{"id":40205,"date":"2022-04-27T03:44:36","date_gmt":"2022-04-27T03:44:36","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=40205"},"modified":"2025-09-24T23:10:03","modified_gmt":"2025-09-25T03:10:03","slug":"etude-de-marche-geopolitique","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/competence\/etude-de-marche-geopolitique\/","title":{"rendered":"\u00c9tude de march\u00e9 g\u00e9opolitique"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u00c9tude de march\u00e9 g\u00e9opolitique<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-6d749cc7\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-6d749cc7\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Global-2.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Global (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Global-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Global-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Global-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Global-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Global-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Qu&#039;est-ce que la g\u00e9opolitique<\/h2>\n\n\n\n<p>La g\u00e9opolitique est l&#039;\u00e9tude des relations de pouvoir. Il s\u2019interroge sur la mani\u00e8re dont la g\u00e9ographie affecte ces connexions dans les relations mondiales. C&#039;est aussi une tentative de contr\u00f4le sur les entit\u00e9s g\u00e9ographiques. Ces entit\u00e9s sont des lieux, des r\u00e9gions, des pays, des \u00e9chelles et des r\u00e9seaux \u00e0 travers le monde. Les puissances tentant de contr\u00f4ler les entit\u00e9s peuvent \u00eatre des pays ou des entreprises. Ou \u00e7a pourrait \u00eatre autre chose.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pourquoi les \u00e9tudes de march\u00e9 g\u00e9opolitiques sont-elles importantes ?<\/h2>\n\n\n\n<p>In today\u2019s global market, sometimes, businesses grow. This growth may lead to branches in other countries. Or a business owner may also want to merge with a <a href=\"https:\/\/www.sisinternational.com\/fr\/services-de-publicite-multiculturelle-pour-une-societe-holding-emiratie-et-un-conglomerat-daffaires\/\" title=\"Services de publicit\u00e9 multiculturelle pour une soci\u00e9t\u00e9 holding \u00e9miratie et un conglom\u00e9rat commercial\"  data-wpil-monitor-id=\"9455\">company<\/a> in another region or country. But every country has factors that affect business practices. Thus, countries need Geopolitical Market Research. It will give data on things such as foreign business practices.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Emplois cl\u00e9s dans les \u00e9tudes de march\u00e9 g\u00e9opolitiques<\/h2>\n\n\n\n<p>Voici quelques-uns des emplois critiques dans ce domaine\u00a0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analystes g\u00e9opolitiques<\/li>\n\n\n\n<li>Strat\u00e8ges<\/li>\n\n\n\n<li>Assistant de recherche<\/li>\n\n\n\n<li>Sp\u00e9cialiste des Finances Internationales<\/li>\n<\/ul>\n\n\n\n<p>Pourquoi les entreprises ont besoin d&#039;une \u00e9tude de march\u00e9 g\u00e9opolitique<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Conna\u00eetre les risques<\/h3>\n\n\n\n<p>Business owners have the task of making decisions for their companies. They must know the possible outcomes of these decisions. Geopolitical Market <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/etude-de-marche-sur-la-perte-auditive\/\" title=\"\u00c9tude de march\u00e9 sur la perte auditive\u00a0 \u00a0\"  data-wpil-monitor-id=\"6808\">Recherche<\/a> can protect the company from future loss. For example, if a war happens in a country where the <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/test-de-gout\/product-testing-for-companies\/\" title=\"Product Testing for Companies\"  data-wpil-monitor-id=\"9451\">company gets products<\/a>, the items can become scarce. This scarcity can affect supplies. As a result, production costs might rise.<\/p>\n\n\n\n<p>De plus, les clients peuvent obtenir leurs produits aupr\u00e8s d\u2019un fournisseur moins cher et plus stable. Mais, avec des recherches appropri\u00e9es, le propri\u00e9taire d\u2019entreprise peut se pr\u00e9parer \u00e0 ce probl\u00e8me. Ils choisiront d&#039;avoir plus d&#039;un fournisseur.