{"id":38468,"date":"2021-08-19T16:58:49","date_gmt":"2021-08-19T16:58:49","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=38468"},"modified":"2026-01-25T19:31:06","modified_gmt":"2026-01-26T00:31:06","slug":"etude-de-marche-panama","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/couverture\/latin-america\/etude-de-marche-en-amerique-latine\/etude-de-marche-panama\/","title":{"rendered":"Desk Research in Panama"},"content":{"rendered":"<h1 class=\"wp-block-heading\">desk Research in Panama<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-b8445b28\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-b8445b28\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Panama-3.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Panama (3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Panama-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Panama-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Panama-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Panama-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Panama-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Desk research in Panama helps businesses bridge knowledge gaps, equipping them with the data they need to make strategic decisions.<\/h3>\n\n\n\n<p>Have you ever wondered why Panama is such an attractive market for business expansion? Desk research in Panama offers valuable insights into this dynamic country, enabling brands to understand the factors that drive consumer decisions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What Is Desk Research in Panama?<\/strong><\/h2>\n\n\n\n<p>Desk research in Panama helps identify consumer preferences, spot opportunities, and mitigate risks. Through <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/fr\/the-impact-of-desk-research-on-strategic-decision-making\/\"   title=\"The Impact of Desk Research on Strategic Decision-Making\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"745\">recherche documentaire<\/a> in Panama, businesses can understand consumer needs and preferences, allowing them to adjust their products and services accordingly. This ensures that offerings resonate with the local audience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why Do Businesses Need Desk Research in Panama?<\/strong><\/h2>\n\n\n\n<p>Businesses need desk research in Panama to fully understand the factors that shape consumer behavior and influence the business environment. It helps businesses accurately assess market demand, identify target audiences, and tailor their offerings to meet local needs. With a population influenced by diverse cultural backgrounds, brands need to develop marketing campaigns that resonate with Panama&#8217;s multicultural consumer base. By understanding these nuances, companies can build stronger relationships with customers.<\/p>\n\n\n\n<p>Additionally, desk research provides insights into Panama&#8217;s regulatory framework, logistics challenges, and competitive environment. Understanding these elements helps businesses navigate potential obstacles and position themselves for success. Companies that invest in market research in Panama are better prepared to identify opportunities, manage risks, and achieve their business objectives.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Notre analyse actuelle du march\u00e9 et nos recommandations<\/strong><\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-62547595\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-62547595\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Panama-1.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Panama (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Panama-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Panama-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Panama-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Panama-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Panama-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Our current market review indicates increased consumer interest in sustainability, convenience, and digital solutions. We recommend that businesses adapt their offerings to highlight environmentally responsible practices, local relevance, and technology-driven engagement. Key sectors such as logistics, finance, and tourism show strong growth potential, and desk research in Panama is crucial for identifying opportunities within these industries.<\/p>\n\n\n\n<p>We also emphasize the importance of understanding Panama&#8217;s regulatory environment. Navigating the local regulations can be complex, and compliance is key to avoiding setbacks. A proactive approach to regulatory <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/etude-de-marche-sur-la-telemetrie\/\" title=\"\u00c9tude de march\u00e9 sur la t\u00e9l\u00e9m\u00e9trie\"  data-wpil-monitor-id=\"5696\">research and market<\/a> analysis will enable businesses to establish a strong presence in Panama.