{"id":38914,"date":"2021-09-25T02:28:00","date_gmt":"2021-09-25T02:28:00","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=38914"},"modified":"2025-09-15T00:27:31","modified_gmt":"2025-09-15T04:27:31","slug":"etude-de-marche-sur-linvestissement-esg","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/competence\/etude-de-marche-sur-linvestissement-esg\/","title":{"rendered":"\u00c9tude de march\u00e9 sur l\u2019investissement ESG"},"content":{"rendered":"<h1 class=\"wp-block-heading p1\">\u00c9tude de march\u00e9 sur l\u2019investissement ESG<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-7c51963a\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-7c51963a\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Environmental-Services-3.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Environmental Services (3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Environmental-Services-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Environmental-Services-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Environmental-Services-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Environmental-Services-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Environmental-Services-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading p2\">Qu\u2019est-ce que l\u2019investissement ESG<\/h2>\n\n\n\n<p class=\"p3\">L&#039;investissement ESG (Environnemental, Social et de Gouvernance) est un mod\u00e8le qui d\u00e9finit les facteurs environnementaux, sociaux et de gouvernance (ESG). Dans l\u2019investissement ESG, les propri\u00e9taires d\u2019entreprise effectuent leurs investissements en tenant compte de l\u2019environnement. Ils consid\u00e8rent \u00e9galement le bien-\u00eatre humain et l\u2019\u00e9conomie.<\/p>\n\n\n\n<p class=\"p3\">L&#039;environnement (E) d\u00e9termine la mani\u00e8re dont une entreprise agit en tant que gardienne de la nature. Il raconte l&#039;impact de l&#039;activit\u00e9 de l&#039;entreprise sur l&#039;environnement. Il g\u00e8re \u00e9galement le risque encouru. De plus, il sert \u00e0 g\u00e9rer et \u00e0 conserver le monde naturel.<\/p>\n\n\n\n<p class=\"p3\">Social (S) montre le lien avec les personnes \u00e0 l&#039;int\u00e9rieur et \u00e0 l&#039;ext\u00e9rieur de l&#039;entreprise. Ceux-ci peuvent inclure les employ\u00e9s, les fournisseurs et la zone dans laquelle l&#039;entreprise op\u00e8re.<\/p>\n\n\n\n<p class=\"p3\">La gouvernance (G) montre le fonctionnement de l&#039;entreprise. Les investisseurs s\u2019efforcent de savoir comment et quelles d\u00e9cisions ils peuvent prendre \u00e0 huis clos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p2\">Pourquoi l\u2019investissement ESG est-il important ?<\/h2>\n\n\n\n<p class=\"p3\">The European Green Deal is an example of planning with the climate in mind. This Deal is a set of policies that aims to make Europe climate-neutral by 2050. The goal is for member states to have circular economies, which put an end to waste. Such economies also circulate <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/etude-de-marche-sur-les-ressources-naturelles\/\" title=\"\u00c9tude de march\u00e9 sur les ressources naturelles\"  data-wpil-monitor-id=\"7869\">resources and regenerate nature<\/a>. Another critical point about circular economies is that they aim for net-zero emissions.<\/p>\n\n\n\n<p class=\"p3\">The European Union is already advanced in this quest. The United States also teases a decarbonized economy. Our country plans to have net-zero emissions by 2050.<\/p>\n\n\n\n<p class=\"p3\">ESG investing has held the interest of private investors and millennial businesspeople. Investing in <a href=\"https:\/\/www.sisinternational.com\/fr\/entreprise-de-premier-plan-en-matiere-de-strategie-de-mise-sur-le-marche-b2b\/\" title=\"Entreprise de premier plan en mati\u00e8re de strat\u00e9gie de mise sur le march\u00e9 B2B\"  data-wpil-monitor-id=\"7870\">companies with good ESG strategies<\/a> can result in high ROI. Also, fewer lending and revenue risks would come to the surface. Another great thing about ESG investing is that it is excellent for the planet. It results in clean air and water and a healthy environment.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p2\">Titres de poste cl\u00e9s<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-597643f0\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-597643f0\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Environmental-Services-2.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Environmental Services (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Environmental-Services-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Environmental-Services-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Environmental-Services-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Environmental-Services-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Environmental-Services-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading p3\">Il existe de nombreux emplois diff\u00e9rents pour une personne int\u00e9ress\u00e9e par l\u2019ESG. Certains d\u2019entre eux incluent des titres tels que\u00a0:<\/h3>\n\n\n\n<ul class=\"wp-block-list ul1\">\n<li><b>Urbaniste<\/b>: un m\u00e9tier incontournable dans la communaut\u00e9 ESG. L\u2019objectif principal des urbanistes est d\u2019aider \u00e0 planifier la meilleure fa\u00e7on d\u2019utiliser le terrain au profit du projet. Les planificateurs imaginent \u00e9galement des moyens de r\u00e9duire l&#039;impact n\u00e9gatif que cela peut avoir sur l&#039;environnement. Leur t\u00e2che est d&#039;\u00e9laborer le plan de tous les projets.<\/li>\n\n\n\n<li><b>Responsable ESG Energie<\/b> est un autre travail important. Cette personne diminue les ressources environnementales et financi\u00e8res utilis\u00e9es. Ils doivent \u00e9galement concevoir des id\u00e9es pour contr\u00f4ler la consommation d\u2019eau et d\u2019\u00e9nergie.