{"id":41913,"date":"2023-03-18T22:17:25","date_gmt":"2023-03-19T02:17:25","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=41913"},"modified":"2026-01-24T21:12:22","modified_gmt":"2026-01-25T02:12:22","slug":"etude-de-marche-sensorielle","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/competence\/etude-de-marche-sensorielle\/","title":{"rendered":"\u00c9tude de march\u00e9 sensorielle"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u00c9tude de march\u00e9 sensorielle<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-bd84ab7f\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-bd84ab7f\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-2.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Sensory testing (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Les humains ont cinq sens : la vue, l\u2019ou\u00efe, le toucher, l\u2019odorat et le go\u00fbt, tous essentiels pour s\u2019adapter \u00e0 leur environnement et survivre. Ainsi, les entreprises utilisent cela \u00e0 leur avantage pour comprendre le comportement des consommateurs. C\u2019est l\u00e0 qu\u2019intervient l\u2019\u00e9tude de march\u00e9 sensorielle.<\/p>\n\n\n\n<p>With stiff competition in each respective industry, each entrepreneur must stand out from the crowd to capture the attention of their target audience. With the use of Sensory Market Research, entrepreneurs can better formulate products appealing to the senses of their target <a href=\"https:\/\/www.sisinternational.com\/fr\/le-role-du-developpement-de-processus-et-de-systemes-dans-la-reussite-organisationnelle\/\" title=\"\u00c9tude de march\u00e9 sur la conception organisationnelle\"  data-wpil-monitor-id=\"8164\">market and prepare strategies<\/a> that will entice people&#8217;s attention.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Qu\u2019est-ce que l\u2019\u00e9tude de march\u00e9 sensorielle ?<\/h2>\n\n\n\n<p>Sensory Market Research is a special type of research that does not focus on a particular industry or product. Instead, it caters to every market and segment, gathering data about the services and <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/solutions-de-branding-et-de-recherche-client\/etude-de-marche-sur-les-tests-de-produits\/\" title=\"\u00c9tude de march\u00e9 sur les tests de produits\"  data-wpil-monitor-id=\"8166\">products based on various trials and tests<\/a>.<\/p>\n\n\n\n<p>Bien que les \u00e9tudes de march\u00e9 sensorielles soient plus couramment utilis\u00e9es dans les produits alimentaires et les boissons, car elles contribuent \u00e0 la formulation de produits consommables s\u00fbrs.<\/p>\n\n\n\n<p>Therefore, it is a valuable <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/etude-de-marche-sur-le-web-scraping\/\" title=\"\u00c9tude de march\u00e9 sur le grattage Web\"  data-wpil-monitor-id=\"3232\">research tool for conducting market<\/a> research, whilst with the efforts of doing quality-control measures.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Diff\u00e9rents tests pour les \u00e9tudes de march\u00e9 sensorielles<\/h2>\n\n\n\n<p>When conducting <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/test-de-gout\/how-quantitative-sensory-testing-helps-businesses-improve-product-appeal\/\" title=\"Sensory Testing Research\"  data-wpil-monitor-id=\"8167\">tests for research<\/a>, scientists and researchers assess the product using some or all human senses. There are different tests available, but picking one to be utilized depends on the objected goal.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pour illustrer, voici quelques exemples de tests de recherche et d\u00e9veloppement sensoriels\u00a0:<\/h3>\n\n\n\n<figure class=\"gb-block-image gb-block-image-8dd87a9f\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-8dd87a9f\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-5.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Sensory testing (5)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-5.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-5-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-5-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-5-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-5-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>S\u00e9lection des ingr\u00e9dients\u00a0:<\/strong> Les entreprises utilisent les \u00e9tudes de march\u00e9 sensorielles pour s\u00e9lectionner les ingr\u00e9dients appropri\u00e9s \u00e0 leurs aliments et boissons. Premi\u00e8rement, cela aide \u00e0 d\u00e9velopper la formulation du produit, en tenant compte de sa consistance et de sa dur\u00e9e de conservation. Deuxi\u00e8mement, il consid\u00e8re le go\u00fbt, la texture et l\u2019apparence qui s\u00e9duiront la consommation publique. Enfin, il fera l&#039;objet d&#039;un test contr\u00f4l\u00e9 sous la supervision directe du chercheur. Presque tous les sens, \u00e0 l\u2019exception de l\u2019ou\u00efe, sont stimul\u00e9s par cet outil de recherche.