link-recovered\">hotels turn to similar market research strategies<\/a><\/li>\n<li><a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/etude-de-marche-sur-les-ressources-naturelles\/\" class=\"sis-link-recovered\">market research requires significant resources<\/a><\/li>\n<li><a href=\"https:\/\/www.sisinternational.com\/fr\/sis-lance-de-nouvelles-solutions-de-recherche-numerique\/\" class=\"sis-link-recovered\">Research can lead to innovative<\/a><\/li>\n<li><a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/solutions-de-branding-et-de-recherche-client\/etude-de-marche-sur-le-positionnement-de-la-marque\/\" class=\"sis-link-recovered\">positioning in the market<\/a><\/li>\n<li><a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/conseil-en-tourisme-de-voyage-et-en-hotellerie\/conseil-en-technologie-hoteliere-intelligente\/\" class=\"sis-link-recovered\">Smart Hotels: Technology<\/a><\/li>\n<li><a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/conseil-en-strategie\/recherche-dopportunites-dentree-sur-le-marche\/\" class=\"sis-link-recovered\">opportunity to research<\/a><\/li>\n<\/ul>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Les \u00e9tudes de march\u00e9 sur le r\u00e9am\u00e9nagement h\u00f4telier sont le meilleur outil pour transformer des actifs vieillissants et sous-performants en entit\u00e9s dynamiques et g\u00e9n\u00e9ratrices de profits.<\/p>","protected":false},"author":1,"featured_media":63522,"parent":14514,"menu_order":331,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-43140","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/43140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=43140"}],"version-history":[{"count":8,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/43140\/revisions"}],"predecessor-version":[{"id":87975,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/43140\/revisions\/87975"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/63522"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=43140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}