{"id":43132,"date":"2023-08-21T16:15:21","date_gmt":"2023-08-21T20:15:21","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=43132"},"modified":"2026-05-05T16:25:21","modified_gmt":"2026-05-05T20:25:21","slug":"etude-de-marche-sur-la-renovation-domiciliaire","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/construction-market-research-solutions\/etude-de-marche-sur-la-renovation-domiciliaire\/","title":{"rendered":"Home Remodeling Market Research | SIS International"},"content":{"rendered":"<div class=\"sis-hero-preserved sis-injected-hero\" data-sis-injected=\"hero\">\n<h1 class=\"wp-block-heading\">Home Remodeling Market <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/etude-de-marche-sur-le-cablage-structure\/\" class=\"sis-link-recovered\" data-sis-recovered=\"1\">Recherche<\/a><\/h1>\n<figure class=\"gb-block-image gb-block-image-7b60054c\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-7b60054c\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Home-Remodeling-3.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Home Remodeling (3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Home-Remodeling-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Home-Remodeling-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Home-Remodeling-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Home-Remodeling-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Home-Remodeling-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n<\/p>\n<p>Dans le monde de l\u2019immobilier et du design d\u2019int\u00e9rieur se trouve l\u2019industrie de la r\u00e9novation domiciliaire. Une industrie qui refl\u00e8te les valeurs soci\u00e9tales, les changements \u00e9conomiques et les aspirations personnelles \u2013 et aujourd\u2019hui, les propri\u00e9taires cherchent \u00e0 transformer leurs espaces de vie, non seulement pour l\u2019esth\u00e9tique, mais aussi pour la fonctionnalit\u00e9, la durabilit\u00e9 et m\u00eame le bien-\u00eatre.<\/p>\n<p>Sur la base de cette tendance, les \u00e9tudes de march\u00e9 sur la r\u00e9novation domiciliaire apparaissent comme un outil remarquable pour d\u00e9tecter les besoins des clients sur ce march\u00e9 en constante \u00e9volution.<\/p>\n<h2 class=\"wp-block-heading\">Pourquoi les \u00e9tudes de march\u00e9 sur la r\u00e9novation domiciliaire sont-elles si essentielles aujourd\u2019hui ?<\/h2>\n<p>In today&#8217;s rapidly evolving socio-economic landscape, the dynamics of the home remodeling industry are shifting at an unprecedented rate. The importance of <a href=\"https:\/\/www.sisinternational.com\/fr\/methodes-de-recherche-alternatives-et-visites-a-domicile\/\" title=\"M\u00e9thodes de recherche alternatives et visites \u00e0 domicile\u00a0\"  data-wpil-monitor-id=\"849\">\u00e9tude de march\u00e9 sur la r\u00e9novation domiciliaire<\/a> has become even more pronounced, and here&#8217;s why:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Les pr\u00e9f\u00e9rences des consommateurs \u00e9voluent\u00a0:<\/strong> The modern homeowner is influenced by <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/fr\/les-medias-numeriques-nous-rendent-ils-litteralement-stupides-un-erudit-du-futur-intervient\/\"   title=\"Les m\u00e9dias num\u00e9riques nous rendent-ils litt\u00e9ralement stupides ? Un \u00e9rudit du futur intervient\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"672\">digital media<\/a>, lifestyle shifts, sustainability, and personalization. <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/etude-de-marche-en-quincaillerie\/\" title=\"\u00c9tude de march\u00e9 sur les quincailleries et la r\u00e9novation domiciliaire\"  data-wpil-monitor-id=\"5919\">Home remodeling market research<\/a> offers insights into these ever-evolving preferences, adapting to the growing needs of consumers.<\/li>\n<li><strong>Facteurs \u00e9conomiques:<\/strong> Avec les fluctuations \u00e9conomiques et la nature impr\u00e9visible des march\u00e9s immobiliers, les propri\u00e9taires choisissent souvent de r\u00e9nover plut\u00f4t que de d\u00e9m\u00e9nager. Comprendre ce changement et ses implications est primordial pour les entreprises du secteur.<\/li>\n<li><strong>Les avanc\u00e9es technologiques:<\/strong> The rise of smart homes, advanced design software, and virtual reality tools for remodeling previews has revolutionized the industry. <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/etude-de-marche-sur-lelectromenager\/\" title=\"\u00c9tude de march\u00e9 sur les appareils \u00e9lectrom\u00e9nagers\"  data-wpil-monitor-id=\"6592\">Home remodeling market research<\/a> provides insights into how technology is being adopted and what the future might hold.<\/li>\n<li><strong>Durabilit\u00e9 et \u00e9co-conscience\u00a0:<\/strong> \u00c0 mesure que l\u2019accent est mis de plus en plus sur la durabilit\u00e9, les propri\u00e9taires recherchent des options de r\u00e9novation respectueuses de l\u2019environnement. Les \u00e9tudes de march\u00e9 mettent en lumi\u00e8re ces tendances, des mat\u00e9riaux durables aux solutions \u00e9conomes en \u00e9nergie.<\/li>\n<li><strong>Modifications r\u00e9glementaires et de conformit\u00e9\u00a0:<\/strong> Les codes du b\u00e2timent, les r\u00e9glementations de zonage et les directives environnementales peuvent changer, ce qui a un impact sur l&#039;industrie de la r\u00e9novation. Se tenir au courant gr\u00e2ce \u00e0 des \u00e9tudes de march\u00e9 sur la r\u00e9novation domiciliaire garantit que les entreprises restent conformes et inform\u00e9es.<\/li>\n<\/ul>\n<\/div>\n<h1>Home Remodeling Market Research: How Leading Building Products Firms Capture Share<\/h1>\n<p>The home remodeling market rewards firms that read the homeowner, the contractor, and the channel as one connected system. Most do not. They study the end consumer in isolation, then watch installer preference quietly determine which products actually reach the wall, the roof, or the slab.