{"id":40591,"date":"2022-06-08T04:21:11","date_gmt":"2022-06-08T04:21:11","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=40591"},"modified":"2025-11-15T22:19:36","modified_gmt":"2025-11-16T03:19:36","slug":"etude-de-marche-sur-les-tests-abdominaux","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/expertise\/industries\/a-b-testing-market-research\/","title":{"rendered":"\u00c9tude de march\u00e9 sur les tests A\/B"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u00c9tude de march\u00e9 sur les tests A\/B<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-47a1b263\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-47a1b263\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/AB-testing-1.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"AB testing (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/AB-testing-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/AB-testing-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/AB-testing-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/AB-testing-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/AB-testing-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Ever wondered how some brands manage to understand precisely what their customers desire? The answer lies in A\/B testing market research. This market research not only helps businesses make informed decisions but also enables them to understand their audience\u2019s preferences and behaviors, tailoring their offerings to ensure optimal alignment with market demands and consumer expectations.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-columns has-global-color-9-color has-text-color has-background has-link-color wp-elements-c1cb72ee9e84ce19458aa663bbc986bf is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" style=\"background-color:#f7f9fa6e\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:71.28%\">\n<div class=\"wp-block-rank-math-toc-block aligncenter has-global-color-9-color has-text-color has-link-color wp-elements-da2302de1ae2a79b8eee155bbc049d49\" style=\"font-size:16px\" id=\"rank-math-toc\"><h2><br><strong>T<\/strong>table des mati\u00e8res<\/h2><nav><ul><li class=\"\"><a href=\"#what-is-a-b-testing-market-research\">Qu\u2019est-ce que l\u2019\u00e9tude de march\u00e9 sur les tests A\/B ?<\/a><\/li><li class=\"\"><a href=\"#why-is-a-b-testing-market-research-important-today\">Pourquoi les \u00ab \u00e9tudes de march\u00e9 sur les tests A\/B \u00bb sont-elles importantes aujourd\u2019hui ?<\/a><\/li><li class=\"\"><a href=\"#key-job-titles\">Titres de poste cl\u00e9s<\/a><\/li><li class=\"\"><a href=\"#key-success-factors\">Facteurs cl\u00e9s de succ\u00e8s<\/a><\/li><li class=\"\"><a href=\"#challenges-of-a-b-testing-market-research\">D\u00e9fis des \u00e9tudes de march\u00e9 sur les tests A\/B<\/a><\/li><li class=\"\"><a href=\"#future-outlook-of-a-b-testing-market-research\">Perspectives futures des \u00e9tudes de march\u00e9 sur les tests A\/B<\/a><\/li><li class=\"\"><a href=\"#about-a-b-testing-market-research\">\u00c0 propos des \u00e9tudes de march\u00e9 sur les tests A\/B<\/a><\/li><\/ul><\/nav><\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-a-b-testing-market-research\">Qu\u2019est-ce que l\u2019\u00e9tude de march\u00e9 sur les tests A\/B ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A\/B testing is a research method that presents two versions of an app or web page to an audience to evaluate user engagement. In other words, it operates by testing between two versions to see which performs better. AB testing compares a variation against the current model. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then, it lets you ask focused questions about changes in your web page or app. You can then use those questions to collect data on the impact of those changes. A\/B testing in market research allows business owners to see the effect of potential adjustments. It shows them the impact their advertising will have on consumer activity. The original version of the page is the \u201cControl,\u201d and the modified version is the \u201cVariation.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Regardons un exemple hypoth\u00e9tique\u00a0:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A clothing and apparel website is trying to determine which look for its new website will generate the most sales. Note that their current page generates about $ 3,000 in monthly sales. They want to do AB testing to see how a change would alter their profits.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Regardons les r\u00e9sultats\u00a0:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Version 1 (V1) Changer le titre de la page.<\/strong> L&#039;original g\u00e9n\u00e8re $1500 de b\u00e9n\u00e9fice et la V1 g\u00e9n\u00e8re $1250.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Version 2 (V2) Change in the visual imagery of the page.<\/strong> L&#039;original g\u00e9n\u00e8re $1450 de b\u00e9n\u00e9fice et la V2 g\u00e9n\u00e8re $1750. Version 3 (V3) Modifier la mise en page de la page. Le contr\u00f4le tire $1550 de profit, et V2 tire $2500<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From these tests, we can gather a few things. We can see that a variation in the page may negatively or positively affect sales. Version 1 showed that changing the page\u2019s header reduced sales by 17%. Thus, we can see the customers disliked the alteration and that it would be best to limit changes like those.