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Main Tourist Attractions in Panama<\/strong><\/h2>\n\n\n\n<p>Desk research in Panama highlights several tourist attractions that draw millions of visitors annually. Here are five key attractions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Panama Canal<\/strong>: The Panama Canal is one of the most famous engineering marvels in the world and remains a major tourist attraction. Visitors can learn about its history and importance to global trade.<\/li>\n\n\n\n<li><strong>Casco Viejo<\/strong>: The historic district of Casco Viejo in Panama City is known for its colonial architecture, vibrant streets, and cultural landmarks. It is a popular destination for tourists exploring Panama&#8217;s rich history.<\/li>\n\n\n\n<li><strong>San Blas Islands<\/strong>: The San Blas Islands are a collection of over 300 islands, offering crystal-clear waters and pristine beaches. This archipelago is known for its natural beauty and cultural significance, home to the Guna Yala people.<\/li>\n\n\n\n<li><strong>Bocas del Toro<\/strong>: Bocas del Toro is a popular destination for eco-tourists and beach lovers. The archipelago offers opportunities for snorkeling, diving, and experiencing the region&#8217;s rich biodiversity.<\/li>\n\n\n\n<li><strong>Soberan\u00eda National Park<\/strong>: Located near the Panama Canal, Soberan\u00eda National Park is home to a diverse range of wildlife and offers visitors an immersive nature experience. It is a key attraction for tourists exploring Panama&#8217;s natural environment.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Industries cl\u00e9s<\/h2>\n\n\n\n<p>Panama has a high GDP compared to other Latam countries, though it showed a sharp decline due to the impact of the pandemic and the downturn in world trade. Logistics, transport, and banking services account for three-quarters of the GDP, and these sectors slowed down as the pandemic spread.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Logistics and Trade<\/strong>: Panama&#8217;s logistics sector is driven by the Panama Canal, a crucial global trade transit route. Companies involved in shipping, warehousing, and distribution benefit from Panama&#8217;s strategic location.<\/li>\n\n\n\n<li><strong>Finance<\/strong>: Panama&#8217;s financial sector is robust, with a well-developed banking system. Financial institutions like Banco General and BAC Credomatic play a key role in supporting economic activities throughout the country.<\/li>\n\n\n\n<li><strong>Tourisme<\/strong>: Tourism is a major contributor to Panama&#8217;s economy, with attractions like the Panama Canal, Casco Viejo, and the San Blas Islands drawing international visitors. The sector also benefits from eco-tourism and adventure tourism.<\/li>\n\n\n\n<li><strong>Agriculture<\/strong>: Agriculture, particularly the production of bananas, coffee, and sugar, is an important part of Panama&#8217;s economy. Companies like Chiquita have a strong presence, contributing to the domestic market and exports.<\/li>\n\n\n\n<li><strong>Technologie<\/strong>: Panama&#8217;s tech industry is growing, focusing on fintech and digital services. Government initiatives promoting digital transformation drive growth in the technology sector, offering opportunities for innovation.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Les tendances<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>Panama was scrutinised when the Financial Action Task Force (FATF) added it to its \u201cgrey list.\u201d This means that the FATF finds itself lax in the fight against money laundering. While being on the grey list does not trigger sanctions, it can harm Panama\u2019s business scene.<\/p>\n\n\n\n<p>The IMF has forecast growth for Panama following a drop in GDP due to the pandemic. Copper production and private investment are expected to drive that growth.<\/p>\n\n\n\n<p>Toutefois, les perspectives mondiales restent incertaines. Les nouvelles souches de COVID-19 peuvent \u00e9galement affecter les efforts de r\u00e9tablissement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Market Drivers in Panama<\/strong><\/h2>\n\n\n\n<p>The key market drivers in Panama include:<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>Emplacement strat\u00e9gique<\/strong>: Panama&#8217;s location as a gateway between North and South America and the Panama Canal makes it a strategic hub for global trade.<\/li>\n\n\n\n<li><strong>Logistics and Trade Growth<\/strong>: The logistics sector, supported by the Panama Canal, drives significant economic activity and presents opportunities for related industries.<\/li>\n\n\n\n<li><strong>Expansion du tourisme<\/strong>: Tourism is expanding, driven by Panama&#8217;s cultural and natural attractions, contributing to the hospitality and service sectors.<\/li>\n\n\n\n<li><strong>Initiatives gouvernementales<\/strong>: Government initiatives to attract foreign investment and develop infrastructure foster economic growth.