{"id":39539,"date":"2021-12-14T23:16:01","date_gmt":"2021-12-14T23:16:01","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=39539"},"modified":"2026-01-26T14:42:07","modified_gmt":"2026-01-26T19:42:07","slug":"etude-de-marche-sur-lemballage","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/solutions\/solutions-de-branding-et-de-recherche-client\/etude-de-marche-sur-lemballage\/","title":{"rendered":"\u00c9tude de march\u00e9 sur l\u2019emballage"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u00c9tude de march\u00e9 sur l\u2019emballage<\/h1>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-b3234869\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-b3234869\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-packaging-2.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Food packaging (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-packaging-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-packaging-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-packaging-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-packaging-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-packaging-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Packaging is also known as the packing function. Another way to look at it is as the art of placing and protecting products for storage, sale, delivery, and use. In other words, packaging prepares products for storage or transport. It has become further developed in recent years. <a href=\"https:\/\/www.sisinternational.com\/fr\/emballer-les-10-dernieres-secondes-du-marketing\/\" title=\"\u00c9tude de march\u00e9 sur l\u2019emballage\u00a0: les 10 derni\u00e8res secondes du marketing\"  data-wpil-monitor-id=\"9413\">Packaging became popular during the last<\/a> century, and marketers use it in many different ways to boost sales.<\/p>\n\n\n\n<p>Packaging dates back to 1035 when merchants visited <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/etude-de-marche-des-pays-frontieres\/\" title=\"\u00c9tude de march\u00e9 des pays frontaliers\"  data-wpil-monitor-id=\"9404\">markets in other countries<\/a>. The sellers wrapped their spices, veggies, and hardware in paper packages for customers. Over time people got better ways to pack things. They started using natural materials like baskets, wooden boxes, pottery vases, and woven bags. The field progressed when Michigan State began to offer degree courses in the subject of packaging. From there on, it started getting the attention of buyers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pourquoi l\u2019emballage est-il important ?<\/h2>\n\n\n\n<p>L\u2019emballage pr\u00e9sente de nombreux avantages. C\u2019est pratique pour de nombreuses entreprises dans le monde. La principale utilisation de l\u2019emballage est de prot\u00e9ger les produits de la chaleur et du froid extr\u00eames. De plus, cela les prot\u00e8ge de l\u2019\u00e9crasement et des vibrations et de la perte de qualit\u00e9. En outre, il prot\u00e8ge le produit des fuites, des bris, de la poussi\u00e8re et de l\u2019humidit\u00e9.<\/p>\n\n\n\n<p>Un emballage appropri\u00e9 profite \u00e9galement aux clients et aux manutentionnaires. L\u2019affichage sur l\u2019emballage leur permet de transporter facilement leurs marchandises. Les diff\u00e9rents conteneurs et styles d\u2019emballage facilitent \u00e9galement le travail des manutentionnaires.<\/p>\n\n\n\n<p>D&#039;autres raisons sont :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pour permettre le marketing<\/li>\n\n\n\n<li>G\u00e9n\u00e9rer des b\u00e9n\u00e9fices<\/li>\n\n\n\n<li>Ajouter \u00e0 l&#039;image de marque<\/li>\n\n\n\n<li>Fournissez un identifiant de produit simple<\/li>\n\n\n\n<li>Emp\u00eacher les produits de se d\u00e9t\u00e9riorer<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Titres de poste cl\u00e9s<\/h2>\n\n\n\n<p>Un travail dans ce domaine implique une certaine activit\u00e9 physique et il faut \u00eatre organis\u00e9. Outre l\u2019emballage et l\u2019exp\u00e9dition habituels, cette industrie pr\u00e9sente des avantages pour les employ\u00e9s. L&#039;emballage comporte un large \u00e9ventail d&#039;emplois, notamment des emballeurs, des techniciens d&#039;assemblage, des chargeurs et des magasiniers.<\/p>\n\n\n\n<p>Les emballeurs s&#039;occupent de l&#039;organisation et de l&#039;exp\u00e9dition pour les vendeurs. Ils travaillent dans des entrep\u00f4ts pr\u00e9parant les exp\u00e9ditions de produits. Ils mesurent, p\u00e8sent, etc., les colis.<\/p>\n\n\n\n<p>Les magasiniers sont charg\u00e9s de r\u00e9ceptionner le stock et de le trier. De la m\u00eame mani\u00e8re, ils doivent parfois pr\u00e9parer des colis et effectuer des contr\u00f4les d&#039;inventaire. Ils travaillent g\u00e9n\u00e9ralement quotidiennement avec des \u00e9quipements lourds.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pourquoi les entreprises ont-elles besoin d\u2019une \u00e9tude de march\u00e9 sur l\u2019emballage ?