{"id":40731,"date":"2022-06-27T04:04:25","date_gmt":"2022-06-27T04:04:25","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=40731"},"modified":"2026-01-25T17:44:38","modified_gmt":"2026-01-25T22:44:38","slug":"j-tendances-beaute-opportunites","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/competence\/j-tendances-beaute-opportunites\/","title":{"rendered":"\u00c9tude de march\u00e9 sur la beaut\u00e9 japonaise (J-Beauty)"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u00c9tude de march\u00e9 sur la beaut\u00e9 japonaise (J-Beauty)<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-18ebb6f6\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-18ebb6f6\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Japan-4.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Japan (4)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Japan-4.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Japan-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Japan-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Japan-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Japan-4-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<div class=\"wp-block-columns has-global-color-9-color has-text-color has-background has-link-color wp-elements-abf50ec3aedc99c0815ec4bba7fedf93 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#f7f9fa6e\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:71.28%\">\n<div class=\"wp-block-rank-math-toc-block aligncenter has-global-color-9-color has-text-color has-link-color wp-elements-38c9c8f6b99a50873f85dd8bb31bda6b\" style=\"font-size:16px\" id=\"rank-math-toc\"><h2><br><strong>T<\/strong>able of Contents<\/h2><nav><ul><li class=\"\"><a href=\"#japanese-beauty-was-out-of-the-limelight-for-a-while\">La beaut\u00e9 japonaise est pass\u00e9e sous le feu des projecteurs pendant un moment.<\/a><\/li><li class=\"\"><a href=\"#heres-a-look-at-some-popular-j-beauty-products\">Voici un aper\u00e7u de quelques produits J-beauty populaires\u00a0:<\/a><\/li><li class=\"\"><a href=\"#j-beauty-opportunities\">Opportunit\u00e9s J-Beaut\u00e9<\/a><\/li><\/ul><\/nav><\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"japanese-beauty-was-out-of-the-limelight-for-a-while\">La beaut\u00e9 japonaise est pass\u00e9e sous le feu des projecteurs pendant un moment.<\/h2>\n\n\n\n<p>Le monde \u00e9tait devenu amoureux du charme cor\u00e9en. Cependant, il est difficile d&#039;ignorer le fait que certaines des meilleures lotions, nettoyants et s\u00e9rums pour le visage proviennent du Japon. Une grande partie de l\u2019obsession d\u2019une peau parfaite vient de la communaut\u00e9 des geishas. Vicky Tsai, la fondatrice de la marque de soins Tatcha, a pass\u00e9 du temps avec une geisha. Elle a \u00e9crit dans un article de blog : \u00ab Sous leur maquillage blanc embl\u00e9matique se cache la peau la plus pure \u00e0 couper le souffle que j\u2019aie jamais vue de ma vie. \u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"heres-a-look-at-some-popular-j-beauty-products\">Voici un aper\u00e7u de quelques produits J-beauty populaires\u00a0:<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-a5a54dfc\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-a5a54dfc\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/K-beauty-korean-1.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"K beauty korean (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/K-beauty-korean-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/K-beauty-korean-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/K-beauty-korean-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/K-beauty-korean-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/K-beauty-korean-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Produits de beaut\u00e9 japonais<\/h3>\n\n\n\n<p><strong><span style=\"color: #cda349;\">OuiStyle<\/span><\/strong><\/p>\n\n\n\n<p>YesStyle est le premier vendeur asiatique de produits de beaut\u00e9 et de mode au monde. Ils vendent des produits et accessoires de beaut\u00e9, de v\u00eatements et de style de vie de qualit\u00e9. Ces produits proviennent du Japon, de Cor\u00e9e, de Taiwan et bien d\u2019autres pays. Ils proposent une gamme compl\u00e8te de marques de beaut\u00e9 japonaises. Leur maquillage, soins de la peau, cosm\u00e9tiques et autres produits apportent des solutions cibl\u00e9es.