{"id":42981,"date":"2023-08-09T17:03:50","date_gmt":"2023-08-09T21:03:50","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=42981"},"modified":"2026-05-05T15:57:53","modified_gmt":"2026-05-05T19:57:53","slug":"etude-de-marche-sur-linsecurite-des-boissons-alimentaires","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/solutions\/etude-de-marche-sur-lindustrie-des-boissons-alimentaires\/etude-de-marche-sur-linsecurite-des-boissons-alimentaires\/","title":{"rendered":"Food Beverage Insecurity Market Research | SIS"},"content":{"rendered":"
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Food and Beverage Insecurity \u00c9tude de march\u00e9<\/a><\/h1>\n
\"\u00c9tudes<\/figure>\n<\/p>\n

\u00c0 une \u00e9poque caract\u00e9ris\u00e9e par le progr\u00e8s technologique et la croissance \u00e9conomique, il est ind\u00e9niable que l\u2019ins\u00e9curit\u00e9 alimentaire et des boissons touche encore des millions de personnes dans le monde.<\/p>\n

Cependant, s'attaquer \u00e0 ce probl\u00e8me n\u00e9cessite une approche multidimensionnelle \u2013 et c'est l\u00e0 qu'interviennent les \u00e9tudes de march\u00e9 sur l'ins\u00e9curit\u00e9 alimentaire et les boissons. En examinant les tendances, en comprenant le comportement des consommateurs et en pr\u00e9voyant les sc\u00e9narios futurs, les \u00e9tudes de march\u00e9 aident \u00e0 lutter contre l'ins\u00e9curit\u00e9 alimentaire et les boissons.<\/p>\n

Comprendre l\u2019ins\u00e9curit\u00e9 alimentaire<\/h2>\n

L'ins\u00e9curit\u00e9 alimentaire, telle que d\u00e9finie par le D\u00e9partement de l'Agriculture des \u00c9tats-Unis (USDA), fait r\u00e9f\u00e9rence au manque d'acc\u00e8s constant \u00e0 suffisamment de nourriture pour mener une vie active et saine. Il s\u2019agit d\u2019un probl\u00e8me qui va au-del\u00e0 de la simple faim et qui englobe les aspects de la disponibilit\u00e9, de l\u2019acc\u00e8s, de l\u2019utilisation et de la stabilit\u00e9 de la nourriture.<\/p>\n

La pauvret\u00e9 est le principal facteur d\u2019ins\u00e9curit\u00e9 alimentaire, cr\u00e9ant des obstacles \u00e0 l\u2019acc\u00e8s constant \u00e0 des aliments nutritifs. Mais des facteurs tels que le changement climatique, l\u2019instabilit\u00e9 politique et des syst\u00e8mes de distribution alimentaire inad\u00e9quats peuvent exacerber le probl\u00e8me.<\/p>\n

Par cons\u00e9quent, comprendre les complexit\u00e9s de l\u2019ins\u00e9curit\u00e9 alimentaire et des boissons est la premi\u00e8re \u00e9tape vers la conception de solutions efficaces, et les \u00e9tudes de march\u00e9 sur l\u2019ins\u00e9curit\u00e9 alimentaire et les boissons peuvent fournir des informations essentielles sur la nature, les causes et les impacts de ce probl\u00e8me urgent. En tirant parti de ces informations, les d\u00e9cideurs politiques, les organisations \u00e0 but non lucratif et les entreprises peuvent prendre des d\u00e9cisions \u00e9clair\u00e9es pour att\u00e9nuer l\u2019ins\u00e9curit\u00e9 alimentaire et lutter pour un monde sans faim.<\/p>\n<\/div>\n

Food Beverage Insecurity Market Research: How Leading Manufacturers Build Resilient Category Strategies<\/h1>\n

Food beverage insecurity market research has moved from humanitarian context to commercial necessity for global CPG leaders. Volatile commodity inputs, shifting household budgets, and uneven access across geographies now shape demand curves that once looked stable. The manufacturers gaining share are the ones treating insecurity as a structural variable in pricing, assortment, and innovation, not a downstream concern.<\/p>\n

The strongest category teams use insecurity signals to anticipate trade-down behavior, calibrate pack architecture, and identify white space in value tiers. This is where rigorous primary research separates winners from laggards.<\/p>\n

Why Food Beverage Insecurity Market Research Drives Category Strategy<\/h2>\n

Insecurity is no longer confined to emerging corridors. Households in mature markets cycle in and out of food-stressed states across pay periods, which reshapes weekly basket composition. Nestl\u00e9, Unilever, and PepsiCo have responded with multi-tier pack architectures: small-format SKUs for cash-constrained weeks, family packs for stockpile weeks, and premium tiers held intact to protect brand equity.<\/p>\n

The analytical task is identifying which consumers shift across tiers, when, and why. Standard panel data shows the movement after it happens. Primary research explains the trigger. SIS International’s structured shopper interviews across North American and Latin American markets indicate that food-insecure households make tier decisions at the shelf, not the planning stage, which means category management optimization built on pre-trip surveys consistently overstates loyalty.<\/span><\/p>\n

This distinction matters for trade spend optimization. Promotional lift measurement that ignores insecurity-driven volatility credits discounts for behavior driven by paycheck timing. Reallocating that spend toward high-velocity SKUs in value tiers compounds margin recovery quickly.<\/p>\n