<\/h2>\n\n\n\n<p>First, businesses need this industry for the safety of the product. It protects the <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/solutions-de-recherche-qualitative-et-quantitative\/tests-en-emplacements-centraux-a-new-york\/\" title=\"Tests dans les emplacements centraux de la ville de New York\u00a0: avantages pour les tests de produits\"  data-wpil-monitor-id=\"9410\">product during shipping from different locations<\/a>. Packaging also keeps the <a href=\"https:\/\/www.sisinternational.com\/fr\/what-is-a-value-proposition-canvas-the-game-changing-framework-that-prevents-product-failures\/\" title=\"What Is a Value Proposition Canvas? &#091;The Game-Changing Framework That Prevents Product Failures&#093;\"  data-wpil-monitor-id=\"9407\">product safe during shipment and prevents<\/a> damage from the movement. Another key point is that it ensures that customers don\u2019t receive broken items that they will need to bring back to the company.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/etude-de-marche-sur-la-conception-demballages\/\" title=\"\u00c9tude de march\u00e9 sur la conception d\u2019emballages\"  data-wpil-monitor-id=\"6192\">Marketers need packaging<\/a> for promotion, also to increase sales and consumers. It\u2019s also an excellent way to let customers know how to contact you and order even more products. All in all, the <a href=\"https:\/\/www.sisinternational.com\/fr\/packagings-role-in-brand-trust-why-your-box-matters-more-than-you-think\/\" title=\"Packaging&#8217;s Role in Brand Trust: Why Your Box Matters More Than You Think\"  data-wpil-monitor-id=\"9418\">packaging<\/a> is a needed part of the branding process.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Facteurs cl\u00e9s de succ\u00e8s<\/h2>\n\n\n\n<p>Le marketing et l\u2019emballage vont de pair. En fait, les entreprises utilisent les \u00e9tiquettes sur les emballages pour attirer des acheteurs potentiels vers l\u2019entreprise. Ces balises indiquent aux consommateurs comment commander et leur donnent l&#039;emplacement et les informations de contact, ainsi que les utilisations des produits. Il explique m\u00eame comment \u00e9liminer et recycler le produit. Cela incite les clients \u00e0 acheter davantage de produits.<\/p>\n\n\n\n<p>Packaging is one of the most typical ways for <a href=\"https:\/\/www.sisinternational.com\/fr\/etude-de-marche-sur-les-parfums-de-luxe\/\" title=\"\u00c9tude de march\u00e9 sur les parfums de luxe\"  data-wpil-monitor-id=\"9401\">marketers to build their brands<\/a>. It increases sales and can at least boost the <a href=\"https:\/\/www.sisinternational.com\/fr\/meilleure-entreprise-doptimisation-des-ventes-b2b\/\" title=\"Meilleure entreprise d&#039;optimisation des ventes B2B\"  data-wpil-monitor-id=\"9415\">company\u2019s<\/a> image.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00c0 propos de l\u2019\u00e9tude de march\u00e9 sur l\u2019emballage<\/h2>\n\n\n\n<p>Are you looking to begin your packaging business or invest in a partnership in one? Our company knows how hard (and scary) it can be to start a packaging business. For this reason, we have <a href=\"https:\/\/www.sisinternational.com\/fr\/couverture\/leurope-%ef%83%97\/etude-de-marche-liverpool-royaume-uni\/\" title=\"\u00c9tude de march\u00e9 \u00e0 Liverpool | Groupes de discussion et collecte de donn\u00e9es au Royaume-Uni\"  data-wpil-monitor-id=\"9403\">focus groups to help gather the data<\/a> you may need. We also do strategic, qualitative, and quantitative research to help you. The result is happy customers. So contact us today! We\u2019re always ready and waiting to help.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00c9tude de march\u00e9 sur l&#039;emballage L&#039;emballage est \u00e9galement connu sous le nom de fonction d&#039;emballage. Une autre fa\u00e7on de voir les choses est l\u2019art de placer et de prot\u00e9ger les produits pour le stockage, la vente, la livraison et l\u2019utilisation. En d\u2019autres termes, l\u2019emballage pr\u00e9pare les produits au stockage ou au transport. Il s\u2019est encore d\u00e9velopp\u00e9 ces derni\u00e8res ann\u00e9es. L\u2019emballage est devenu populaire au cours du\u2026 <a title=\"\u00c9tude de march\u00e9 sur l\u2019emballage\" class=\"read-more\" href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/solutions-de-branding-et-de-recherche-client\/etude-de-marche-sur-lemballage\/\" aria-label=\"En savoir plus sur Packaging Market Research\">Lire plus<\/a><\/p>","protected":false},"author":1,"featured_media":63801,"parent":14650,"menu_order":17,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-39539","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/39539","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=39539"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/39539\/revisions"}],"predecessor-version":[{"id":81572,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/39539\/revisions\/81572"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/14650"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/63801"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=39539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}