{"id":41888,"date":"2023-03-18T18:52:22","date_gmt":"2023-03-18T22:52:22","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=41888"},"modified":"2026-05-05T16:43:25","modified_gmt":"2026-05-05T20:43:25","slug":"etudes-de-marche-sur-les-peintures-les-revetements-et-les-encres-dimprimerie","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/competence\/etudes-de-marche-sur-les-peintures-les-revetements-et-les-encres-dimprimerie\/","title":{"rendered":"Paints, Coatings & Printing Inks Market Research"},"content":{"rendered":"
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\u00c9tudes de march\u00e9 sur les peintures, rev\u00eatements et encres d\u2019imprimerie<\/h1>\n
\"\u00c9tudes<\/figure>\n<\/p>\n

Nous utilisons des peintures, des rev\u00eatements et des encres d\u2019imprimerie pour colorer ou prot\u00e9ger les surfaces. Voici une br\u00e8ve explication de chacun\u00a0:<\/p>\n

Des peintures:<\/strong> Les peintures sont des m\u00e9langes de pigments, de liants et de solvants. Nous les utilisons pour colorer ou d\u00e9corer les murs, les meubles et les toiles. Les pigments sont des poudres color\u00e9es qui donnent leur teinte \u00e0 la peinture. Les liants maintiennent les particules de pigment ensemble et les adh\u00e8rent \u00e0 la surface. Les solvants sont des liquides qui s'\u00e9vaporent pendant le processus de s\u00e9chage. Ils laissent derri\u00e8re eux une solide couche de peinture.<\/p>\n

Rev\u00eatements\u00a0:<\/strong> Les rev\u00eatements sont un type de finition protectrice appliqu\u00e9e sur les surfaces. Ils prot\u00e8gent les surfaces de la corrosion, de l\u2019usure et d\u2019autres types de dommages. Les fabricants fabriquent des rev\u00eatements \u00e0 partir de divers mat\u00e9riaux, notamment des polym\u00e8res, des c\u00e9ramiques et des m\u00e9taux. Vous pouvez les appliquer sur plusieurs surfaces, par exemple des tuyaux m\u00e9talliques, des machines, des structures en bois et en b\u00e9ton.<\/p>\n

Encres d'imprimerie\u00a0:<\/strong> Les encres d'imprimerie sont des substances utilis\u00e9es dans le processus d'impression. Ils transf\u00e8rent une image ou un texte sur une surface telle que du papier, du tissu ou du plastique. Les encres sont constitu\u00e9es de pigments, de liants et de solvants. Ils sont disponibles dans diverses formulations. Cela d\u00e9pend du type d\u2019impression que l\u2019on effectue. Par exemple, les encres d\u2019impression offset sont destin\u00e9es aux presses \u00e0 imprimer. Les encres jet d'encre sont destin\u00e9es aux imprimantes domestiques et de bureau classiques. Ces imprimantes cr\u00e9ent des images en pulv\u00e9risant de minuscules gouttelettes d'encre sur la surface.<\/p>\n

Pourquoi les peintures, rev\u00eatements et encres d\u2019imprimerie sont-ils importants\u00a0?<\/h2>\n

Les peintures, rev\u00eatements et encres d\u2019imprimerie sont essentiels pour diverses raisons. Par exemple, les peintures et les encres peuvent ajouter de la couleur et un int\u00e9r\u00eat visuel aux objets et aux surfaces. De plus, ils rendent ces surfaces plus attrayantes \u00e0 l\u2019\u0153il, ce qui peut \u00eatre important pour des produits ou des structures destin\u00e9s \u00e0 \u00eatre visuellement agr\u00e9ables. Par exemple, les \u0153uvres d\u2019art, la d\u00e9coration int\u00e9rieure et les automobiles haut de gamme ont tous besoin de peintures, de rev\u00eatements et d\u2019encres.<\/p>\n

Une autre utilisation des rev\u00eatements et des peintures consiste \u00e0 prot\u00e9ger les surfaces contre les dommages. Ils pr\u00e9viennent la corrosion, l\u2019usure et l\u2019exposition aux \u00e9l\u00e9ments. Par exemple, les rev\u00eatements peuvent prot\u00e9ger les surfaces m\u00e9talliques de la rouille et de l\u2019\u00e9rosion. Les peintures peuvent prot\u00e9ger les surfaces en bois de la pourriture et de la pourriture. Les peintures et rev\u00eatements peuvent \u00eatre essentiels pour les produits utilis\u00e9s dans des environnements difficiles ou expos\u00e9s aux intemp\u00e9ries. Par exemple, les peintures et rev\u00eatements prot\u00e8gent les meubles d\u2019ext\u00e9rieur ou les pi\u00e8ces automobiles.<\/p>\n

