{"id":40977,"date":"2022-11-05T00:36:36","date_gmt":"2022-11-05T00:36:36","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=40977"},"modified":"2026-01-25T18:27:16","modified_gmt":"2026-01-25T23:27:16","slug":"etude-de-marche-de-suivi-des-tendances","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/competence\/etude-de-marche-de-suivi-des-tendances\/","title":{"rendered":"\u00c9tude de march\u00e9 sur le suivi des tendances"},"content":{"rendered":"

\u00c9tude de march\u00e9 sur le suivi des tendances<\/h1>\n\n\n\n
\"\u00c9tudes<\/figure>\n\n\n\n
\n\n\n\n

Trend tracking market research is the art of looking at what\u2019s popular in the market right now. It is a stepping-stone to trend forecasting. Marketers use trend forecasting to look at the direction of today\u2019s hot new products. Trend forecasting gives marketers an idea of what will be selling in the next six months to a year. It gives companies a sense of the market response to their products<\/a> and services.<\/p>\n\n\n\n

Comment rep\u00e9rer les tendances<\/h2>\n\n\n\n

It’s essential to understand the size of the market. It’s also important to know the market trends. This knowledge is vital for marketing and strategic decision-making. Market researchers can now use analytics<\/a> and other tools to spot trends. The name of this process is market trend analytics<\/a>. It establishes whether a market is stagnant, growing, or in decline. It also shows how fast that movement is happening.<\/p>\n\n\n\n

Social media listening programs analyze how people speak about companies online. These programs have turned out to be one of the major market research trends<\/a>. Soon marketers will need even more extensive and accurate social media recherche<\/a> systems. One of these systems is the social media insight program. Marketers use these programs to analyze social<\/a> media data.<\/p>\n\n\n\n

Une autre fa\u00e7on de suivre les tendances consiste \u00e0 utiliser des \u00ab chasseurs cool \u00bb. Ce sont des gens dont les go\u00fbts sont en avance sur la courbe. Les soci\u00e9t\u00e9s d\u2019analyse des tendances leur paient des centaines de dollars pour les aider \u00e0 trouver la prochaine grande tendance. La chasse au cool est l\u2019un des d\u00e9veloppements les plus r\u00e9cents en mati\u00e8re d\u2019analyse des tendances. Personne ne sait combien de chasseurs cool r\u00f4dent dans les rues et les centres commerciaux des \u00c9tats-Unis.<\/p>\n\n\n\n

Utiliser des \u00ab\u00a0Spotters\u00a0\u00bb dans les villes cl\u00e9s pour d\u00e9couvrir les tendances<\/h2>\n\n\n\n

Tous les produits, services et technologies ont commenc\u00e9 comme des tendances. Cela est \u00e9galement vrai du mat\u00e9riel que les gens veulent lire et regarder, ainsi que des activit\u00e9s auxquelles ils souhaitent participer. Les marques qui n\u2019y pr\u00eatent pas attention risquent de devenir invisibles. En cons\u00e9quence, les entreprises font appel \u00e0 des observateurs de tendances dans les villes cl\u00e9s. Les observateurs de tendances les aideront \u00e0 d\u00e9couvrir la direction que prennent les go\u00fbts des consommateurs.<\/p>\n\n\n\n

Savoir ce que les consommateurs voudront ensuite est essentiel pour r\u00e9ussir en affaires. Les observateurs de tendances ne se contenteront pas d'\u00e9tudes de march\u00e9 traditionnelles. Les donn\u00e9es historiques sur les d\u00e9clarations et les choix des consommateurs ne sont pas toujours utiles. En fait, utiliser uniquement ces donn\u00e9es peut leur faire passer \u00e0 c\u00f4t\u00e9 d\u2019opportunit\u00e9s. Les produits, services et marques \u00e0 succ\u00e8s transcendent imm\u00e9diatement leurs donn\u00e9es d\u00e9mographiques traditionnelles.<\/p>\n\n\n\n

Les observateurs de tendances lisent beaucoup : magazines, journaux et blogs. Ils pr\u00eatent \u00e9galement attention aux m\u00e9dias sociaux. Ils examinent les nouveaux produits et services qui deviennent populaires \u00e0 l\u2019improviste et cr\u00e9ent beaucoup de buzz. Le Trendspotting diff\u00e8re de la chasse au cool. Les observateurs de tendances recherchent des changements d\u2019humeur et de mentalit\u00e9. Ces changements auront des effets \u00e0 long terme sur le comportement des consommateurs et sur la soci\u00e9t\u00e9 en g\u00e9n\u00e9ral.<\/p>\n\n\n\n

Tendances mondiales g\u00e9n\u00e9rales<\/h2>\n\n\n\n

Consumer confidence is currently at a near-record high. Japan, Italy, China, and France are experiencing significant gains in confidence. In comparison, confidence in the US, the UK, and India are declining. The positive outlook is helping to boost the sale of fast-moving consumer<\/a> goods in some markets. But inflationary pressure remains. Many would-be shoppers continue to focus on saving rather than spending.<\/p>\n\n\n\n

The traditional area of custom market research<\/a> has been in decline. This decline occurred because it is expensive and involves labor-intensive interviews. Companies are moving toward online research<\/a>. This shift lets them create vast databases of consumers\u2019 opinions on several subjects. Telephone and face-to-face interviews have become relics of the past.<\/p>\n\n\n\n

Comment les chercheurs en \u00e9tudes de march\u00e9 envisagent l\u2019avenir<\/h2>\n\n\n\n

Market researchers predict future opportunities<\/a>, sales, risks, and consumer behavior. All the predictions might not be correct, but they do help companies plan and make policies. It also helps them to take advantage of opportunities and to avoid future risks.<\/p>\n\n\n\n

Retailers use predictive research to see which items a consumer will buy together. This tool enables them to use suggestive selling. It is necessary if marketers want to keep up with current trends and gain a competitive edge. They must understand market research and use it to their advantage. This understanding will help them reach out to consumers and increase their sales.<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Suivi des tendances Les \u00e9tudes de march\u00e9 examinent ce qui est populaire actuellement, tandis que les pr\u00e9visions pr\u00e9disent ce qui se vendra aux entreprises \u00e0 l'avenir.<\/p>","protected":false},"author":1,"featured_media":70308,"parent":14514,"menu_order":149,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-40977","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/40977","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=40977"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/40977\/revisions"}],"predecessor-version":[{"id":81665,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/40977\/revisions\/81665"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/70308"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=40977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}