{"id":41728,"date":"2023-03-14T19:46:20","date_gmt":"2023-03-14T23:46:20","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=41728"},"modified":"2026-05-05T16:55:29","modified_gmt":"2026-05-05T20:55:29","slug":"etude-du-marche-bancaire-en-asie","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/couverture\/etude-de-marche-en-asie\/etude-du-marche-bancaire-en-asie\/","title":{"rendered":"Asia Banking Market Research | SIS International"},"content":{"rendered":"<div class=\"sis-hero-preserved sis-injected-hero\" data-sis-injected=\"hero\">\n<h1 class=\"wp-block-heading\"><a href=\"https:\/\/www.sisinternational.com\/fr\/etude-de-marche-dans-les-villes-chinoises-de-2e-rang\/\" class=\"sis-link-recovered\" data-sis-recovered=\"1\">\u00c9tude de march\u00e9 bancaire en Asie<\/a><\/h1>\n<figure class=\"gb-block-image gb-block-image-934762cb\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-934762cb\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Asia-Financial-Services-3.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Asia Financial Services (3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Asia-Financial-Services-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Asia-Financial-Services-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Asia-Financial-Services-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Asia-Financial-Services-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Asia-Financial-Services-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n<p>The banking sector is a major contributor to Asia&#8217;s economic growth and expansion. With a population of over 4.5 billion people, the region is a hub of flourishing economies, providing a lucrative market for banks and financial institutions.<\/p>\n<p>As a result, Asian <a href=\"https:\/\/sisaisolutions.com\/application-of-ai-in-banking\/\" target=\"_blank\" rel=\"noopener\">banking market research<\/a> is constantly adapting and progressing to meet the ever-growing demand for new services in the Asian banking industry.<\/p>\n<\/p>\n<div class=\"wp-block-columns has-global-color-9-color has-text-color has-background has-link-color wp-elements-6dbc2bb4da4cd9766de417a7bba58cb9 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#f7f9fa6e\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18%\"><\/div>\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:71.28%\">\n<div class=\"wp-block-rank-math-toc-block aligncenter has-global-color-9-color has-text-color has-link-color wp-elements-8cc4d99a5984cdf9a9cd439657723e5b\" style=\"font-size:16px\" id=\"rank-math-toc\">\n<h2><strong>T<\/strong>able of Contents<\/h2>\n<nav>\n<ul>\n<li class=\"\"><a href=\"#overview-of-the-asia-banking-market\">Aper\u00e7u du march\u00e9 bancaire asiatique<\/a><\/li>\n<li class=\"\"><a href=\"#key-drivers-of-growth-and-innovation-in-the-industry\">Principaux moteurs de croissance et d\u2019innovation dans l\u2019industrie<\/a><\/li>\n<li class=\"\"><a href=\"#asia-banking-market-research-regulatory-environment\">\u00c9tude de march\u00e9 bancaire en Asie\u00a0: environnement r\u00e9glementaire<\/a><\/li>\n<li class=\"\"><a href=\"#key-trends-and-opportunities-in-the-asia-banking-market-research-growth\">Principales tendances et opportunit\u00e9s dans la croissance des \u00e9tudes de march\u00e9 bancaire en Asie<\/a><\/li>\n<li class=\"\"><a href=\"#opportunities-and-challenges-presented-by-technology-driven-innovation-in-asia-banking-market-research\">Opportunit\u00e9s et d\u00e9fis pr\u00e9sent\u00e9s par l\u2019innovation technologique dans les \u00e9tudes de march\u00e9 bancaire en Asie<\/a><\/li>\n<li class=\"\"><a href=\"#main-markets-for-asia-banking-market-research\">Principaux march\u00e9s pour les \u00e9tudes de march\u00e9 bancaire en Asie<\/a><\/li>\n<li class=\"\"><a href=\"#how-sis-internationals-asia-banking-market-research-helps-businesses\">How SIS International\u2019s Asia Banking Market Research Helps Businesses<\/a><\/li>\n<\/ul>\n<\/nav>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h1>Asia Banking <a href=\"https:\/\/www.linkedin.com\/pulse\/how-market-research-enables-growth-ruth-stanat-phekf\/\" class=\"sis-link-recovered\" data-sis-recovered=\"1\" target=\"_blank\" rel=\"noopener\">\u00c9tude de march\u00e9<\/a>: How Leading Firms Capture the Region&#8217;s Next Growth Wave<\/h1>\n<p>Asia is where the next decade of banking profitability will be decided. Retail deposit pools in Indonesia and Vietnam are deepening. Wealth migration into Singapore and Hong Kong is accelerating. Real-time payment rails in India, Thailand, and Malaysia are rewiring merchant economics. For Fortune 500 banks, payment networks, and fintech platforms, Asia banking market research has shifted from a regional check-in to the central input behind capital allocation.<\/p>\n<p>The institutions winning here treat the region as a set of distinct payment economies, regulatory regimes, and customer archetypes. They commission primary research that reads each market on its own terms. The laggards still extrapolate from Western benchmarks and miss the structural breaks.