{"id":40194,"date":"2022-04-27T02:42:26","date_gmt":"2022-04-27T02:42:26","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=40194"},"modified":"2025-09-24T23:03:00","modified_gmt":"2025-09-25T03:03:00","slug":"etude-de-marche-sur-lanalyse-cognitive","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/solutions\/qualitative-quantitative-research-solutions\/cognitive-analysis-market-research\/","title":{"rendered":"\u00c9tude de march\u00e9 sur l\u2019analyse cognitive"},"content":{"rendered":"<h1 class=\"gb-headline gb-headline-bce0584c gb-headline-text\">\u00c9tude de march\u00e9 sur l\u2019analyse cognitive<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-96623f38\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-96623f38\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Deep-learning-machine-learning-36.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Deep learning machine learning (36)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Deep-learning-machine-learning-36.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Deep-learning-machine-learning-36-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Deep-learning-machine-learning-36-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Deep-learning-machine-learning-36-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Deep-learning-machine-learning-36-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Qu\u2019est-ce que l\u2019analyse cognitive ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cognitive analysis is one of the smart systems humans now have at their disposal. It combines with other processes to examine huge data sets. Then, it gives structure to the unstructured data. The system can also scan its database for answers to inquiries. Because of its human-like insight, we call it cognitive analysis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This type of analysis can involve many things. For example, it can involve someone trying to decipher the context or meaning of a phrase. It can also involve finding unique objects in an image despite having lots of data. It very often uses AI tools and machine learning, which allows the software to grow over time. Simple analytics cannot always uncover patterns and links, but cognitive analysis can.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pourquoi l\u2019analyse cognitive est-elle importante ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nous avons besoin de technologie pour que la soci\u00e9t\u00e9 progresse. Nous avons besoin de la meilleure combinaison de connaissances humaines et machines pour r\u00e9soudre les crises de la soci\u00e9t\u00e9. En cons\u00e9quence, nous utilisons l\u2019analyse cognitive. Nous pouvons l&#039;utiliser dans de nombreux domaines, par exemple-<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">La s\u00e9curit\u00e9 publique:<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When we use tech to raise awareness, we gain more and better insights. As a result, new fields of study emerge, such as fighting outbreaks, handling crises, and battling crime.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Services sociaux:<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When we use tech, we can gain insights from the datasets. This aids in making care plans, and cognitive analysis enables social workers to protect at-risk groups.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Environnement:<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nous devons prot\u00e9ger le monde contre de nouveaux d\u00e9g\u00e2ts humains. L\u2019analyse cognitive peut aider \u00e0 lutter contre le changement climatique, les p\u00e9nuries alimentaires et la p\u00e9nurie d\u2019eau et d\u2019\u00e9nergie. Le gouvernement peut ainsi mieux d\u00e9tecter les sources de pollution.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Titres de poste cl\u00e9s<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Analyste de donn\u00e9es<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A data analyst can process large amounts of data, most of which relates to sales and client relations. This job requires strong logical thinking skills and a laser-like focus to process data properly for review.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Concepteur de produits<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un concepteur de produits travaille pour une entreprise pour cr\u00e9er, construire et tester de nouveaux produits. L&#039;\u00e9tude des sciences cognitives peut aider un concepteur de produits. Cela les aide \u00e0 comprendre comment les gens interagissent avec leurs produits. Cela permet \u00e9galement aux entreprises de cr\u00e9er des produits plus accrocheurs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pourquoi les entreprises ont-elles besoin d\u2019une analyse cognitive ?<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-d5ad1c9b\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-d5ad1c9b\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Deep-learning-machine-learning-20.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Deep learning machine learning (20)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Deep-learning-machine-learning-20.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Deep-learning-machine-learning-20-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Deep-learning-machine-learning-20-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Deep-learning-machine-learning-20-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Deep-learning-machine-learning-20-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les utilisateurs peuvent avoir un aper\u00e7u de la croissance de l&#039;entreprise gr\u00e2ce \u00e0 des efforts cognitifs. En raison de la croissance de l\u2019entreprise, cela facilite l\u2019interaction avec les clients. L\u2019analyse cognitive renforce encore l\u2019efficacit\u00e9, et tr\u00e8s rapidement. Les m\u00e9rites sont les suivants :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Productivit\u00e9 et efficacit\u00e9 am\u00e9lior\u00e9es.