<\/p>\n\n\n\n<p><strong><span style=\"color: #cda349;\">Shiseido<\/span><\/strong><\/p>\n\n\n\n<p>Shiseido est une soci\u00e9t\u00e9 multinationale japonaise. Ils fabriquent des produits de soins capillaires et cutan\u00e9s, des parfums et des cosm\u00e9tiques. Fond\u00e9e en 1872, Shiseido est l&#039;une des plus anciennes entreprises de cosm\u00e9tiques au monde. Il s\u2019agit de la plus grande entreprise de cosm\u00e9tiques au Japon et de la cinqui\u00e8me au monde. Leurs produits sont disponibles uniquement dans certains grands magasins et pharmaciens.<\/p>\n\n\n\n<p><strong><span style=\"color: #cda349;\">Tatcha<\/span><\/strong><\/p>\n\n\n\n<p><a name=\"_GoBack\"><\/a>Vicky Tsai, mentioned above, left her corporate job to found Tatcha. She soon learned the Japanese approach to beauty: less is more. An ancient Japanese text captures this philosophy. This distinctive guide inspires and informs the Tatcha collection. Today, <a href=\"https:\/\/www.sisinternational.com\/fr\/comment-elaborer-des-recherches-sur-la-culture-japonaise\/\" title=\"Comment cr\u00e9er des recherches pour le Japon\u00a0; La culture, \u00e7a compte !\"  data-wpil-monitor-id=\"4401\">researchers in the US and Japan<\/a> produce each formulation from scratch. They are developing time-honored beauty practices for a contemporary, fast-paced life.<\/p>\n\n\n\n<p><strong><span style=\"color: #cda349;\">SK-II<\/span><\/strong><\/p>\n\n\n\n<p>SK-II is a J-beauty brand launched in 1980. Japanese scientists developed the brand in the 1970s. They were exploring the use of more natural ingredients. P&amp;G acquired the brand in 1991, along with Max Factor. Soon afterward SK-II expanded sales from Japan to Korea, Taiwan, and Hong Kong. The brand hit shelves in the Uk in 2000 and made its way to the US.<\/p>\n\n\n\n<p><strong><span style=\"color: #cda349;\">Mascara Gouttes de F\u00e9e<\/span><\/strong><\/p>\n\n\n\n<p>La personnalit\u00e9 de la t\u00e9l\u00e9vision japonaise Aya Yasuda est la fondatrice et PDG de Fairydrops Cosmetics. Elle a fond\u00e9 l\u2019entreprise en partant du principe que les yeux sont le secret pour faire bonne impression. Yasuda a d\u00e9velopp\u00e9 sa gamme de produits pour y parvenir. Fairydrops est disponible au Japon et aux \u00c9tats-Unis.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n    <meta charset=\"UTF-8\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n    <title>AI Blog Banner<\/title>\n    <style>\n        * {\n            margin: 0;\n            padding: 0;\n            box-sizing: border-box;\n        }\n\n        .banner {\n            position: relative;\n            width: 100%;\n            height: 350px;\n            overflow: hidden;\n            display: flex;\n            align-items: center;\n            justify-content: center;\n            font-family: 'Arial', sans-serif;\n            border-radius: 25px;\n        }\n\n        .animated-background {\n            position: absolute;\n            top: 0;\n            left: 0;\n            width: 100%;\n            height: 100%;\n            background: linear-gradient(45deg, #003f6b, #2d5a7b, #003f6b, #2d5a7b);\n            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    \n        <div class=\"floating-elements\">\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n        <\/div>\n        \n        <div class=\"content\">\n            <div class=\"cta-text\">Ready to explore the insights that drive smarter decisions?<\/div>\n            <div class=\"cta-subheading\">Contact our Research experts today.<\/div>\n            <a href=\"mailto:Research@sisinternational.com\" class=\"cta-button\">Contact us now!<\/a>\n        <\/div>\n    <\/div>\n<\/body>\n<\/html>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"j-beauty-opportunities\">Opportunit\u00e9s J-Beaut\u00e9<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-cde3ac8f\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-cde3ac8f\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/K-beauty-korean-5.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"K beauty korean (5)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/K-beauty-korean-5.