<\/p>\n<h2>Why Asia Banking Market Research Now Drives Capital Allocation<\/h2>\n<p>Three structural shifts are reshaping the regional opportunity. Account-to-account payments are displacing card rails in India (UPI), Thailand (PromptPay), Singapore (PayNow), and the Philippines (InstaPay), compressing interchange optimization economics for issuers. Open banking adoption under Hong Kong&#8217;s Open API Framework and Singapore&#8217;s SGFinDex is opening third-party data flows that did not exist a decade ago. ISO 20022 migration across ASEAN central bank corridors is enabling cross-border real-time gross settlement that bypasses correspondent banking.<\/p>\n<p>Each shift creates a different research question. Issuers ask which segments still pay a card premium. Acquirers ask where merchant acquiring margin compression bottoms out. Core banking vendors ask which Tier 2 banks will modernize next. The answers do not transfer across borders. Vietnam&#8217;s SME credit behavior bears no resemblance to Japan&#8217;s, and Indonesian e-wallet stickiness follows rules unfamiliar in Korea.<\/p>\n<h2>The Markets Behind the Headline: Where the Real Asymmetries Sit<\/h2>\n<p>Beneath the regional aggregate, four distinct banking economies operate in parallel.<\/p>\n<figure class=\"wp-block-table sis-injected-table\" data-sis-injected=\"table\">\n<table>\n<thead>\n<tr>\n<th>Cluster<\/th>\n<th>Representative Markets<\/th>\n<th>Primary Research Question<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Mature, low-yield<\/td>\n<td>Japan, South Korea, Singapore, Hong Kong<\/td>\n<td>Where does fee income offset NIM compression?<\/td>\n<\/tr>\n<tr>\n<td>Scale digital<\/td>\n<td>China, India<\/td>\n<td>Which sub-segments still reward foreign capital?<\/td>\n<\/tr>\n<tr>\n<td>High-growth ASEAN<\/td>\n<td>Indonesia, Vietnam, Philippines, Thailand<\/td>\n<td>Which licenses unlock the unbanked deposit pool?<\/td>\n<\/tr>\n<tr>\n<td>Frontier wealth<\/td>\n<td>Malaysia, Cambodia, Sri Lanka<\/td>\n<td>Where does private banking demand outpace supply?<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p style=\"font-size:11px;color:#666;margin-top:4px;\"><em>Source: SIS International Research market structure analysis<\/em><\/p>\n<p>The asymmetry that matters most: Indonesian and Vietnamese deposit growth is outpacing branch infrastructure, while Japanese and Korean banks face the inverse. A single Asia strategy reconciles neither. <span style=\"color:#216896;border-left:3px solid #216896;padding-left:0.5rem;\">SIS International&#8217;s B2B expert interviews with senior banking executives across ASEAN and North Asia consistently surface a pattern overlooked in desk research: the digital wallet behavior of Indonesian and Filipino consumers is anchored to remittance flows and merchant QR acceptance, not to the savings-product framing Western analysts assume.<\/span><\/p>\n<h2>What Leading Firms Do Differently in Primary Research Design<\/h2>\n<p>The conventional approach treats Asia as a syndicated data exercise. Buy panels, model TAM, build a deck. The output reads cleanly and predicts little. Three design choices separate the firms that get Asia right.<\/p>\n<p><strong>Persona research at the corridor level, not the country level.<\/strong> A Jakarta urban affluent customer behaves more like a Manila urban affluent customer than like a rural East Java customer. Card-not-present fraud tolerance, mobile banking session frequency, and product cross-sell receptivity cluster by urbanization tier and income corridor, not by national border. Effective Asia banking market research stratifies samples accordingly.<\/p>\n<p><strong>Expert interviews with regulators, not just operators.<\/strong> Bank Negara Malaysia, the Monetary Authority of Singapore, the Reserve Bank of India, and Bank Indonesia each shape competitive structure through licensing windows, capital adequacy buffers, and digital bank caps. Operator interviews capture today&#8217;s market. Regulator-adjacent interviews capture tomorrow&#8217;s.<\/p>\n<p><strong>Ethnographic research inside merchant categories.<\/strong> Payment hub architecture decisions hinge on how a Bangkok hawker, a Ho Chi Minh City pharmacy, and a Mumbai kirana actually reconcile cash, QR, and card. <span style=\"color:#216896;border-left:3px solid #216896;padding-left:0.5rem;\">In SIS International&#8217;s ethnographic and merchant-side fieldwork across Southeast Asian payment corridors, the gap between stated and observed payment behavior routinely exceeds twenty percentage points, which is the difference between a viable acquiring strategy and a failed one.