{"id":43097,"date":"2023-08-20T22:55:42","date_gmt":"2023-08-21T02:55:42","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=43097"},"modified":"2026-05-05T15:57:32","modified_gmt":"2026-05-05T19:57:32","slug":"etude-de-marche-sur-leconomie-circulaire","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/competence\/etude-de-marche-sur-leconomie-circulaire\/","title":{"rendered":"Circular Economy Market Research for Industrial Leaders"},"content":{"rendered":"<div class=\"sis-hero-preserved sis-injected-hero\" data-sis-injected=\"hero\">\n<h1 class=\"wp-block-heading\"><a href=\"https:\/\/www.sisinternational.com\/fr\/agriculture-durable-2\/\" class=\"sis-link-recovered\" data-sis-recovered=\"1\">\u00c9tude de march\u00e9 sur l\u2019\u00e9conomie circulaire<\/a><\/h1>\n<figure class=\"gb-block-image gb-block-image-e6fadde6\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-e6fadde6\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Circular-economy-3.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Circular economy (3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Circular-economy-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Circular-economy-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Circular-economy-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Circular-economy-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Circular-economy-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n<\/p>\n<p>As the global imperative to minimize waste, conserve resources, and mitigate environmental impact intensifies, comprehensive circular economy market <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/croissance-mondiale\/approvisionnement-strategique-2\/\" class=\"sis-link-recovered\" data-sis-recovered=\"1\">recherche<\/a> becomes paramount for companies seeking to unlock the untapped potential of circularity.<\/p>\n<p>\u00c0 une \u00e9poque o\u00f9 la durabilit\u00e9 est une n\u00e9cessit\u00e9, la transition d\u2019une \u00e9conomie traditionnelle vers une \u00e9conomie circulaire gagne en importance dans le syst\u00e8me \u00e9conomique mondial. L\u2019\u00e9conomie circulaire est un mod\u00e8le qui met l\u2019accent sur la conservation des ressources le plus longtemps possible, pour en extraire la valeur maximale, puis pour r\u00e9cup\u00e9rer et r\u00e9g\u00e9n\u00e9rer les produits et mat\u00e9riaux en fin de vie.<\/p>\n<p>Mais comment g\u00e9rer efficacement ce changement ? Les \u00e9tudes de march\u00e9 sur l\u2019\u00e9conomie circulaire contribuent \u00e0 faciliter cette transition pour les entreprises et organisations multinationales qui b\u00e9n\u00e9ficient de ce changement dans l\u2019\u00e9conomie mondiale.<\/p>\n<h2 class=\"wp-block-heading\">Comprendre le concept\u00a0: qu&#039;est-ce que l&#039;\u00e9conomie circulaire\u00a0?<\/h2>\n<p>Le concept d\u2019\u00e9conomie circulaire constitue un changement de paradigme dans la fa\u00e7on dont nous percevons la consommation, la production et la valeur inh\u00e9rente des ressources. Cela remet en question l\u2019\u00e9conomie lin\u00e9aire traditionnelle, dans laquelle les consommateurs jettent les produits apr\u00e8s les avoir utilis\u00e9s. Le mod\u00e8le circulaire promeut un syst\u00e8me en boucle ferm\u00e9e o\u00f9 rien n\u2019est gaspill\u00e9. L\u2019\u00e9conomie circulaire s\u2019articule autour de trois principes directeurs : r\u00e9duire, r\u00e9utiliser et recycler.<\/p>\n<p>Plusieurs facteurs font de l\u2019\u00e9conomie circulaire un mod\u00e8le incontournable :<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Efficacit\u00e9 des ressources\u00a0:<\/strong> Alors que les ressources mondiales deviennent plus rares et plus ch\u00e8res, une approche circulaire garantit que les consommateurs tirent le meilleur parti de chaque mati\u00e8re premi\u00e8re.<\/li>\n<li><strong>B\u00e9n\u00e9fices \u00e9conomiques:<\/strong> Une \u00e9conomie circulaire peut r\u00e9duire les co\u00fbts, ouvrir de nouvelles sources de revenus et r\u00e9duire la d\u00e9pendance \u00e0 l\u2019\u00e9gard des march\u00e9s volatils des mati\u00e8res premi\u00e8res.<\/li>\n<li><strong>Pr\u00e9servation de l&#039;environnement\u00a0:<\/strong> Ce mod\u00e8le r\u00e9duit consid\u00e9rablement l\u2019empreinte environnementale de la production et de la consommation en minimisant les d\u00e9chets et en freinant l\u2019extraction incessante des ressources.<\/li>\n<li><strong>Innovation et conception\u00a0:<\/strong> L&#039;\u00e9conomie circulaire pousse les industries vers des conceptions innovantes qui facilitent la recyclabilit\u00e9 des produits.