<\/li>\n\n\n\n<li><b>\u00c9cologiste: <\/b>Les gens consid\u00e8rent les \u00e9cologistes comme les m\u00e8res de l\u2019investissement ESG. C&#039;est \u00e9galement leur travail de montrer comment les gens et leurs activit\u00e9s affectent l&#039;environnement. Ce r\u00f4le vise \u00e0 inverser l\u2019impact n\u00e9gatif des personnes sur l\u2019environnement.<\/li>\n\n\n\n<li><b>Ing\u00e9nieur Qualit\u00e9 de l&#039;Air ESG<\/b>; This person helps with smog, emissions, and fires in the area. They are tasked with tracking pollution to the exact source and setting fines. They may also enforce legal action onto those caught breaking their rules. These rules serve to protect the environment.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading p2\">Why Businesses Need ESG Investing<\/h2>\n\n\n\n<p class=\"p3\">Des rumeurs courent selon lesquelles l\u2019ESG pourrait bient\u00f4t devenir obligatoire. Les entreprises doivent suivre les directives ESG. C&#039;est un excellent moyen de dominer la concurrence et d&#039;assurer le succ\u00e8s.<\/p>\n\n\n\n<p class=\"p3\">Any start-up business should include an ESG investing component. Studies show that companies that use ESG practices have better outcomes. ESG has many rewards. For example, it leads to financial growth and high employee productivity.<\/p>\n\n\n\n<p class=\"p3\">Companies without any ESG policies tend to have high costs of capital and sudden changes. All these are due to events such as labor strikes and fraudulent accounting. Reasons such as these should prompt companies to involve ESG policies before it is too late.<\/p>\n\n\n\n<p class=\"p3\">Les entreprises doivent faire de leur mieux pour suivre les facteurs environnementaux et sociaux de l\u2019ESG. Ne pas le faire pourrait signifier devoir faire face \u00e0 des probl\u00e8mes r\u00e9glementaires et juridiques \u00e0 l\u2019avenir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p2\">Facteurs cl\u00e9s de succ\u00e8s<\/h2>\n\n\n\n<p class=\"p3\">Les entreprises qui r\u00e9ussissent ont toujours de grandes \u00e9quipes derri\u00e8re elles. Dans le cas de l\u2019investissement ESG, les entreprises d\u00e9pendent beaucoup de chacun.<\/p>\n\n\n\n<p class=\"p3\">Le monde change rapidement. Alors que le changement climatique devient une menace plus grave, les entreprises se tournent vers l\u2019ESG. Pour garantir leur succ\u00e8s, l\u2019empreinte carbone de ces entreprises doit diminuer. Les \u00e9nergies renouvelables doivent prendre les r\u00eanes.<\/p>\n\n\n\n<p class=\"p3\">Bad press and ratings stem from environmental neglect. <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/conseil-en-strategie\/conseil-en-strategie-detudes-de-marche-pour-investisseurs-esg\/\" title=\"ESG Investor Strategy Consulting\"  data-wpil-monitor-id=\"7871\">Investors now look at a company\u2019s ESG<\/a> rating before all. A low rating also means higher interest rates on loans. At the same time, a high ESG rating invites rewards such as better lending terms.<\/p>\n\n\n\n<p class=\"p3\">L\u2019investissement ESG est une incitation commerciale \u00e9thique. M\u00eame si l\u2019objectif principal est de r\u00e9aliser du profit, nous ne pouvons pas nuire \u00e0 l\u2019environnement ce faisant. C\u2019est pourquoi des lois s\u00e9v\u00e8res et des amendes sont en place pour d\u00e9courager cela.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p2\">\u00c0 propos de l\u2019investissement ESG<\/h2>\n\n\n\n<p class=\"p3\">ESG Investing is the future of investing. Climate change is happening, and this is a measure to combat it. <a href=\"https:\/\/www.sisinternational.com\/fr\/couverture\/les-ameriques\/couverture-des-etats-unis\/societe-detudes-de-marche-atlanta\/\" title=\"Soci\u00e9t\u00e9 d\u2019\u00e9tudes de march\u00e9 \u00e0 Atlanta\"  data-wpil-monitor-id=\"7868\">\u00c9tude de march\u00e9<\/a> into this also proves that many companies have adopted ESG practices. ESG Investing is growing, and it is working. In the end, \u201cWho Cares Wins.\u201d<\/p>\n\n\n\n<p class=\"p4\">Many use <a href=\"https:\/\/www.sisinternational.com\/fr\/couverture\/les-ameriques\/couverture-des-etats-unis\/etude-de-marche-dans-letat-de-new-york\/\" title=\"\u00c9tude de march\u00e9 dans l\u2019\u00c9tat de New York\"  data-wpil-monitor-id=\"7866\">Market Research to look at the state<\/a> of the business. We\u2019ve used it to examine ESG investing in this case. It would help if you carried out Qualitative, Quantitative, and Strategy <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/etude-de-marche-en-groupe-de-discussion\/\" title=\"\u00c9tude de march\u00e9 par groupe de discussion\"  data-wpil-monitor-id=\"7867\">Research and used our Focus Groups<\/a> and Interviews. You can also use Surveys. Do all this, and the quality of your work will get much praise.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>SIS est une soci\u00e9t\u00e9 mondiale d&#039;\u00e9tudes de march\u00e9 et de conseil en strat\u00e9gie. D\u00e9veloppez votre entreprise avec les \u00e9tudes de march\u00e9 sur l&#039;investissement ESG.<\/p>","protected":false},"author":1,"featured_media":64611,"parent":14514,"menu_order":77,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-38914","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/38914","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=38914"}],"version-history":[{"count":4,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/38914\/revisions"}],"predecessor-version":[{"id":81327,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/38914\/revisions\/81327"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/64611"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=38914"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}