{"id":39996,"date":"2022-03-24T17:00:32","date_gmt":"2022-03-24T17:00:32","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=39996"},"modified":"2025-11-15T23:00:46","modified_gmt":"2025-11-16T04:00:46","slug":"etude-de-marche-sur-les-adhesifs","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/competence\/etude-de-marche-sur-les-adhesifs\/","title":{"rendered":"\u00c9tude de march\u00e9 sur les adh\u00e9sifs"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u00c9tude de march\u00e9 sur les adh\u00e9sifs<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-a44784b8\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-a44784b8\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Adhesive-3.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Adhesive (3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Adhesive-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Adhesive-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Adhesive-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Adhesive-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Adhesive-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p>Adhesives, like many other products, are goods to sell. And so, to increase revenue, a business working with adhesives needs to be able to appeal to its audience. Understanding your consumer base is essential. You need to know what they like and also what they don\u2019t. But to ensure that you\u2019re on their good side, there is no room for guesswork. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns has-global-color-9-color has-text-color has-background has-link-color wp-elements-aeacca6752320eb7b190f42b0c0662ba is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#f7f9fa6e\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:71.28%\">\n<div class=\"wp-block-rank-math-toc-block aligncenter has-global-color-9-color has-text-color has-link-color wp-elements-ff35b698042fb627d3845982d4b3342e\" style=\"font-size:16px\" id=\"rank-math-toc\"><h2><br><strong>T<\/strong>able of Contents<\/h2><nav><ul><li class=\"\"><a href=\"#why-is-adhesive-market-research-important\">Pourquoi l\u2019\u00e9tude de march\u00e9 sur les adh\u00e9sifs est-elle importante ?<\/a><\/li><li class=\"\"><a href=\"#key-job-titles\">Titres de poste cl\u00e9s<\/a><\/li><li class=\"\"><a href=\"#why-businesses-need-adhesive-market-research\">Pourquoi les entreprises ont besoin d\u2019une \u00e9tude de march\u00e9 sur les adh\u00e9sifs<\/a><\/li><li class=\"\"><a href=\"#key-success-factors\">Facteurs cl\u00e9s de succ\u00e8s<\/a><\/li><li class=\"\"><a href=\"#about-adhesive-market-research\">\u00c0 propos de l\u2019\u00e9tude de march\u00e9 sur les adh\u00e9sifs<\/a><\/li><\/ul><\/nav><\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-is-adhesive-market-research-important\">Pourquoi l\u2019\u00e9tude de march\u00e9 sur les adh\u00e9sifs est-elle importante ?<\/h2>\n\n\n\n<p>Any company working in adhesives needs to make sure its production is cost-effective. There\u2019s no point in spending time, energy, or money on making the product if it produces low sales figures. <\/p>\n\n\n\n<p>Having good sales figures doesn\u2019t depend solely on having the best adhesives. It also requires a business to market those products well. Good marketing requires an understanding of consumer interests. Companies should also be aware of any trends in those interests. Market Research enables a business to obtain accurate, valuable information. It shows what consumers think so that the company can plan around it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"key-job-titles\">Titres de poste cl\u00e9s<\/h2>\n\n\n\n<p>Les emplois notables comprennent\u00a0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analystes d&#039;\u00e9tudes de march\u00e9<\/li>\n\n\n\n<li>Analystes de donn\u00e9es<\/li>\n\n\n\n<li>Scientifiques des mat\u00e9riaux<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-businesses-need-adhesive-market-research\">Pourquoi les entreprises ont besoin d\u2019une \u00e9tude de march\u00e9 sur les adh\u00e9sifs<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-11993659\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-11993659\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Adhesive-1.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Adhesive (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Adhesive-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Adhesive-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Adhesive-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Adhesive-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Adhesive-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Businesses at the end of the day need to make a profit. Without that, they can\u2019t produce good products, serve their customers, or even take care of their workers. And adhesive companies are no different. Much money goes into research and development, manufacturing, and marketing. So, any decent business would ensure that it\u2019s getting a return on that investment. There is a need to ensure the company is working with the market, not against it. And as such, market research is essential to get an accurate idea of what consumers are thinking.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"key-success-factors\">Facteurs cl\u00e9s de succ\u00e8s<\/h2>\n\n\n\n<p>When starting market research, it\u2019s essential to ensure that you have a secure database. Often, good market research requires a company to collect lots of data. It then has to organize that data. Also, ensuring that the data obtained is secure is invaluable. A natural disaster or some malfunction can destroy data centers. Such a mishap can make all the time and effort there go to waste. Invest in some backup system to prevent problems like those.