<\/p>\n<p>Home remodeling market research, done well, decodes that triangle. It tells a Fortune 500 building products manufacturer where pull-through demand is real, where contractor loyalty is soft, and which adjacent categories are positioned for share gain over the next remodeling cycle.<\/p>\n<h2>Why Home Remodeling Market Research Drives Category Leadership<\/h2>\n<p>The remodeling buyer is not a single decision-maker. The homeowner sets aspiration. The general contractor sets the bill of materials. The distributor sets what shows up on the truck. Each filter narrows the consideration set before a brand reaches the install.<\/p>\n<p>Firms that win category share study all three filters with equal rigor. They run B2B expert interviews with builders and remodelers to map specification behavior. They run ethnographic research inside homes to capture the homeowner&#8217;s frustration with the existing product. They audit two-step distribution to understand stocking economics and rebate sensitivity.<\/p>\n<p><span style=\"color:#216896;border-left:3px solid #216896;padding-left:0.5rem;\"><span class=\"sis-injected-quote\" data-sis-injected=\"quote\" style=\"color:#216896;border-left:3px solid #216896;padding-left:0.5rem;\">According to SIS International Research, contractor specification habits in the US remodeling segment shift more slowly than homeowner preference, which means brands that win the installer through field trials, jobsite training, and warranty support hold share even when consumer-facing competitors out-advertise them.<\/span><\/span><\/p>\n<h2>The Three-Filter Model for Remodeling Demand<\/h2>\n<p>Conventional research treats the homeowner as the customer. The better frame treats the remodel as a procurement event with three sequential gates.<\/p>\n<p><strong>Gate one: aspiration.<\/strong> The homeowner forms a vision from Houzz, Pinterest, designer showrooms, and neighborhood comps. This is where brand consideration lives for finished surfaces, fixtures, and appliances.<\/p>\n<p><strong>Gate two: specification.<\/strong> The contractor or designer translates aspiration into a bill of materials. This is where adhesives, fasteners, underlayments, insulation, and building envelope products are decided. The homeowner rarely sees these choices.<\/p>\n<p><strong>Gate three: substitution.<\/strong> The distributor or pro desk substitutes when the specified SKU is out of stock, on allocation, or carries a thinner margin. Substitution rates inside two-step distribution determine how much specification actually converts to revenue.<\/p>\n<figure class=\"wp-block-table sis-injected-table\" data-sis-injected=\"table\">\n<table>\n<thead>\n<tr>\n<th>Product Category<\/th>\n<th>Primary Decision Gate<\/th>\n<th>Research Priority<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Cabinetry, countertops, flooring<\/td>\n<td>Homeowner aspiration<\/td>\n<td>Concept testing, showroom intercepts<\/td>\n<\/tr>\n<tr>\n<td>Windows, doors, roofing<\/td>\n<td>Homeowner with contractor influence<\/td>\n<td>Joint decision mapping<\/td>\n<\/tr>\n<tr>\n<td>Adhesives, tapes, fasteners, insulation<\/td>\n<td>Contractor specification<\/td>\n<td>B2B expert interviews, jobsite IHUT<\/td>\n<\/tr>\n<tr>\n<td>Lumber, drywall, commodity materials<\/td>\n<td>Distributor substitution<\/td>\n<td>Channel audit, pro desk interviews<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p style=\"font-size:11px;color:#666;margin-top:4px;\"><em>Source: SIS International Research<\/em><\/p>\n<h2>Where In-Home Usage Tests Outperform Survey Data<\/h2>\n<p>Survey data tells you what a homeowner says about a product. An in-home usage test (IHUT) tells you what they do with it after the installer leaves. The gap between the two is where category leaders find their next product line.<\/p>\n<p>For remodeling categories with long use cycles, such as flooring, cabinetry hardware, smart thermostats, and water filtration, IHUT methodology captures the second-month frustrations that determine repeat purchase and word-of-mouth referral. A homeowner praises a faucet finish on day three and complains about water-spotting on day sixty. Only the second observation predicts the review score.<\/p>\n<p><span style=\"color:#216896;border-left:3px solid #216896;padding-left:0.5rem;\">SIS International&#8217;s ethnographic research inside US homes has consistently surfaced a pattern that survey panels miss: homeowners blame the contractor for product failures and blame the brand for aesthetic disappointments, which means warranty claims understate true product dissatisfaction by a wide margin.<\/span><\/p>\n<h2>The Contractor Channel as Competitive Moat<\/h2>\n<p>The remodeling contractor is the most under-researched buyer in the building products value chain. Manufacturers spend heavily on consumer advertising and lightly on contractor intelligence. The math is backwards for most categories behind the wall.<\/p>\n<p>Structured B2B expert interviews with general contractors, remodelers, roofers, HVAC installers, and plumbing trades reveal three things consumer research cannot. First, the real reason a contractor specifies brand A over brand B, which is rarely the reason listed in trade publications. Second, the threshold at which a rebate, training program, or jobsite delivery service flips loyalty. Third, the substitution logic when a specified product is unavailable, which is the single largest source of unplanned share loss for incumbent brands.<\/p>\n<p>Firms like Henry Company, Huber Engineered Woods, and Simpson Strong-Tie have built durable category positions by treating the contractor as the primary customer and the homeowner as the secondary signal. The pattern repeats across building envelope, structural connectors, and engineered wood.