{"id":40137,"date":"2022-04-16T17:59:13","date_gmt":"2022-04-16T17:59:13","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=40137"},"modified":"2026-01-26T17:22:32","modified_gmt":"2026-01-26T22:22:32","slug":"etude-de-marche-sur-le-web-scraping","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/competence\/etude-de-marche-sur-le-web-scraping\/","title":{"rendered":"\u00c9tude de march\u00e9 sur le grattage Web"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u00c9tude de march\u00e9 sur le grattage Web<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-6b1dca50\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-6b1dca50\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Fintech-18.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Fintech (18)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Fintech-18.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Fintech-18-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Fintech-18-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Fintech-18-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Fintech-18-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Qu\u2019est-ce que l\u2019\u00e9tude de march\u00e9 sur le Web Scraping ?<\/h2>\n\n\n\n<p>In the modern-day, most human knowledge is on the internet for free. So, it makes sense for firms to try and get as much info as they can. They must know the nature of the market to profit from it. Web Scraping is how firms use data harvesting to extract data from websites. It\u2019s in many fields, from <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/etude-de-marche-des-sciences-de-la-vie\/\" title=\"\u00c9tude de march\u00e9 sur les sciences de la vie\"  data-wpil-monitor-id=\"9197\">science and research<\/a> to business and finance. Being able to save time and effort by scouring sites is a massive boon for a company seeking to advance itself. Web scraping should be an integral part of any business market research.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pourquoi les \u00e9tudes de march\u00e9 sur le Web Scraping sont-elles importantes ?<\/h2>\n\n\n\n<p>Market research itself is at its best when it can draw upon good. So, web scraping can get the best out of it with its ability to access vast amounts of that data in a short time frame. It\u2019s that efficiency that allows it to be more informed and <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/etude-de-marche-sur-la-notoriete-de-la-marque-b2b\/\" title=\"\u00c9tude de march\u00e9 B2B sur la notori\u00e9t\u00e9 de la marque\"  data-wpil-monitor-id=\"9196\">aware of the market<\/a> and make better predictions. To add, web scraping monitors <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/etude-de-marche-sur-le-changement-climatique\/\" title=\"\u00c9tude de march\u00e9 sur le changement climatique\"  data-wpil-monitor-id=\"9195\">change in market<\/a> forces in real-time. This kind of real-time monitoring allows firms to make the most relevant decisions. And being able to work fast can be the difference between success and failure. The market waits on no one, and any business that wants to profit can\u2019t be idle. It needs to understand the situation and act fast.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Titres de poste cl\u00e9s<\/h2>\n\n\n\n<p>Les emplois notables comprennent\u00a0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analystes d&#039;\u00e9tudes de march\u00e9<\/li>\n\n\n\n<li>Analystes de donn\u00e9es<\/li>\n\n\n\n<li>Analystes Web<\/li>\n\n\n\n<li>Technicien de bases de donn\u00e9es<\/li>\n\n\n\n<li>Superviseur informatique<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Why Businesses Need Web Scraping Market Research<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/conseil-en-strategie\/analyse-des-donnees\/\" title=\"Soci\u00e9t\u00e9 d&#039;analyse de donn\u00e9es\"  data-wpil-monitor-id=\"9198\">Companies need data<\/a>. They <a href=\"https:\/\/www.sisinternational.com\/fr\/analysis-b2b\/\" title=\"What Business Leaders Need to Know Right Now\"  data-wpil-monitor-id=\"9199\">need to know<\/a> the next move when planning out their next quarter. That\u2019s why they need market research to give them the required foresight. It can help them <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/recherche-de-conseil-en-strategie-fintech\/etude-de-marche-sur-les-marches-des-capitaux\/\" title=\"\u00c9tude de march\u00e9 sur les march\u00e9s des capitaux\"  data-wpil-monitor-id=\"9193\">capitalize on market<\/a> changes: as said before, much helpful information is available for free. Yet, we must remember that it\u2019s a daunting task to record all that data. Often, pages are chock full of information and will take forever to go through. That\u2019s why web scraping is so important. Businesses do all the information gathering by using an automated system. And from there, data analysts can organize that data in a way that\u2019s easy to understand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Facteurs cl\u00e9s de succ\u00e8s<\/h2>\n\n\n\n<p>Les bons techniciens sont l\u2019\u00e9pine dorsale de ce type de recherche. D&#039;une part, ils s&#039;assurent que tout fonctionne comme pr\u00e9vu. Bien que nous soyons entr\u00e9s dans l\u2019\u00e8re num\u00e9rique depuis une vingtaine d\u2019ann\u00e9es, il y a encore des choses que nous ne pouvons pas tenir pour acquises. Dans cette optique, il est n\u00e9cessaire que des personnes comp\u00e9tentes en technologie aident \u00e0 mettre en place ces technologies et ces syst\u00e8mes. C&#039;est une chose d&#039;avoir acc\u00e8s aux progr\u00e8s modernes. C&#039;en est une autre de pouvoir les utiliser efficacement.<\/p>\n\n\n\n<p>When doing <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/solutions-de-branding-et-de-recherche-client\/recherche-dagencement-de-magasin\/\" title=\"Recherche d&#039;am\u00e9nagement de magasin\"  data-wpil-monitor-id=\"6503\">research that requires storing<\/a> lots of data, it\u2019s essential to have a secure database. One that can hold a great deal and allows you to retrieve that data. But you can\u2019t understate the importance of keeping that database safe. The infrastructure that runs the operation must be safe and protected. Invest in safety mechanisms as well as cloud storage backups. Do it in case anything terrible does happen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00c0 propos de l\u2019\u00e9tude de march\u00e9 sur le Web Scraping<\/h2>\n\n\n\n<p>Web scaping lets you get a comprehensive look at elements of the market. It also improves your market research. Whether you want to do <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/solutions-de-recherche-qualitative-et-quantitative\/recherche-qualitative-recrutement\/\" title=\"Recrutement en recherche qualitative\"  data-wpil-monitor-id=\"9194\">qualitative or quantitative research<\/a>, it\u2019s a boon to that effort. But as you use Web scraping to get the information, it\u2019s important to use already proven methods. Focus groups, surveys, and Interviews are still helpful. They will help you form a more in-depth view of things on a small and large scale.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Le Web scraping est utilis\u00e9 pour extraire des donn\u00e9es de sites Web. Il est largement utilis\u00e9 dans divers secteurs, tels que la recherche, la finance et les affaires.<\/p>","protected":false},"author":1,"featured_media":69517,"parent":14514,"menu_order":113,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-40137","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/40137","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=40137"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/40137\/revisions"}],"predecessor-version":[{"id":81537,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/40137\/revisions\/81537"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/69517"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=40137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}