{"id":41212,"date":"2023-01-16T02:24:13","date_gmt":"2023-01-16T02:24:13","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=41212"},"modified":"2026-01-27T15:24:04","modified_gmt":"2026-01-27T20:24:04","slug":"etude-de-marche-sur-le-commerce-electronique-b2b","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/solutions\/solutions-de-recherche-qualitative-et-quantitative\/etude-de-marche-sur-le-commerce-electronique-b2b\/","title":{"rendered":"\u00c9tude de march\u00e9 du commerce \u00e9lectronique B2B"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u00c9tude de march\u00e9 du commerce \u00e9lectronique B2B <\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-08dbae53\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-08dbae53\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Partnership-Development-2.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Partnership-Development-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Partnership-Development-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Partnership-Development-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Partnership-Development-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Partnership-Development-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Through B2B e-commerce market research, businesses gain the actionable insights needed to refine their platforms, enhance user experiences, and stay ahead of industry trends.<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">How do businesses optimize their online sales strategies in an ever-expanding digital marketplace? B2B e-commerce market research provides insights into buyer behavior, emerging trends, and competitive dynamics in this rapidly growing sector.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What Is B2B e-Commerce Market Research?<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">B2B e-commerce market research analyzes data to understand the dynamics of the B2B online sales ecosystem. It focuses on uncovering insights into buyer behavior, industry trends, technological advancements, and competitive landscapes specific to the digital business-to-business environment.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Unlike traditional market research, B2B <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/etude-de-marche-du-commerce-electronique\/\"   title=\"\u00c9tude de march\u00e9 du commerce \u00e9lectronique\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"405\">e-commerce market research<\/a> delves into the unique challenges and opportunities of selling online to businesses. It addresses key areas such as:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Buyer Preferences:<\/b><span style=\"font-weight: 400;\"> How do businesses make purchasing decisions online? What features and functionalities do they prioritize on e-commerce platforms?<\/span><\/li>\n\n\n\n<li><b>Int\u00e9gration technologique\u00a0:<\/b><span style=\"font-weight: 400;\"> Which tools and technologies drive innovation in the B2B e-commerce space?<\/span><\/li>\n\n\n\n<li><b>Opportunit\u00e9s de march\u00e9\u00a0:<\/b><span style=\"font-weight: 400;\"> What industries or regions offer the most growth potential for B2B e-commerce platforms?<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why Do Businesses Need B2B e-Commerce Market Research?<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.sisinternational.com\/fr\/complexites-du-marketing-b2b\/\" title=\"Qu\u2019est-ce que le marketing B2B ?\"  data-wpil-monitor-id=\"7327\">B2B e-commerce market<\/a> research equips organizations with the insights to navigate the current business landscape, ensuring their platforms and offerings remain competitive and aligned with customer needs.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><b>Optimizing Platform Design and Functionality<\/b><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">An effective e-commerce platform must cater to the specific needs of B2B buyers. Research identifies which features are critical, such as:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Customizable catalogs and bulk pricing options.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Integration with ERP and CRM systems.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Advanced search and filtering capabilities.<\/span><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><b>Identifier les opportunit\u00e9s de march\u00e9<\/b><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.sisinternational.com\/fr\/segmentation-interentreprises\/\" title=\"Segmentation du march\u00e9 interentreprises\"  data-wpil-monitor-id=\"2557\">B2B e-commerce market research<\/a> helps businesses identify underserved segments, emerging trends, and geographic regions with high growth potential. For example, companies can explore:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">The rising adoption of mobile commerce in developing regions.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">The growing demand for eco-friendly products among corporate buyers.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Opportunities to serve niche industries, such as specialized manufacturing or healthcare.