{"id":39322,"date":"2021-11-11T22:14:58","date_gmt":"2021-11-11T22:14:58","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=39322"},"modified":"2025-09-14T22:52:19","modified_gmt":"2025-09-15T02:52:19","slug":"etude-de-marche-a-but-non-lucratif","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/competence\/etude-de-marche-a-but-non-lucratif\/","title":{"rendered":"\u00c9tude de march\u00e9 \u00e0 but non lucratif"},"content":{"rendered":"

\u00c9tude de march\u00e9 \u00e0 but non lucratif<\/h1>\n\n\n\n
\"\u00c9tudes<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Qu\u2019est-ce qu\u2019une \u00e9tude de march\u00e9 \u00e0 but non lucratif ?<\/h2>\n\n\n\n

M\u00eame si elles ne recherchent pas de profit financier, les organisations \u00e0 but non lucratif peuvent faire bon usage des \u00e9tudes de march\u00e9. En fait, un grand nombre de donateurs recherchent un nouveau dossier \u00e0 soutenir. Ainsi, avec les informations correctes, vous pouvez vous pr\u00e9senter \u00e0 ces donateurs et les amener \u00e0 votre cause. Il serait donc pr\u00e9f\u00e9rable que vous ayez une compr\u00e9hension des \u00e9tudes de march\u00e9. Une telle compr\u00e9hension vous permet d\u2019atteindre vos objectifs. Cela r\u00e9duit \u00e9galement le risque que vos concurrents vous excluent.<\/p>\n\n\n\n

En tant que plan g\u00e9n\u00e9ral d\u2019\u00e9tude de march\u00e9, il y a quelques \u00e9tapes essentielles.<\/h2>\n\n\n\n

Phase 1\u00a0: \u00c9tablir les objectifs<\/h3>\n\n\n\n

Ici, il est essentiel de savoir quelles informations vous souhaitez collecter et comment vous envisagez de les appliquer.<\/p>\n\n\n\n

Phase 2\u00a0: \u00e9valuer les ressources disponibles<\/h3>\n\n\n\n

Does your nonprofit have the budget and leadership to conduct the research and act on the data<\/a>?<\/p>\n\n\n\n

Phase 3\u00a0:\u00a0D\u00e9finissez votre approche de recherche<\/h3>\n\n\n\n

Votre recherche consistera-t-elle \u00e0 travailler sur des projets d\u00e9j\u00e0 r\u00e9alis\u00e9s\u00a0? Ou allez-vous le baser sur les donn\u00e9es obtenues\u00a0?<\/p>\n\n\n\n

Phase 4\u00a0:\u00a0Concevez votre enqu\u00eate<\/h3>\n\n\n\n

Set up the qualitative and quantitative research parts of the survey<\/a>.<\/p>\n\n\n\n

Phase 5\u00a0: Testez vos questions<\/h3>\n\n\n\n

Testez chaque question pour vous assurer qu\u2019elle est impartiale, sp\u00e9cifique et directe.<\/p>\n\n\n\n

Phase 6\u00a0: Ex\u00e9cuter l'enqu\u00eate<\/h3>\n\n\n\n

Envoyez l\u2019enqu\u00eate sur l\u2019outil de d\u00e9ploiement de votre choix. Les options incluent SurveyMonkey, Typeform et Google Forms.<\/p>\n\n\n\n

Phase 7\u00a0: Couper les donn\u00e9es<\/h3>\n\n\n\n

Il est maintenant temps de commencer \u00e0 \u00e9diter les donn\u00e9es, ce qu'un analyste de donn\u00e9es entreprendra.<\/p>\n\n\n\n

Phase 8\u00a0:\u00a0S'engager \u00e0 r\u00e9\u00e9valuer<\/h3>\n\n\n\n

Enfin, il doit y avoir un engagement \u00e0 modifier et \u00e0 am\u00e9liorer le rapport final. Vous ajoutez des donn\u00e9es au fur et \u00e0 mesure que vous continuez \u00e0 faire des recherches.<\/p>\n\n\n\n

Pourquoi les \u00e9tudes de march\u00e9 \u00e0 but non lucratif sont-elles importantes ?<\/h2>\n\n\n\n

Knowing the mindsets of potential donors is essential to getting their support. It is even more so considering that donor retention can be very low. Market Research allows you to compare<\/a> your nonprofit with others in your niche. It helps to see how you measure up to other players in your field. Thus, it ensures that you remain attractive to potential donors. Additionally, it measures brand awareness. In this way, you can be aware of how receptive your nonprofit is to your audience. This knowledge will enable you to make adjustments when needed.<\/p>\n\n\n\n

There are many benefits for a nonprofit organization to do market research<\/a>. They all tie back to the primary goal of securing funding for the nonprofit. For example, market research can help you gain a better understanding of your base. Additionally, it\u2019s good to understand the demographics. You also need to know the characteristics of your existing supporters. This knowledge allows you to make better decisions for your nonprofit. Market Research can help you grow your brand<\/a>. You get a deep understanding of your existing supporters and target audience. This understanding will allow you to craft a brand that appeals to them.<\/p>\n\n\n\n

Titres de poste cl\u00e9s<\/h2>\n\n\n\n
\"\u00c9tudes<\/figure>\n\n\n\n

Quelques titres de poste notables\u00a0:<\/p>\n\n\n\n