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/K-beauty-korean-5-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/K-beauty-korean-5-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/K-beauty-korean-5-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/K-beauty-korean-5-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u201cJ-beauty,\u201d the sleeping giant of the cosmetic industry, has woken up. Its key competitor is \u201cK-beauty\u201d or Korean beauty. The latter has the advantages of efficiency and manufacturing speed. However, K-beauty can\u2019t contend with Japan\u2019s far more elaborate and delicate beauty routines. It also cannot compete with its long-term technology investment. Japan&#8217;s obsession with beauty also makes it difficult for K-beauty to compete.<\/p>\n\n\n\n<p>L&#039;industrie japonaise de la beaut\u00e9 remonte au VIe si\u00e8cle. Des \u00e9l\u00e9ments comme la l\u00e8vre rouge originale (la geisha portait des p\u00e9tales de carthame \u00e9cras\u00e9s) sont japonais. Un autre facteur japonais est celui des pinceaux de maquillage de style calligraphique. L\u2019utilisation de la poudre de riz comme matifiant et fixateur de maquillage est \u00e9galement d\u2019origine japonaise. Une grande partie de ce qui est passionnant dans la K-beauty vient du Japon. La beaut\u00e9 japonaise parvient \u00e0 marier l&#039;ancien et le nouveau avec facilit\u00e9.<\/p>\n\n\n\n<p>Le Japon est pr\u00e9sent sur le march\u00e9 am\u00e9ricain depuis des d\u00e9cennies. La faim de leurs produits demeure. Des marques comme Shiseido ont investi dans l&#039;innovation, et on estime que le niveau de R&amp;D du Japon est en avance de deux ans sur celui des \u00c9tats-Unis. L\u2019une des innovations en cours de d\u00e9veloppement est la technologie de la peau artificielle. Cette seconde peau, fabriqu\u00e9e \u00e0 partir d&#039;un polym\u00e8re \u00e9lastique durable, se pose sous le maquillage ou les UV. Les utilisateurs le tamponnent comme une lotion et les rides disparaissent.<\/p>\n\n\n\n<p>So what sets J-brands apart from their Western competitors? Japanese science and technology enable the efficacy of their products. Their textures are also of a higher quality. This is especially true of creams, SPF products, and foundation. Japanese products can also be used alongside those of the West. Beauty addicts in the West can, therefore, add a product or two from Japan to their existing skincare regimens if they\u2019re not ready to go full J-beauty.<\/p>\n\n\n<h2>Notre emplacement \u00e0 New York<\/h2>\n<p><!-- \/wp:post-content --> <!-- wp:html --> <iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe> <!-- \/wp:html --> <!-- wp:paragraph --><\/p>\n<h3 class=\"wp-block-heading\">11 E 22nd Street, \u00e9tage 2, New York, NY 10010 T\u00e9l. : +1(212) 505-6805<\/h3>\n<hr \/>\n<h2><span style=\"font-weight: 400;\">\u00c0 propos de SIS International<\/span><\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/fr\/\"><span style=\"font-weight: 400;\">SIS International<\/span><\/a><span style=\"font-weight: 400;\"> propose des recherches quantitatives, qualitatives et strat\u00e9giques. Nous fournissons des donn\u00e9es, des outils, des strat\u00e9gies, des rapports et des informations pour la prise de d\u00e9cision. Nous menons \u00e9galement des entretiens, des enqu\u00eates, des groupes de discussion et d\u2019autres m\u00e9thodes et approches d\u2019\u00e9tudes de march\u00e9.<\/span><a href=\"https:\/\/www.sisinternational.com\/fr\/a-propos-de-la-recherche-internationale-sis\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> Contactez nous<\/span><\/a><span style=\"font-weight: 400;\"> pour votre prochain projet d&#039;\u00e9tude de march\u00e9.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><!-- wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><!-- \/wp:heading --><\/p>","protected":false},"excerpt":{"rendered":"<p>L\u2019\u00e9tude de march\u00e9 sur la beaut\u00e9 japonaise (J-Beauty) fournit des donn\u00e9es, des outils, des strat\u00e9gies et des rapports pour offrir des opportunit\u00e9s de croissance mondiale.<\/p>","protected":false},"author":1,"featured_media":65779,"parent":14514,"menu_order":139,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-40731","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/40731","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=40731"}],"version-history":[{"count":12,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/40731\/revisions"}],"predecessor-version":[{"id":78448,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/40731\/revisions\/78448"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/65779"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=40731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}