<\/li>\n\n\n\n<li><strong>Tests de produits:<\/strong> The most common tool for Sensory Market Research and potentially the fastest one to deliver the result. Participants, or the control group, involved in this test can provide immediate feedback and comments. For the car industry, they use dummies to test how well a car crash impacts the passenger. While for the mobile market, a test group tries the tactile feels, sound quality, visual appeal, and overall functionality of the phone before mass production. Product Testing can also be as simple as a food stall in the grocery offering free samples. All of these tests provide immediate feedback from <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/etude-de-consommation-internationale\/\" title=\"Recherche internationale sur la consommation\"  data-wpil-monitor-id=\"8168\">consumers and researchers<\/a> alike to determine the viability or defects of the products.<\/li>\n\n\n\n<li><strong>Marketing cibl\u00e9:<\/strong> Sensory Market Research also benefits business marketing. Even though it is used mainly for products, this tool works wonders in figuring out the right <a href=\"https:\/\/www.sisinternational.com\/fr\/publications\/etude-de-marche-sur-les-entreprises-evolutives-7-facons-de-creer-une-entreprise-evolutive\/\" title=\"\u00c9tude de march\u00e9 sur les entreprises \u00e9volutives\u00a0: 7 fa\u00e7ons de cr\u00e9er une entreprise \u00e9volutive\"  data-wpil-monitor-id=\"8170\">marketing approach for businesses<\/a>&#8216; target audiences. A classic example is that visual advertisements need to attract the sight and hearing senses of consumers.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Avantages de l\u2019\u00e9tude de march\u00e9 sensorielle<\/h2>\n\n\n\n<p>L\u2019\u00e9tude de march\u00e9 sensorielle est un outil que les entreprises peuvent exploiter \u00e0 leur avantage, \u00e9vitant ainsi toute erreur co\u00fbteuse, voire juridique. La diff\u00e9rence entre en utiliser un comme outil peut \u00eatre \u00e9norme, car elle peut influencer le potentiel de profit et de viabilit\u00e9 de l\u2019entreprise. Voici quelques-uns des avantages \u00e9vidents de l\u2019utilisation des \u00e9tudes de march\u00e9 sensorielles comme outil commercial\u00a0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/etude-de-marche-sur-la-fabrication-de-boissons-alimentaires\/\" title=\"\u00c9tude de march\u00e9 sur la fabrication d\u2019aliments et de boissons\"  data-wpil-monitor-id=\"8165\">Nourriture et boisson<\/a> Safety:<\/strong> Il garantit que les produits fabriqu\u00e9s sont propres \u00e0 la consommation humaine. La recherche montrera \u00e9galement si les ingr\u00e9dients se marient bien lorsqu\u2019ils sont ajout\u00e9s.<\/li>\n\n\n\n<li><strong>Contr\u00f4le de qualit\u00e9:<\/strong> Les tests effectu\u00e9s d\u00e9termineront la qualit\u00e9 du produit, s&#039;il r\u00e9pond ou non aux crit\u00e8res. C\u2019est essentiel car cela peut aider les entreprises \u00e0 \u00e9viter d\u2019\u00eatre potentiellement confront\u00e9es \u00e0 une violation de la politique gouvernementale ou \u00e0 une poursuite judiciaire.<\/li>\n\n\n\n<li><strong>\u00c9vitez la production de masse d\u2019articles d\u00e9fectueux\u00a0:<\/strong> L\u2019utilisation d\u2019\u00e9tudes de march\u00e9 sensorielles permet de d\u00e9terminer si le produit est pr\u00eat pour une production de masse. Il y a de fortes chances que, m\u00eame s&#039;ils r\u00e9ussissent l&#039;examen pr\u00e9liminaire, certains produits soient d\u00e9fectueux en raison de tests incomplets.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Titres d\u2019emploi cl\u00e9s dans l\u2019\u00e9tude de march\u00e9 sensorielle<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-d9c5e070\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-d9c5e070\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-4.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Sensory testing (4)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-4.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-4-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Pour r\u00e9ussir une \u00e9tude de march\u00e9 sensorielle, il est important de disposer d\u2019une \u00e9quipe fiable de professionnels qualifi\u00e9s et certifi\u00e9s. La plupart des recherches n\u00e9cessitent des processus tr\u00e8s techniques, ce qui implique l&#039;intervention d&#039;experts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Dans cette liste, certains des titres importants derri\u00e8re Sensory Market Research :<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Scientifique sensoriel<\/li>\n\n\n\n<li>Responsable Sensorielle et Science de la Consommation<\/li>\n\n\n\n<li>Scientifiques et techniciens en alimentation<\/li>\n\n\n\n<li>Di\u00e9t\u00e9tistes<\/li>\n\n\n\n<li>Responsable\/Assistant Assurance Qualit\u00e9 et Contr\u00f4le Qualit\u00e9<\/li>\n\n\n\n<li>Sp\u00e9cialiste Sensoriel Recherche et D\u00e9veloppement (R&amp;D)<\/li>\n\n\n\n<li>Chercheur quantitatif en insights consommateurs<\/li>\n\n\n\n<li>Chercheur de recherche<\/li>\n\n\n\n<li>Chercheur en performance<\/li>\n\n\n\n<li>Scientifique