<\/li>\n\n\n\n<li>De meilleurs choix et une meilleure planification.<\/li>\n\n\n\n<li>La s\u00e9curit\u00e9 et la conformit\u00e9 s\u2019am\u00e9lioreront.<\/li>\n\n\n\n<li>\u00c9conomies de co\u00fbts.<\/li>\n\n\n\n<li>Am\u00e9liorer l\u2019environnement d\u2019apprentissage.<\/li>\n\n\n\n<li>Croissance des entreprises.<\/li>\n\n\n\n<li>Croissance de l&#039;\u00e9cosyst\u00e8me.<\/li>\n\n\n\n<li>Croissance de l&#039;entreprise vers de nouveaux march\u00e9s.<\/li>\n\n\n\n<li>La vitesse \u00e0 laquelle l&#039;entreprise d\u00e9veloppe de nouveaux produits et services.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Facteurs cl\u00e9s de succ\u00e8s<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les entreprises tentent d\u00e9sormais de passer au niveau sup\u00e9rieur en se concentrant sur l\u2019analyse cognitive. Ils cherchent \u00e0 saisir les opportunit\u00e9s en tra\u00e7ant de nouveaux syst\u00e8mes. Ils r\u00e9pondent aux attentes des clients en \u00e9tudiant des donn\u00e9es complexes pour obtenir des informations pr\u00e9cieuses. Certains des facteurs cl\u00e9s de succ\u00e8s sont les suivants\u00a0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>D\u00e9tection et mise \u00e0 l&#039;\u00e9chelle des syst\u00e8mes m\u00e9tier de base.<\/li>\n\n\n\n<li>Tirer le meilleur parti de l\u2019analyse des donn\u00e9es.<\/li>\n\n\n\n<li>Assurez-vous que votre entreprise peut faire face au changement.<\/li>\n\n\n\n<li>Veiller \u00e0 ce que les flux de travail centr\u00e9s sur l\u2019IA comportent un \u00e9l\u00e9ment humain.<\/li>\n\n\n\n<li>\u00catre agile et avoir les moyens de s&#039;adapter.<\/li>\n\n\n\n<li>Faire ressortir le meilleur des gens.<\/li>\n\n\n\n<li>Confiance et s\u00e9curit\u00e9.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u00c9tude de march\u00e9 sur l\u2019analyse cognitive<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les entreprises utilisent ce type d&#039;analyse pour acc\u00e9der \u00e0 des sources de donn\u00e9es cach\u00e9es. Ils l&#039;utilisent d\u00e9j\u00e0 pour les photos, les e-mails, les fichiers texte et les publications sur les r\u00e9seaux sociaux. Les agents de sant\u00e9 l\u2019utilisent pour proposer aux patients les meilleurs soins ou traitements pr\u00e9coces. M\u00eame s\u2019il n\u2019en est qu\u2019\u00e0 ses d\u00e9buts, il a le pouvoir de donner des r\u00e9ponses en temps r\u00e9el \u00e0 de grandes quantit\u00e9s de donn\u00e9es. C&#039;est aussi un changement de mentalit\u00e9 par rapport \u00e0 l&#039;analyse locale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Qualitative research aids in studying buyer habits. It also shows the reasons for product buybacks. Quantitative research gives us facts and figures on your clients\u2019 buying patterns. We also do live interviews and surveys. <a href=\"https:\/\/www.linkedin.com\/company\/sisinternationalresearch\" target=\"_blank\" rel=\"noopener\">We host focus groups<\/a>, a market research tool that works very well. This method is perfect for gathering data in depth. Focus groups make clear the customers\u2019 actual points of view and ideas. Also, we do strategy research, which helps you save money and ensures your firm\u2019s growth.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Notre emplacement \u00e0 New York<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">  <iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe>  <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">11 E 22nd Street, \u00e9tage 2, New York, NY 10010 T\u00e9l. : +1(212) 505-6805<\/h3>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00c0 propos de SIS International<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.sisinternational.com\/fr\/\"><span style=\"font-weight: 400;\">SIS International<\/span><\/a><span style=\"font-weight: 400;\"> propose des recherches quantitatives, qualitatives et strat\u00e9giques. Nous fournissons des donn\u00e9es, des outils, des strat\u00e9gies, des rapports et des informations pour la prise de d\u00e9cision. Nous menons \u00e9galement des entretiens, des enqu\u00eates, des groupes de discussion et d\u2019autres m\u00e9thodes et approches d\u2019\u00e9tudes de march\u00e9.<\/span><a href=\"https:\/\/www.sisinternational.com\/fr\/a-propos-de-la-recherche-internationale-sis\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> Contactez nous<\/span><\/a><span style=\"font-weight: 400;\"> pour votre prochain projet d&#039;\u00e9tude de march\u00e9.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Les \u00e9tudes de march\u00e9 sur l\u2019analyse cognitive examinent les ensembles de donn\u00e9es et les structures de donn\u00e9es non structur\u00e9es. Il analyse la base de donn\u00e9es \u00e0 l&#039;aide d&#039;une analyse cognitive.<\/p>","protected":false},"author":1,"featured_media":64414,"parent":14660,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-40194","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/40194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=40194"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/40194\/revisions"}],"predecessor-version":[{"id":70048,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/40194\/revisions\/70048"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/14660"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/64414"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=40194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}