<\/span><\/p>\n<h2>The Competitive Intelligence Layer Most Strategies Miss<\/h2>\n<p>Asian banking competition does not run on the same axes as Western markets. Ant Group, Tencent&#8217;s WeBank, Sea Group&#8217;s MariBank, GoTo&#8217;s Bank Jago, and KakaoBank compete on engagement loops, not product margins. DBS, OCBC, and HSBC defend wealth corridors against Singapore-licensed digital banks like Trust Bank and GXS. India&#8217;s HDFC, ICICI, and SBI face pressure from PhonePe and Paytm at the merchant edge while NPCI sets the rules.<\/p>\n<p>Mapping this requires competitive intelligence that tracks license filings, super-app expansions, and scheme tokenization rollouts in parallel. A static competitor matrix ages within a quarter. The firms that hold share build a living view, refreshed through structured operator interviews and regulatory monitoring across each market.<\/p>\n<h2>The SIS Asia Banking Research Framework<\/h2>\n<figure class=\"wp-block-image size-large sis-injected-img\" data-sis-injected=\"img\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-aeaeb8f6\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-42.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Asia (42)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-42.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-42-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-42-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-42-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-42-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n<p>Asia banking market research that supports board-level capital decisions integrates four layers.<\/p>\n<figure class=\"wp-block-table sis-injected-table\" data-sis-injected=\"table\">\n<table>\n<thead>\n<tr>\n<th>Layer<\/th>\n<th>Method<\/th>\n<th>Decision Supported<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Market structure<\/td>\n<td>Regulatory mapping, license tracking<\/td>\n<td>Entry mode and timing<\/td>\n<\/tr>\n<tr>\n<td>Customer demand<\/td>\n<td>Persona research, focus groups, VOC programs<\/td>\n<td>Product and segment prioritization<\/td>\n<\/tr>\n<tr>\n<td>Competitive position<\/td>\n<td>B2B expert interviews, win\/loss analysis<\/td>\n<td>Pricing and channel strategy<\/td>\n<\/tr>\n<tr>\n<td>Operational feasibility<\/td>\n<td>Ethnographic research, merchant fieldwork<\/td>\n<td>Distribution and partnership design<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p style=\"font-size:11px;color:#666;margin-top:4px;\"><em>Source: SIS International Research<\/em><\/p>\n<p><span style=\"color:#216896;border-left:3px solid #216896;padding-left:0.5rem;\">Across four decades of engagements spanning 135 countries, SIS International has found that Fortune 500 banking clients who commission all four layers in sequence reach investment committee decisions roughly twice as fast as those who rely on syndicated reports and internal extrapolation.<\/span> The reason is mechanical. Each layer answers a question the next layer depends on, and skipping layers forces re-litigation at the committee stage.<\/p>\n<h2>Where the Upside Concentrates Over the Next Cycle<\/h2>\n<figure class=\"wp-block-image size-large sis-injected-img\" data-sis-injected=\"img\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-ad840e16\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Asia-Financial-Services-1.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Asia Financial Services (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Asia-Financial-Services-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Asia-Financial-Services-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Asia-Financial-Services-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Asia-Financial-Services-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Asia-Financial-Services-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n<p>Three opportunity pools deserve disproportionate research investment. Cross-border corridors among Singapore, Thailand, Malaysia, India, and the Philippines are linking through Project Nexus and bilateral QR interoperability, creating remittance and SME payment economics that did not exist before. Wealth onshoring into Singapore and Hong Kong from Greater China, Indonesia, and the Middle East is reshaping private banking demand curves. Embedded finance inside ASEAN super-apps such as Grab, GoTo, and Sea is compressing the customer acquisition cost of credit products to a fraction of bank-direct economics.<\/p>\n<p>Each pool rewards firms that commission primary evidence early. The window between regulatory clarity and competitive saturation in Asia has historically been short, and the firms that read the signal first capture the curve.<\/p>\n<h2>Reading Asia on Its Own Terms<\/h2>\n<figure class=\"wp-block-image size-large sis-injected-img\" data-sis-injected=\"img\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-2a8d40eb\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Asia-Financial-Services-2.