Les entreprises utilisent souvent de l\u2019encre d\u2019imprimerie dans leurs supports marketing et publicitaires. Par exemple, les entreprises les utilisent pour la promotion de leur marque dans des d\u00e9pliants, des brochures et des emballages de produits. En utilisant des encres et des designs de haute qualit\u00e9, ils peuvent cr\u00e9er des supports marketing accrocheurs. Ces mat\u00e9riaux contribuent \u00e0 renforcer la reconnaissance de la marque et \u00e0 augmenter les ventes.<\/p>\n

Les rev\u00eatements peuvent \u00e9galement ajouter des propri\u00e9t\u00e9s fonctionnelles aux surfaces. Par exemple, ils peuvent rendre les surfaces r\u00e9sistantes au feu, aux produits chimiques ou \u00e0 d\u2019autres dangers.<\/p>\n<\/div>\n

Paints, Coatings, and Printing Inks Market Research: How Leading Specialty Chemical Firms Win<\/h1>\n

The specialty chemicals sector rewards firms that read formulator intent earlier than competitors. Paints, Coatings, and Printing Inks Market Research now decides which suppliers earn specification, which lose share to private label resin systems, and which command pricing power as raw material volatility persists.<\/p>\n

The category sits at an inflection point. Bio-based binders, cobalt-free driers, and low-VOC waterborne systems are reshaping formulation chemistry. Regulatory pressure from REACH, TSCA, and the EU Green Deal has compressed reformulation cycles. Brand owners in packaging, automotive OEM, and architectural segments demand evidence of cradle-to-gate carbon reduction before they renew supply agreements.<\/p>\n

Where Paints, Coatings, and Printing Inks Market Research Creates Pricing Power<\/h2>\n

The strongest specialty chemical firms treat market research as a pricing instrument, not a marketing input. They use B2B expert interviews with formulators at PPG, AkzoNobel, Sherwin-Williams, Sun Chemical, and Flint Group to map willingness-to-pay against specific performance attributes: scratch resistance, gloss retention, cure speed, and migration thresholds for food-contact inks.<\/p>\n

The mechanism matters. A coatings additive that improves rheology by a measurable margin is worth a premium only if the formulator can defend that premium to their own procurement team. Research that surfaces the downstream economic argument, not just the technical one, is what separates suppliers who hold price from suppliers who concede on every renewal.<\/p>\n

According to SIS International Research, customers in paints and coatings additives consistently identify with product brand names more readily than with the corporate parent, particularly in markets where formulators have used the same SKU across multiple ownership changes.<\/span> This pattern holds across Germany, China, the UK, and the Netherlands, and has direct implications for post-acquisition brand architecture decisions.<\/span><\/p>\n

The Reformulation Window Drives Competitive Intelligence Priorities<\/h2>\n

Reformulation cycles in coatings now compress to months rather than years when a regulatory trigger hits. Cobalt classification under CLP, TiO2 reclassification debates, and PFAS restrictions have forced suppliers like Evonik, BYK, BASF, and Borchers to accelerate cobalt-free drier portfolios and fluorine-free surface additives.<\/p>\n

The competitive intelligence question is not whether competitors will respond. The question is which competitor reaches commercial scale first, at what unit cost, and through which distributor relationships. Supplier qualification audits at the formulator level reveal this earlier than patent filings or trade press coverage.<\/p>\n

Printing inks face a parallel dynamic. Photoinitiator restrictions in food packaging have shifted demand toward LED-UV systems and electron beam curing. Suppliers who mapped converter readiness across flexible packaging, folding carton, and label segments captured specification share before incumbents adjusted their commercial playbooks.<\/p>\n

Geographic Asymmetry Rewards Disciplined Market Entry Assessments<\/h2>\n

Demand patterns in coatings diverge sharply by region. India and Southeast Asia show double-digit volume growth in decorative architectural coatings tied to housing formation. China’s industrial coatings market has shifted from import dependence to domestic supplier dominance, with Carpoly, Chenyang, and Three Trees taking share from multinationals in mid-tier segments. Latin America rewards distribution depth over technical differentiation.<\/p>\n

SIS International’s structured interviews with specifiers in Brazil and India revealed that the online decision journey for industrial coatings buyers is fragmented across technical data sheets, distributor relationships, and peer references, with website-driven specification carrying less weight than direct technical service engagement. Suppliers who invested in field application engineers ahead of digital channels captured more renewals.<\/span><\/p>\n