<\/li>\n<\/ul>\n<\/div>\n<h1>Circular Economy Market Research: How Industrial Leaders Capture Material Value<\/h1>\n<p>Circular economy market research has moved from sustainability reporting into core P&#038;L planning. Industrial manufacturers now treat material recovery, remanufacturing, and product-as-a-service models as growth strategies, not compliance exercises. The shift creates measurable upside for companies that quantify the opportunity early.<\/p>\n<p>The reason is structural. Virgin material volatility, extended producer responsibility rules in the EU, and procurement mandates from buyers like Unilever, Schneider Electric, and Philips are reshaping bills of materials. The firms gaining ground are the ones treating circularity as a sourcing strategy and an aftermarket revenue strategy, then pricing it accordingly.<\/p>\n<h2>What Circular Economy Market Research Actually Measures<\/h2>\n<p>The work goes beyond recycling rates. It quantifies four flows: feedstock substitution economics, product life extension through remanufacturing, asset-light service models, and reverse logistics cost allocation. Each flow has distinct unit economics and distinct buyer behavior.<\/p>\n<p>Feedstock substitution requires supplier qualification audits across recycled polymers, secondary metals, and bio-based inputs. Total cost of ownership comparisons against virgin materials must include yield loss, processing differences, and customer acceptance testing. A drop-in claim from a supplier rarely holds up in production without primary validation.<\/p>\n<p>Life extension is where the margin sits. Caterpillar&#8217;s Reman program, Xerox&#8217;s parts recovery, and Renault&#8217;s Choisy-le-Roi facility demonstrate that remanufactured units can hold 40 to 60 percent of new-unit price at materially lower COGS. The research question is which SKUs in the installed base support that economics, and which channels accept refurbished inventory at full margin.<\/p>\n<h2>Where the Real Opportunity Sits in B2B Industrial<\/h2>\n<p><span style=\"color:#216896;border-left:3px solid #216896;padding-left:0.5rem;\">SIS International&#8217;s B2B expert interviews with engineering, procurement, and sustainability leaders across industrial software, aerospace, automotive, and specialty chemicals indicate that circular economy adoption accelerates when environmental data is embedded directly into CAD, PLM, and IoT toolchains rather than treated as a separate reporting layer.<\/span> The implication for product strategy is direct. Buyers no longer want a sustainability dashboard. They want material impact scores at the design decision point.<\/p>\n<p>This is why platforms like PTC, Dassault Syst\u00e8mes, and Autodesk are integrating ecoinvent and similar life-cycle inventory datasets into native workflows. The competitive question for industrial OEMs is whether their suppliers can deliver part-level emissions and recyclability data through the same API their PLM already consumes. Most cannot. That gap is the addressable market.<\/p>\n<p><span style=\"color:#216896;border-left:3px solid #216896;padding-left:0.5rem;\">Based on SIS International&#8217;s analysis of supplier qualification engagements across automotive and industrial OEMs, the suppliers winning long-term contracts are those that have already mapped their bill of materials to a recognized life-cycle inventory standard and can deliver emissions data at SKU level on request, not on a quarterly cadence.<\/span><\/p>\n<h2>The Four-Lens Framework for Sizing Circular Opportunity<\/h2>\n<p>Sizing a circular initiative requires four lenses applied in sequence. Skipping any one produces a business case that collapses under CFO scrutiny.<\/p>\n<figure class=\"wp-block-table sis-injected-table\" data-sis-injected=\"table\">\n<table>\n<thead>\n<tr>\n<th>Lens<\/th>\n<th>Question Answered<\/th>\n<th>Primary Method<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Material flow<\/td>\n<td>What volume is recoverable at what cost?<\/td>\n<td>Installed base analytics, reverse logistics modeling<\/td>\n<\/tr>\n<tr>\n<td>Buyer willingness<\/td>\n<td>What premium or discount applies to circular SKUs?<\/td>\n<td>B2B expert interviews, conjoint analysis<\/td>\n<\/tr>\n<tr>\n<td>Regulatory pull<\/td>\n<td>Which mandates create forced demand?<\/td>\n<td>Policy intelligence, EPR scheme mapping<\/td>\n<\/tr>\n<tr>\n<td>Competitive position<\/td>\n<td>Who captures the recovered value first?