{"id":41185,"date":"2023-01-06T05:48:09","date_gmt":"2023-01-06T05:48:09","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=41185"},"modified":"2025-11-03T22:56:31","modified_gmt":"2025-11-04T03:56:31","slug":"recherche-sur-la-segmentation-de-la-clientele-en-asie","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/coverage\/market-research-asia\/asia-customer-segmentation-research\/","title":{"rendered":"Recherche sur la segmentation des clients en Asie"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Recherche sur la segmentation des clients en Asie<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-9cf6f293\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-9cf6f293\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-48.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Asia (48)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-48.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-48-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-48-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-48-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-48-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">La notion de ce qui constitue un march\u00e9 \u00e9volue. Bient\u00f4t, nous ne d\u00e9finirons peut-\u00eatre plus les march\u00e9s par pays, les fronti\u00e8res perdant leur sens. Ainsi, la mani\u00e8re habituelle de diviser les march\u00e9s mondiaux a \u00e9galement commenc\u00e9 \u00e0 perdre de son impact.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-columns has-global-color-9-color has-text-color has-background has-link-color wp-elements-84ddd3ddd66a409fb6b74ce32b875a36 is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" style=\"background-color:#f7f9fa6e\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:71.28%\">\n<div class=\"wp-block-rank-math-toc-block aligncenter has-global-color-9-color has-text-color has-link-color wp-elements-1ccf1f72bfa03260edf2a18b5e5fc761\" style=\"font-size:16px\" id=\"rank-math-toc\"><h2><br><strong>T<\/strong>table des mati\u00e8res<\/h2><nav><ul><li class=\"\"><a href=\"#what-is-asian-customer-segmentation-research\">Qu\u2019est-ce que la recherche sur la segmentation de la client\u00e8le asiatique\u00a0?<\/a><\/li><li class=\"\"><a href=\"#why-is-asian-market-segmentation-research-important\">Pourquoi la recherche sur la segmentation du march\u00e9 asiatique est-elle importante ?<\/a><\/li><li class=\"\"><a href=\"#why-businesses-need-asian-customer-segmentation-research\">Pourquoi les entreprises ont besoin d&#039;une recherche sur la segmentation de la client\u00e8le asiatique<\/a><\/li><li class=\"\"><a href=\"#key-success-factors-in-asian-customer-segmentation-research\">Facteurs cl\u00e9s de succ\u00e8s dans la recherche sur la segmentation de la client\u00e8le asiatique<\/a><\/li><li class=\"\"><a href=\"#about-asian-customer-segmentation-research\">\u00c0 propos de la recherche sur la segmentation de la client\u00e8le asiatique<\/a><\/li><\/ul><\/nav><\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-asian-customer-segmentation-research\">Qu\u2019est-ce que la recherche sur la segmentation de la client\u00e8le asiatique\u00a0?<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-c0ded541\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-c0ded541\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-19.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Asia (19)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-19.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-19-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-19-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-19-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-19-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La segmentation du march\u00e9 est la strat\u00e9gie par laquelle une entreprise divise un march\u00e9. Ces sous-march\u00e9s ou segments sont susceptibles de r\u00e9pondre de la m\u00eame mani\u00e8re aux apports marketing. L\u2019objectif est de trouver les segments sur lesquels une entreprise peut concentrer ses efforts et ses ressources. De cette fa\u00e7on, elle peut r\u00e9ussir en commen\u00e7ant \u00e0 vendre sur ce march\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les entreprises ont besoin d\u2019une strat\u00e9gie de commercialisation si elles veulent faire mieux que les autres vendeurs des biens ou des services qu\u2019elles fournissent. Cette strat\u00e9gie leur permettra de cr\u00e9er une position de marque mondiale. La recherche sur la segmentation du march\u00e9 asiatique devrait r\u00e9pondre aux tendances du march\u00e9 mondial qui font fondre les fronti\u00e8res entre les pays. Cela permet \u00e9galement aux gens de profiter de la m\u00eame culture en m\u00eame temps.