{"id":38470,"date":"2021-08-19T17:02:33","date_gmt":"2021-08-19T17:02:33","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=38470"},"modified":"2025-09-15T01:36:57","modified_gmt":"2025-09-15T05:36:57","slug":"etude-de-marche-au-paraguay","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/couverture\/latin-america\/etude-de-marche-en-amerique-latine\/etude-de-marche-au-paraguay\/","title":{"rendered":"\u00c9tude de march\u00e9 au Paraguay"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u00c9tude de march\u00e9 au Paraguay<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-7902f428\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-7902f428\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Paraguay-3.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Paraguay (3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Paraguay-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Paraguay-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Paraguay-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Paraguay-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Paraguay-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Industries cl\u00e9s<\/h2>\n\n\n\n<p>L&#039;agriculture est essentielle au Paraguay. Ce secteur repr\u00e9sente un cinqui\u00e8me du PIB du pays et emploie pr\u00e8s de la moiti\u00e9 de la population active. Les principales cultures plant\u00e9es dans ce pays sont le bl\u00e9, le ma\u00efs et le manioc. Elle produit \u00e9galement du caf\u00e9, des agrumes, des arachides, du riz, de la canne \u00e0 sucre, du sorgho, des haricots, des patates douces et des produits laitiers. Le b\u0153uf est une autre exportation majeure, tout comme le bois. Le Paraguay transforme \u00e0 grande \u00e9chelle du bois d\u2019\u0153uvre et du bois de chauffage.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Quartiers<\/h2>\n\n\n\n<p>Asunci\u00f3n is the capital and also the largest city in Paraguay. In addition, it has the largest population. Asunci\u00f3n is also home to many famous buildings. For example, one can find the National Pantheon of Heroes and the Hotel Guaran\u00ed here. The cathedral and the Presidential Palace are also in La Asunci\u00f3n. All four of these buildings date back to the 19th century. Asunci\u00f3n also has its own airport.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les tendances<\/h2>\n\n\n\n<p>Le Paraguay a connu une forte croissance ces derni\u00e8res ann\u00e9es en raison de la solidit\u00e9 de son syst\u00e8me financier. Un autre moteur de croissance a \u00e9t\u00e9 la r\u00e9duction de la pauvret\u00e9 et d\u2019autres politiques. Ces politiques ont ouvert la voie \u00e0 des r\u00e9formes sociales. La pand\u00e9mie de COVID-19 a frapp\u00e9 le Paraguay alors que le pays \u00e9tait sur une tendance \u00e0 la hausse. La croissance \u00e9tait sur le point de d\u00e9coller apr\u00e8s avoir stagn\u00e9 en 2019. Les experts s\u2019attendent \u00e0 ce que la croissance revienne \u00e0 des niveaux normaux \u00e0 mesure que l\u2019\u00e9conomie mondiale se redresse.<\/p>\n\n\n\n<p>Le gouvernement du Paraguay a annonc\u00e9 un plan de relance audacieux. Le plan recherche des investissements publics. Il recherchera \u00e9galement des garanties de pr\u00eat pour les petites entreprises informelles. Les transferts sociaux aux m\u00e9nages pauvres constituent un autre aspect du programme. Il propose \u00e9galement une r\u00e9vision de la loi fiscale. Le plan mettra en place une r\u00e9forme de la fonction publique et de l\u2019\u00c9tat. Il cherchera \u00e9galement \u00e0 d\u00e9velopper de meilleurs syst\u00e8mes de passation des march\u00e9s publics. La crise du COVID-19 pourrait marquer le d\u00e9but d\u2019une p\u00e9riode de r\u00e9formes profondes qui mettrait le Paraguay sur la voie d\u2019un avenir radieux.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Avantages et atouts sur le march\u00e9<\/h2>\n\n\n\n<p>Le Paraguay d\u00e9pend de l&#039;agriculture. L&#039;\u00c9tat a connu une croissance dans ce secteur en raison de l&#039;augmentation des exportations de soja et de b\u0153uf.