{"id":41080,"date":"2022-12-13T04:48:52","date_gmt":"2022-12-13T04:48:52","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=41080"},"modified":"2025-10-01T22:13:09","modified_gmt":"2025-10-02T02:13:09","slug":"etude-de-marche-montserrat","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/couverture\/etude-de-marche-dans-les-caraibes\/etude-de-marche-montserrat\/","title":{"rendered":"Etude de march\u00e9 \u00e0 Montserrat"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Etude de march\u00e9 \u00e0 Montserrat<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-e92d175f\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-e92d175f\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Dutch-Caribbean-4-1.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Dutch Caribbean 4\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Dutch-Caribbean-4-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Dutch-Caribbean-4-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Dutch-Caribbean-4-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Dutch-Caribbean-4-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Dutch-Caribbean-4-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p>Montserrat est un territoire britannique d&#039;outre-mer. L&#039;\u00eele se trouve \u00e0 environ 27 milles au sud-ouest d&#039;Antigua et \u00e0 30 milles au nord-ouest de la Guadeloupe. La capitale, Plymouth, se trouve au sud et \u00e9tait le seul port d&#039;entr\u00e9e jusqu&#039;en 1997. Cette ann\u00e9e-l\u00e0, des \u00e9ruptions volcaniques ont d\u00e9truit une grande partie de la ville. En cons\u00e9quence, le gouvernement a transf\u00e9r\u00e9 une grande partie de ses int\u00e9r\u00eats vers Brades Estate. Souvent appel\u00e9e \u00ab Brades \u00bb, cette nouvelle ville se trouve dans la moiti\u00e9 nord de l&#039;\u00eele.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Quartiers<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brades Estate est la capitale de facto de Montserrat depuis 1998. Il contient une banque, plusieurs petits magasins, un bureau de poste, des bureaux gouvernementaux, une pharmacie et une biblioth\u00e8que.<\/li>\n\n\n\n<li>Davy Hill est proche de Brades Estate. La colonie de St. John se trouve \u00e0 un peu plus d&#039;un mile au sud-est.<\/li>\n\n\n\n<li>Little Bay est une ville portuaire en construction pour devenir la future capitale de Montserrat. C&#039;est \u00e0 c\u00f4t\u00e9 du domaine Brades.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Industries cl\u00e9s<\/h2>\n\n\n\n<p>Montserrat\u2019s primary <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/ai-etudes-de-marche-et-conseil-en-strategie\/adoption-de-lia-voyage-hotellerie-conseil-en-industrie-du-tourisme\/\" title=\"Adoption de l&#039;IA dans le conseil dans l&#039;industrie du voyage, de l&#039;h\u00f4tellerie et du tourisme\"  data-wpil-monitor-id=\"8950\">industries are tourism<\/a>, textiles, and rum. Most of the exports consist of electronic parts sold to the United States. Other exports include plastic bags, limes, hot peppers, live plants, and cattle. The economy is small and open, and centered on tourism and construction. Tourism is the most important sector and accounts for about one-fifth of the GDP. Agriculture is also a key industry in Montserrat.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les tendances<\/h2>\n\n\n\n<p>L&#039;\u00eele se remet encore des \u00e9ruptions du volcan Soufri\u00e8re Hills en 1997. La population est pass\u00e9e de 13 000 habitants en 1994 \u00e0 environ 5 000 aujourd&#039;hui. Le gouvernement britannique fournit l&#039;essentiel du budget de fonctionnement de l&#039;\u00eele, qui comprend environ <strong>25 millions de livres sterling par an<\/strong>. Il garantit d\u2019autres revenus provenant des licences, des frais et des imp\u00f4ts fonciers. Elle tire \u00e9galement des revenus des droits de douane per\u00e7us sur les marchandises import\u00e9es.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Avantages et points forts du march\u00e9 de Montserrat<\/h2>\n\n\n\n<p>This benefit may seem like a paradox. The very volcano that destroyed two-thirds of Montserrat has become a benefit. Not only does the island have a volcano, but that volcano is alive. Many people who saw the eruptions are there to <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/solutions-de-branding-et-de-recherche-client\/etude-de-marche-narrative\/\" title=\"\u00c9tude de march\u00e9 sur le storytelling\"  data-wpil-monitor-id=\"8943\">tell their stories<\/a>. It\u2019s great stuff for tourism. The island\u2019s strategic location is another benefit. <a href=\"https:\/\/www.sisinternational.com\/fr\/elargir-la-portee-du-marche-grace-a-une-strategie-marketing-a-multiples-facettes\/\" title=\"\u00c9largir la port\u00e9e du march\u00e9 gr\u00e2ce \u00e0 une strat\u00e9gie marketing \u00e0 multiples facettes\"  data-wpil-monitor-id=\"8946\">Marketing efforts can reach<\/a> English-speaking visitors in Antigua. They can also get to Dutch-speaking ones in Sint Maarten and French through Guadeloupe.