{"id":40227,"date":"2022-04-27T05:05:23","date_gmt":"2022-04-27T05:05:23","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=40227"},"modified":"2026-05-05T16:49:33","modified_gmt":"2026-05-05T20:49:33","slug":"etude-de-marche-des-telecommunications","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/competence\/etude-de-marche-des-telecommunications\/","title":{"rendered":"Telecommunication Market Research: 5G and 6G Strategy"},"content":{"rendered":"
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Etude de march\u00e9 des t\u00e9l\u00e9communications (5G et 6G)<\/h1>\n
\"\u00c9tudes<\/figure>\n<\/p>\n

Qu\u2019est-ce que la t\u00e9l\u00e9communication ?<\/h2>\n

Telecommunication, or telecom is the passing of information over great distances. This data passes in words, video, voice, or audio. Thus, the Telecommunication sector comprises three things. These are the companies, the devices, and the infrastructure that make information-sharing possible. Some of the devices in telecom are phones, fiberoptic cables, and satellites.<\/p>\n

Les r\u00e9seaux mobiles, regroup\u00e9s par g\u00e9n\u00e9ration, font \u00e9galement partie des t\u00e9l\u00e9coms. La 5G et la 6G sont les 5\u00e8me et 6\u00e8me g\u00e9n\u00e9rations de ces r\u00e9seaux. La 5G est 100 fois plus rapide que la 4G. Lorsque la 6G sera pr\u00eate \u00e0 \u00eatre utilis\u00e9e, elle sera encore plus rapide que la 5G.<\/p>\n<\/div>\n

Telecommunication Market Research: How Leading Firms Position for 5G and 6G<\/h1>\n

The path from 5G monetization to 6G readiness is becoming the defining commercial question for operators, equipment vendors, and enterprise buyers. Telecommunication market research now informs decisions that span spectrum strategy, Open RAN supplier qualification, private network economics, and the industrial use cases that will determine which operators capture enterprise revenue beyond connectivity.<\/p>\n

The winners are not the firms with the most coverage maps. They are the firms that understand, vertical by vertical, where bandwidth and latency translate into a buyer willing to pay a premium.<\/p>\n

Why Telecommunication Market Research Decides 5G Monetization<\/h2>\n

Consumer ARPU expansion from 5G has been modest. The commercial upside sits in enterprise verticals: manufacturing, logistics, healthcare, energy, and defense. Each vertical has its own latency tolerance, security posture, and willingness-to-pay curve. Generic operator marketing does not surface those curves. Structured B2B expert interviews and total cost of ownership modeling do.<\/p>\n

SIS International Research conducted a study of 193 telecommunications stakeholders across North America, Europe, the Middle East, and Asia-Pacific examining 5G adoption, Open RAN economics, and IoT monetization pathways. The pattern that emerged: operators that segmented enterprise demand by use case latency requirements and integration complexity captured materially higher attach rates on managed services than those selling connectivity as a horizontal product.<\/span><\/p>\n

That distinction matters because the network slice a connected vehicle requires is not the network slice a smart factory requires, and the procurement cycle for each runs through a different buyer with different evidence requirements.<\/p>\n

Open RAN, Vendor Diversification, and the Supplier Qualification Question<\/h2>\n

Open RAN reshapes the equipment supplier qualification process for every Tier 1 operator. The traditional integrated stack from Ericsson, Nokia, Huawei, or Samsung is now competing against disaggregated architectures combining radio units from Mavenir or Fujitsu, distributed units on commodity hardware, and software stacks from Wind River or Red Hat. The procurement question is no longer “which vendor” but “which integration risk profile.”<\/p>\n

In SIS International’s interviews with senior network architects and procurement leaders at North American carriers, three concerns dominated Open RAN decisions: multi-vendor interoperability validation, total cost of ownership across a seven-year horizon, and the talent required to operate disaggregated networks at scale.<\/span> The firms moving fastest on Open RAN are not the ones chasing capex savings. They are the ones who modeled aftermarket service revenue from enterprise private networks and concluded that architectural flexibility was worth the integration tax.<\/p>\n

Private 5G and the Industrial Buyer<\/h2>\n

Private 5G is where the operator playbook collides with industrial procurement. A plant manager at a Fortune 500 manufacturer evaluates a private network the same way they evaluate a robotics line: bill of materials, predictive maintenance economics, integration with existing OT systems, and total cost of ownership against Wi-Fi 6E and wired alternatives.<\/p>\n

Operators that win these accounts deliver three things competitors do not. First, vertical-specific reference architectures with named industrial partners such as Siemens, Rockwell Automation, or Schneider Electric. Second, transparent installed base analytics showing performance under realistic factory conditions. Third, a managed service model that absorbs the integration burden the plant engineering team cannot staff internally.<\/p>\n

