{"id":38456,"date":"2021-08-19T13:09:26","date_gmt":"2021-08-19T13:09:26","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=38456"},"modified":"2025-09-14T19:00:10","modified_gmt":"2025-09-14T23:00:10","slug":"etude-de-marche-au-guatemala","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/fr\/couverture\/latin-america\/etude-de-marche-en-amerique-latine\/etude-de-marche-au-guatemala\/","title":{"rendered":"\u00c9tude de march\u00e9 au Guatemala"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u00c9tude de march\u00e9 au Guatemala<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-0a3badc8\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-0a3badc8\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Guatemala-5.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Guatemala (5)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Guatemala-5.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Guatemala-5-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Guatemala-5-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Guatemala-5-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Guatemala-5-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Quartiers<\/h2>\n\n\n\n<p>Guatemala is in Central America, south of Mexico. It is home to roughly 16 million people. Nearby countries include Mexico, Belize, Honduras, and El Salvador. It is lovely to travel to and also a nice place to <a href=\"https:\/\/www.sisinternational.com\/fr\/publications\/marche-intermediaire-japonais-exportant\/\" title=\"D\u00e9velopper votre entreprise au Japon\"  data-wpil-monitor-id=\"7800\">grow your business<\/a>.<\/p>\n\n\n\n<p>La ville de Guatemala est la capitale. C&#039;est \u00e9galement l\u00e0 que se d\u00e9roule la majeure partie de l&#039;activit\u00e9 \u00e9conomique. Certaines autres grandes villes incluent Mixco, Villa et Nueva.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les tendances<\/h2>\n\n\n\n<p>Le Guatemala poss\u00e8de de riches paysages volcaniques et d&#039;anciens b\u00e2timents en pierre. L&#039;histoire maya du pays a beaucoup \u00e0 voir avec ce qu&#039;elle est aujourd&#039;hui. La culture du pays est issue de la tradition maya. Les gens reconnaissent encore aujourd\u2019hui les \u00e9v\u00e9nements culturels anciens.<\/p>\n\n\n\n<p>New <a href=\"https:\/\/www.sisinternational.com\/fr\/societe-de-surveillance-des-principales-tendances-du-marche-b2b\/\" title=\"Entreprise de surveillance des principales tendances du march\u00e9 B2B\"  data-wpil-monitor-id=\"7792\">trends continue to rise in the market<\/a>. For example, the country\u2019s communication sector has strong <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/etude-de-marche-internationale-sur-la-croissance-des-entreprises\/\" title=\"\u00c9tude de march\u00e9 internationale sur la croissance des entreprises\"  data-wpil-monitor-id=\"7795\">growth potential across the market<\/a>.<\/p>\n\n\n\n<p>Le Guatemala a \u00e9galement connu une croissance \u00e9conomique en hausse. Malgr\u00e9 le r\u00e9cent virus, le pays se porte bien. Malheureusement, l\u2019\u00e9cart de revenus reste important, avec des taux de pauvret\u00e9 \u00e9lev\u00e9s parmi le peuple maya. Le Guatemala est d\u00e9sormais le premier pays d&#039;origine des demandeurs d&#039;asile et des migrants \u00e0 la fronti\u00e8re sud des \u00c9tats-Unis.<\/p>\n\n\n\n<p>The government is giving out vaccines in light of the COVID-19 virus, and despite the challenges, things seem to be looking up for this small nation. It is on the path to being one of the largest <a href=\"https:\/\/www.sisinternational.com\/fr\/couverture\/les-ameriques\/etude-de-marche-en-amerique-latine\/\" title=\"\u00c9tude de march\u00e9 en Am\u00e9rique latine\"  data-wpil-monitor-id=\"7790\">markets in Central America<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Industries cl\u00e9s<\/h2>\n\n\n\n<p>Le Guatemala a une \u00e9conomie importante : l\u2019une des plus importantes d\u2019Am\u00e9rique centrale. Plus de la moiti\u00e9 de la vie \u00e9conomique du pays se d\u00e9roule dans le secteur priv\u00e9.<\/p>\n\n\n\n<p>Certaines des industries cl\u00e9s sont le papier, le caf\u00e9 et le tourisme. Les gens s&#039;adonnent \u00e9galement \u00e0 l&#039;exploitation mini\u00e8re \u00e0 petite \u00e9chelle. Les pierres et m\u00e9taux pr\u00e9cieux sont des exportations. M\u00eame si ce ph\u00e9nom\u00e8ne est r\u00e9cent, il conna\u00eet une croissance rapide. Le pays exporte \u00e9galement des produits manufactur\u00e9s. Le syst\u00e8me d&#039;exportation contribue \u00e0 la richesse de l&#039;\u00e9conomie.