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Base de consommateurs<\/h2>\n\n\n\n<p>Les donn\u00e9es montrent que la moiti\u00e9 des habitants de Montserrat sont des femmes et l\u2019autre moiti\u00e9 des hommes. Moins de dix pour cent des habitants de l&#039;\u00eele vivent dans des centres urbains. Le reste vit dans les zones rurales. Quant aux donn\u00e9es en ligne, Montserrat compte environ 3 000 utilisateurs des r\u00e9seaux sociaux. Ce chiffre repr\u00e9sente environ 63 pour cent de la population. La port\u00e9e des publicit\u00e9s Facebook est donc assez bonne. Seulement environ un tiers des habitants de Montserrat utilisent Instagram. En revanche, LinkedIn compte une base d\u2019utilisateurs repr\u00e9sentant les deux tiers de la population.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Raisons de d\u00e9velopper votre entreprise sur le march\u00e9 de Montserrat<\/h2>\n\n\n\n<p>The island continues to make headway since the volcanic eruptions. It has special trade agreements with Canada, the United States, and other Caribbean islands. Thus, there are potential <a href=\"https:\/\/www.sisinternational.com\/fr\/publications\/etude-de-marche-sur-les-entreprises-evolutives-7-facons-de-creer-une-entreprise-evolutive\/\" title=\"\u00c9tude de march\u00e9 sur les entreprises \u00e9volutives\u00a0: 7 fa\u00e7ons de cr\u00e9er une entreprise \u00e9volutive\"  data-wpil-monitor-id=\"8948\">markets for any business<\/a> willing to take a chance. Also, Montserrat is a British overseas territory, so it has open-door access to the EU. Another plus is that the government embraces ex-pat investments. It has made it easy to buy domestic and business properties.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00c0 propos des \u00e9tudes de march\u00e9 \u00e0 Montserrat<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/fr\/sis-application-of-quantitative-data-analytics-to-sensory-testing\/\" title=\"SIS Application of Quantitative Data Analytics to Sensory Testing\"  data-wpil-monitor-id=\"8941\">SIS International offers Qualitative and Quantitative data<\/a>. This data is a boon for companies wishing to invest in Montserrat. Our UX and <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/conseil-en-tourisme-de-voyage-et-en-hotellerie\/societe-de-gestion-hoteliere-etude-de-marche-conseil-en-strategie\/\" title=\"Soci\u00e9t\u00e9 de gestion h\u00f4teli\u00e8re \u00c9tudes de march\u00e9 et conseil en strat\u00e9gie\"  data-wpil-monitor-id=\"8938\">Strategy Market Research will give your company<\/a> insights that will help it to get, keep, and grow customer relations. Together we can develop a Go-To-Market Strategy. You can bypass the maze of marketing lingo and buzzwords and go straight to making profits. <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/cv-dexperience\/cv-dexperience-dans-lindustrie-automobile\/\" title=\"Soci\u00e9t\u00e9 d\u2019\u00e9tudes de march\u00e9 pour l\u2019industrie automobile\"  data-wpil-monitor-id=\"8939\">Market Research helps companies<\/a> develop through proper planning and organization. It also allows them to control their <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/etude-de-marche-sur-les-ressources-naturelles\/\" title=\"\u00c9tude de march\u00e9 sur les ressources naturelles\"  data-wpil-monitor-id=\"8944\">resources to meet market<\/a> needs.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>SIS International propose des donn\u00e9es qualitatives et quantitatives. Ces donn\u00e9es sont une aubaine pour les entreprises souhaitant investir \u00e0 Montserrat.<\/p>","protected":false},"author":1,"featured_media":66260,"parent":33287,"menu_order":8,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-41080","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/41080","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=41080"}],"version-history":[{"count":4,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/41080\/revisions"}],"predecessor-version":[{"id":81499,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/41080\/revisions\/81499"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/33287"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/66260"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=41080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}