<\/span><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><b>Staying Ahead of Competitors<\/b><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Research enables businesses to benchmark their performance against competitors and identify areas for differentiation. Companies can position themselves more effectively in the market by analyzing competitors\u2019 offerings, pricing models, and customer engagement strategies.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Techniques for Effective B2B e-Commerce Market Research<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">To maximize the potential of B2B e-commerce, businesses need to employ robust research techniques that provide actionable insights. The following methods are central to effective B2B e-commerce market research:<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><b>1. Customer Surveys and Questionnaires<\/b><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Surveys help businesses understand buyer expectations, preferences, and pain points in the purchasing process.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><b>2. Entretiens approfondis<\/b><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">One-on-one interviews with key stakeholders provide qualitative insights into complex buying behaviors and platform requirements.&nbsp;<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><b>3. Competitor Analysis<\/b><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Understanding competitors\u2019 offerings is essential for differentiation.&nbsp;<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><b>4. Behavioral Analytics<\/b><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Tracking user behavior on existing e-commerce platforms provides data on how buyers interact with features such as search filters, checkout processes, and product recommendations.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><b>5. Social Listening and Online Forums<\/b><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Monitoring discussions on social media and industry-specific forums can highlight emerging trends, common pain points, and customer expectations in the B2B e-commerce space.<\/span><span style=\"font-weight: 400;\"><br><\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><b>6. Focus Groups<\/b><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Engaging small groups of B2B buyers in structured discussions provides direct feedback on platform designs, marketing strategies, and service offerings.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ecommerce Market Research: B2B vs B2C<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-fcd3587a\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-fcd3587a\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Partnership-Development-3.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Partnership-Development-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Partnership-Development-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Partnership-Development-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Partnership-Development-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/Partnership-Development-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>B2B e-commerce market research differs significantly from B2C as decision-making is done through a systematic research process based on a team of experts. While just one consumer typically makes B2C purchases.<\/p>\n\n\n\n<p>This means that <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/fr\/top-5-benefits-of-b2b-market-research\/\"   title=\"Top 5 Benefits of B2B Market Research\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"728\">\u00c9tude de march\u00e9 B2B<\/a> must take into account each team member&#8217;s different needs and concerns and how they influence the final decision. Likewise, B2B e-commerce market research considers the supply chain, a long network of intermediaries that includes distributors, wholesalers, retailers, and resellers, among others.<\/p>\n\n\n\n<p>As a result, B2B e-commerce market research is typically complex compared to B2C market research, and the emergence of new technologies and changes in consumer preferences during the pandemic accelerated wholesalers&#8217; transition to a digital environment. This scenario brings opportunities and challenges to market research specialist who needs to quickly move from a physical store model to a digital transformation based on e-commerce analysis driven by AI and Machine learning (ML).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Opportunit\u00e9s et d\u00e9fis<\/h2>\n\n\n\n<p>The B2B e-commerce market has improved customer experience as a result of technological proliferation, such as cloud computing and AI. For this reason, market research should adopt new approaches and leverage innovative technologies to keep up with industry technological advances.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Opportunit\u00e9s<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>L\u2019IA aura un impact sur les \u00e9tudes de march\u00e9 du commerce \u00e9lectronique B2B<\/strong>. Global B2B e-commerce market <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/etude-de-marche-sur-lintention-de-lacheteur\/\" title=\"\u00c9tude de march\u00e9 sur l\u2019intention de l\u2019acheteur\"  data-wpil-monitor-id=\"6263\">recherche<\/a> strategists can leverage machine learning and AI to better understand the drivers of consumer intent in the B2B market.