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pour faire de bons investissements<\/h3>\n\n\n\n<p>Sometimes a business owner will want to expand their company. They may see the profit in adding a new type of <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/test-de-gout\/services-de-test-de-produits-a-new-york\/\" title=\"Services de test de produits \u00e0 New York\"  data-wpil-monitor-id=\"9452\">product or service<\/a>. Yet, there might not be a <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/etude-de-marche-des-pays-frontieres\/\" title=\"\u00c9tude de march\u00e9 des pays frontaliers\"  data-wpil-monitor-id=\"9454\">market<\/a> for that new thing in their country. In this case, Geopolitical Market Research will help the business owner. For example, the company can try to invest in the product elsewhere. Or it can start another branch in a new country to include the item or service.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Facteurs cl\u00e9s de succ\u00e8s<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Embauchez les bons experts<\/h3>\n\n\n\n<p>Aujourd\u2019hui, nous vivons dans un monde connect\u00e9. Les \u00e9v\u00e9nements qui se produisent ailleurs sont plus susceptibles d\u2019affecter les entreprises. Ainsi, les entreprises devraient embaucher des personnes dans le domaine g\u00e9opolitique. De plus, tous les aspects de la g\u00e9opolitique n\u2019affecteront pas toutes les entreprises. Il faut donc embaucher un expert qui r\u00e9pond le mieux aux besoins de l\u2019entreprise.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tiens-toi \u00e0 jour<\/h3>\n\n\n\n<p>Relations between nations can change fast. Thus, geopolitics often changes as well. The decision-makers for the company must stay updated on these topics. If an uninformed person is making the choices, they might overlook risks. Such a <a href=\"https:\/\/www.sisinternational.com\/fr\/strategie-marketing-complete-pour-une-societe-americaine-de-finances-personnelles-en-ligne\/\" title=\"Strat\u00e9gie marketing compl\u00e8te pour une soci\u00e9t\u00e9 am\u00e9ricaine de finances personnelles en ligne\"  data-wpil-monitor-id=\"9453\">person can cost the company<\/a> money. So, they may only see the dangers. And the person can miss out on a good opportunity for the company. Having all the details is the best way to know that one is making the right choices for the business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00c0 propos des \u00e9tudes de march\u00e9 g\u00e9opolitiques<\/h2>\n\n\n\n<p>Business owners do not work on their own. Many times, they have to answer to employees and stakeholders. Their choices affect many people. Thus, it is best to have all the information. Geopolitical Market Research is beneficial in this regard. Businesses should do strategic <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/solutions-edtech-de-technologie-educative\/systemes-de-gestion-de-lapprentissage-etude-de-marche-lms\/\" title=\"\u00c9tude de march\u00e9 sur les syst\u00e8mes de gestion de l\u2019apprentissage (LMS)\"  data-wpil-monitor-id=\"9450\">research to learn<\/a> more. Companies can use Qualitative and <a href=\"https:\/\/www.sisinternational.com\/fr\/quantitative-market-research-methods-and-techniques\/\" title=\"Quantitative Market Research Methods and Techniques\"  data-wpil-monitor-id=\"9448\">M\u00e9thodes de recherche quantitatives<\/a>.<\/p>\n\n\n\n<p>They can also use focus groups, surveys, and interviews to get the needed information. Talk to the experts. Doing so will help business owners choose the right person for their team. Finally, business owners can speak with their employees and other bosses. This simple <a href=\"https:\/\/www.sisinternational.com\/fr\/b2b\/\" title=\"Cost-Effective and Actionable Insights to Drive Your Next Strategic Move\"  data-wpil-monitor-id=\"9449\">action can give them insight<\/a> into how to create the best structure. In that way, they will be able to make the best use of Geopolitical Market Research.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Chaque pays pr\u00e9sente des facteurs uniques qui ont un impact sur les entreprises. Les \u00e9tudes de march\u00e9 g\u00e9opolitiques sont essentielles pour obtenir des donn\u00e9es sur les pratiques commerciales \u00e9trang\u00e8res.<\/p>","protected":false},"author":1,"featured_media":62410,"parent":14514,"menu_order":118,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-40205","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/40205","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=40205"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/40205\/revisions"}],"predecessor-version":[{"id":81579,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/40205\/revisions\/81579"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/62410"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=40205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}