<\/p>\n\n\n\n<p>Another way is for your business to draw upon research done by other manufacturers. This strategy is an excellent way to save time. Glues are essential to many industries. As such, companies have tried to get an edge over their competitors. One way is to try to understand the market better. The more successful ones are likely to have used market research to do that. Don\u2019t be afraid to draw on information that is already there.<\/p>\n\n\n\n<p>One last thing to note: Cover your bases. There are many techniques for market research. Some are better for getting qualitative data. Others are good for getting quantitative data. Depending on the information you\u2019re looking for, decide which ones suit your aim. But remember to be thorough in your investigation if you miss something important that may be an advantage to your competitors. It\u2019s essential to have a wide and varied method.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n    <meta charset=\"UTF-8\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n    <title>AI Blog Banner<\/title>\n    <style>\n        * {\n            margin: 0;\n            padding: 0;\n            box-sizing: border-box;\n        }\n\n        .banner {\n            position: relative;\n            width: 100%;\n            height: 350px;\n            overflow: hidden;\n            display: flex;\n            align-items: center;\n            justify-content: center;\n            font-family: 'Arial', sans-serif;\n            border-radius: 25px;\n        }\n\n        .animated-background {\n            position: absolute;\n            top: 0;\n            left: 0;\n            width: 100%;\n            height: 100%;\n            background: linear-gradient(45deg, #003f6b, #2d5a7b, #003f6b, #2d5a7b);\n            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    \n        <div class=\"floating-elements\">\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n        <\/div>\n        \n        <div class=\"content\">\n            <div class=\"cta-text\">Ready to explore the insights that drive smarter decisions?<\/div>\n            <div class=\"cta-subheading\">Contact our Research experts today.<\/div>\n            <a href=\"mailto:Research@sisinternational.com\" class=\"cta-button\">Contact us now!<\/a>\n        <\/div>\n    <\/div>\n<\/body>\n<\/html>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"about-adhesive-market-research\">\u00c0 propos de l\u2019\u00e9tude de march\u00e9 sur les adh\u00e9sifs<\/h2>\n\n\n\n<p>Comme indiqu\u00e9 pr\u00e9c\u00e9demment, mener des \u00e9tudes de march\u00e9 signifie que vous devez approfondir vos tests. Il est essentiel d&#039;utiliser de nombreuses techniques. De cette fa\u00e7on, vous pouvez mieux comprendre le point de vue du client. Certains conviennent mieux \u00e0 la recherche qualitative. D\u2019autres sont meilleurs pour la recherche quantitative, alors utilisez les outils dont vous disposez. Utilisez \u00e9galement des groupes de discussion, des entretiens et des enqu\u00eates pour obtenir les meilleures donn\u00e9es. Cela garantira la rentabilit\u00e9 de votre entreprise.<\/p>\n\n\n<h2>Notre emplacement \u00e0 New York<\/h2>\n<p><!-- \/wp:post-content --> <!-- wp:html --> <iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe> <!-- \/wp:html --> <!-- wp:paragraph --><\/p>\n<h3 class=\"wp-block-heading\">11 E 22nd Street, \u00e9tage 2, New York, NY 10010 T\u00e9l. : +1(212) 505-6805<\/h3>\n<hr \/>\n<h2><span style=\"font-weight: 400;\">\u00c0 propos de SIS International<\/span><\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/fr\/\"><span style=\"font-weight: 400;\">SIS International<\/span><\/a><span style=\"font-weight: 400;\"> propose des recherches quantitatives, qualitatives et strat\u00e9giques. Nous fournissons des donn\u00e9es, des outils, des strat\u00e9gies, des rapports et des informations pour la prise de d\u00e9cision. Nous menons \u00e9galement des entretiens, des enqu\u00eates, des groupes de discussion et d\u2019autres m\u00e9thodes et approches d\u2019\u00e9tudes de march\u00e9.<\/span><a href=\"https:\/\/www.sisinternational.com\/fr\/a-propos-de-la-recherche-internationale-sis\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> Contactez nous<\/span><\/a><span style=\"font-weight: 400;\"> pour votre prochain projet d&#039;\u00e9tude de march\u00e9.<\/span><\/p>\n<p><!-- wp:heading --><\/p>\n<p><!-- \/wp:heading --><\/p>\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","protected":false},"excerpt":{"rendered":"<p>L\u2019\u00e9tude de march\u00e9 sur les adh\u00e9sifs aide les entreprises sp\u00e9cialis\u00e9es dans la fabrication de colle, de colle \u00e0 bois, de colle pour tapis et d\u2019autres \u00e9poxy \u00e0 r\u00e9aliser des b\u00e9n\u00e9fices.<\/p>","protected":false},"author":1,"featured_media":70070,"parent":14514,"menu_order":106,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-39996","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/39996","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=39996"}],"version-history":[{"count":10,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/39996\/revisions"}],"predecessor-version":[{"id":73412,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/39996\/revisions\/73412"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/70070"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=39996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}