<\/li>\n\n\n\n<li><strong>Les \u00e9tudes de march\u00e9 peuvent utiliser des technologies num\u00e9riques disruptives<\/strong> pour se connecter avec des fournisseurs, des experts, des grossistes, des revendeurs et toutes les parties prenantes pour obtenir des donn\u00e9es plus pr\u00e9cises.<\/li>\n\n\n\n<li><strong>Tirer parti des algorithmes de ML<\/strong> pour analyser des donn\u00e9es historiques et non structur\u00e9es et pr\u00e9dire les tendances futures du march\u00e9.<\/li>\n<\/ul>\n\n\n\n<p>M\u00eame avec tous les changements \u00e0 venir, les bases des \u00e9tudes de march\u00e9 du commerce \u00e9lectronique B2B restent solides et s&#039;appuieront sur les m\u00e9thodes de recherche actuelles telles que les groupes de discussion, les entretiens avec les d\u00e9cideurs, les sessions de co-cr\u00e9ation, les entretiens vid\u00e9o, les enqu\u00eates par courrier \u00e9lectronique, etc. de partager ses connaissances avec des experts du secteur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">D\u00e9fis<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Manque de donn\u00e9es clients de qualit\u00e9<\/strong>. Due to the smaller number of buyers and the specialized nature of services, a shortage of quality customer information hinders personalization efforts.<\/li>\n\n\n\n<li><strong>Adoption rapide des nouvelles technologies de recherche<\/strong>. \u00c0 mesure que les transactions interentreprises deviennent plus intelligentes et plus complexes, les progr\u00e8s technologiques rapides joueront un r\u00f4le de plus en plus important, et les analystes de march\u00e9 devront s&#039;appuyer sur de nouveaux outils d&#039;analyse pour suivre ces changements rapides.<\/li>\n\n\n\n<li><strong>Restrictions de donn\u00e9es<\/strong>. Many governments worldwide are amending and strengthening their data security and privacy protection laws as part of their efforts to build consumer trust in B2B e-commerce platforms.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Les tendances<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>Sur la base des opportunit\u00e9s et des d\u00e9fis de l\u2019\u00e9tude de march\u00e9 du commerce \u00e9lectronique B2B, les tendances attendues sont les suivantes\u00a0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Utilisation accrue de l\u2019IA et du ML<\/strong> since they are game-changer technologies revolutionizing the business environment.<\/li>\n\n\n\n<li><strong>Prise de d\u00e9cision bas\u00e9e sur les donn\u00e9es<\/strong> is becoming increasingly prevalent in business, and market research is key in providing the data needed to support these decisions.<\/li>\n\n\n\n<li>Market researchers use <strong>le big data pour obtenir des informations<\/strong> sur le comportement et les pr\u00e9f\u00e9rences des clients et pr\u00e9dire les tendances futures du march\u00e9 du commerce \u00e9lectronique B2B.<\/li>\n\n\n\n<li>De plus en plus d&#039;entreprises sont <strong>collecter et analyser des donn\u00e9es \u00e0 partir d&#039;appareils mobiles<\/strong> et les m\u00e9dias sociaux pour obtenir un aper\u00e7u du comportement et des pr\u00e9f\u00e9rences des clients \u00e0 mesure que de plus en plus de clients utilisent les appareils mobiles et les m\u00e9dias sociaux.<\/li>\n\n\n\n<li>Les entreprises comptent de plus en plus sur <strong>des donn\u00e9es en temps r\u00e9el pour prendre des d\u00e9cisions<\/strong> rapidement et s&#039;adapter aux conditions changeantes du march\u00e9.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Joueurs cl\u00e9s<\/h3>\n\n\n\n<p>Les principaux acteurs du march\u00e9 mondial du commerce \u00e9lectronique B2B devraient rester les m\u00eames dans les ann\u00e9es \u00e0 venir et accro\u00eetre leur part de march\u00e9. Certains des leaders du march\u00e9 sont\u00a0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Amazone<\/li>\n\n\n\n<li>DIYCommerce<\/li>\n\n\n\n<li>Alibaba<\/li>\n\n\n\n<li>Commerce Chine-Asie.<\/li>\n\n\n\n<li>Rakuten<\/li>\n\n\n\n<li>Walmart<\/li>\n\n\n\n<li>eBay<\/li>\n\n\n\n<li>Mercato<\/li>\n\n\n\n<li>Sources mondiales<\/li>\n\n\n\n<li>IndeMART<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Perspectives r\u00e9gionales<\/h3>\n\n\n\n<figure class=\"gb-block-image gb-block-image-ddadc7c6\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-ddadc7c6\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/analysis-analytics-research-13.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/analysis-analytics-research-13.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/analysis-analytics-research-13-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/analysis-analytics-research-13-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/analysis-analytics-research-13-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/analysis-analytics-research-13-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Asia Pacific (APAC) has established itself as one of the leading regional markets for B2B e-commerce, and APAC is expected to remain the leader in the sector. However, North America is expected to exhibit strong growth, and most of the market research will be done in this region due to the presence of major B2B companies and business consulting firms.