{"id":40133,"date":"2022-04-16T17:47:55","date_gmt":"2022-04-16T17:47:55","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=40133"},"modified":"2025-09-24T23:30:41","modified_gmt":"2025-09-25T03:30:41","slug":"etude-de-marche-demographique","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/competence\/etude-de-marche-demographique\/","title":{"rendered":"\u00c9tude de march\u00e9 sur la d\u00e9mographie"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u00c9tude de march\u00e9 sur la d\u00e9mographie<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-55eb97b3\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-55eb97b3\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Demographics-3.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Demographics (3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Demographics-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Demographics-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Demographics-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Demographics-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Demographics-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Que sont les donn\u00e9es d\u00e9mographiques<\/h2>\n\n\n\n<p>Les donn\u00e9es d\u00e9mographiques sont les statistiques qu&#039;une entreprise conserve sur ses clients et ses clients. Ces statistiques aident l&#039;entreprise \u00e0 atteindre son objectif de ventes. Par exemple, certaines entreprises utilisent l\u2019\u00e2ge, le sexe et l\u2019origine ethnique. Les entreprises utilisent \u00e9galement l\u2019\u00e9ducation et la taille du m\u00e9nage.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why are Demographics important?<\/h2>\n\n\n\n<p>One of a company\u2019s goals is to keep clients and customers happy. A sure way to do that is to find the best ways to meet consumers\u2019 needs. Thus, demographics are important. Companies use them to know what a client or customer wants or needs. Furthermore, it allows companies to understand what customers might buy in the future.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Emplois cl\u00e9s dans les \u00e9tudes de march\u00e9 d\u00e9mographiques<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Assistant de recherche<\/li>\n\n\n\n<li>Statisticien<\/li>\n\n\n\n<li>Analyste de donn\u00e9es<\/li>\n\n\n\n<li>Chercheur<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Why Businesses Need Demographic Market Research<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">D\u00e9finir les clients cl\u00e9s<\/h2>\n\n\n\n<p>A large business has many customers. But all the customers do not spend the same amount of money, nor do they buy the same products. The most frequent users of the services or products are the ones who keep the business going. Thus, the company will use demographics to find this group of customers. The company can give these customers discounts or reward points. These incentives ensure that they return.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Construction d&#039;image<\/h2>\n\n\n\n<p>The image of a company brings customers in, or it keeps them away. If a business is <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/etude-de-marche-en-groupe-de-discussion\/\" title=\"\u00c9tude de march\u00e9 par groupe de discussion\"  data-wpil-monitor-id=\"8395\">marketing to a group<\/a> of people, the company\u2019s concept must show that. In this case, demographics are helpful. The company will gather data about its consumers. Then the company will create an image that they think the target customers will like.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pour faire de meilleures publicit\u00e9s<\/h2>\n\n\n\n<p>Les publicit\u00e9s co\u00fbtent beaucoup d\u2019argent et de temps. De plus, avec Internet, de nombreuses personnes voient ces publicit\u00e9s. Ainsi, les publicit\u00e9s doivent toucher les bonnes personnes apr\u00e8s leur diffusion. Encore une fois, c\u2019est l\u00e0 que les donn\u00e9es d\u00e9mographiques s\u2019av\u00e8rent utiles. Gr\u00e2ce \u00e0 ces donn\u00e9es, votre entreprise peut cibler les publicit\u00e9s sur le bon public.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Facteurs cl\u00e9s de succ\u00e8s dans les \u00e9tudes de march\u00e9 d\u00e9mographiques<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Avoir le bon logiciel<\/h3>\n\n\n\n<p>Les bases de donn\u00e9es clients offrent des tonnes d\u2019informations aux entreprises. Pourtant, cela n\u2019est d\u2019aucune utilit\u00e9 sans le bon logiciel. Un logiciel de gestion de la relation client (CRM) aide les entreprises. Gr\u00e2ce \u00e0 lui, les entreprises utilisent un large \u00e9ventail de donn\u00e9es pour trouver une client\u00e8le. Le CRM attire \u00e9galement de nouveaux clients.