de l&#039;innovation<\/li>\n\n\n\n<li>Analyste des op\u00e9rations en science de la consommation<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Industries qui utilisent les \u00e9tudes de march\u00e9 sensorielles<\/h2>\n\n\n\n<p>Sensory Market Research has been proven to cater to every industry. Each business can use it to formulate its product <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/conseil-en-strategie\/conseil-en-execution-de-developpement-de-strategie\/\" title=\"Conseil en d\u00e9veloppement et ex\u00e9cution de strat\u00e9gies\"  data-wpil-monitor-id=\"8171\">development better and improve its strategies<\/a>. However, some industries need it more than others. These businesses are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Secteur des aliments et des boissons<\/li>\n\n\n\n<li>Industrie des m\u00e9dicaments et des dispositifs m\u00e9dicaux<\/li>\n\n\n\n<li>Lait et pr\u00e9parations alimentaires pour b\u00e9b\u00e9s<\/li>\n\n\n\n<li>Industries de l&#039;automobile, de l&#039;aviation et des navires<\/li>\n\n\n\n<li>Industrie textile<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">D\u00e9fis de l\u2019\u00e9tude de march\u00e9 sensorielle<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-ede75abf\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-ede75abf\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-6.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Sensory testing (6)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-6.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-6-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-6-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-6-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Sensory-testing-6-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Sensory Market Research serves as a vital foundation in establishing and maintaining businesses. However, it does not mean that it does not pose any challenges at all. There are constant <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/etude-de-marche-sur-le-changement-climatique\/\" title=\"\u00c9tude de march\u00e9 sur le changement climatique\"  data-wpil-monitor-id=\"8169\">changes in the market<\/a>, and immediate responses from businesses are essential to keep up with the market. To further understand, here are some of the challenges:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>La mont\u00e9e continue de la concurrence :<\/strong> Une nouvelle entreprise proposant un meilleur produit fera in\u00e9vitablement son entr\u00e9e dans l\u2019industrie. Pour suivre le changement, les entreprises existantes doivent mener des \u00e9tudes de march\u00e9 sensorielles pour am\u00e9liorer ou r\u00e9\u00e9valuer leur gamme de produits existante.<\/li>\n\n\n\n<li><strong>Politiques et r\u00e9glementations\u00a0:<\/strong> Les industries alimentaires et pharmaceutiques sont \u00e9troitement surveill\u00e9es si elles commercialisent un produit de mauvaise qualit\u00e9, car cela peut affecter directement le bien-\u00eatre du public. Ainsi, les entreprises de ces secteurs prennent toutes les pr\u00e9cautions pour s\u2019assurer qu\u2019elles se conforment \u00e0 la r\u00e9glementation. Le d\u00e9fi survient lorsque les politiques et les r\u00e8gles diff\u00e8rent selon chaque \u00c9tat et chaque ville.<\/li>\n\n\n\n<li><strong>Processus long et potentiellement co\u00fbteux\u00a0:<\/strong> La r\u00e9alisation d\u2019une \u00e9tude de march\u00e9 sensorielle peut prendre du temps. Les entreprises et les entreprises peuvent effectuer un test sur un petit \u00e9chantillon pour obtenir des r\u00e9sultats plus rapides, mais cela peut poser un probl\u00e8me si elles envisagent de produire en masse. Les probl\u00e8mes et les d\u00e9fauts peuvent ne pas appara\u00eetre lorsqu\u2019ils sont men\u00e9s \u00e0 plus petite \u00e9chelle. \u00c9tant donn\u00e9 que leur r\u00e9alisation et leur finalisation peuvent prendre du temps, ces recherches peuvent \u00eatre co\u00fbteuses. Cependant, les entreprises peuvent choisir d&#039;embaucher des professionnels relevant d&#039;un d\u00e9partement sp\u00e9cialis\u00e9 pour des contr\u00f4les continus de gestion de la qualit\u00e9.<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>L\u2019\u00e9tude de march\u00e9 sensorielle est un outil que les entreprises peuvent exploiter \u00e0 leur avantage, \u00e9vitant ainsi des erreurs co\u00fbteuses, voire juridiques.<\/p>","protected":false},"author":1,"featured_media":66989,"parent":14514,"menu_order":224,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-41913","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/41913","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=41913"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/41913\/revisions"}],"predecessor-version":[{"id":81374,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/41913\/revisions\/81374"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/66989"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=41913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}