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Points cl\u00e9s \u00e0 retenir<\/h2>\n\n\n\n<p>Le commerce \u00e9lectronique B2B est un march\u00e9 en croissance rapide qui offre d\u2019importantes opportunit\u00e9s aux entreprises. En comprenant les caract\u00e9ristiques uniques du march\u00e9 B2B et en utilisant des outils num\u00e9riques de pointe pour la recherche, les cabinets de conseil et les entreprises B2B peuvent prendre des d\u00e9cisions commerciales \u00e9clair\u00e9es et r\u00e9ussir dans l&#039;espace du commerce \u00e9lectronique B2B gr\u00e2ce \u00e0 des strat\u00e9gies marketing adapt\u00e9es au march\u00e9. besoins<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What Makes SIS International a Leader in B2B e-Commerce Market Research?<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/company\/sisinternationalresearch\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SIS International<\/span><\/a><span style=\"font-weight: 400;\"> is a globally recognized authority in B2B e-commerce market research. We offer comprehensive solutions that empower businesses to thrive in the digital marketplace.&nbsp;<\/span><\/p>\n\n\n\n<p><b>Solutions de recherche sur mesure<\/b><b><br><\/b><span style=\"font-weight: 400;\">SIS International customizes its research approach to align with each client\u2019s goals and market dynamics. We help businesses explore new markets, optimize platform features, or identify emerging trends.<\/span><\/p>\n\n\n\n<p><b>Une port\u00e9e mondiale avec une expertise locale<\/b><b><br><\/b><span style=\"font-weight: 400;\">With a presence in key markets worldwide, SIS International gives businesses a nuanced understanding of regional variations in buyer behavior, regulatory environments, and industry trends. This ensures strategies are both globally informed and locally effective.<\/span><\/p>\n\n\n\n<p><b>Innovative Methodologies<\/b><b><br><\/b><a href=\"https:\/\/twitter.com\/SISIntlResearch\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SIS<\/span><\/a><span style=\"font-weight: 400;\"> employs cutting-edge techniques, including behavioral analytics, AI-driven tools, and advanced segmentation methods. These methodologies enhance the depth and accuracy of insights, giving businesses a competitive edge.<\/span><\/p>\n\n\n\n<p><b>Expertise Across Industries<\/b><b><br><\/b><span style=\"font-weight: 400;\">We have extensive experience in the technology, healthcare, manufacturing, and logistics industries. This breadth of knowledge allows the firm to address these sectors&#8217; unique challenges and opportunities.<\/span><\/p>\n\n\n\n<p><b>Exp\u00e9rience prouv\u00e9e<\/b><b><br><\/b><span style=\"font-weight: 400;\">Having worked with Fortune 500 companies and emerging leaders, <\/span><a href=\"https:\/\/medium.com\/@sisinternational\/sis-international-c17160da8fac\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SIS<\/span><\/a><span style=\"font-weight: 400;\"> has established itself as a trusted partner for businesses seeking to dominate their e-commerce markets.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Notre emplacement \u00e0 New York<\/h2>\n\n\n\n<p>  <iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe>  <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">11 E 22nd Street, \u00e9tage 2, New York, NY 10010 T\u00e9l. : +1(212) 505-6805<\/h3>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00c0 propos de SIS International<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/fr\/\"><span style=\"font-weight: 400;\">SIS International<\/span><\/a><span style=\"font-weight: 400;\"> propose des recherches quantitatives, qualitatives et strat\u00e9giques. Nous fournissons des donn\u00e9es, des outils, des strat\u00e9gies, des rapports et des informations pour la prise de d\u00e9cision. Nous menons \u00e9galement des entretiens, des enqu\u00eates, des groupes de discussion et d\u2019autres m\u00e9thodes et approches d\u2019\u00e9tudes de march\u00e9.<\/span><a href=\"https:\/\/www.sisinternational.com\/fr\/a-propos-de-la-recherche-internationale-sis\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> Contactez nous<\/span><\/a><span style=\"font-weight: 400;\"> pour votre prochain projet d&#039;\u00e9tude de march\u00e9.<\/span><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Etude de march\u00e9 du e-commerce B2B. Fournissez des informations mises \u00e0 jour et des donn\u00e9es pr\u00e9cieuses pour soutenir les processus de prise de d\u00e9cision et les nouvelles strat\u00e9gies.<\/p>","protected":false},"author":1,"featured_media":71969,"parent":14660,"menu_order":33,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-41212","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/41212","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=41212"}],"version-history":[{"count":11,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/41212\/revisions"}],"predecessor-version":[{"id":80974,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/41212\/revisions\/80974"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/14660"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/71969"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=41212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}