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Utiliser des soci\u00e9t\u00e9s d\u2019analyse de donn\u00e9es<\/h3>\n\n\n\n<p>Some businesses send the <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/etude-de-marche-sur-la-collecte-de-donnees\/\" title=\"\u00c9tude de march\u00e9 sur la collecte de donn\u00e9es\"  data-wpil-monitor-id=\"8397\">data they collect<\/a> to analysis companies. Sending it to such companies ensures that they get the most use from the demographics. For instance, a business may want to expand. A <a href=\"https:\/\/www.sisinternational.com\/fr\/les-nouvelles-tendances-danalyse-des-consommateurs-americains-auxquelles-nous-sommes-confrontes-les-detaillants\/\" title=\"La nouvelle analyse des consommateurs am\u00e9ricains\u00a0: tendances auxquelles sont confront\u00e9s les d\u00e9taillants am\u00e9ricains\"  data-wpil-monitor-id=\"8398\">consumer and demographic data analysis<\/a> company is helpful for this. They collect data such as the socioeconomic makeup or the amount of traffic in the area.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mettre \u00e0 jour les donn\u00e9es d\u00e9mographiques<\/h3>\n\n\n\n<p>Les donn\u00e9es sur les clients peuvent changer. Par exemple, si une personne obtient un emploi mieux r\u00e9mun\u00e9r\u00e9, elle ach\u00e8tera des choses diff\u00e9rentes. Ainsi, les publicit\u00e9s cibl\u00e9es pour la personne changeront. La mise \u00e0 jour des donn\u00e9es d\u00e9mographiques, m\u00eame pour une petite entreprise, est cruciale. Cela permet \u00e0 l\u2019entreprise de rester pertinente. Cela contribue \u00e9galement \u00e0 la croissance car cela permet de satisfaire les consommateurs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00c0 propos des \u00e9tudes de march\u00e9 sur les donn\u00e9es d\u00e9mographiques<\/h2>\n\n\n\n<p>Demographics give business owners an inside look at customers and clients, and it is an excellent tool for businesses to use. Still, business owners should do strategic research before they use this tool. Quantitative and <a href=\"https:\/\/www.sisinternational.com\/fr\/sampling-techniques-in-qualitative-research-the-complete-guide-to-choosing-the-right-method\/\" title=\"Sampling Techniques in Qualitative Research: The Complete Guide to Choosing the Right Method\"  data-wpil-monitor-id=\"8394\">qualitative research are two methods<\/a> that your company can utilize.<\/p>\n\n\n\n<p>Interviews and <a href=\"https:\/\/www.sisinternational.com\/fr\/couverture\/leurope-%ef%83%97\/etude-de-marche-liverpool-royaume-uni\/\" title=\"\u00c9tude de march\u00e9 \u00e0 Liverpool | Groupes de discussion et collecte de donn\u00e9es au Royaume-Uni\"  data-wpil-monitor-id=\"8391\">focus groups are other good data collection<\/a> tools. These tools allow business owners to get a detailed view of demographics. Businesses should also use <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/solutions-de-recherche-qualitative-et-quantitative\/etude-de-marche\/\" title=\"\u00c9tude de march\u00e9 par sondage\"  data-wpil-monitor-id=\"8393\">surveys for market research<\/a> on demographics since it is easy to send out thousands in one batch.<\/p>\n\n\n\n<p>So, it\u2019s easy to see why this type of <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/cv-dexperience\/cv-dexperience-dans-lindustrie-automobile\/\" title=\"Soci\u00e9t\u00e9 d\u2019\u00e9tudes de march\u00e9 pour l\u2019industrie automobile\"  data-wpil-monitor-id=\"8392\">market research is crucial for companies<\/a>. It helps them to target the right customers with the right ads. It also helps firms do choose the best <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/cv-dexperience\/etude-de-marche-sur-les-produits-de-soins-personnels\/\" title=\"\u00c9tude de march\u00e9 sur les produits de soins personnels\"  data-wpil-monitor-id=\"8396\">product offerings for their markets<\/a>. Used correctly, demographic market research is a powerful tool.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Les donn\u00e9es d\u00e9mographiques sont cruciales et la recherche est effectu\u00e9e au moyen de m\u00e9thodes quantitatives et qualitatives telles que des entretiens, des groupes de discussion et des enqu\u00eates.<\/p>","protected":false},"author":1,"featured_media":64764,"parent":14514,"menu_order":111,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-40133","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/40133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=40133"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/40133\/revisions"}],"predecessor-version":[{"id":81407,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/40133\/revisions\/81407"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/64764"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=40133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}