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-is-asian-market-segmentation-research-important\">Pourquoi la recherche sur la segmentation du march\u00e9 asiatique est-elle importante ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Souhaitez-vous vendre aux consommateurs asiatiques\u00a0? Ensuite, il faut savoir que la segmentation mondiale est une question \u00e9pineuse. Les entreprises ont besoin d\u2019aide pour adopter des strat\u00e9gies de marketing mondiales. Ils utilisent le m\u00eame syst\u00e8me au-del\u00e0 des fronti\u00e8res nationales pour obtenir des r\u00e9ductions de co\u00fbts. La vente sur les march\u00e9s de consommation asiatiques soul\u00e8ve de nombreux probl\u00e8mes cl\u00e9s. La premi\u00e8re consiste \u00e0 d\u00e9velopper des segments d\u2019acheteurs dans diff\u00e9rents pays. Ces segments devraient \u00eatre les segments susceptibles de montrer des r\u00e9ponses similaires aux efforts de marketing. Pourtant, il y a eu r\u00e9cemment un regain d\u2019int\u00e9r\u00eat pour la segmentation du march\u00e9. La segmentation de la client\u00e8le asiatique est devenue un autre probl\u00e8me cl\u00e9 dans les \u00e9tudes marketing transfrontali\u00e8res. Il aide les entreprises qui ciblent les pays asiatiques.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n    <meta charset=\"UTF-8\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n    <title>Asia Customer Segmentation Drivers<\/title>\n    <style>\n        \/* Responsive Table & SIS International-inspired Styling\n          - Uses corporate blue (#005cbf) and a clean, sans-serif font.\n          - Fully responsive design ensures no page distortion on any device.\n        *\/\n        \n        .sis-table-container {\n            font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, Helvetica, Arial, sans-serif;\n            margin: 2em 0;\n            width: 100%;\n            \/* Allows horizontal scroll on small screens to prevent page distortion *\/\n            overflow-x: auto;\n            -webkit-overflow-scrolling: touch; \/* Smooth scrolling on iOS *\/\n        }\n\n        .sis-table-container h3 {\n            font-size: 1.5rem; 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\/* Space for the label *\/\n            }\n\n            .sis-table thead {\n                display: none; \/* Hide header rows on mobile *\/\n            }\n            .sis-table tbody tr {\n                margin-bottom: 10px;\n                display: block;\n                border: 1px solid #ddd;\n                border-radius: 5px;\n                overflow: hidden;\n            }\n        }\n\n        .sis-table-container .source-caption {\n            margin-top: 10px;\n            font-size: 0.85rem; \n            color: #555;\n            font-style: italic;\n        }\n\n        .sis-table-container .source-caption a {\n            color: #005cbf; \/* Match brand blue *\/\n            text-decoration: none;\n        }\n\n        .sis-table-container .source-caption a:hover {\n            text-decoration: underline;\n        }\n    <\/style>\n<\/head>\n<body>\n\n    <!-- \n      HTML for WordPress:\n      Copy and paste the code from .sis-table-container start to end into a Custom HTML block.\n    -->\n    <div class=\"sis-table-container\">\n        \n        <h3>Key Drivers for Customer Segmentation in Asian Markets<\/h3>\n\n        <table class=\"sis-table\">\n            <thead>\n                <tr>\n                    <th>Segmentation Driver<\/th>\n                    <th>China (Tier 1 &#038; 2 Cities)<\/th>\n                    <th>India (Major Metros)<\/th>\n                    <th>Southeast Asia (Emerging Markets)<\/th>\n                <\/tr>\n            <\/thead>\n            <tbody>\n                <tr>\n                    <td data-label=\"Segmentation Driver\">Urbanization and Wealth Concentration<\/td>\n                    <td data-label=\"China (Tier 1 &#038; 2 Cities)\">Extremely high, leading to a focus on **affluent and luxury segments** with modern consumption patterns.<\/td>\n                    <td data-label=\"India (Major Metros)\">High growth rate creates distinct segments between the **digitally native middle class** and traditional buyers.<\/td>\n                    <td data-label=\"Southeast Asia (Emerging Markets)\">Highly varied; segmentation must separate the small, modern urban elite from the vast rural majority.<\/td>\n                <\/tr>\n                <tr>\n                    <td data-label=\"Segmentation Driver\">Digital Access and E-commerce<\/td>\n                    <td data-label=\"China (Tier 1 &#038; 2 Cities)\">**Super-app dominance** (WeChat, Alibaba); segmentation must differentiate users by their behavior within these closed ecosystems.<\/td>\n                    <td data-label=\"India (Major Metros)\">**Mobile-first users** with high frequency of digital payments (UPI); segmentation often based on vernacular language and platform usage.<\/td>\n                    <td data-label=\"Southeast Asia (Emerging Markets)\">Rapid shift from offline to online; segmentation must address **trust issues** and the need for installment payments\/COD.