{"id":39071,"date":"2021-10-20T18:58:32","date_gmt":"2021-10-20T18:58:32","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=39071"},"modified":"2026-01-25T18:22:02","modified_gmt":"2026-01-25T23:22:02","slug":"etude-de-marche-sur-la-prevision-de-la-demande","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/solutions\/conseil-en-strategie\/etude-de-marche-sur-la-prevision-de-la-demande\/","title":{"rendered":"Demand Forecasting Market Consulting"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Demand Forecasting Market Consulting<\/h1>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-4b7ab4e9\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-4b7ab4e9\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Creativity-5.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Creativity (5)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Creativity-5.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Creativity-5-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Creativity-5-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Creativity-5-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Creativity-5-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"p1\">Demand Forecasting is the process of analyzing data in detail. The forecaster then uses it to predict customers\u2019 future wants for a product or service. This method has many different areas. Each varies from the other. Thus, the forecaster has to choose which one is best. The <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/solutions-de-recherche-qualitative-et-quantitative\/demand-forecasting-best-practices\/\" title=\"Demand Forecasting Best Practices\"  data-wpil-monitor-id=\"1638\">forecasting of customers\u2019 demands<\/a> helps companies make good decisions. These types of decisions will grow future sales and revenues.<\/p>\n\n\n\n<p class=\"p1\">Demand refers to what goods or services customers want. In other words, it shows how willing customers are to buy things at a given price. <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/etude-de-marche-des-ventes-aux-entreprises-b2b\/\" title=\"\u00c9tude de march\u00e9 sur les ventes aux entreprises B2B\"  data-wpil-monitor-id=\"11169\">Sales and marketing<\/a> departments usually do the forecasting. Product managers may also do it. These <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/etude-de-marche-sur-les-peuples-autochtones\/\" title=\"\u00c9tude de march\u00e9 sur les peuples autochtones\"  data-wpil-monitor-id=\"11167\">people have the best understanding of marketing<\/a> demands and customer behavior. Hence the company trusts them to make choices that will <a href=\"https:\/\/www.sisinternational.com\/fr\/publications\/etude-de-marche-sur-les-entreprises-evolutives-7-facons-de-creer-une-entreprise-evolutive\/\" title=\"\u00c9tude de march\u00e9 sur les entreprises \u00e9volutives\u00a0: 7 fa\u00e7ons de cr\u00e9er une entreprise \u00e9volutive\"  data-wpil-monitor-id=\"11173\">build the business<\/a> in the end. If they fail and make a wrong decision, the company\u2019s revenues will drop, causing losses.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pourquoi la pr\u00e9vision de la demande est-elle importante ?<\/h2>\n\n\n\n<p class=\"p1\">La pr\u00e9vision de la demande est essentielle pour les ventes. Il permet \u00e0 l\u2019entreprise de fixer les prix et les niveaux de stocks corrects. Cela aide \u00e9galement l\u2019entreprise \u00e0 comprendre comment d\u00e9velopper de futurs projets. De mauvaises pr\u00e9visions peuvent entra\u00eener des pertes de ventes et des baisses de stocks, sans parler des clients m\u00e9contents et des pertes de revenus.<\/p>\n\n\n\n<p class=\"p1\">Demand has a very valued bond with supply. Together they both determine prices and the bulk of goods and <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/recherche-de-conseil-en-strategie-fintech\/etude-de-marche-sur-les-services-financiers\/\" title=\"\u00c9tude de march\u00e9 sur les services financiers\"  data-wpil-monitor-id=\"11168\">services in a market<\/a> base. This bond with demand and supply keeps a balance between goods and services. It is the basis of marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Titres de poste cl\u00e9s<\/h2>\n\n\n\n<p class=\"p1\"><a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/cv-dexperience\/etude-de-marche-sur-les-produits-de-soins-personnels\/\" title=\"\u00c9tude de march\u00e9 sur les produits de soins personnels\"  data-wpil-monitor-id=\"11171\">Persons working in marketing<\/a> rely on demand forecasting. This metric shows many things, such as what sales can achieve. So, to clarify, the sales department makes decisions based on <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/conseil-en-strategie\/analyse-des-donnees\/\" title=\"Soci\u00e9t\u00e9 d&#039;analyse de donn\u00e9es\"  data-wpil-monitor-id=\"11174\">data<\/a> they have for the better of the company. These decisions set a new base for the company, to say nothing of drawing in new customers.