The Methodologies That Produce Decision-Grade Insight<\/h2>\n

Insecurity research demands instruments that capture sensitivity without distorting it. Direct questions about affordability invite social desirability bias. The methods that work blend behavioral observation with calibrated sensory work.<\/p>\n

Central location tests using sequential monadic design isolate taste parity between branded and private label products at price points relevant to constrained households. Hedonic scaling reveals where formulation cost reductions degrade acceptance and where they do not. JAR (just-about-right) scale analysis combined with penalty analysis identifies which attributes consumers will trade down on, salt level, sweetness, texture, and which they will not.<\/p>\n

Ethnographic research conducted in-home captures the pantry economics that surveys miss: what gets stretched, what gets substituted, what gets skipped. Combined with CATA (check-all-that-apply) methodology, the output is an attribute map that pricing and R&D can act on simultaneously.<\/p>\n

Across SIS International engagements with Fortune 500 food manufacturers, descriptive analysis panel calibration paired with consumer hedonic data has consistently exposed reformulation thresholds that internal R&D teams underestimated by meaningful margins, particularly in dairy, ready meals, and shelf-stable beverages.<\/span><\/p>\n

Where the Commercial Opportunity Sits<\/h2>\n

Three opportunity zones have opened across the value chain.<\/p>\n

Value-tier reformulation with protected sensory equity.<\/strong> Clean label consumer perception research shows that insecure households will not accept obvious quality cuts but will accept ingredient substitutions that preserve mouthfeel and flavor profile. Companies running accelerated shelf-life testing (ASLT) alongside consumer panels are launching reformulated value SKUs faster than competitors relying on lab data alone.<\/p>\n

Functional ingredient positioning at accessible price points.<\/strong> Protein, fiber, and fortification claims have historically been premium-tier features. Plant-based protein sensory gap research indicates room for mid-tier products that deliver functional benefits without premium pricing, a segment Danone and General Mills have begun to address.<\/p>\n

Private label taste parity as a commercial weapon.<\/strong> Retailers including Kroger, Aldi, and Tesco have closed the sensory gap on multiple categories. National brands defending share need triangle test discrimination data that proves their formulation advantage, or they need to redirect investment toward attributes consumers actually distinguish.<\/p>\n

A Framework for Insecurity-Aware Category Planning<\/h2>\n
\"\u00c9tudes<\/figure>\n

SIS uses a four-zone model to map insecurity exposure against category response options.<\/p>\n

\n\n\n\n\n\n\n\n\n
Zone<\/th>\nInsecurity Exposure<\/th>\nCategory Response<\/th>\n<\/tr>\n<\/thead>\n
Defend<\/td>\nLow household exposure, stable demand<\/td>\nProtect premium tier, hold pricing<\/td>\n<\/tr>\n
Bridge<\/td>\nEpisodic exposure tied to pay cycles<\/td>\nPack architecture, multi-tier SKUs<\/td>\n<\/tr>\n
Reformulate<\/td>\nSustained exposure, trade-down active<\/td>\nSensory-validated value tier<\/td>\n<\/tr>\n
Repositionner<\/td>\nStructural exposure, category contraction<\/td>\nFunctional repositioning, channel shift<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n

Source: SIS International Research<\/em><\/p>\n

The framework forces a single question per category: which zone are we in, and is our investment matched to it. Misalignment is the most common pattern across CPG portfolios reviewed.<\/p>\n

Global Signals That Sharpen the Commercial View<\/h2>\n
\"\u00c9tudes<\/figure>\n

Staple commodity tracking from FEWS NET, FAO price indices, and IGC grain reports provides the macro context. The commercial value comes from connecting those signals to consumer-level behavior. When wheat or vegetable oil prices move, the manufacturers with current voice of customer programs already know which SKUs will absorb the shock and which will lose volume.<\/p>\n

SIS International’s competitive intelligence work in beverage and packaged food categories across the United States, United Kingdom, and India has shown that insecurity-driven trade-down behavior precedes published price elasticity estimates by one to two quarters, giving early-mover manufacturers a measurable window for pricing and assortment adjustments.<\/span><\/p>\n

What the Best Operators Do Differently<\/h2>\n
\"\u00c9tudes<\/figure>\n

Leading food and beverage companies treat insecurity research as continuous, not episodic. They run rolling CLTs, maintain calibrated sensory panels, and refresh shopper journey analytics quarterly rather than annually. They tie penalty analysis output directly to R&D briefs. They use B2B expert interviews with retailers to validate assortment rationalization decisions before resets.<\/p>\n

The companies losing share commission insecurity studies after volume declines appear in scanner data. By then, the corrective window has closed.<\/p>\n

Food beverage insecurity market research, done with the right instruments and the right cadence, is one of the highest-ROI investments available to a category leader. The data exists. The methodologies are mature. The competitive separation comes from disciplined execution.<\/p>\n

\u00c0 propos de SIS International<\/h2>\n

SIS International<\/a> propose des recherches quantitatives, qualitatives et strat\u00e9giques. Nous fournissons des donn\u00e9es, des outils, des strat\u00e9gies, des rapports et des informations pour la prise de d\u00e9cision. Nous menons \u00e9galement des entretiens, des enqu\u00eates, des groupes de discussion et d\u2019autres m\u00e9thodes et approches d\u2019\u00e9tudes de march\u00e9. Contactez nous<\/a> pour votre prochain projet d'\u00e9tude de march\u00e9.<\/p>\n

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Related SIS Resources<\/h3>\n