<\/li>\n\n\n\n<li><strong>La classe moyenne en pleine croissance<\/strong>: The expanding middle class is increasing demand for consumer goods, services, and financial products, creating growth opportunities.<\/li>\n\n\n\n<li><strong>Transformation num\u00e9rique<\/strong>: Desk research in Panama reveals increased adoption of digital solutions, driven by a young population and government support for technology.<\/li>\n\n\n\n<li><strong>Financial Stability<\/strong>: Panama&#8217;s stable financial sector provides a solid foundation for economic development and investment opportunities.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Market Restraints in Panama<\/strong><\/h2>\n\n\n\n<p>Despite its opportunities, desk research in Panama identifies several challenges businesses must navigate. These include:<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>Complexit\u00e9 r\u00e9glementaire<\/strong>: Panama&#8217;s regulatory environment can be challenging, particularly for foreign businesses unfamiliar with local regulations.<\/li>\n\n\n\n<li><strong>In\u00e9galit\u00e9 des revenus<\/strong>: Economic disparities can impact consumer purchasing power and market segmentation.<\/li>\n\n\n\n<li><strong>D\u00e9fis logistiques<\/strong>: Despite its strong logistics sector, infrastructure limitations in certain regions can present challenges for distribution and supply chains.<\/li>\n\n\n\n<li><strong>Haute concurrence<\/strong>: The market in Panama is competitive, with local and international brands vying for consumer attention.<\/li>\n\n\n\n<li><strong>Acc\u00e8s au financement<\/strong>:L\u2019acc\u00e8s au financement peut constituer un obstacle pour les petites et moyennes entreprises, limitant leur potentiel de croissance.<\/li>\n\n\n\n<li><strong>Retards bureaucratiques<\/strong>: Bureaucratic inefficiencies can lead to delays in business processes, impacting the speed of market entry.<\/li>\n\n\n\n<li><strong>Pr\u00e9occupations environnementales<\/strong>: Environmental sustainability is becoming increasingly important, and businesses must align with regulations and consumer expectations regarding eco-friendly practices.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Avantages et atouts sur le march\u00e9<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-1409c1a3\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-1409c1a3\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Panama-2.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Panama (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Panama-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Panama-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Panama-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Panama-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Panama-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Le Panama poss\u00e8de plusieurs atouts :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La zone de libre-\u00e9change de Colon et le canal de Panama ont contribu\u00e9 \u00e0 en faire une plaque tournante commerciale<\/li>\n\n\n\n<li>C&#039;est \u00e9galement un centre bancaire mondial et un p\u00f4le financier pour la r\u00e9gion.<\/li>\n\n\n\n<li>L&#039;utilisation du dollar am\u00e9ricain comme monnaie locale<\/li>\n\n\n\n<li>Fort potentiel touristique<\/li>\n\n\n\n<li>Population jeune<\/li>\n\n\n\n<li>Syst\u00e8me politique stable<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Base de consommateurs<\/h2>\n\n\n\n<p>Malgr\u00e9 le PIB par habitant \u00e9lev\u00e9 du Panama, la pauvret\u00e9 est r\u00e9pandue. Les consommateurs se r\u00e9partissent en deux segments\u00a0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Le groupe \u00e0 revenus \u00e9lev\u00e9s. Ce groupe pr\u00e9f\u00e8re les marques connues et accorde plus d\u2019attention \u00e0 la qualit\u00e9 qu\u2019au prix. Les tendances am\u00e9ricaines et europ\u00e9ennes influencent les membres de ce groupe, qui aiment faire du shopping dans les centres commerciaux.<\/li>\n\n\n\n<li>Le groupe \u00e0 revenu interm\u00e9diaire inf\u00e9rieur. Pour ce groupe, le prix est le facteur critique lors de la d\u00e9cision d\u2019achat. Les membres recherchent souvent des r\u00e9ductions et ont tendance \u00e0 faire leurs achats dans les grands magasins et les points de vente.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Raisons de d\u00e9velopper votre entreprise au Panama<\/h2>\n\n\n\n<p>Panama\u2019s government has announced its \u201cVision 2030 Panama\u201d scheme. This plan aims to build a smart city and encourage foreign direct investment. Panama also has low barriers to entry, so it\u2019s easy to start a business there. Another reason for growing a business in Panama is that there\u2019s no income tax on overseas profits.<\/p>\n\n\n\n<p>Panama has a thriving startup scene, and investors can consider several industries. Its tourism sector is growing, and it has many real estate projects. Plus, agricultural exports are expanding. Investors may also want to consider the banking and finance sector. Besides, the Panama Canal has uniquely positioned the country as a global trade hub.