<\/td>\n<td>Competitive intelligence, patent landscape<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p style=\"font-size:11px;color:#666;margin-top:4px;\"><em>Source: <a href=\"https:\/\/www.sisinternational.com\/fr\/a-propos-de-la-recherche-internationale-sis\/\" class=\"sis-link-recovered\" data-sis-recovered=\"1\">Recherche internationale SIS<\/a><\/em><\/p>\n<p>The lens most companies underweight is buyer willingness. Procurement organizations at firms like Siemens, BMW, and Nestl\u00e9 have published circular sourcing targets, but the price elasticity behind those targets varies widely by category. Sustainability commitments do not equal pricing power. Primary research closes that gap.<\/p>\n<h2>Why Product-as-a-Service Models Need Different Research Inputs<\/h2>\n<p>Servitization changes the research design. When Hilton sells lighting outcomes through Signify rather than buying fixtures, the relevant data shifts from purchase intent to usage patterns, downtime tolerance, and contract structure preference. Standard category research misses these.<\/p>\n<p>The methodologies that work are ethnographic research at customer sites, structured B2B expert interviews with facilities and operations leadership, and contract analysis across comparable service agreements. The output is a service design that prices the asset, the maintenance, the data, and the residual value as four separable revenue streams.<\/p>\n<p><span style=\"color:#216896;border-left:3px solid #216896;padding-left:0.5rem;\">SIS International&#8217;s proprietary research across industrial software and automotive supplier networks indicates that the most successful product-as-a-service launches were preceded by at least twelve weeks of qualitative customer work focused on procurement approval pathways, not technical specifications.<\/span> Buyers rarely block these deals on engineering. They block them on capex-to-opex conversion, audit treatment, and exit clauses.<\/p>\n<h2>The Data Gap That Decides Winners<\/h2>\n<p>Most industrial firms hold rich data on their forward supply chain and almost nothing on their reverse one. Where products go after sale, how long they operate, who repairs them, and what condition they return in are largely unknown. This is the data gap that decides which OEMs capture remanufacturing margin and which cede it to independent refurbishers.<\/p>\n<p>Closing the gap requires installed base analytics combined with primary fieldwork. Connected products provide telemetry. Independent service networks, dismantlers, and second-hand dealers provide the rest. Companies like John Deere and Komatsu have built this picture for high-value equipment. Most mid-market industrials have not, which is precisely why the opportunity is still open.<\/p>\n<h2>Regulatory Catalysts Worth Tracking<\/h2>\n<figure class=\"wp-block-image size-large sis-injected-img\" data-sis-injected=\"img\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-d3f99423\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Circular-economy-1.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Circular economy (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Circular-economy-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Circular-economy-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Circular-economy-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Circular-economy-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Circular-economy-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n<p>Three regulatory streams now move industrial planning calendars. The EU&#8217;s Ecodesign for Sustainable Products Regulation expands minimum durability and recyclability requirements across categories. Digital Product Passport requirements will force part-level traceability. Right-to-repair legislation in the US and EU expands aftermarket access for independent service providers.<\/p>\n<p>Each stream changes the answer to a different strategic question. Ecodesign affects design choices. Product Passports affect data infrastructure. Right-to-repair affects aftermarket revenue defensibility. Treating them as one bucket called &#8220;ESG regulation&#8221; produces planning errors that are visible to the board.<\/p>\n<h2>What Strong Circular Economy Market Research Delivers<\/h2>\n<figure class=\"wp-block-image size-large sis-injected-img\" data-sis-injected=\"img\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-18b9692e\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Circular-economy-2.