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In Version 2, the visual imagery changed, leading to an uptick in sales. We could speculate why there was a boost in sales. The new imagery may have better fit the site&#8217;s color scheme. Additionally, the photography may have looked more professional. Thus, it\u2019s easy to see how A\/B Testing can help find out the best look for your app or web page. Finally, let\u2019s look at Version 3. It has boosted revenue by 67%. In other words, this change led to the largest increase in sales. We can see that adjusting the page\u2019s layout is the most impactful. So, that change would be the best move.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-is-a-b-testing-market-research-important-today\"><span style=\"font-weight: 400;\">Pourquoi les \u00ab \u00e9tudes de march\u00e9 sur les tests A\/B \u00bb sont-elles importantes aujourd\u2019hui ?<\/span><\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-8b997e1c\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-8b997e1c\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/AB-testing-4.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"AB testing (4)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/AB-testing-4.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/AB-testing-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/AB-testing-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/AB-testing-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/AB-testing-4-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">A\/B testing market research is crucial for understanding and responding to consumer behavior in real-time. With users\u2019 attention spans decreasing, businesses have a limited window to capture interest and convert leads. It provides immediate feedback on what works and what doesn\u2019t, allowing brands to swiftly and effectively tweak and optimize their online content.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Furthermore, A\/B testing in market research provides the <\/span>precise, actionable data that businesses need to thrive. The insights from A\/B testing are concrete and grounded in actual user interactions, providing a reliable foundation for informed marketing and product development decisions. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Voici quelques autres avantages des \u00e9tudes de march\u00e9 sur les tests A\/B\u00a0:<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>\u2022 Prise de d\u00e9cision bas\u00e9e sur les donn\u00e9es\u00a0:<\/b><span style=\"font-weight: 400;\"> Market research facilitates decisions grounded in data, mitigating the risk of reliance on intuition or gut feeling. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>\u2022 Exp\u00e9rience utilisateur am\u00e9lior\u00e9e\u00a0: <\/b><span style=\"font-weight: 400;\">Through continual testing and optimization processes, businesses can craft an online experience that resonates with their audience. The methodology enables refining elements to create a more intuitive and user-friendly interface, fostering higher engagement and satisfaction among users.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>\u2022 Augmentation des taux de conversion\u00a0: <\/b><span style=\"font-weight: 400;\">One of the standout benefits of A\/B testing market research is its direct contribution to improving conversion rates. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>\u2022 Rapport co\u00fbt-efficacit\u00e9: <\/b><span style=\"font-weight: 400;\">A\/B testing market research is a cost-effective method for optimizing online assets. Instead of investing heavily in large-scale changes without guaranteed returns, businesses can test smaller elements, assess their impact, and implement them if they prove effective. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>\u2022 Att\u00e9nuation des risques: <\/b><span style=\"font-weight: 400;\">By testing changes with a segment of the audience before a full-scale rollout, businesses mitigate the risks associated with website redesign or major updates. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>\u2022 Personnalisation\u00a0: <\/b><span style=\"font-weight: 400;\">A\/B testing market research supports the development of personalized content and features. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>\u2022 Augmentation du retour sur investissement (ROI)\u00a0:<\/b><span style=\"font-weight: 400;\"> \u00c9tant donn\u00e9 que les \u00e9tudes de march\u00e9 sur les tests A\/B sont fondamentalement une question d\u2019optimisation, elles conduisent naturellement \u00e0 une meilleure utilisation des ressources et \u00e0 un meilleur retour sur investissement. Lorsque les changements sont test\u00e9s et valid\u00e9s, les entreprises peuvent \u00eatre s\u00fbres que leurs investissements dans le d\u00e9veloppement et le marketing produiront probablement des r\u00e9sultats positifs.