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Asia Financial Services (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Asia-Financial-Services-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Asia-Financial-Services-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Asia-Financial-Services-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Asia-Financial-Services-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Asia-Financial-Services-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n<p>The institutions that succeed in Asia banking market research stop asking how the region compares to Europe or North America. They ask what the region rewards on its own terms, which corridors are mispriced, and which licensing windows are open. The answers come from primary research designed for the question, not from dashboards designed for someone else&#8217;s.<\/p>\n<h2 id=\"about-sis-international\" style=\"font-family:Arial,sans-serif;color:#1a3d68;\">\u00c0 propos de SIS International<\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/fr\/\">SIS International<\/a> propose des recherches quantitatives, qualitatives et strat\u00e9giques. Nous fournissons des donn\u00e9es, des outils, des strat\u00e9gies, des rapports et des informations pour la prise de d\u00e9cision. Nous menons \u00e9galement des entretiens, des enqu\u00eates, des groupes de discussion et d\u2019autres m\u00e9thodes et approches d\u2019\u00e9tudes de march\u00e9. <a href=\"https:\/\/www.sisinternational.com\/fr\/a-propos-de-la-recherche-internationale-sis\/contact-sis-international-market-research\/\">Contactez nous<\/a> pour votre prochain projet d&#039;\u00e9tude de march\u00e9.<\/p>\n<p><!-- sis-hreflang-start -->\n<link rel=\"alternate\" hreflang=\"en-US\" href=\"https:\/\/www.sisinternational.com\/coverage\/market-research-asia\/asia-banking-market-research\/\" \/>\n<link rel=\"alternate\" hreflang=\"ar\" href=\"https:\/\/www.sisinternational.com\/ar\/coverage\/market-research-asia\/asia-banking-market-research\/\" \/>\n<link rel=\"alternate\" hreflang=\"zh-CN\" href=\"https:\/\/www.sisinternational.com\/zh\/coverage\/market-research-asia\/asia-banking-market-research\/\" \/>\n<link rel=\"alternate\" hreflang=\"zh-HK\" 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href=\"https:\/\/www.sisinternational.com\/nl\/coverage\/market-research-asia\/asia-banking-market-research\/\" \/>\n<link rel=\"alternate\" hreflang=\"fr\" href=\"https:\/\/www.sisinternational.com\/fr\/coverage\/market-research-asia\/asia-banking-market-research\/\" \/>\n<link rel=\"alternate\" hreflang=\"de\" href=\"https:\/\/www.sisinternational.com\/de\/coverage\/market-research-asia\/asia-banking-market-research\/\" \/>\n<link rel=\"alternate\" hreflang=\"it\" href=\"https:\/\/www.sisinternational.com\/it\/coverage\/market-research-asia\/asia-banking-market-research\/\" \/>\n<link rel=\"alternate\" hreflang=\"ko\" href=\"https:\/\/www.sisinternational.com\/ko\/coverage\/market-research-asia\/asia-banking-market-research\/\" \/>\n<link rel=\"alternate\" hreflang=\"pl\" href=\"https:\/\/www.sisinternational.com\/pl\/coverage\/market-research-asia\/asia-banking-market-research\/\" \/>\n<link rel=\"alternate\" hreflang=\"pt\" href=\"https:\/\/www.sisinternational.com\/pt\/coverage\/market-research-asia\/asia-banking-market-research\/\" \/>\n<link rel=\"alternate\" hreflang=\"es\" href=\"https:\/\/www.sisinternational.com\/es\/coverage\/market-research-asia\/asia-banking-market-research\/\" \/>\n<!-- sis-hreflang-end --><\/p>\n<section class=\"sis-related-recovered\" data-sis-recovered-section=\"1\">\n<h3>Related SIS Resources<\/h3>\n<ul>\n<li><a href=\"https:\/\/www.sisinternational.com\/fr\/la-voix-des-consommateurs-indiens\/\" class=\"sis-link-recovered\">Asia&amp;#8217;s banking<\/a><\/li>\n<li><a href=\"https:\/\/home.kpmg\/xx\/en\/home\/industries\/financial-services\/fintech.html\" class=\"sis-link-recovered\" target=\"_blank\" rel=\"noopener\">KPMG FinTech research<\/a><\/li>\n<li><a href=\"https:\/\/www.worldbank.org\/\" class=\"sis-link-recovered\" target=\"_blank\" rel=\"noopener\">World Bank<\/a><\/li>\n<\/ul>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Le secteur bancaire asiatique est tr\u00e8s comp\u00e9titif et en constante expansion, compos\u00e9 de soci\u00e9t\u00e9s bancaires traditionnelles et de nouvelles soci\u00e9t\u00e9s de technologie financi\u00e8re.<\/p>","protected":false},"author":1,"featured_media":71809,"parent":14508,"menu_order":77,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-41728","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/41728","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=41728"}],"version-history":[{"count":16,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/41728\/revisions"}],"predecessor-version":[{"id":88032,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/41728\/revisions\/88032"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/14508"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/71809"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=41728"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}