The operators losing these accounts are pricing connectivity. The operators winning them are pricing outcomes: throughput guarantees on AGV fleets, uptime SLAs on automated quality inspection, and latency floors for closed-loop control systems.<\/p>\n

Spectrum, Geopolitics, and the 6G Pre-Standardization Window<\/h2>\n

6G standardization runs through 3GPP Release 21 and the ITU IMT-2030 framework, with commercial deployment expected in the latter half of the decade. The pre-standardization window is when influence is bought. Companies engaged in O-RAN Alliance working groups, Next G Alliance committees, and Hexa-X research consortia are shaping the technical baseline that will determine which patents matter and which architectures dominate.<\/p>\n

Geopolitical fragmentation complicates this. The technical bifurcation between Western 6G research efforts and parallel programs in China creates a real strategic question for multinational equipment buyers: build for one standard, hedge across both, or accept regional product variants. Telecommunication market research that maps standards body voting patterns, patent filings, and reference deployment partnerships gives buyers a defensible view of where the architecture is actually heading.<\/p>\n

The Verticals Where 6G Economics Will Land First<\/h2>\n

6G use cases extending beyond 5G center on integrated sensing and communication, sub-terahertz spectrum, AI-native air interfaces, and non-terrestrial network integration with constellations from Starlink, Kuiper, and OneWeb. The verticals positioned to absorb these capabilities first are not consumer mobile.<\/p>\n

\n\n\n\n\n\n\n\n\n\n
Vertical<\/th>\nPrimary 6G Driver<\/th>\nBuyer<\/th>\n<\/tr>\n<\/thead>\n
Defense and aerospace<\/td>\nIntegrated sensing, NTN resilience<\/td>\nProgram offices, primes<\/td>\n<\/tr>\n
Advanced manufacturing<\/td>\nSub-millisecond closed-loop control<\/td>\nPlant engineering, OT leaders<\/td>\n<\/tr>\n
Soins de sant\u00e9<\/td>\nHolographic imaging, remote surgery<\/td>\nHealth system CIOs<\/td>\n<\/tr>\n
Logistics and ports<\/td>\nAutonomous fleet coordination<\/td>\nOperations and IT joint buying<\/td>\n<\/tr>\n
Energy and utilities<\/td>\nGrid sensing, distributed control<\/td>\nGrid modernization leads<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n

Source: SIS International Research analysis of telecommunications stakeholder interviews and B2B vertical assessments.<\/em><\/p>\n

The SIS Framework: Four Lenses for Telecommunication Market Research<\/h2>\n

Effective telecommunication market research at the enterprise level requires four lenses applied together. Most firms apply one or two and call it strategy.<\/p>\n

Demand lens.<\/strong> Vertical-specific use case validation through B2B expert interviews with the buyers who control the budget. Not IT generalists. The plant manager, the clinical informatics director, the port operations chief.<\/p>\n

Supply lens.<\/strong> Competitive intelligence on equipment vendors, system integrators, and hyperscaler partnerships. Including the integration risk that procurement teams quantify and marketing materials never disclose.<\/p>\n

Standards lens.<\/strong> Active monitoring of 3GPP, O-RAN Alliance, and ITU working groups. Patent filing analysis. Reference deployment tracking.<\/p>\n

Geopolitical lens.<\/strong> Spectrum allocation by jurisdiction, supply chain restrictions, and the regional standards bifurcation that will define multinational deployment strategy through the next decade.<\/p>\n

A single-lens view produces decks. The four-lens view produces decisions a CFO will fund.<\/p>\n

What Separates the Operators and Vendors That Will Win<\/h2>\n

The firms positioned for the 5G-to-6G transition share three characteristics observable in their procurement behavior and partnership announcements. They invest in primary research at the buyer level rather than relying on syndicated forecasts. They commit early to standards body participation rather than waiting for ratification. They build vertical reference architectures with named industrial and enterprise partners rather than generic capability decks.<\/p>\n

Telecommunication market research is the connective tissue across these three behaviors. It surfaces where enterprise demand is real, where competitive positioning is defensible, and where standards trajectories will reward early commitment. The firms that treat it as a procurement input rather than a marketing artifact are the firms whose 6G roadmaps will be funded.<\/p>\n

\u00c0 propos de SIS International<\/h2>\n

SIS International<\/a> propose des recherches quantitatives, qualitatives et strat\u00e9giques. Nous fournissons des donn\u00e9es, des outils, des strat\u00e9gies, des rapports et des informations pour la prise de d\u00e9cision. Nous menons \u00e9galement des entretiens, des enqu\u00eates, des groupes de discussion et d\u2019autres m\u00e9thodes et approches d\u2019\u00e9tudes de march\u00e9. Contactez nous<\/a> pour votre prochain projet d'\u00e9tude de march\u00e9.<\/p>\n

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Related SIS Resources<\/h3>\n