<\/td>\n                <\/tr>\n                <tr>\n                    <td data-label=\"Segmentation Driver\">Generational\/Cohort Differences<\/td>\n                    <td data-label=\"China (Tier 1 &#038; 2 Cities)\">Strong distinction between the **&#8217;Post-90s&#8217; generation** (focused on individuality and imported brands) and older, value-driven consumers.<\/td>\n                    <td data-label=\"India (Major Metros)\">Large **youth bulge** drives demand for entertainment and digital goods; strong loyalty to family-approved brands remains a factor for older segments.<\/td>\n                    <td data-label=\"Southeast Asia (Emerging Markets)\">**Highly entrepreneurial youth** segment, often acting as early adopters and influencers, driving rapid trend changes.<\/td>\n                <\/tr>\n                 <tr>\n                    <td data-label=\"Segmentation Driver\">Cultural &#038; Linguistic Fragmentation<\/td>\n                    <td data-label=\"China (Tier 1 &#038; 2 Cities)\">Relatively homogenous (Mandarin), but **regional subcultures** (e.g., Cantonese, Shanghai) influence media and consumption.<\/td>\n                    <td data-label=\"India (Major Metros)\">**Extreme fragmentation** by state, religion, and language; local segmentation is essential for everything from product names to advertising tone.<\/td>\n                    <td data-label=\"Southeast Asia (Emerging Markets)\">Cross-border ethnic groups and varied national identities necessitate **hyper-local campaign tailoring** within cities.<\/td>\n                <\/tr>\n            <\/tbody>\n        <\/table>\n\n        <p class=\"source-caption\">\n             Source: Data compiled from reports by the <a href=\"https:\/\/www.statista.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Statista Digital Market Outlook<\/a>, <a href=\"https:\/\/www.bain.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bain &#038; Company<\/a> market analyses, and <a href=\"https:\/\/www.un.org\/en\/development\/desa\/population\/index.asp\" target=\"_blank\" rel=\"noopener noreferrer\">UN Population data<\/a>.\n        <\/p>\n\n    <\/div>\n\n<\/body>\n<\/html>\n\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-businesses-need-asian-customer-segmentation-research\">Pourquoi les entreprises ont besoin d&#039;une recherche sur la segmentation de la client\u00e8le asiatique<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En 1996, les chercheurs Susan Tai et Jackie Tam ont d\u00e9couvert des contrastes saisissants dans une \u00e9tude. Pour cette \u00e9tude, ils ont compar\u00e9 les consommateurs d\u2019origine chinoise \u00e0 Hong Kong et \u00e0 Singapour. Le groupe ethnique dominant dans les deux r\u00e9gions \u00e9tait les Chinois. Cette \u00e9tude montre pourquoi les entreprises ont besoin de recherches sur la segmentation de la client\u00e8le. Les r\u00e9sidents de Singapour ont tendance \u00e0 \u00eatre plus ax\u00e9s sur leur foyer. Ils accordaient une plus grande valeur \u00e0 l\u2019enseignement sup\u00e9rieur. Ils \u00e9taient \u00e9galement plus pr\u00e9occup\u00e9s par l&#039;environnement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En revanche, les r\u00e9sidents de Hong Kong \u00e9taient plus soucieux de la mode. Ils avaient \u00e9galement des perspectives plus sombres sur l\u2019\u00e9conomie future. Les entreprises qui font des affaires dans les deux r\u00e9gions peuvent \u00e9laborer d\u2019autres strat\u00e9gies de commercialisation. Ils peuvent les modifier pour trouver ce qui fonctionnera bien pour chacun.<br>Les entreprises ont besoin d\u2019une vision globale de la segmentation pour parvenir \u00e0 une position gagnante sur le march\u00e9 mondial. Ainsi, ils peuvent former ce que l\u2019on appelle des segments strat\u00e9giquement \u00e9quivalents. Ces segments transcendent les fronti\u00e8res nationales. Ces entreprises fondent leur strat\u00e9gie marketing sur le principe selon lequel les march\u00e9s mondiaux sont constitu\u00e9s de similitudes et de diff\u00e9rences qui existent entre et au sein des march\u00e9s. La meilleure strat\u00e9gie refl\u00e8te la pleine connaissance de cette pr\u00e9misse.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"key-success-factors-in-asian-customer-segmentation-research\">Facteurs cl\u00e9s de succ\u00e8s dans la recherche sur la segmentation de la client\u00e8le asiatique<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-7c74aa18\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-7c74aa18\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-20.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Asia (20)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-20.