The implication for total cost of ownership analysis is direct. A coating that performs identically in lab conditions can deliver materially different installed-base economics depending on applicator training, substrate preparation standards, and ambient humidity ranges in the target geography.<\/p>\n

The SIS Specialty Chemicals Intelligence Framework<\/h2>\n

Effective Paints, Coatings, and Printing Inks Market Research operates across four layers. Each layer answers a distinct leadership question.<\/p>\n

\n\n\n\n\n\n\n\n\n
Layer<\/th>\nDecision Supported<\/th>\nPrimary Method<\/th>\n<\/tr>\n<\/thead>\n
Formulator Intent<\/td>\nWhere to invest R&D capacity<\/td>\nB2B expert interviews with chemists and procurement<\/td>\n<\/tr>\n
Specification Mapping<\/td>\nWhich accounts to defend or attack<\/td>\nInstalled base analytics and distributor channel checks<\/td>\n<\/tr>\n
Regulatory Forecasting<\/td>\nReformulation timing and capex sequencing<\/td>\nRegulator and industry association tracking<\/td>\n<\/tr>\n
Brand Architecture<\/td>\nPost-acquisition naming and portfolio strategy<\/td>\nCustomer perception studies across geographies<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n

Source: SIS International Research<\/em><\/p>\n

The framework matters because most suppliers run only the first layer. They interview formulators, build a deck, and stop. The firms gaining share run all four in parallel and synchronize the outputs against a single capex and pricing calendar.<\/p>\n

Brand Architecture After Acquisition Is a Quantifiable Decision<\/h2>\n

Consolidation continues across the additives, pigments, and resin segments. Each transaction creates a brand architecture question with measurable financial consequences. Carry the legacy product brand, lead with the corporate name, or run a transitional dual-brand strategy.<\/p>\n

SIS International’s brand awareness research across five countries in the paints and coatings additives segment found that century-old product brands frequently outperform corporate parent names in customer recall and specification preference, even after multiple ownership changes. The premium attached to the product brand often exceeds the marketing cost required to migrate customers to a corporate identity.<\/span><\/p>\n

The takeaway for acquirers is precise. Brand consolidation looks efficient on a synergy spreadsheet. Tested against actual specifier behavior, it can erase pricing power that took decades to build.<\/p>\n

Sustainability Evidence Is Now a Commercial Requirement<\/h2>\n
\"\u00c9tudes<\/figure>\n

Brand owners in CPG, automotive, and electronics increasingly require Scope 3 reduction commitments from coatings and ink suppliers. Bio-based content claims, recycled content verification, and ISCC PLUS certification have moved from marketing differentiators to commercial gates.<\/p>\n

The opportunity sits with suppliers who can document their value story with primary evidence rather than estimated lifecycle assessments. Real-world evidence from converter sites, applicator data on energy reduction during cure, and verified raw material origin chains now carry weight in supplier scorecards at firms like Unilever, Procter & Gamble, and BMW.<\/p>\n

Suppliers who treat sustainability as a quantifiable performance attribute, measurable through the same rigor as scratch resistance or pot life, win specification. Those who treat it as positioning lose access to the accounts that set tomorrow’s volume floor.<\/p>\n

The Path Forward for Specialty Chemical Leadership<\/h2>\n
\"\u00c9tudes<\/figure>\n

Paints, Coatings, and Printing Inks Market Research delivers compounding value when leadership treats it as continuous intelligence rather than episodic studies. The firms gaining share run formulator panels on standing engagement, refresh competitive intelligence quarterly, and tie research outputs to specific pricing, capex, and portfolio decisions on a published calendar.<\/p>\n

The firms losing share commission research after the loss has occurred. The asymmetry is structural and widening.<\/p>\n

\u00c0 propos de SIS International<\/h2>\n

SIS International<\/a> propose des recherches quantitatives, qualitatives et strat\u00e9giques. Nous fournissons des donn\u00e9es, des outils, des strat\u00e9gies, des rapports et des informations pour la prise de d\u00e9cision. Nous menons \u00e9galement des entretiens, des enqu\u00eates, des groupes de discussion et d\u2019autres m\u00e9thodes et approches d\u2019\u00e9tudes de march\u00e9. Contactez nous<\/a> pour votre prochain projet d'\u00e9tude de march\u00e9.<\/p>\n

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Related SIS Resources<\/h3>\n