<\/p>\n<h2>Reading the Remodeling Cycle Through Permit and Distributor Signals<\/h2>\n<p>Remodeling demand is cyclical, but the cycle is readable. Permit data from major metros, lumber and drywall pricing, mortgage rate movement, and home equity line origination together form a leading indicator set that pre-dates Home Depot and Lowe&#8217;s pro segment results by several quarters.<\/p>\n<p>Sophisticated manufacturers tie this macro signal to category-specific intelligence: SKU velocity at the distributor level, contractor backlog from trade association surveys, and homeowner intent captured through quarterly tracking. The combined read identifies which remodeling categories will lead the next upturn and which will lag.<\/p>\n<p><span style=\"color:#216896;border-left:3px solid #216896;padding-left:0.5rem;\">In structured expert interviews conducted by SIS with senior building products executives across North America, the firms gaining share through cycle transitions consistently invest in contractor research during downturns, when competitor budgets are cut, and emerge with stronger specification positions when permit volume recovers.<\/span><\/p>\n<h2>Where International Comparisons Sharpen US Strategy<\/h2>\n<figure class=\"wp-block-image size-large sis-injected-img\" data-sis-injected=\"img\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-e8e949ba\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Home-Remodeling-1.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Home Remodeling (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Home-Remodeling-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Home-Remodeling-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Home-Remodeling-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Home-Remodeling-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Home-Remodeling-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n<p>The US remodeling market is not the global default. UK retrofit programs driven by energy efficiency mandates, German Passivhaus standards, and Japanese earthquake-driven renovation cycles each produce product innovation patterns that eventually arrive in US specifications.<\/p>\n<p>Manufacturers that run <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/solutions-de-recherche-qualitative-et-quantitative\/recherche-multipays\/\"   title=\"Multicountry Research for Industrial Leaders | SIS\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"11576\">multicountry market research<\/a> across these geographies see European insulation systems, Japanese fastening technologies, and Australian water management products several years before they enter US distribution. That lead time is the difference between launching a category and chasing one.<\/p>\n<h2>Building the Research Stack That Actually Predicts Share<\/h2>\n<figure class=\"wp-block-image size-large sis-injected-img\" data-sis-injected=\"img\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-b4ea77d6\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Home-Remodeling-4.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Home Remodeling (4)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Home-Remodeling-4.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Home-Remodeling-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Home-Remodeling-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Home-Remodeling-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Home-Remodeling-4-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n<p>A complete home remodeling market research program for a Fortune 500 manufacturer combines five inputs. Homeowner ethnographic research and IHUT for product experience. Contractor B2B expert interviews for specification behavior. Distributor channel audits for substitution risk. Competitive intelligence on emerging brands and private label threats. Permit and macro signal tracking for cycle timing.<\/p>\n<p>No single methodology answers the strategic question. The combination does. SIS International has run this integrated stack for building products manufacturers across adhesives, building envelope, fixtures, flooring, and engineered materials, and the pattern holds across categories: firms that research the contractor and the channel as seriously as the homeowner outperform firms that do not.<\/p>\n<p>Home remodeling market research is no longer a consumer insights exercise. It is an industrial intelligence discipline applied to a category where the decision sits with the trade.<\/p>\n<h2 id=\"about-sis-international\" style=\"font-family:Arial,sans-serif;color:#1a3d68;\">\u00c0 propos de SIS International<\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/fr\/\">SIS International<\/a> propose des recherches quantitatives, qualitatives et strat\u00e9giques. Nous fournissons des donn\u00e9es, des outils, des strat\u00e9gies, des rapports et des informations pour la prise de d\u00e9cision. 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opportunit\u00e9s pour les propri\u00e9taires et les entreprises de profiter des tendances \u00e9mergentes du march\u00e9.<\/p>","protected":false},"author":1,"featured_media":64880,"parent":84498,"menu_order":329,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-43132","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/43132","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=43132"}],"version-history":[{"count":12,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/43132\/revisions"}],"predecessor-version":[{"id":87664,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/43132\/revisions\/87664"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/84498"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/64880"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=43132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}