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-20-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-20-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-20-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-20-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019un des facteurs cl\u00e9s de succ\u00e8s dans les \u00e9tudes de consommation asiatiques r\u00e9side dans de bons crit\u00e8res de r\u00e9f\u00e9rence. Les facteurs culturels et les valeurs des consommateurs en sont deux exemples. Ces facteurs ont un impact important sur les \u00e9valuations des produits non durables. Des exemples de ces biens comprennent les aliments, les boissons, les cosm\u00e9tiques et les substances m\u00e9dicales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un autre facteur cl\u00e9 de succ\u00e8s est de conna\u00eetre la valeur de la culture populaire. Et qu\u2019est-ce que la culture populaire ? La plupart des gens acceptent le type de culture g\u00e9n\u00e9rale et universelle de l\u2019\u00e9poque. Les m\u00e9dias de masse, comme la radio, la t\u00e9l\u00e9vision, le cin\u00e9ma et les journaux, transmettent la culture populaire au public. La culture populaire fa\u00e7onne alors de nouvelles tendances en mati\u00e8re de croyances ou de modes de vie. Nous constatons les effets de la diffusion de la culture populaire au-del\u00e0 des fronti\u00e8res. En outre, les groupes de consommateurs qui adoptent des comportements d\u2019achat et des modes de vie similaires se multiplient. Ce changement se produit m\u00eame s\u2019ils vivent dans des pays diff\u00e9rents.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n    <meta charset=\"UTF-8\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n    <title>Banni\u00e8re de blog IA<\/title>\n    <style>\n        * {\n            margin: 0;\n            padding: 0;\n            box-sizing: border-box;\n        }\n\n        .banner {\n            position: relative;\n            width: 100%;\n            height: 350px;\n            overflow: hidden;\n            display: flex;\n            align-items: center;\n            justify-content: center;\n            font-family: 'Arial', sans-serif;\n            border-radius: 25px;\n        }\n\n        .animated-background {\n            position: absolute;\n            top: 0;\n            left: 0;\n            width: 100%;\n            height: 100%;\n            background: 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50%,\n                rgba(255, 255, 255, 0.3) 75%,\n                transparent 100%);\n            animation: shine 3s ease-in-out infinite;\n        }\n\n        .cta-button:hover {\n            transform: translateY(-3px);\n            box-shadow: 0 10px 25px rgba(0,0,0,0.2);\n            border-color: #bd9013;\n            background: linear-gradient(135deg, #bd9013, #d4a519, #e6b61f);\n        }\n\n        .floating-elements {\n            position: absolute;\n            top: 0;\n            left: 0;\n            width: 100%;\n            height: 100%;\n            pointer-events: none;\n        }\n\n        .floating-circle {\n            position: absolute;\n            border-radius: 50%;\n            background: rgba(255,255,255,0.1);\n            animation: float 8s ease-in-out infinite;\n        }\n\n        .floating-circle:nth-child(1) {\n            width: 80px;\n            height: 80px;\n            top: 20%;\n            left: 10%;\n            animation-delay: 0s;\n        }\n\n        .floating-circle:nth-child(2) {\n            width: 60px;\n            height: 60px;\n            top: 60%;\n            right: 15%;\n            animation-delay: 3s;\n        }\n\n        .floating-circle:nth-child(3) {\n            width: 40px;\n            height: 40px;\n            top: 80%;\n            left: 80%;\n            animation-delay: 6s;\n        }\n\n        .floating-circle:nth-child(4) {\n            width: 70px;\n            height: 70px;\n            top: 10%;\n            right: 20%;\n            animation-delay: 1.5s;\n        }\n\n        .floating-circle:nth-child(5) {\n            width: 50px;\n            height: 50px;\n            top: 75%;\n            left: 30%;\n            animation-delay: 4.5s;\n        }\n\n        @keyframes gradientMove {\n            0% { background-position: 0% 50%; }\n            25% { background-position: 100% 50%; }\n            50% { background-position: 100% 100%; }\n            75% { background-position: 0% 100%; }\n            100% { background-position: 0% 50%; }\n        }\n\n        @keyframes patternFloat {\n            0% { transform: translateX(0) translateY(0); }\n            33% { transform: translateX(30px) translateY(-20px); }\n            66% { transform: translateX(-20px) translateY(10px); }\n            100% { transform: translateX(0) translateY(0); }\n        }\n\n        @keyframes neuralPulse {\n            0%, 100% { opacity: 0.08; }\n            50% { opacity: 0.2; }\n        }\n\n        @keyframes shineEffect {\n            0% { background-position: 200% 0; }\n            100% { background-position: -200% 0; }\n        }\n\n        @keyframes shine {\n            0% {\n                left: -100%;\n            }\n            20%, 100% {\n                left: 100%;\n            }\n        }\n\n        @keyframes float {\n            0%, 100% { transform: translateY(0px) rotate(0deg); }\n            33% { transform: translateY(-30px) rotate(120deg); }\n            66% { transform: translateY(15px) rotate(240deg); }\n        }\n\n        @media (max-width: 768px) {\n            .banner {\n                height: 320px;\n                padding: 30px 0;\n            }\n            \n            .content {\n                padding: 40px 20px;\n            }\n            \n            .cta-text {\n                font-size: 1.3rem;\n                margin-bottom: 12px;\n            }\n            \n            .cta-subheading {\n                font-size: 0.85rem;\n                margin-bottom: 20px;\n            }\n            \n            .cta-button {\n                padding: 14px 28px;\n                font-size: 0.95rem;\n            }\n        }\n    <\/style>\n<\/head>\n<body>\n    <div class=\"banner\">\n        <div class=\"animated-background\"><\/div>\n        \n        <div class=\"ai-pattern\"><\/div>\n        \n        <div class=\"neural-network\">\n            <div class=\"neural-line\"><\/div>\n            <div class=\"neural-line\"><\/div>\n            <div class=\"neural-line\"><\/div>\n        <\/div>\n        \n        <div class=\"floating-elements\">\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n        <\/div>\n        \n        <div class=\"content\">\n            <div class=\"cta-text\">Pr\u00eat \u00e0 explorer les connaissances qui permettent de prendre des d\u00e9cisions plus intelligentes ?<\/div>\n            <div class=\"cta-subheading\">Contactez nos experts en recherche d\u00e8s aujourd&#039;hui.<\/div>\n            <a href=\"mailto:Research@sisinternational.com\" class=\"cta-button\">Contactez-nous d\u00e8s maintenant !<\/a>\n        <\/div>\n    <\/div>\n<\/body>\n<\/html>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"about-asian-customer-segmentation-research\">\u00c0 propos de la recherche sur la segmentation de la client\u00e8le asiatique<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La recherche sur la segmentation de la client\u00e8le asiatique est utile. Cela aide les entreprises \u00e0 trouver des fa\u00e7ons d\u2019appr\u00e9hender le march\u00e9. Il le fait sans la contrainte de toujours consid\u00e9rer les diff\u00e9rences culturelles comme une barri\u00e8re. Au contraire, cela peut aider les entreprises \u00e0 rivaliser entre elles \u00e0 l\u2019\u00e9chelle mondiale. De plus, tous les planificateurs devraient examiner les segments de march\u00e9 sous cet angle. Cela peut leur permettre d\u2019adopter une approche beaucoup plus unifi\u00e9e dans leur recherche d\u2019entr\u00e9e sur le march\u00e9.<\/p>\n\n\n<h2>Notre emplacement \u00e0 New York<\/h2>\n<p><!-- \/wp:post-content --> <!-- wp:html --> <iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe> <!-- \/wp:html --> <!-- wp:paragraph --><\/p>\n<h3 class=\"wp-block-heading\">11 E 22nd Street, \u00e9tage 2, New York, NY 10010 T\u00e9l. : +1(212) 505-6805<\/h3>\n<hr \/>\n<h2><span style=\"font-weight: 400;\">\u00c0 propos de SIS International<\/span><\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/fr\/\"><span style=\"font-weight: 400;\">SIS International<\/span><\/a><span style=\"font-weight: 400;\"> propose des recherches quantitatives, qualitatives et strat\u00e9giques. Nous fournissons des donn\u00e9es, des outils, des strat\u00e9gies, des rapports et des informations pour la prise de d\u00e9cision. Nous menons \u00e9galement des entretiens, des enqu\u00eates, des groupes de discussion et d\u2019autres m\u00e9thodes et approches d\u2019\u00e9tudes de march\u00e9.<\/span><a href=\"https:\/\/www.sisinternational.com\/fr\/a-propos-de-la-recherche-internationale-sis\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> Contactez nous<\/span><\/a><span style=\"font-weight: 400;\"> pour votre prochain projet d&#039;\u00e9tude de march\u00e9.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>La recherche sur la segmentation de la client\u00e8le asiatique est utile. Cela aide les entreprises \u00e0 trouver des fa\u00e7ons d\u2019appr\u00e9hender le march\u00e9.<\/p>","protected":false},"author":1,"featured_media":65769,"parent":14508,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-41185","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/41185","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=41185"}],"version-history":[{"count":8,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/41185\/revisions"}],"predecessor-version":[{"id":72711,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/41185\/revisions\/72711"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/14508"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/65769"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=41185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}