<\/p>\n\n\n\n<p>Le Paraguay poss\u00e8de \u00e9galement environ 17 705 hectares de terres biologiques, sur lesquelles plusieurs milliers de fermes biologiques sont en activit\u00e9.<\/p>\n\n\n\n<p>Les principaux partenaires commerciaux du Paraguay sont le Br\u00e9sil, l&#039;Argentine, le Chili, la F\u00e9d\u00e9ration de Russie et la Turquie.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Base de consommateurs<\/h2>\n\n\n\n<p>Paraguay is one of the poorest countries because of the unequal division of income. Much of the state lives in poverty. People cannot buy certain goods and <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/groupes-de-discussion\/professional-focus-group-services\/\" title=\"Professional Focus Group Services\"  data-wpil-monitor-id=\"7677\">services since their main focus<\/a> is basic needs for their families.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Raisons de d\u00e9velopper votre entreprise sur le march\u00e9<\/h2>\n\n\n\n<p>Although Paraguay is poor, it is now in a state of healing. There are reasons why one should consider starting and <a href=\"https:\/\/www.sisinternational.com\/fr\/publications\/marche-intermediaire-japonais-exportant\/\" title=\"D\u00e9velopper votre entreprise au Japon\"  data-wpil-monitor-id=\"7673\">growing their business<\/a>.<\/p>\n\n\n\n<p>In Paraguay, there are green <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/conseil-en-strategie-energetique-et-etude-de-marche\/\" title=\"\u00c9tude de march\u00e9 sur le conseil en strat\u00e9gie \u00e9nerg\u00e9tique et \u00e9lectrique\"  data-wpil-monitor-id=\"7681\">\u00e9nergie<\/a> benefits because the country receives all its power from Itaipu Dam. For this reason, Paraguay has an adequate power supply, and it can even export. Furthermore, companies have an edge when starting up. Power is cheap and safe, and green <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/cv-dexperience\/cv-dexperience-dans-les-industries-chimiques-et-energetiques\/\" title=\"Soci\u00e9t\u00e9 d\u2019\u00e9tudes de march\u00e9 sur la chimie et l\u2019\u00e9nergie\"  data-wpil-monitor-id=\"7675\">energy reduces the carbon footprint of companies<\/a>. It also fulfills their social duty. Also, starting a business in this country is very easy. Paraguay supports investment by foreign investors and business persons.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00c0 propos des \u00e9tudes de march\u00e9 au Paraguay<\/h2>\n\n\n\n<p>Are you having thoughts about starting your business in Paraguay? We offer Quantitative, Qualitative, and <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/conseil-en-tourisme-de-voyage-et-en-hotellerie\/societe-de-gestion-hoteliere-etude-de-marche-conseil-en-strategie\/\" title=\"Soci\u00e9t\u00e9 de gestion h\u00f4teli\u00e8re \u00c9tudes de march\u00e9 et conseil en strat\u00e9gie\"  data-wpil-monitor-id=\"7672\">Strategy Research for startups and other companies<\/a>. Our methods include Interviews, Surveys, and Focus Groups. Contact us now to see how we can help you <a href=\"https:\/\/www.sisinternational.com\/fr\/creer-une-entreprise-en-turquie\/\" title=\"Cr\u00e9er une entreprise en Turquie\"  data-wpil-monitor-id=\"7679\">set up your business<\/a> in Paraguay.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">&nbsp;<\/h2>","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez comment d\u00e9velopper votre organisation gr\u00e2ce aux \u00e9tudes de march\u00e9 au Paraguay.<\/p>","protected":false},"author":1,"featured_media":66335,"parent":14351,"menu_order":14,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-38470","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/38470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=38470"}],"version-history":[{"count":4,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/38470\/revisions"}],"predecessor-version":[{"id":81295,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/38470\/revisions\/81295"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/14351"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/66335"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=38470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}