<\/p>\n\n\n\n<p class=\"p1\">Les pr\u00e9dictions faites par ces d\u00e9partements garantissent que l\u2019avenir reste fluide. Ces pr\u00e9visions devraient \u00e9galement \u00eatre rentables pour l&#039;entreprise. De plus, savoir ce que l\u2019avenir nous r\u00e9serve permet de faire face plus facilement aux probl\u00e8mes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pourquoi les entreprises ont besoin de pr\u00e9visions de la demande<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-2ba65b91\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-2ba65b91\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Business-24.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Business (24)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Business-24.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Business-24-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Business-24-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Business-24-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Business-24-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"p1\"><a href=\"https:\/\/www.sisinternational.com\/fr\/livre-blanc-qui-vient-en-premier-demande-ou-offre\/\" title=\"Livre blanc\u00a0:\u00a0Qu&#039;est-ce qui vient en premier\u00a0: la demande ou l&#039;offre\u00a0?\"  data-wpil-monitor-id=\"4789\">Demand Forecasting<\/a> helps companies make decisions from stock to supply. Expectations from customers change by the minute. Thus, businesses need a way to forecast demand. When <a href=\"https:\/\/www.sisinternational.com\/fr\/societe-de-prevision-des-principales-tendances-du-secteur-b2b\/\" title=\"Entreprise de pr\u00e9vision des principales tendances du secteur B2B\"  data-wpil-monitor-id=\"11170\">companies use forecasting<\/a>, managers can make choices for growth, which will increase their value in their current markets and others.<\/p>\n\n\n\n<p class=\"p1\">Premi\u00e8rement, les entreprises doivent pr\u00e9voir leurs ventes. Ils peuvent ensuite utiliser les nouvelles donn\u00e9es pour faciliter la planification future. Une bonne compr\u00e9hension des donn\u00e9es peut alors aider les managers \u00e0 voir quelles seront les ventes \u00e0 venir. Ils peuvent alors \u00e9laborer un plan pour r\u00e9pondre aux d\u00e9sirs de leurs clients.<\/p>\n\n\n\n<p class=\"p1\">Dans toute entreprise, il existe un capital fixe. Si elle ne g\u00e8re pas les domaines financiers, elle peut souffrir d\u2019un financement exc\u00e9dentaire ou insuffisant. Mais lorsque tout se passe bien, l\u2019entreprise en profite.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Facteurs cl\u00e9s de succ\u00e8s<\/h3>\n\n\n\n<p class=\"p1\">L\u2019avantage le plus courant de la pr\u00e9vision de la demande est la satisfaction des clients. Un autre avantage est une augmentation des b\u00e9n\u00e9fices. D&#039;autres seraient :<\/p>\n\n\n\n<p class=\"p1\">1. Diminution du stock disponible<\/p>\n\n\n\n<p class=\"p1\">2. Am\u00e9liorer les budgets<\/p>\n\n\n\n<p class=\"p1\">3. Service client am\u00e9lior\u00e9<\/p>\n\n\n\n<p class=\"p1\">4. Am\u00e9liorer les plans<\/p>\n\n\n\n<p class=\"p1\">5. Ouvrir la voie aux partenariats<\/p>\n\n\n\n<p class=\"p1\">6. Estimation des besoins financiers<\/p>\n\n\n\n<p class=\"p1\">Gr\u00e2ce \u00e0 tous ces facteurs r\u00e9unis, les entreprises peuvent \u00e9tablir une base de planification. Ce type de planification garantit l\u2019avenir de l\u2019entreprise. Il suit le concept selon lequel plus de donn\u00e9es sont collect\u00e9es, meilleure est la prise de d\u00e9cision.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00c0 propos de la recherche sur la pr\u00e9vision de la demande<\/h2>\n\n\n\n<p class=\"p1\">Using a forecasting method has many benefits. It gains both profits and happy customers. If your company is willing to use this method, our business is here to help. We arrange focus groups to help with this and other areas as well. We also conduct Strategic, Quantitative, and Qualitative Research. Our team can help improve the choices you make in the company to increase profits. We are always ready and willing to help. So contact us today. Let\u2019s get started on <a href=\"https:\/\/www.sisinternational.com\/fr\/publications\/marche-intermediaire-japonais-exportant\/\" title=\"D\u00e9velopper votre entreprise au Japon\"  data-wpil-monitor-id=\"11172\">growing your business<\/a>.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>La pr\u00e9vision de la demande est le processus d\u2019analyse d\u00e9taill\u00e9e des donn\u00e9es. Les pr\u00e9visionnistes l&#039;utilisent pour pr\u00e9dire les d\u00e9sirs futurs des clients pour un produit ou un service. SIS propose des recherches approfondies pour vous aider \u00e0 augmenter les b\u00e9n\u00e9fices de votre entreprise.<\/p>","protected":false},"author":1,"featured_media":62645,"parent":14567,"menu_order":15,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-39071","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/39071","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=39071"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/39071\/revisions"}],"predecessor-version":[{"id":81824,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/39071\/revisions\/81824"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/14567"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/62645"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=39071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}