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"key-job-titles\">Titres de poste cl\u00e9s<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Voici quelques emplois notables pour une recherche efficace\u00a0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Scientifique des donn\u00e9es<\/li>\n\n\n\n<li>Analyste de march\u00e9<\/li>\n\n\n\n<li>Testeur d&#039;accessibilit\u00e9<\/li>\n\n\n\n<li>Ing\u00e9nieur en automatisation des tests<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"key-success-factors\">Facteurs cl\u00e9s de succ\u00e8s<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les tests AB impliquent beaucoup de traitements informatiques et n\u00e9cessiteront donc des personnes sp\u00e9cialis\u00e9es. Il est indispensable de faire les tests. De plus, il est bon d&#039;effectuer de nombreux essais avec diff\u00e9rentes variables. Cette m\u00e9thode vous permet de comprendre l&#039;effet que chaque aspect de votre page Web ou de l&#039;\u00e9cran de votre application a sur les consommateurs. De plus, il est \u00e9galement essentiel de les rendre sp\u00e9cifiques afin que vos informations soient plus d\u00e9taill\u00e9es et plus pr\u00e9cieuses.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"challenges-of-a-b-testing-market-research\"><span style=\"font-weight: 400;\">D\u00e9fis des \u00e9tudes de march\u00e9 sur les tests A\/B<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">While A\/B testing in market research offers unparalleled insights and optimization opportunities. However, it comes with its own set of challenges that businesses need to navigate to be a really successful company.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>\u2022 Mauvaise interpr\u00e9tation des donn\u00e9es\u00a0: <\/b><span style=\"font-weight: 400;\">L\u2019un des principaux d\u00e9fis des \u00e9tudes de march\u00e9 sur les tests A\/B est le risque de mauvaise interpr\u00e9tation des donn\u00e9es. Une analyse incorrecte peut conduire \u00e0 des conclusions erron\u00e9es et \u00e0 des changements malavis\u00e9s, causant potentiellement plus de tort que de bien \u00e0 l&#039;exp\u00e9rience utilisateur et aux taux de conversion.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>\u2022 Signification statistique: <\/b><span style=\"font-weight: 400;\">Atteindre une signification statistique est crucial pour la fiabilit\u00e9 des r\u00e9sultats des \u00e9tudes de march\u00e9 sur les tests A\/B. Des \u00e9chantillons de petite taille ou des tests pr\u00e9matur\u00e9s peuvent conduire \u00e0 des r\u00e9sultats non concluants ou trompeurs, n\u00e9cessitant une planification et une ex\u00e9cution minutieuses des tests.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>\u2022 \u00c0 forte intensit\u00e9 de ressources\u00a0: <\/b><span style=\"font-weight: 400;\">Bien que les \u00e9tudes de march\u00e9 sur les tests A\/B soient rentables, elles n\u00e9cessitent du temps, de l\u2019expertise et des ressources d\u00e9di\u00e9es pour planifier, ex\u00e9cuter, analyser et mettre en \u0153uvre les r\u00e9sultats. Les petites entreprises ou les startups peuvent avoir du mal \u00e0 allouer suffisamment de ressources pour des tests A\/B continus.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>\u2022 D\u00e9pendance technologique\u00a0: <\/b><span style=\"font-weight: 400;\">Les \u00e9tudes de march\u00e9 sur les tests A\/B reposent fortement sur la technologie et les outils. 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class=\"animated-background\"><\/div>\n        \n        <div class=\"ai-pattern\"><\/div>\n        \n        <div class=\"neural-network\">\n            <div class=\"neural-line\"><\/div>\n            <div class=\"neural-line\"><\/div>\n            <div class=\"neural-line\"><\/div>\n        <\/div>\n        \n        <div class=\"floating-elements\">\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n        <\/div>\n        \n        <div class=\"content\">\n            <div class=\"cta-text\">Pr\u00eat \u00e0 explorer les connaissances qui permettent de prendre des d\u00e9cisions plus intelligentes ?<\/div>\n            <div class=\"cta-subheading\">Contactez nos experts en recherche d\u00e8s aujourd&#039;hui.<\/div>\n            <a href=\"mailto:Research@sisinternational.com\" class=\"cta-button\">Contactez-nous d\u00e8s maintenant !<\/a>\n        <\/div>\n    <\/div>\n<\/body>\n<\/html>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"future-outlook-of-a-b-testing-market-research\"><span style=\"font-weight: 400;\">Perspectives futures des \u00e9tudes de march\u00e9 sur les tests A\/B<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">A\/B testing in market research holds significant promise for businesses seeking precision and efficiency. Thus, the future outlook of this market research is bright, with emerging trends and technologies further enhancing its applicability and value.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>\u2022 Int\u00e9gration avec l&#039;intelligence artificielle (IA)\u00a0: <\/b><span style=\"font-weight: 400;\">The future of A\/B testing market research is closely intertwined with advancements in AI. AI can automate the analysis of test results, identifying patterns and insights that human analysts might overlook. This not only speeds up the testing process but also delivers unparalleled precision and accuracy.