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How SIS International\u2019s Desk Research in Panama Helps Businesses<\/strong><\/h2>\n\n\n\n<p>Bureau de SIS International <a href=\"https:\/\/www.linkedin.com\/pulse\/how-market-research-enables-growth-ruth-stanat-phekf\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">recherche<\/span><\/a> in Panama covers key sectors, consumer preferences, and market trends, helping companies develop strategies that resonate with the local market. Our research provides clients with actionable data and strategic insights for making informed business decisions.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Prise de d\u00e9cision \u00e9clair\u00e9e<\/strong>: Our team enables businesses to make data-driven decisions that mitigate risks and maximize success in the Panamanian market.<\/li>\n\n\n\n<li><strong>Avantage concurrentiel<\/strong>: We help companies identify emerging trends and opportunities, ensuring they stay ahead of competitors and strategically position themselves in Panama.<\/li>\n\n\n\n<li><strong>D\u00e9veloppement de strat\u00e9gie localis\u00e9e<\/strong>: <a href=\"https:\/\/www.linkedin.com\/company\/sisinternationalresearch\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SIS International<\/span><\/a> assists companies in developing strategies tailored to Panama&#8217;s unique cultural and economic landscape, aligning products and marketing with local preferences.<\/li>\n\n\n\n<li><strong>Orientations r\u00e9glementaires<\/strong>: Our experts help businesses navigate Panama&#8217;s regulatory environment, providing insights on compliance with national laws and local requirements.<\/li>\n\n\n\n<li><strong>Entr\u00e9e effective sur le march\u00e9<\/strong>: We support companies in crafting effective market entry strategies, including identifying key entry points and understanding distribution networks in Panama.<\/li>\n\n\n\n<li><strong>Identification du partenariat<\/strong>: Our research helps businesses identify local partners, suppliers, and distributors, strengthening their market presence in Panama.<\/li>\n\n\n\n<li><strong>Solutions de recherche personnalis\u00e9es<\/strong>:SIS International propose des solutions de recherche sur mesure con\u00e7ues pour r\u00e9pondre aux besoins sp\u00e9cifiques de chaque entreprise et garantir l&#039;alignement avec les demandes du march\u00e9 local.<\/li>\n\n\n\n<li><strong>Att\u00e9nuation des risques<\/strong>: We help companies identify potential risks, including regulatory and logistical challenges, and develop strategies to minimize their impact on operations in Panama.<\/li>\n\n\n\n<li><strong>Une croissance durable<\/strong>: <a href=\"https:\/\/medium.com\/@sisinternational\/sis-international-c17160da8fac\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SIS<\/span><\/a> fournit des informations et des strat\u00e9gies ax\u00e9es sur la croissance et la durabilit\u00e9 \u00e0 long terme, aidant les entreprises \u00e0 s&#039;aligner sur les initiatives locales, telles que la transformation num\u00e9rique et l&#039;engagement communautaire.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">About Desk Research in Panama<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/fr\/\"><span style=\"font-weight: 400;\">SIS International<\/span><\/a><span style=\"font-weight: 400;\"> propose des recherches quantitatives, qualitatives et strat\u00e9giques. Nous fournissons des donn\u00e9es, des outils, des strat\u00e9gies, des rapports et des informations pour la prise de d\u00e9cision. Nous menons \u00e9galement des entretiens, des enqu\u00eates, des groupes de discussion et d&#039;autres m\u00e9thodes et approches de recherche documentaire.<\/span><a href=\"https:\/\/www.sisinternational.com\/fr\/a-propos-de-la-recherche-internationale-sis\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> Contactez nous<\/span><\/a><span style=\"font-weight: 400;\"> pour votre prochain projet de recherche documentaire.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">&nbsp;<\/h2>","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez comment d\u00e9velopper votre organisation gr\u00e2ce aux \u00e9tudes de march\u00e9 au Panama.<\/p>","protected":false},"author":1,"featured_media":66332,"parent":14351,"menu_order":13,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-38468","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/38468","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=38468"}],"version-history":[{"count":10,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/38468\/revisions"}],"predecessor-version":[{"id":79397,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/38468\/revisions\/79397"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/14351"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/66332"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=38468"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}