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Circular economy (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Circular-economy-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Circular-economy-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Circular-economy-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Circular-economy-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Circular-economy-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n<p>A defensible circular economy market research engagement delivers four outputs: a quantified addressable market by material flow and geography, a buyer segmentation with willingness-to-pay by use case, a competitive map of who controls reverse logistics in each category, and a regulatory timeline tied to product roadmap milestones. Anything less leaves the CFO without a model and the COO without a sequence.<\/p>\n<p>The firms moving fastest are not the ones with the loudest sustainability narrative. They are the ones treating circular economy market research as a sourcing, pricing, and aftermarket revenue exercise, executed with the same rigor as any market entry assessment. The upside is measurable, the timeline is compressing, and the data infrastructure to capture it is available now.<\/p>\n<h2 id=\"about-sis-international\" style=\"font-family:Arial,sans-serif;color:#1a3d68;\">\u00c0 propos de SIS International<\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/fr\/\">SIS International<\/a> propose des recherches quantitatives, qualitatives et strat\u00e9giques. Nous fournissons des donn\u00e9es, des outils, des strat\u00e9gies, des rapports et des informations pour la prise de d\u00e9cision. Nous menons \u00e9galement des entretiens, des enqu\u00eates, des groupes de discussion et d\u2019autres m\u00e9thodes et approches d\u2019\u00e9tudes de march\u00e9. <a href=\"https:\/\/www.sisinternational.com\/fr\/a-propos-de-la-recherche-internationale-sis\/contact-sis-international-market-research\/\">Contactez nous<\/a> pour votre prochain projet d&#039;\u00e9tude de march\u00e9.<\/p>\n<p><!-- sis-hreflang-start -->\n<link rel=\"alternate\" hreflang=\"en-US\" href=\"https:\/\/www.sisinternational.com\/expertise\/circular-economy-market-research\/\" \/>\n<link rel=\"alternate\" hreflang=\"ar\" href=\"https:\/\/www.sisinternational.com\/ar\/expertise\/circular-economy-market-research\/\" \/>\n<link rel=\"alternate\" hreflang=\"zh-CN\" href=\"https:\/\/www.sisinternational.com\/zh\/expertise\/circular-economy-market-research\/\" \/>\n<link rel=\"alternate\" hreflang=\"zh-HK\" href=\"https:\/\/www.sisinternational.com\/zh_hk\/expertise\/circular-economy-market-research\/\" \/>\n<link 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hreflang=\"it\" href=\"https:\/\/www.sisinternational.com\/it\/expertise\/circular-economy-market-research\/\" \/>\n<link rel=\"alternate\" hreflang=\"ko\" href=\"https:\/\/www.sisinternational.com\/ko\/expertise\/circular-economy-market-research\/\" \/>\n<link rel=\"alternate\" hreflang=\"pl\" href=\"https:\/\/www.sisinternational.com\/pl\/expertise\/circular-economy-market-research\/\" \/>\n<link rel=\"alternate\" hreflang=\"pt\" href=\"https:\/\/www.sisinternational.com\/pt\/expertise\/circular-economy-market-research\/\" \/>\n<link rel=\"alternate\" hreflang=\"es\" href=\"https:\/\/www.sisinternational.com\/es\/expertise\/circular-economy-market-research\/\" \/>\n<!-- sis-hreflang-end --><\/p>\n<section class=\"sis-related-recovered\" data-sis-recovered-section=\"1\">\n<h3>Related SIS Resources<\/h3>\n<ul>\n<li><a href=\"https:\/\/www.sisinternational.com\/fr\/etude-de-marche-sur-leconomie-du-partage\/\" class=\"sis-link-recovered\">economy market and sharing thought leadership<\/a><\/li>\n<li><a href=\"https:\/\/www.sisinternational.com\/fr\/europe-nouvelle-technologie-de-navigation-mondiale-gnss\/\" class=\"sis-link-recovered\">Europe has emerged as a global<\/a><\/li>\n<li><a href=\"https:\/\/www.sisinternational.com\/fr\/categorie\/leadership-eclaire\/\" class=\"sis-link-recovered\">Leadership<\/a><\/li>\n<\/ul>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Une \u00e9conomie circulaire est une approche qui maximise l\u2019utilisation des ressources et valorise les mat\u00e9riaux en fin de vie.<\/p>","protected":false},"author":1,"featured_media":64756,"parent":14514,"menu_order":325,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-43097","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/43097","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=43097"}],"version-history":[{"count":17,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/43097\/revisions"}],"predecessor-version":[{"id":87342,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/43097\/revisions\/87342"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/64756"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=43097"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}