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>\u2022 Personnalisation \u00e0 grande \u00e9chelle\u00a0: <\/b><span style=\"font-weight: 400;\">Les \u00e9tudes de march\u00e9 sur les tests A\/B devenant de plus en plus sophistiqu\u00e9es, les entreprises seront en mesure de parvenir \u00e0 une personnalisation \u00e0 une \u00e9chelle sans pr\u00e9c\u00e9dent. Comprendre les comportements et pr\u00e9f\u00e9rences nuanc\u00e9s des clients permettra de cr\u00e9er des exp\u00e9riences utilisateur hautement personnalis\u00e9es, essentielles \u00e0 la fid\u00e9lisation et \u00e0 l&#039;engagement des clients \u00e0 l&#039;\u00e8re num\u00e9rique.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>\u2022 Optimisation en temps r\u00e9el\u00a0: <\/b><span style=\"font-weight: 400;\">L\u2019avenir promet l\u2019av\u00e8nement d\u2019outils et de technologies permettant des \u00e9tudes et une optimisation du march\u00e9 des tests A\/B en temps r\u00e9el. Cela permettra aux entreprises d&#039;ajuster instantan\u00e9ment leur contenu en ligne et leurs strat\u00e9gies marketing, en r\u00e9pondant rapidement au comportement des utilisateurs et aux tendances du march\u00e9.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>\u2022 Tests multiplateformes\u00a0: <\/b><span style=\"font-weight: 400;\">Les utilisateurs acc\u00e9dant au contenu sur une multitude d\u2019appareils, les \u00e9tudes de march\u00e9 multiplateformes deviendront de plus en plus vitales. Les futurs outils et technologies faciliteront des tests transparents sur diff\u00e9rents appareils et plates-formes, garantissant une exp\u00e9rience utilisateur coh\u00e9rente et engageante quel que soit le point d&#039;acc\u00e8s.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>\u2022 Informations ax\u00e9es sur la communaut\u00e9\u00a0:<\/b><span style=\"font-weight: 400;\"> Avec l\u2019essor des m\u00e9dias sociaux et des communaut\u00e9s en ligne, les \u00e9tudes de march\u00e9 sur les tests A\/B int\u00e9greront de plus en plus les informations et les commentaires de ces plateformes. Cette approche offrira une compr\u00e9hension plus globale des pr\u00e9f\u00e9rences et des comportements des utilisateurs, conduisant \u00e0 des strat\u00e9gies de test et d\u2019optimisation plus \u00e9clair\u00e9es et plus efficaces.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"about-a-b-testing-market-research\">\u00c0 propos des \u00e9tudes de march\u00e9 sur les tests A\/B<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les tests A\/B utilisent un m\u00e9lange de recherches qualitatives et quantitatives. Il s&#039;agit d&#039;identifier ce qu&#039;il faut changer et comment le changer. De plus, il quantifie quels changements sont meilleurs ou pires. Vous voyez \u00e0 quel point ils affectent les ventes. Cette technologie constitue un excellent compl\u00e9ment \u00e0 la bo\u00eete \u00e0 outils d\u2019une entreprise, mais elle ne peut pas tout couvrir. Il est donc bon d&#039;utiliser des groupes de discussion, des entretiens et des enqu\u00eates dans vos m\u00e9thodes pour obtenir les meilleures informations.<\/p>\n\n\n<h2>Notre emplacement \u00e0 New York<\/h2>\n<p><!-- \/wp:post-content --> <!-- wp:html --> <iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe> <!-- \/wp:html --> <!-- wp:paragraph --><\/p>\n<h3 class=\"wp-block-heading\">11 E 22nd Street, \u00e9tage 2, New York, NY 10010 T\u00e9l. : +1(212) 505-6805<\/h3>\n<hr \/>\n<h2><span style=\"font-weight: 400;\">\u00c0 propos de SIS International<\/span><\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/fr\/\"><span style=\"font-weight: 400;\">SIS International<\/span><\/a><span style=\"font-weight: 400;\"> propose des recherches quantitatives, qualitatives et strat\u00e9giques. Nous fournissons des donn\u00e9es, des outils, des strat\u00e9gies, des rapports et des informations pour la prise de d\u00e9cision. Nous menons \u00e9galement des entretiens, des enqu\u00eates, des groupes de discussion et d\u2019autres m\u00e9thodes et approches d\u2019\u00e9tudes de march\u00e9.<\/span><a href=\"https:\/\/www.sisinternational.com\/fr\/a-propos-de-la-recherche-internationale-sis\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> Contactez nous<\/span><\/a><span style=\"font-weight: 400;\"> pour votre prochain projet d&#039;\u00e9tude de march\u00e9.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><!-- wp:heading --><\/p>\n<p><!-- \/wp:heading --><\/p>","protected":false},"excerpt":{"rendered":"<p>Gr\u00e2ce aux tests A\/B, les entreprises prennent des d\u00e9cisions \u00e9clair\u00e9es et adaptent leurs offres pour r\u00e9pondre aux demandes du march\u00e9 et aux attentes des consommateurs.<\/p>","protected":false},"author":1,"featured_media":70137,"parent":15069,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-40591","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/40591","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=40591"}],"version-history":[{"count":9,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/40591\/revisions"}],"predecessor-version":[{"id":73365,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/40591\/revisions\/73365"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/15069"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/70137"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=40591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}