<\/p>\n\n\n\n<p>Le secteur primaire du Guatemala est l&#039;agriculture et les principales cultures sont la muscade, la canne \u00e0 sucre, les bananes et le caf\u00e9. L\u2019industrie fournit \u00e9galement des emplois \u00e0 de nombreuses personnes. Pourtant, le pays est menac\u00e9 par le changement climatique. Il en ressent davantage l\u2019effet que ses voisins les plus proches. Le manque de pluie est l&#039;un des principaux probl\u00e8mes. Les saisons s\u00e8ches peuvent durer jusqu&#039;\u00e0 quatre mois dans de nombreuses r\u00e9gions du pays. Ce ph\u00e9nom\u00e8ne se produit \u00e9galement au Salvador et au Honduras, ce qui n&#039;aide certainement pas l&#039;industrie. Investir dans le secteur agricole du Guatemala est risqu\u00e9 en raison des fr\u00e9quentes s\u00e9cheresses. M\u00eame si c\u2019est le cas, le petit pays se porte bien.<\/p>\n\n\n\n<p>The primary export <a href=\"https:\/\/www.sisinternational.com\/fr\/couverture\/les-ameriques\/couverture-des-etats-unis\/\" title=\"Etude de march\u00e9 aux \u00c9tats-Unis\"  data-wpil-monitor-id=\"7783\">market is the United States<\/a> of America. Its other trading partners include El Salvador, Mexico, and Honduras.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Client\u00e8le<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-34912991\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-34912991\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Guatemala-5.jpg\" alt=\"\u00c9tudes de march\u00e9 et strat\u00e9gie internationales SIS\" title=\"Guatemala (5)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Guatemala-5.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Guatemala-5-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Guatemala-5-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Guatemala-5-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Guatemala-5-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Les principales exportations du pays sont les biens d&#039;\u00e9quipement, les biens de consommation et le p\u00e9trole. La plupart de ses importations proviennent des \u00c9tats-Unis. Malgr\u00e9 ces importations, les citoyens vivent de leurs produits agricoles. Ils d\u00e9pendent de leurs champs de ma\u00efs et d\u2019autres fruits et l\u00e9gumes locaux.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Raisons de d\u00e9velopper votre entreprise sur le march\u00e9<\/h2>\n\n\n\n<p>The main reason to grow your business is the country\u2019s location. It is a bridge to a <a href=\"https:\/\/www.sisinternational.com\/fr\/competence\/les-industries\/etude-de-marche-sur-les-peuples-autochtones\/\" title=\"\u00c9tude de march\u00e9 sur les peuples autochtones\"  data-wpil-monitor-id=\"7797\">market with over 68 million people<\/a>. Also, Guatemala offers perks like free trading with the US and Europe.<\/p>\n\n\n\n<p>Certains autres avantages incluent :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Faible taux d&#039;imposition<\/li>\n\n\n\n<li>Faibles taux de criminalit\u00e9 par rapport \u00e0 d&#039;autres pays<\/li>\n\n\n\n<li>Une main d&#039;\u0153uvre qualifi\u00e9e.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u00c0 propos des \u00e9tudes de march\u00e9 au Guatemala<\/h2>\n\n\n\n<p>Are you looking to invest in Guatemala? Do you want to expand your business to new places? We have given you all the details about the country\u2019s economy and profit potential. <a href=\"https:\/\/www.sisinternational.com\/fr\/sis-devoile-une-plateforme-de-science-des-donnees-et-danalyse-quantitative\/\" title=\"SIS d\u00e9voile sa plateforme de science des donn\u00e9es et d&#039;analyse quantitative\"  data-wpil-monitor-id=\"7781\">SIS Research gathers Quantitative and Qualitative data<\/a>, and we also offer Strategy Research. We use interviews, surveys, and <a href=\"https:\/\/www.sisinternational.com\/fr\/solutions\/etude-de-marche-en-groupe-de-discussion\/\" title=\"\u00c9tude de march\u00e9 par groupe de discussion\"  data-wpil-monitor-id=\"7786\">groupes de discussion<\/a> to help you decide your market strategy. Contact us today for more insights!<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez comment d\u00e9velopper votre organisation gr\u00e2ce aux \u00e9tudes de march\u00e9 au Guatemala.<\/p>","protected":false},"author":1,"featured_media":66276,"parent":14351,"menu_order":10,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-38456","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/38456","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/comments?post=38456"}],"version-history":[{"count":4,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/38456\/revisions"}],"predecessor-version":[{"id":81315,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/38456\/revisions\/81315"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/pages\/14351"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media\/66276"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/fr\/wp-json\/wp\/v2\/media?parent=38456"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}